Digital Marketing Elements of your WebsiteKaren McHugh
Karen McHugh's presentation on some of the critical digital marketing elements of your website. Through running numerous website audits Karen found the key digital marketing considerations that can often be overlooked. Including some great stats about what consumers are looking for, how important first impressions are and the importance of setting goals for your website redesign or redevelopment.
Digital Marketing Elements of your WebsiteKaren McHugh
Karen McHugh's presentation on some of the critical digital marketing elements of your website. Through running numerous website audits Karen found the key digital marketing considerations that can often be overlooked. Including some great stats about what consumers are looking for, how important first impressions are and the importance of setting goals for your website redesign or redevelopment.
A brief description of why and how to use eye tracking in usability studies. Pros and cons, what to consider when designing the study, analysing the data, and writing a report
Influencing visual judgement through affective primingSandeep Jagtap
A critique of a research paper "Influencing visual judgment through affective priming" by Lane Harrison (University of North Carolina at Charlotte), Drew Skau (University of North Carolina at Charlotte), Steven Franconeri(Northwestern University), Aidong Lu ( University of North Carolina at Charlotte), Remco Chang(Tufts University)
The research paper link ( http://dl.acm.org/citation.cfm?id=2481410)
It is important to learn to be flexible in your work and to learn tools that will empower usability analysts to be more effective in their roles. Also, in an age of diminishing corporate spending and rapid prototyping and testing, remote usability can save companies a lot of time and money.
Impression management Techniques and TacticsDEEPAK J
Impression management -The process of portraying yourself to others in a manner that creates a desired impression. Need of Impressions, Impression Management Techniques and Strategies, Disadvantages.
Impression management technique. Do we need those in real life? Yes, its very important to create impression on Everyone. We alpha squad tried to relate it with the real life. Hope you like it. Don't Copy Paste any of its item, Use a proper citation. This report has been made on the book Organization Behavior By Robbins, Judge & Vohra. 15th ed.
Defective Still Deflective – How Correctness of Decision Support Systems Infl...lipflip
The increasing dynamic and complexity of todays global supply chains and the growing amount and complexity of information challenge deci- sion makers in manufacturing companies. Decision Support Systems (DSS) can be a viable solution to address these challenges and increase the overall decision efficiency and effectivity. However, a thought-through design and implementation of these systems is crucial for their efficacy.
This article presents the current state-of-the-art of Decisions Support Systems and highlights their benefits and pitfalls. Also, we present an empirical study in which we compared different levels of decision support and decision automation in a simulated supply chain game environment.
We identify and quantify how human factors influence the decision quality and decision performance in this supply chain scenario. We show that an adequately designed system raises the overall performance. However, insufficiently designed systems have the reverse effect and lead operators to miss severe situations, which can have fatal consequences for manufacturing companies.
Why A/B testing is probably damaging your business (and what you can do about...Steven Kent
A/B testing is great – when it's done right. Here’s how to make sure you can trust your results and get better campaign insight.
You’ll find proven testing and conversion rate optimisation methodologies for growing your business. Plus find out the 3 biggest testing mistakes people make.
Cross discipline collaboration benefits from group think, a consolidation of soft system methodology and user focused design that all starts with design thinking that sees clients, designers, developers and information architects working together to address user problems and needs. As with any great adventure, design thinking starts with exploration and discovery.This presentation examines the high level tenants of system thinking, expands the scope of user thinking to include tools and devices that users employ to find out designs and delve into the specifics of design thinking, its methods and outcomes.
A brief description of why and how to use eye tracking in usability studies. Pros and cons, what to consider when designing the study, analysing the data, and writing a report
Influencing visual judgement through affective primingSandeep Jagtap
A critique of a research paper "Influencing visual judgment through affective priming" by Lane Harrison (University of North Carolina at Charlotte), Drew Skau (University of North Carolina at Charlotte), Steven Franconeri(Northwestern University), Aidong Lu ( University of North Carolina at Charlotte), Remco Chang(Tufts University)
The research paper link ( http://dl.acm.org/citation.cfm?id=2481410)
It is important to learn to be flexible in your work and to learn tools that will empower usability analysts to be more effective in their roles. Also, in an age of diminishing corporate spending and rapid prototyping and testing, remote usability can save companies a lot of time and money.
Impression management Techniques and TacticsDEEPAK J
Impression management -The process of portraying yourself to others in a manner that creates a desired impression. Need of Impressions, Impression Management Techniques and Strategies, Disadvantages.
Impression management technique. Do we need those in real life? Yes, its very important to create impression on Everyone. We alpha squad tried to relate it with the real life. Hope you like it. Don't Copy Paste any of its item, Use a proper citation. This report has been made on the book Organization Behavior By Robbins, Judge & Vohra. 15th ed.
Defective Still Deflective – How Correctness of Decision Support Systems Infl...lipflip
The increasing dynamic and complexity of todays global supply chains and the growing amount and complexity of information challenge deci- sion makers in manufacturing companies. Decision Support Systems (DSS) can be a viable solution to address these challenges and increase the overall decision efficiency and effectivity. However, a thought-through design and implementation of these systems is crucial for their efficacy.
