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GROSS MARGIN ANALYSIS
                         EST 2011      EST 2011                            VOL INC PRICE INCNEW SALES NEW SALES VOLUME      VOLUME PRICE       PRICE
M/CODE     DESCRIPTION   SALES         COST          GM $       G/M %      %       %        VOLUME    PRICE     GM $        GM%    GM$         GM%

3r96019    PP2410             253407        214867      38540     15.21%         1       0     253407        0      38540      15.21%      0      15.21%
3r96023    PP2200             210298        175941      34357     16.34%         1       0     210298        0      34357      16.34%      0      16.34%
3r93179    PP2260             571704        393933     177771     31.09%         1       0     571704        0     177771      31.09%      0      31.09%
3r93180    PP3540             143070         51092      91978     64.29%         1       0     143070        0      91978      64.29%      0      64.29%
3r93181    CG3460              49320         56126      -6806    -13.80%         1       0      49320        0      -6806     -13.80%      0     -13.80%




           TOTAL             1227799        891959     335840    27.35%                       1227799        0     335840     27.35%       0      27.35%
                                                                                                                                                           TOTAL       TOTAL
                                                                                                                                                           SALES       GM $

                                                                                                                                                             1227799      335840
                                                                                                                 P&L COSTS EST 2011

                                                                                                                 FACTORY WAGES                    1.43%                   17558
                                                                                                                 OTHER MAN. COSTS                 1.98%                   24310
                                                                                                                 LAB COSTS                        0.27%                    3315
                                                                                                                 ENGINEERING COSTS                0.02%                     246
                                                                                                                 FIELD SALES FORCE                8.69%                  106696
                                                                                                                 ADVERTISING/SALES PROM           6.40%                   78579
                                                                                                                 BRANCH                           2.80%                   34378
                                                                                                                 ADMIN COSTS                      4.40%                   54023
                                                                                                                 FREIGHT COSTS                    1.70%                   20873
                                                                                                                 INVENT OBSOLENCE PROV            2.00%                   24556
                                                                                                                 INTER STAFF COSTS                3.60%                   44201
                                                                                                                 OTHER COSTS                      0.20%                    2456

                                                                                                                            TOTAL COSTS           33.49%                  411190

                                                                                                                                                  %                        $
                                                                                                                            LOCAL OP/INC          -6.14%                  -75350




                                                                                                                                                                   05/12/2011
GM%

      27.35%




               05/12/2011

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Gross Margin Product Template

  • 1. GROSS MARGIN ANALYSIS EST 2011 EST 2011 VOL INC PRICE INCNEW SALES NEW SALES VOLUME VOLUME PRICE PRICE M/CODE DESCRIPTION SALES COST GM $ G/M % % % VOLUME PRICE GM $ GM% GM$ GM% 3r96019 PP2410 253407 214867 38540 15.21% 1 0 253407 0 38540 15.21% 0 15.21% 3r96023 PP2200 210298 175941 34357 16.34% 1 0 210298 0 34357 16.34% 0 16.34% 3r93179 PP2260 571704 393933 177771 31.09% 1 0 571704 0 177771 31.09% 0 31.09% 3r93180 PP3540 143070 51092 91978 64.29% 1 0 143070 0 91978 64.29% 0 64.29% 3r93181 CG3460 49320 56126 -6806 -13.80% 1 0 49320 0 -6806 -13.80% 0 -13.80% TOTAL 1227799 891959 335840 27.35% 1227799 0 335840 27.35% 0 27.35% TOTAL TOTAL SALES GM $ 1227799 335840 P&L COSTS EST 2011 FACTORY WAGES 1.43% 17558 OTHER MAN. COSTS 1.98% 24310 LAB COSTS 0.27% 3315 ENGINEERING COSTS 0.02% 246 FIELD SALES FORCE 8.69% 106696 ADVERTISING/SALES PROM 6.40% 78579 BRANCH 2.80% 34378 ADMIN COSTS 4.40% 54023 FREIGHT COSTS 1.70% 20873 INVENT OBSOLENCE PROV 2.00% 24556 INTER STAFF COSTS 3.60% 44201 OTHER COSTS 0.20% 2456 TOTAL COSTS 33.49% 411190 % $ LOCAL OP/INC -6.14% -75350 05/12/2011
  • 2. GM% 27.35% 05/12/2011