The document analyzes the design elements of Ellie Goulding's digipak album cover. It notes that the cover uses bright colors and imagery to attract the eye, with Ellie Goulding at the center to emphasize that the album is about her. Elements like her glowing name and the font sizes used ensure the focus remains on the artist over other text. Additional symbols like Goulding's flowing hair and white clothing are meant to represent themes of fresh musical ideas and purity. Overall, the cover's design prioritizes drawing attention to the artist through strategic color, imagery, and layout choices.

1. Digipak analysis by Jack Sherman
The sparkle attracts the
eye and draws you in to
look at the digipak.
The artist herself being in
the center of the screen to
show that the album is
about her.
The glowing name of the
artist also drags you in but
represents the name and
when people go into a shop
and you see her name
glowing they will be
attracted to buy because
they know from her
reputation that it’s a great
album.
The name of the album under the the name
of the artist shows that its important to know
the album name but now way near as
important as the artist as you can tell from
the size of the font, and how bright it is. This
is very important because you can see the
name of the cover but its very shadowed by
the artist.
Ellie Goulding’s hair is
being blown by the wind.
This symbolizes that this
album is a fresh take on
the music industry. You
could also see it as her
songs will become as
common as the wind.
The artist wearing white to
symbolize purity is another
point witch stands out on the
digipak.
Her eyes are closed to
show that she is feeling
her music and is very
passionate about it.

2. The bands name in a clear
and visible place. This is
to make sure that this is
what people look at and
as we all read from the
top left hand side its
usually the first place
people look unless their
eyes are being drawn to
the center of the page.
The three heads are a complicated and eyes caching mix. As you can tell the largest head
witch makes up the photo is the main singer of the script. As he is the largest he comes out as
the most important. The other two are the drummer and the guitarist. These two people are
the same size. Therefore basing them on the same importance. The way that the designer has
meshed them all together is great because it shows unity and team work. This is great to see
this from the viewers perspective. This is because it shows a strong band that wont split. It
could also be interpreted by saying that the songs they sing about are tangled between their
three lives and they have been through similar circumstances.
The blank canvas back
makes the center image
stand out more. This is
great because is
emphasizes the image
and is very eye catching.
This is their album
name. It’s the second
biggest image on the
page. Therefore making
the image stand out
and draw people in. Its
great because its
simplistic and original
because its just a hash
tag three. It could also
reflect to loads of other
things. Such as there
are three main people
in the band and they
are the ones you see in
the photo.
Here is the only
direct mode of
address you can
see. This attracts
you to the center of
the image because
its very eye
catching.
There is also a
since of symmetry
in the imagine.
Therefore
representing that
they are all
equivalent to each
other.

3. The Centre of the screen shows
three casets with the name of the
album. Also tells you it features Ed
Sheeran. The imagery reflects the
title. It is symbolic of the “old
school feel” .
The image is slap
bang right in the
middle of the
digipak. This
shows symmetry
and is eye
catching to the
audience
because of this.
The main artists
name is at the
top. However its
small but
because of its
simplistic font
and color it
some how reads
class and is still
very attractive
to the viewer.
The plain back
ground
emphasizes the
image in the
center and the
artists name.
The CD retro
look is great
because its
not something
you see on the
front of a
gidipak in the
21 century.
This makes it
stand out.