This document discusses analyzing market and competitor search trends using Google Insights and other tools. It lists 7 main competitors in the health supplement industry and their websites. The presentation aims to help understand search keywords and competitiveness, and analyze competitor demographics to better understand the market.
WSI LinkedIn Advanced Training Workbook Gregg Towsley Towsley Associates
Download this LinkedIn workbook to get the latest information on our advanced LinkedIn Training kit. By Gregg Towsley - LinkedIn Instructor and Trainer
SEO Competitor Sample Report - sharing some points regarding Competitor Analysis such as Find your SEO Competitor, Analyze for Keywords, Cover All SEO Factors (On-Page Optimization/ Off- Page Optimization, Competitor back links, Content Length Issues. Want to know more about seo analysis click here http://araghu.wordpress.com
Swot analysis of automobile industry in IndiaShri Theja
SWOT is an important tool to understand the internal and external that affect on company's operations. This is a presentation on Swot analysis of automobile industry in India; that will help students of MBA, BBM and other discipline during exams and presentations.
WSI LinkedIn Advanced Training Workbook Gregg Towsley Towsley Associates
Download this LinkedIn workbook to get the latest information on our advanced LinkedIn Training kit. By Gregg Towsley - LinkedIn Instructor and Trainer
SEO Competitor Sample Report - sharing some points regarding Competitor Analysis such as Find your SEO Competitor, Analyze for Keywords, Cover All SEO Factors (On-Page Optimization/ Off- Page Optimization, Competitor back links, Content Length Issues. Want to know more about seo analysis click here http://araghu.wordpress.com
Swot analysis of automobile industry in IndiaShri Theja
SWOT is an important tool to understand the internal and external that affect on company's operations. This is a presentation on Swot analysis of automobile industry in India; that will help students of MBA, BBM and other discipline during exams and presentations.
Advertising plan book for a campaign focused on increasing sales for the Five Guys Brand. This book includes a new slogan for the company and research that was conducted in order to appeal to two target audiences, along with media choices within an allocated budget of 18 million dollars.
Google’s Matt Bush: What can search tell us about the future of advertising?Digital Journeys
Matt Bush talks at our Digital Journeys event about search and how we currently use it, also going back to the beginnings of search and the reason why we actually started to search originally.
Mid-Term Exam Marketing 435535Summer Term 2017 Exam Instructi.docxARIV4
Mid-Term Exam Marketing 435/535
Summer Term 2017
Exam Instructions: This exam is designed to measure your understanding of concepts that were discussed in class lecture, course readings, and using Wikipedia and the embedded web links. You are free to consult these materials and your colleagues when preparing your answers to questions below, but please the words you choose for your answers should be your own. Each question is equally weighted and I expect about 1/2 to a page in length, per answer (average 2/3 page), for a total of about 5-6 pages in length. Answer any 5 questions. Please put your name on exam and file name. Exam is due on D2L.
Answer any 5 of the 6 following questions:
1. If you had unilateral power, what is the one food-related regulation that you would impose - or abolish? Why would you take this action? What would be the impact on both consumers and business? And…if you happen to be a citizen/resident of a country other than the US, please feel free to put your answer in the context of that nation’s regulatory framework.
2. Do you think that the US government should allow the Amazon acquisition of Whole Foods to go through? Why or why not? And please explain what you think the impact of this deal, assuming it is completed, will be on both consumers and business.
3. Tell us three things that you did not know about retail and CPG marketing that you did not know before you took this class, but have learned from our assortment of guest speakers.
4. What has changed about the consumer’s decision journey as described in the readings from the way consumers used to shop and what are some marketing implications for reimagining the American supermarket for the future? (Refer to the readings/speakers in your answers)
5. In the class lecture it was stated that market penetration is a key to success for CPG products.
What are the two requirements described in the lecture to achieve high market penetration rates and how is the “Law of double jeopardy” related? (Use your notes and if you want Wikipedia).
6. What are the top business career opportunities according to US News and World Report for 2015 in Marketing? Of the skills reported as most important for interviewers for marketing hires which are your top 3 strengths? Which are the 3 you need to work on the most? Why is it important to develop a marketing plan for yourself for life after school?
