Gregg Towsley is an expert in internet marketing who clients praise for his direct communication style, dedication to meeting client needs, and ability to deliver strong results. Multiple clients comment that working with Gregg helped them gain more business contacts and clients through improved social media and internet marketing strategies. Gregg is described as personable, knowledgeable, and providing great value through his training and advice.
Deploy a Digital Recruiting Strategy on a Startup BudgetMarie Burns
If your budget is tight AND if your effort & sweat is what is going to get it done, here are several examples of how you can get hires using inbound and outbound marketing. These examples are quick to execute, have a small budget, you can toss them or pivot away from them quickly, and they are wildly flexible to build.
This document is a letter from the editors of The Communicator, a publication by the Communication department at George Mason University. It introduces the publication and highlights some of the stories featured in this issue. The letter discusses how the department showcases diverse stories from students and alumni. It also explains how this year's theme, "Everything has changed", reflects how communication and the world have become more social and networked. The editors hope the stories will show readers how changes in communication will impact the future. Brief biographies of the editors are also included at the end.
Are you a Talent Acquisition Innovator? Let's Change the Game, Together.Marie Burns
You're here because you're already a leader in human capital development and have a roadmap to where you're headed for the rest of 2015. Let's go ahead take it to another level. We all FEEL the pain: talent acquisition continues to rapidly evolve and transform in response to in-flux business demands, talent shortages, technology enhancements, generational shifts –you get the point –all while rarely being respected as a "make-it-or-break-it" department. Do these points hit home for anyone? If your answer is no, I'd welcome you to co-host this session with me (@marieburns).
Join in for a fresh, interactive session that will remind and show you the path to enhance innovation within your talent organization. We'll discuss how to change the game, stay ahead of the curve with fresh trends and set yourself up for success by re-engaging the entrepreneur inside yourself. By learning new ways to tap into your outside-the-box self, you will be able to create the "innovative momentum" to drive change, or at least move the dial forward with:
-An easy to apply methodology and examples for finding entrepreneurial white space within your organization
-Brand new talent acquisitions strategies for your current and future workforces
-Understanding how new talent acquisition strategies will be impacted by technology and economic factors (ah,the future)
-Steps to become a talent innovation hub despite the increased difficulty of talent attraction.
It's time to move the needle away from the decaying "tried and true" approaches to ensure that our profession is set up to empower our organizations and people for a successful future.
48 experts from the marketing world reveal their favorite seo toolDSIM
You must be knowing marketing experts like Jeff Bullas, Neil Patel, Rand Fishkin and so on….now, it’s time to meet their favorite SEO Tool: A much-awaited expert roundup post.
Lisa provides high quality marketing materials and services for her clients. One client hired Lisa to design a postcard mailing, and through iterations Lisa created a final product that impressed people and helped the company's image. Working with Lisa was rewarding as she cared about the client's satisfaction and provided suggestions and revisions. She also continuously looks for ways to improve the client's marketing. Another client noted that Lisa went above the original scope of work by helping develop email, social media, and blog strategies and integrating them, even as the client gave her additional responsibilities. Lisa excelled while handholding the inexperienced client.
Building Your Personal Brand Online - Career DayKrista Neher
The document discusses building a personal brand online. It emphasizes that everyone has a brand whether they like it or not, and that it is important to define your brand, build your brand online through consistent transparency and thought leadership, and monitor your brand to control your online reputation. It provides tips for using social media like LinkedIn, blogs, and Twitter to establish expertise and connect with others, but also cautions that everything online can be public and last forever, so only share content you're comfortable with potential employers seeing.
Deploy a Digital Recruiting Strategy on a Startup BudgetMarie Burns
If your budget is tight AND if your effort & sweat is what is going to get it done, here are several examples of how you can get hires using inbound and outbound marketing. These examples are quick to execute, have a small budget, you can toss them or pivot away from them quickly, and they are wildly flexible to build.
This document is a letter from the editors of The Communicator, a publication by the Communication department at George Mason University. It introduces the publication and highlights some of the stories featured in this issue. The letter discusses how the department showcases diverse stories from students and alumni. It also explains how this year's theme, "Everything has changed", reflects how communication and the world have become more social and networked. The editors hope the stories will show readers how changes in communication will impact the future. Brief biographies of the editors are also included at the end.
