This document summarizes Digital Return Optimization (DRO), a process that maximizes digital and social media assets to achieve growth, interaction, and revenue goals. DRO can deepen digital reach, increase web stats, coordinate marketing platforms, monetize social media, and grow followers. The DRO process determines goals, reviews existing assets, defines deliverables, builds a strategy, executes tactics, and measures results. It runs through a contracted timeline with onsite and weekly remote meetings.

1. Digital Return Optimization

2. Direct Contact
• Founded in 2005
• Provides social media/digital asset marketing and monetization strategies
• Content management
• Proprietary DRO (Digital Return Optimization) process
• Depth of experience in NHL, AHL and Junior levels
Selected clients include…
@carsonmckee

3. Digital Return Optimization (DRO)
1. What is DRO?
2. What DRO can do
3. The DRO process
4. DRO timeline
5. DRO commitment
@carsonmckee

4. What is DRO?
• Digital Return Optimization is…
– The methodology of maximizing and leveraging digital and social
media assets to achieve specific growth, interaction and revenue goals
• Client results include:
– +$170,000 in ticket sales revenue
– +$50,000 in corporate sales revenue
– +$5,000 in merchandise sales revenue
– Social populations growth and engagement
@carsonmckee

5. What DRO Can Do
• Deepen and extend digital reach
• Increase web stats
• Coordinate digital marketing platforms
• Monetize social media sites
• Grow friends and followers
• Enhance online branding
@carsonmckee

6. DRO Process
• Determine specific goals
– Examples:
• Improve web stats
• Establish brands and personalities as leading online destinations
• Leverage corporate partnerships
• Social media enhancement and monetization strategies
• Review existing digital assets
– Website(s)
– Social media
– Apps
– Mobile
– Email
– Integration with other media
@carsonmckee

7. DRO Process (continued)
• Define deliverables
– Examples:
• 10% increase in web traffic YOY
• Double the amount of social media friends/followers
• Set $ values for digital assets
• Merchandise sales target of $x
• Build and implement strategy
– How deliverables inform the strategic path
• Plan and execute tactical elements
– How strategy transitions into actions
• Measure, maintain, adapt
@carsonmckee

8. DRO Timeline
• Runs through a pre-determined contract length
– Monthly rate
• Onsite meetings
– To launch the project
– At midway point
– Other onsite meetings as required
• Weekly tactical meetings via telephone
– Project measurement and tracking
@carsonmckee

9. Thank You
Lets get started with a conversation…
Carson McKee
Direct Contact
http://directcontact.ca
carson.directcontact@gmail.com
604.763.3944