• Guest Speaker Jason Strobbe- Going to Market in Wine
What “was” in the News 2016 this week
Mintel’s top 12 key trends for 2016
* Alternatives Everywhere: Novel protein sources and potential replacements means that what was formerly ‘alternative’ could take over the mainstream.
* Artificial: Public Enemy No. 1: Companies are removing artificial ingredients to meet consumer demand for natural food .
* Eco is the New Reality: Sustainability continues to evolve and has become a necessary part of new product development.
* From the Inside-Out: A market has been cr ...
"Content is king." This phrase has been greatly emphasized by SEO professionals in the past. But it’s no longer the case.
In today's world, content alone will not win in Google's SERPs.
Watch this sponsored Search Engine Journal webinar and learn more about the evolution of Google search and how to get to the top of the rankings in the current landscape.
In this presentation, you will:
- Understand the recent Google algorithm, AI, and policy changes.
- Learn how to scale your online presence in the new Google landscape.
- Expand your priorities to ensure you are ready for 2022.
It’s been an active year for Google. Multiple updates over the past three months have led to significant changes to the way SEO and companies manage the quality of their website.
Jordan Koene, Strategist and Advisor for Searchmetrics, will walk you through different ways that will help you future-proof your SEO strategy.
The number of in-platform social media searches occurring on a daily basis is staggering. Facebook sees 2 billion in-platform searches every day, Twitter see 2.1 billion in-platform search queries per day, and YouTube sees 1,140 searches every second of every day. With those volumes, neglecting social media content optimization is a huge missed opportunity.
That’s why it’s absolutely integral for every organization’s digital marketing partners to work closely with the social media team. We’ll dive into the specifics on how digital and social should partner to affect search objectives, then wrap up the session by sharing real web metrics the team at Boston Scientific has seen as a result of prioritizing the digital & social media relationship.
Session takeaways:
How social can help inform which keywords should be integrated into digital assets and SEO strategy
How optimizing keyword integration into social media content can affect Google SERPs and web traffic
Tips for leveraging social media trends and hashtags to boost web traffic
Why social media accounts’ authority should be a shared goal between digital & social teams
How paying particular attention to YouTube video optimization and overall YouTube strategy can positively impact search objectives
About Erica
Erica Melchior is a social media strategist, researcher and Community Manager for Boston Scientific. With over 10 years of experience directly managing social media communities and engagement for internationally-recognized Fortune 500 brands, Erica has expertise in social media influencer mapping and engagement, competitive social media research, search, content optimization, lead generation and building an effective social media program from the ground up in the B2B space.
Creating an Effective Study Recruitment Page OnlineKatja Reuter, PhD
The presentation was given on Jan 9, 2019, as part of the Digital Scholar Program Webinar Series. Learning objectives are:
1) Understand how you can create free webpages for your recruiting research studies using the USC Clinical Studies Directory, and
2) Understand the principles of search engine optimization (SEO) and how you can apply SEO so that your study can be found online.
More about the Digital Scholar Program at USC: https://sc-ctsi.org/training-education/digital-scholar-program
Marketing is the study and management of exchange relationships.
The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Cleantech presentation ci final 2013 july 19EastSight
This presentation on competitive intelligence was given at a Cleantech conference on July 18 for start-up firms. Mary Chitty of Cambridge Healthtech developed the guidance on using secondary sources and the lists of potentially useful secondary sources. Parmelee Eastman of EastSight Consulting created the section on obtaining information from knowledgeable individuals.
Online Marketing 101 for Self Storage Operators in AsiaMWI Hong Kong
Slideshow for a presentation given 26 March, 2014 in Hong Kong to the Asia Self Storage Expo on the topic of online marketing. The idea was to give attendees a perspective on why online marketing in Asia is so important, and how SEM, SEO, and social media can help grow their businesses in this region.