Are you a Talent Acquisition Innovator? Let's Change the Game, Together.Marie Burns
You're here because you're already a leader in human capital development and have a roadmap to where you're headed for the rest of 2015. Let's go ahead take it to another level. We all FEEL the pain: talent acquisition continues to rapidly evolve and transform in response to in-flux business demands, talent shortages, technology enhancements, generational shifts –you get the point –all while rarely being respected as a "make-it-or-break-it" department. Do these points hit home for anyone? If your answer is no, I'd welcome you to co-host this session with me (@marieburns).
Join in for a fresh, interactive session that will remind and show you the path to enhance innovation within your talent organization. We'll discuss how to change the game, stay ahead of the curve with fresh trends and set yourself up for success by re-engaging the entrepreneur inside yourself. By learning new ways to tap into your outside-the-box self, you will be able to create the "innovative momentum" to drive change, or at least move the dial forward with:
-An easy to apply methodology and examples for finding entrepreneurial white space within your organization
-Brand new talent acquisitions strategies for your current and future workforces
-Understanding how new talent acquisition strategies will be impacted by technology and economic factors (ah,the future)
-Steps to become a talent innovation hub despite the increased difficulty of talent attraction.
It's time to move the needle away from the decaying "tried and true" approaches to ensure that our profession is set up to empower our organizations and people for a successful future.
48 experts from the marketing world reveal their favorite seo toolDSIM
You must be knowing marketing experts like Jeff Bullas, Neil Patel, Rand Fishkin and so on….now, it’s time to meet their favorite SEO Tool: A much-awaited expert roundup post.
Lisa provides high quality marketing materials and services for her clients. One client hired Lisa to design a postcard mailing, and through iterations Lisa created a final product that impressed people and helped the company's image. Working with Lisa was rewarding as she cared about the client's satisfaction and provided suggestions and revisions. She also continuously looks for ways to improve the client's marketing. Another client noted that Lisa went above the original scope of work by helping develop email, social media, and blog strategies and integrating them, even as the client gave her additional responsibilities. Lisa excelled while handholding the inexperienced client.
Building Your Personal Brand Online - Career DayKrista Neher
The document discusses building a personal brand online. It emphasizes that everyone has a brand whether they like it or not, and that it is important to define your brand, build your brand online through consistent transparency and thought leadership, and monitor your brand to control your online reputation. It provides tips for using social media like LinkedIn, blogs, and Twitter to establish expertise and connect with others, but also cautions that everything online can be public and last forever, so only share content you're comfortable with potential employers seeing.
This document discusses strategies for improving parent engagement in children's education. It recommends:
1) Making engagement easy by choosing the right tools and building trust at every step.
2) Taking a social and personal approach to engagement by tagging parents, understanding social networks, and asking questions.
3) Providing tangible value for parents by tying engagement themes to the curriculum and giving parents takeaways.
Do you know how the ultra affluent use social media? Find out.The Social Executive
The social media real estate you put time into is as important as the suburb you invest in. The right place at the right price is what gives good returns.
For time-poor professionals looking to start out in social media the sheer number of platforms to choose from can feel overwhelming – LinkedIn, Twitter, Facebook, YouTube, Pinterest, Google Plus? It’s a bit like selecting the ‘all suburbs’ search when you are trying to find somewhere to live.
While I am loathe to suggest one platform to the exclusion of others (because together they create an amplification effect) if you’re a professional or need to reach high net worth individuals then research suggests that a great place to live is LinkedIn.
This is why.
Lynne Golodner is an award-winning author, speaker, and entrepreneur who runs her own public relations firm, Your People LLC. She has over 30 years of experience telling stories of purpose and passion to guide others. Golodner has written 8 published books and thousands of articles, and provides strategic PR, photography, and blogging services to businesses and nonprofits. She emphasizes using storytelling and relationships to help clients achieve their goals and find deeper meaning in their work.
This is the deck for the class that I have been teaching for the past 2 years at the San Francisco Public Library. It includes a high level strategy on how you should approach using social media to find a job. It focuses on personal branding and engaging advocates that help you navigate and talk to the right people to get a job.
Charles Hendricks gave a presentation on using social media for networking and business. He discussed how social media is about building relationships, not making direct sales. He advised attendees to engage with others by sharing content, exposing their personality, and establishing themselves as experts in order to build trust and connections over time. Hendricks emphasized that the goal of social media is developing relationships, not quick commercial transactions, and real ROI comes from the trust built through ongoing engagement on platforms like Facebook, Twitter, and LinkedIn.
