Digital Marketing Scorecard

1. Digital Marketing Scorecard
Paid Search (PPC)
(Scale 1-10)
(10 = Excellent)
Search Optimization
(Scale 1-10)
Email Marketing
(Scale 1-10)
Social Media
(Scale 1-10)
Keyword Selection _____
TOTAL SCORE _____
TOTAL SCORE _____
TOTAL SCORE ____
TOTAL SCORE _____
TOTAL OVERALL SCORE _____
Ad Copy _____
Landing Page ______
Budget ______
Display ______
Link Building _____
Content Creation _____
Blog Syndication ______
On-Page ______
In-Page Conversion ______
Subject Lines _____
Open Rate _____
Click Thru Rate ______
Call To Action ______
Testing ______
Interactions _____
Total Reach _____
Website Visits ______
Content Shares ______
Conversions ______