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot To...ctorgan
This presentation, which was given by invitation at a fitness blogger summit:
- highlights the huge reach of fitness and health bloggers
- provides 8 tips to ensure your content is accurate
- shares several new audience and outreach opportunities
- reveals 8 hot topics that you should keep an eye on
Advertising plan book for a campaign focused on increasing sales for the Five Guys Brand. This book includes a new slogan for the company and research that was conducted in order to appeal to two target audiences, along with media choices within an allocated budget of 18 million dollars.
Google’s Matt Bush: What can search tell us about the future of advertising?Digital Journeys
Matt Bush talks at our Digital Journeys event about search and how we currently use it, also going back to the beginnings of search and the reason why we actually started to search originally.
Mid-Term Exam Marketing 435535Summer Term 2017 Exam Instructi.docxARIV4
Mid-Term Exam Marketing 435/535
Summer Term 2017
Exam Instructions: This exam is designed to measure your understanding of concepts that were discussed in class lecture, course readings, and using Wikipedia and the embedded web links. You are free to consult these materials and your colleagues when preparing your answers to questions below, but please the words you choose for your answers should be your own. Each question is equally weighted and I expect about 1/2 to a page in length, per answer (average 2/3 page), for a total of about 5-6 pages in length. Answer any 5 questions. Please put your name on exam and file name. Exam is due on D2L.
Answer any 5 of the 6 following questions:
1. If you had unilateral power, what is the one food-related regulation that you would impose - or abolish? Why would you take this action? What would be the impact on both consumers and business? And…if you happen to be a citizen/resident of a country other than the US, please feel free to put your answer in the context of that nation’s regulatory framework.
2. Do you think that the US government should allow the Amazon acquisition of Whole Foods to go through? Why or why not? And please explain what you think the impact of this deal, assuming it is completed, will be on both consumers and business.
3. Tell us three things that you did not know about retail and CPG marketing that you did not know before you took this class, but have learned from our assortment of guest speakers.
4. What has changed about the consumer’s decision journey as described in the readings from the way consumers used to shop and what are some marketing implications for reimagining the American supermarket for the future? (Refer to the readings/speakers in your answers)
5. In the class lecture it was stated that market penetration is a key to success for CPG products.
What are the two requirements described in the lecture to achieve high market penetration rates and how is the “Law of double jeopardy” related? (Use your notes and if you want Wikipedia).
6. What are the top business career opportunities according to US News and World Report for 2015 in Marketing? Of the skills reported as most important for interviewers for marketing hires which are your top 3 strengths? Which are the 3 you need to work on the most? Why is it important to develop a marketing plan for yourself for life after school?
• Guest Speaker Jason Strobbe- Going to Market in Wine
What “was” in the News 2016 this week
Mintel’s top 12 key trends for 2016
* Alternatives Everywhere: Novel protein sources and potential replacements means that what was formerly ‘alternative’ could take over the mainstream.
* Artificial: Public Enemy No. 1: Companies are removing artificial ingredients to meet consumer demand for natural food .
* Eco is the New Reality: Sustainability continues to evolve and has become a necessary part of new product development.
* From the Inside-Out: A market has been cr ...
"Content is king." This phrase has been greatly emphasized by SEO professionals in the past. But it’s no longer the case.
In today's world, content alone will not win in Google's SERPs.
Watch this sponsored Search Engine Journal webinar and learn more about the evolution of Google search and how to get to the top of the rankings in the current landscape.
In this presentation, you will:
- Understand the recent Google algorithm, AI, and policy changes.
- Learn how to scale your online presence in the new Google landscape.
- Expand your priorities to ensure you are ready for 2022.
It’s been an active year for Google. Multiple updates over the past three months have led to significant changes to the way SEO and companies manage the quality of their website.
Jordan Koene, Strategist and Advisor for Searchmetrics, will walk you through different ways that will help you future-proof your SEO strategy.
The number of in-platform social media searches occurring on a daily basis is staggering. Facebook sees 2 billion in-platform searches every day, Twitter see 2.1 billion in-platform search queries per day, and YouTube sees 1,140 searches every second of every day. With those volumes, neglecting social media content optimization is a huge missed opportunity.
