Grid search is a technique for finding optimal hyperparameters for a machine learning model. It involves specifying a range of values for each hyperparameter and evaluating the model's performance on all combinations of these values, using a metric like accuracy. The best-performing combination is selected. Grid search can be computationally expensive but produces reproducible results. Scikit-learn makes grid search easy to implement using GridSearchCV, and allows incorporating cross-validation to avoid overfitting and get a more accurate assessment of model performance.