The document discusses embedding a business continuity management (BCM) culture within an organization. It outlines five steps, or "I"s, to achieve this: (1) Involve all stakeholders to create awareness and buy-in; (2) Internalize BCM processes by including them in policies and procedures; (3) Imbibe response processes through training and drills; (4) Initiate scenarios like simulations to test capabilities; (5) Inspect facilities like disaster recovery sites periodically. The goal is to cultivate a way of crisis management as second nature through consistent methods and procedures known to all employees.