That’s why it’s absolutely integral for every organization’s digital marketing partners to work closely with the social media team. We’ll dive into the specifics on how digital and social should partner to affect search objectives, then wrap up the session by sharing real web metrics the team at Boston Scientific has seen as a result of prioritizing the digital & social media relationship.
Session takeaways:
How social can help inform which keywords should be integrated into digital assets and SEO strategy
How optimizing keyword integration into social media content can affect Google SERPs and web traffic
Tips for leveraging social media trends and hashtags to boost web traffic
Why social media accounts’ authority should be a shared goal between digital & social teams
How paying particular attention to YouTube video optimization and overall YouTube strategy can positively impact search objectives
About Erica
Erica Melchior is a social media strategist, researcher and Community Manager for Boston Scientific. With over 10 years of experience directly managing social media communities and engagement for internationally-recognized Fortune 500 brands, Erica has expertise in social media influencer mapping and engagement, competitive social media research, search, content optimization, lead generation and building an effective social media program from the ground up in the B2B space.
Creating an Effective Study Recruitment Page OnlineKatja Reuter, PhD
The presentation was given on Jan 9, 2019, as part of the Digital Scholar Program Webinar Series. Learning objectives are:
1) Understand how you can create free webpages for your recruiting research studies using the USC Clinical Studies Directory, and
2) Understand the principles of search engine optimization (SEO) and how you can apply SEO so that your study can be found online.
More about the Digital Scholar Program at USC: https://sc-ctsi.org/training-education/digital-scholar-program
Marketing is the study and management of exchange relationships.
The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Cleantech presentation ci final 2013 july 19EastSight
This presentation on competitive intelligence was given at a Cleantech conference on July 18 for start-up firms. Mary Chitty of Cambridge Healthtech developed the guidance on using secondary sources and the lists of potentially useful secondary sources. Parmelee Eastman of EastSight Consulting created the section on obtaining information from knowledgeable individuals.
Online Marketing 101 for Self Storage Operators in AsiaMWI Hong Kong
Slideshow for a presentation given 26 March, 2014 in Hong Kong to the Asia Self Storage Expo on the topic of online marketing. The idea was to give attendees a perspective on why online marketing in Asia is so important, and how SEM, SEO, and social media can help grow their businesses in this region.
Communicating Evidence-Based Health & Wellness Information: 8 Tips & 8 Hot To...ctorgan
This presentation, which was given by invitation at a fitness blogger summit:
- highlights the huge reach of fitness and health bloggers
- provides 8 tips to ensure your content is accurate
- shares several new audience and outreach opportunities
- reveals 8 hot topics that you should keep an eye on
Similar to Example of Competitive Analysis and Search Trends (20)
12 High Velocity Metrics That Actually Increase ResultsTowsley Associates
http://www.insidesales.com
In today's data-driven world we all know that when performance is measured, performance improves. But what should really be measured to increase sales?
In this free cheat sheet by Ken Krogue, President of InsideSales.com, you'll learn:
What key items to measure
How your sales reporting differs from best practices
How to gain visibility to drive results
Gregg Towsley
http://www.GrowPlumbing.com
LinkedIn Whitepaper by Gregg Towsley From Grow PlumbingTowsley Associates
Since its inception, LinkedIn has grown to more than 55 million users in 200 countries world-wide. This is no accident. LinkedIn is based on the principal that every person is connected by no more than six degrees of separation from everybody else. In other words, an individual can connect to any other individual simply by utilizing their network of contacts. And this is where LinkedIn can help business owners and their employees. The website keeps track of who knows who and provides a means to connect people based on professional expertise, needs, and interests.
There are two kinds of contacts every person has – strong and weak. “Strong” contacts are family members, friends, and close business associates; “weak” contacts are those people we work with, and have done business with, but may not know very well. It is upon the “strong” contacts that most people go to when they need something, and it is from “strong” contacts that, at least initially, a LinkedIn network is built.
Local Search Marketing by WSI and Grow Plumbing Gregg Towsley Towsley Associates
Review the below bullet points and view the presentation if you want to get above your competition on Google Maps!
Understanding the basics
Perfect your Google+ page
Clean your website
Work on your citations
Get reviews
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.