Survey fielded by Cassie Metzger in June - July 2010. Purpose was to gather input from members of North Canton (Ohio) Executive Networking Group who have obtained new employment. Insights on the value of the networking group and factors relating to finding positions in today's economy.
Learn how to source like a boss and win in recruiting PLUS be more productive than you ever thought possible. Test and use these tools to decipher what is the best use of your time and money. Ask questions if you need help @marieburns
Rebecca Krause-Hardie and Jennifer Edwards gave a presentation on using social media for fundraising and development. They discussed how to build social capital through online conversations and relationships. They provided tips for creating engaging content and highlighted case studies of nonprofit fundraising through social platforms. The presenters emphasized listening first before engaging online, being transparent and authentic, and that ROI from social media takes time through organizational learning and engagement.
This document summarizes Kasey Nixon's reflections on developing an online identity and professional use of social media. It discusses LinkedIn and how it allows users to showcase accomplishments differently than a resume. It also addresses issues of online privacy and potential risks of social media use in the mental health field. Twitter is highlighted as a useful tool for connecting with experts. While Facebook poses privacy risks for professionals, blogs, websites, and curating tools like Scoop.it and Pinterest are recommended ways to share expertise. The document emphasizes the importance of managing one's online identity and using various tools like SlideShare to make a positive impact.
Patrick Byers of Outsource Marketing shares how your company can use social media as a tool to build relationships, communication and trust among employees, workgroups and teams.
The document provides guidance on using social media effectively for business purposes. It outlines 21 rules for social media success, including participating where your target audience spends time, serving the community with valuable content, following influential leaders, monitoring your online reputation, having fun but also focusing on goals and sales, and working hard through continuous effort. The key message is that businesses must embrace social media but also do so strategically for their specific goals and industry.
Helpful tips for small businesses who want to learn how to apply social media in their marketing mix. Given at Cape & Plymouth Business' Marketing Summit.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Arts Summit: New Arts Leaders and Nonprofits in a time of social mediaBeth Kanter
The document discusses best practices for nonprofits using social media. It recommends that nonprofits first assess their audience and objectives before engaging in social media. When using social media, nonprofits should focus on building relationships, providing rewards and cultivating reciprocity. The document also emphasizes using stories, humor and creating a sense of urgency to engage supporters through social media fundraising campaigns.
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoekjapie swanepoel
This document provides guidance on developing and implementing an effective social media strategy. It discusses the importance of having clear objectives for each social media platform and creating a content plan and calendar. Tips are provided on engaging audiences through posts, images, links and collaborations. The document also covers advertising on social media, promoting events through live videos and photos, and analyzing social media performance. The overall message is that a successful social media strategy requires planning, creating engaging content and measuring results.
Social Media for Volunteers, Charities and Non-Profits: Social ReputationViveka von Rosen
Viveka von Rosen is a social media expert and trainer who discusses managing your online presence and social reputation. She explains that social media allows you to connect with others and share information more easily. However, you must maintain transparency, authenticity, and integrity online. It is important to understand what information Google and others share about you online and to monitor what is said by and about your brand. Viveka provides tips on getting started with social media, including developing your brand, choosing appropriate profiles, and engaging with best practices.
Greg Morton has over 20 years of experience in business, sales, and marketing leadership roles. He has an MBA from Pepperdine University and a BA in Management. Throughout his career, he has delivered strong revenue and profit growth, including growing a region from $0 to $50 million annually in 4 years. Testimonials highlight his skills in leadership, team building, marketing, and delivering results.
Greg Morton has over 20 years of experience in business, sales, and marketing leadership roles. He has an MBA from Pepperdine University and a BA in Management. Throughout his career, he has delivered significant revenue growth including growing a region from $0 to $50 million annually in 4 years. He is skilled at developing high-performing teams, branding, and digital marketing strategies. Testimonials praise his strong work ethic, customer focus, and ability to motivate others.
This document discusses strategies for improving parent engagement in children's education. It recommends:
1) Making engagement easy by choosing the right tools and building trust at every step.
2) Taking a social and personal approach to engagement by tagging parents, understanding social networks, and asking questions.
3) Providing tangible value for parents by tying engagement themes to the curriculum and giving parents takeaways.