This article presents the current state-of-the-art of Decisions Support Systems and highlights their benefits and pitfalls. Also, we present an empirical study in which we compared different levels of decision support and decision automation in a simulated supply chain game environment.
We identify and quantify how human factors influence the decision quality and decision performance in this supply chain scenario. We show that an adequately designed system raises the overall performance. However, insufficiently designed systems have the reverse effect and lead operators to miss severe situations, which can have fatal consequences for manufacturing companies.
Why A/B testing is probably damaging your business (and what you can do about...Steven Kent
A/B testing is great – when it's done right. Here’s how to make sure you can trust your results and get better campaign insight.
You’ll find proven testing and conversion rate optimisation methodologies for growing your business. Plus find out the 3 biggest testing mistakes people make.
Cross discipline collaboration benefits from group think, a consolidation of soft system methodology and user focused design that all starts with design thinking that sees clients, designers, developers and information architects working together to address user problems and needs. As with any great adventure, design thinking starts with exploration and discovery.This presentation examines the high level tenants of system thinking, expands the scope of user thinking to include tools and devices that users employ to find out designs and delve into the specifics of design thinking, its methods and outcomes.
Want Your Customers to Come Back? Make Sure UX is of Top PriorityRick Hevier
Rick Hevier explains the profitable power behind creating a top-of-the-line user experience for consumers both on and offline. Explore the intricacies of how to create this type of user experience here.
UserZoom Webinar: How to Conduct Web Customer Experience BenchmarkingUserZoom
You can't manage what you can't measure, so... How do you actually measure user experience?
In this webinar we covered what, why, and how to conduct website user experience & usability benchmarking. We discussed how to effectively measure the quality of a website's user experience across various competitors, within one industry, across time, using an online quantitative research methodology commonly referred to as "unmoderated remote usability testing."
Alfonso de la Nuez's talk, "How to conduct global UX benchmarking", at BigDesign event, about what, why, and how to conduct website user experience & usability benchmarking.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
1. TwinTide AUtumn Training SchOol 2013:
REsearch Methods for Human-Computer Interaction (TUTOREM 2013)
„FOOL ME ONCE,
SHAME ON YOU...“
Group 3
Kirsten
Christiana
Christiane
Kwamena
4. THE FIRST
IMPRESSION
How crucial is it to make
a good first impression?
Primary proposer:
Dr. Alexandre Tuch
studies showed: 50 ms is enough to make
a reliable first impression of a website
http://www.designdecoy.com/5-ways-smart-businesses-make-great-first-impression
5. RESEARCH QUESTIONS
How does a first impression with a website effect how
users rate it after an error?
How does prior error with a website effect user‘s first
impressions of a visually similar website?
6. METHODOLOGICAL
APPROACH
positivist experimental approach (quantitative)
establish whether the effect occurs
variables have been proven to be measurable
interpretist approach (qualitative)
establish causes why the phenomena occurred
explain any effect found
7. Good impression WS
very good
appeal scale
very good first impression,
could lead to
high expectations
which then might lead to
big disappointment after
an error occurs
very bad
8. Average impression WS
very good
appeal scale
moderate first impression,
could prevent the
development of
high expectations
which then might lead to
less disappointment after
an error occurs
very bad
10. HYPOTHESES
H0: an error has no effect on the appeal rating
H1: very good impressions will lead to a large drop in appeal
rating after an error
H2: very good impressions will lead to a significantly larger
drop in appeal rating after an error than average
impressions
11. appeal scale
very good
Good impression WS
Similar good impression WS
Average impression WS
Similar average impression WS
very bad
Phase 2: within-subjects
12. HYPOTHESES
H0: an error has no effect on ratings of visually similar
websites
H1: following an error in a good impression website, a
visually similar website will be rated lower than the initial
one
H2: following an error in an average impression website, a
visually similar website will not be rated significantly lower
than the initial one
13. STUDY
Participants
n = 100,
randomly recruited, familiar with IT, no experience with
web design
Materials
desktop computers, 12 websites (collected through a prestudy of appeal rating and visual similarity)
Design
Phase #1: between-subjects
Phase #2: within subjects
independent variable: appeal of website with error (good / average)
dependent variable: appeal rating (first impression, after error, first
impression of visually similar WS)
Analysis
ANOVA
15. appeal scale
PROCEDURE
3 random WS
(rated for
appeal)
appeal scale
60 s, then error
appeal scale
50 ms
5 random WS
(rated for
appeal)
50 ms
16. CONTRIBUTIONS TO HCI
„Keep your promises!“
first impression may not be the most important thing to
strive for - one should live up to the expectations one
evokes
„Don‘t be a copycat!“
if the copied (popular) website fails, this might impact the
first impression of your website
your website might promise more, than you can deliver
17. RISKS
confounding variables:
error was not attributed to the website
worse appeal of visually similar website was not caused by
the prior error
scale might be inappropriate to measure appeal after
interaction
Qualitative follow-up study may clarify this