Do you know how the ultra affluent use social media? Find out.The Social Executive
The social media real estate you put time into is as important as the suburb you invest in. The right place at the right price is what gives good returns.
For time-poor professionals looking to start out in social media the sheer number of platforms to choose from can feel overwhelming – LinkedIn, Twitter, Facebook, YouTube, Pinterest, Google Plus? It’s a bit like selecting the ‘all suburbs’ search when you are trying to find somewhere to live.
While I am loathe to suggest one platform to the exclusion of others (because together they create an amplification effect) if you’re a professional or need to reach high net worth individuals then research suggests that a great place to live is LinkedIn.
This is why.
Lynne Golodner is an award-winning author, speaker, and entrepreneur who runs her own public relations firm, Your People LLC. She has over 30 years of experience telling stories of purpose and passion to guide others. Golodner has written 8 published books and thousands of articles, and provides strategic PR, photography, and blogging services to businesses and nonprofits. She emphasizes using storytelling and relationships to help clients achieve their goals and find deeper meaning in their work.
This is the deck for the class that I have been teaching for the past 2 years at the San Francisco Public Library. It includes a high level strategy on how you should approach using social media to find a job. It focuses on personal branding and engaging advocates that help you navigate and talk to the right people to get a job.
Charles Hendricks gave a presentation on using social media for networking and business. He discussed how social media is about building relationships, not making direct sales. He advised attendees to engage with others by sharing content, exposing their personality, and establishing themselves as experts in order to build trust and connections over time. Hendricks emphasized that the goal of social media is developing relationships, not quick commercial transactions, and real ROI comes from the trust built through ongoing engagement on platforms like Facebook, Twitter, and LinkedIn.
Survey fielded by Cassie Metzger in June - July 2010. Purpose was to gather input from members of North Canton (Ohio) Executive Networking Group who have obtained new employment. Insights on the value of the networking group and factors relating to finding positions in today's economy.
Learn how to source like a boss and win in recruiting PLUS be more productive than you ever thought possible. Test and use these tools to decipher what is the best use of your time and money. Ask questions if you need help @marieburns
Rebecca Krause-Hardie and Jennifer Edwards gave a presentation on using social media for fundraising and development. They discussed how to build social capital through online conversations and relationships. They provided tips for creating engaging content and highlighted case studies of nonprofit fundraising through social platforms. The presenters emphasized listening first before engaging online, being transparent and authentic, and that ROI from social media takes time through organizational learning and engagement.
This document summarizes Kasey Nixon's reflections on developing an online identity and professional use of social media. It discusses LinkedIn and how it allows users to showcase accomplishments differently than a resume. It also addresses issues of online privacy and potential risks of social media use in the mental health field. Twitter is highlighted as a useful tool for connecting with experts. While Facebook poses privacy risks for professionals, blogs, websites, and curating tools like Scoop.it and Pinterest are recommended ways to share expertise. The document emphasizes the importance of managing one's online identity and using various tools like SlideShare to make a positive impact.
Patrick Byers of Outsource Marketing shares how your company can use social media as a tool to build relationships, communication and trust among employees, workgroups and teams.
The document provides guidance on using social media effectively for business purposes. It outlines 21 rules for social media success, including participating where your target audience spends time, serving the community with valuable content, following influential leaders, monitoring your online reputation, having fun but also focusing on goals and sales, and working hard through continuous effort. The key message is that businesses must embrace social media but also do so strategically for their specific goals and industry.
Helpful tips for small businesses who want to learn how to apply social media in their marketing mix. Given at Cape & Plymouth Business' Marketing Summit.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Arts Summit: New Arts Leaders and Nonprofits in a time of social mediaBeth Kanter
The document discusses best practices for nonprofits using social media. It recommends that nonprofits first assess their audience and objectives before engaging in social media. When using social media, nonprofits should focus on building relationships, providing rewards and cultivating reciprocity. The document also emphasizes using stories, humor and creating a sense of urgency to engage supporters through social media fundraising campaigns.
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoekjapie swanepoel
This document provides guidance on developing and implementing an effective social media strategy. It discusses the importance of having clear objectives for each social media platform and creating a content plan and calendar. Tips are provided on engaging audiences through posts, images, links and collaborations. The document also covers advertising on social media, promoting events through live videos and photos, and analyzing social media performance. The overall message is that a successful social media strategy requires planning, creating engaging content and measuring results.
Social Media for Volunteers, Charities and Non-Profits: Social ReputationViveka von Rosen
Viveka von Rosen is a social media expert and trainer who discusses managing your online presence and social reputation. She explains that social media allows you to connect with others and share information more easily. However, you must maintain transparency, authenticity, and integrity online. It is important to understand what information Google and others share about you online and to monitor what is said by and about your brand. Viveka provides tips on getting started with social media, including developing your brand, choosing appropriate profiles, and engaging with best practices.
Greg Morton has over 20 years of experience in business, sales, and marketing leadership roles. He has an MBA from Pepperdine University and a BA in Management. Throughout his career, he has delivered strong revenue and profit growth, including growing a region from $0 to $50 million annually in 4 years. Testimonials highlight his skills in leadership, team building, marketing, and delivering results.
Greg Morton has over 20 years of experience in business, sales, and marketing leadership roles. He has an MBA from Pepperdine University and a BA in Management. Throughout his career, he has delivered significant revenue growth including growing a region from $0 to $50 million annually in 4 years. He is skilled at developing high-performing teams, branding, and digital marketing strategies. Testimonials praise his strong work ethic, customer focus, and ability to motivate others.
These recommendations reflect more than 30 years of professional experience and contributions. Here, you will see testimonials from colleagues, clients, business partners, supervisors and a community of like-minded professionals.
Jessica is an award-winning B2B marketer who has worked at Cbeyond, Inc. for almost 4 years. She started in sales and recruiting and helped build and execute Cbeyond's social media strategy. She has experience managing integrated campaigns across social media, PR, web, email and advertising. Jessica has won numerous awards for her marketing efforts and has generated over $500,000 in revenue and 200 sales-ready leads through social media campaigns. Her colleagues praise her passion, expertise, and dedication to excellence in her work.
Doug Starks gave a presentation on using LinkedIn to the Evanston Chamber of Commerce. He walked new users through setting up a profile and explained how to optimize each section. Attendees found his tips on making profiles stand out and gaining more visibility through search engine optimization to be very useful. Multiple attendees provided recommendations praising Doug's expertise in LinkedIn, the clear and engaging way he presented complex information, and the tangible benefits his tips provided in enhancing sales and connections.
Peña Global is committed to providing profitable solutions to help clients become marketplace leaders. The testimonials praise Rico Peña and Peña Global for helping businesses improve communication skills, increase sales, focus employees, and move companies to the next level of growth and profits. One testimonial specifically mentions seeing a big difference in business performance and cash flow after working with Rico Peña.
How do you engage with mentors who are genuinely interested in supporting you, your career aspirations and the growth of your business?
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In this presentation, I share more about the power of leveraging a mentor & give you the tools to prepare for your first meeting with a mentor.
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Over my 30 years of experience, I've had the amazing opportunity of mentoring executives and managers from such companies as UPS, Mattel, Twitter, OpenTable and many more. I've experienced the amazing results that can come from matching mentees and mentors.
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Learn how to start on your very own PATH to establishing a meaningful mentorship! Leaders who have a mentor are on their path to being GREAT leaders vs. average leaders. This means even better compensation, promotions, staying power, enjoyment and fulfillment at work.
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#thedefender #mentors #greatleadership #leadershipdevelopment
Corporate or Non-Profit PR Career Pathways: What's the Best Fit for You? Aeris Communications
A dynamic keynote address given by Steve R. Smith '89, MS '93 and Kevin R. Petschow '81 to faculty and students at COM Week 2014 hosted by the School of Communication at Illinois State University.
Leadership & Emotional Intelligence for Engineers Big Nerd Ranch
Aram Boyd, CSP™, an award-winning Leadership Facilitator and Executive Coach from the Silicon Valley leadership coaching firm MotivaimCoach, shared why some engineers get bigger and better opportunities than others, and how you can leverage this in your career.
Introduction to Brand New 4 Part Webinar Series : "Becoming a LinkedIn Job Se...Scott Engler
• Overview of LinkedIn, and how it has become the #1 social media site for Recruiters to find top talent. (Roughly 94% of Recruiters vs. 35% of Active Job Seekers)
• The Top 5 underlying reasons why more people aren’t using LinkedIn to its full potential.
• What insight and “proven strategies” I’ve gained in over 5 years of collaborating and learning from the top LinkedIn experts and staff in Career Development and Recruiting such as J.T. O’Donnell, Lindsey Pollak, and Lou Adler, and how I’ve used my insight and expertise to help thousands of people optimize LinkedIn from around the world to find their next desired position.
The employees at GFI describe enjoying working with talented, innovative, and fun colleagues. They appreciate the opportunities to take on challenges, learn new skills, and contribute to high-profile projects. Many employees also note that GFI fosters a supportive, family-like work environment where people are encouraged to share ideas and help each other succeed.
10 best seo quotes from top internet marketing influencersBoni Bard
This document contains 10 quotes from prominent internet marketers on the topic of search engine optimization (SEO). The quotes discuss how SEO is constantly changing, the importance of strategic link building, and how passion and hard work are keys to success in SEO.
10 best seo quotes from top internet marketing influencers Richnald Pyu
This document contains 10 quotes from prominent internet marketers on the topic of search engine optimization (SEO). The quotes discuss how SEO is constantly changing, the importance of strategic link building, and how passion and hard work are keys to success in SEO.
Denver Coach Federation Newsletter December 2011ICF Colorado
This document provides a summary of the December 2011 issue of the Denver Coach Federation newsletter. It includes:
1) A message from the DCF President wishing members gratitude, hope, belief, and anticipation for the new year.
2) Announcement that the next DCF meeting will be on January 12th, 2012 and will feature a speaker on social media and mobile marketing.
3) A list of upcoming volunteer opportunities for DCF members, including facilitating special interest groups, blog writing, and assisting with community outreach events.
Be a Digital Industrial Brand Ambassador (GE)HR Open Source
The document provides information about becoming a Digital Industrial Brand Ambassador for GE. It discusses the importance of having an updated LinkedIn profile to promote one's personal brand and GE as an employer. It provides tips on how to build connections, share relevant content, and engage with GE as a brand on social media. The goal is to spend 5-10 minutes per week helping promote GE by sharing approved content and information through one's LinkedIn network and profile. Representatives are asked to sign up for weekly updates with content they can share to help build the GE brand and enhance their own professional credibility.
This document contains recommendations for Gary Sharpe from his connections on LinkedIn. They praise his expertise in social media strategy and content creation. They say his writing style and ideas have sparked engaging discussions. He helps others develop their online businesses and raise awareness for their projects. His technical skills, strategic thinking, passion, and communication skills are described as "brilliant." He is said to move others to want to build a new social network and brings great value to online communities through his knowledge sharing.
Employees at GFI describe enjoying working with talented, innovative colleagues in a supportive, energetic environment. They appreciate opportunities for professional growth, learning from others, and forming personal relationships. The diverse, family-like culture encourages cooperation and trust between teams.
Is your LinkedIn presence what you need it to be? For most people, both their personal & business profiles are lacking in...well, everything.
View our crash course webinar slides on how to make sure your LinkedIn page leaves the right impression & how to use it as an effective tool for making business connections.
Example Detailed Competitive Analysis by Gregg TowsleyTowsley Associates
This document provides an analysis of Sunburst Bottle's online competitors. It analyzes their search engine optimization strategies, keyword rankings, website content and structure. The analysis finds that while Sunburst Bottle competes well against competitors, it can improve its social media presence on sites like Google+, Twitter and LinkedIn to further enhance its online visibility and relationships. The document provides recommendations on optimizing Sunburst Bottle's online strategy and content to stay competitive.
The document discusses using Google Insights to analyze search trends worldwide and in specific locations to understand what people are searching for. It then lists competitors in the laptop industry and discusses using keyword research tools like Google Insights and Pro-Star to analyze the competitiveness of keywords and evaluate competitors. The presentation aims to help understand markets, competitors, and keyword opportunities through search trend and competitive analysis.
This document discusses using LinkedIn for networking and lead generation. It outlines building trust and community on LinkedIn, advanced search techniques, tools and resources for targeting personas and measuring social media reach. The bulk of the document then focuses on setting up a marketing automation funnel for professional email marketing follow-up, including importing prospects on a regular basis, qualifying leads, tracking engagement, and providing example automated email content sequences and reports.
12 High Velocity Metrics That Actually Increase ResultsTowsley Associates
http://www.insidesales.com
In today's data-driven world we all know that when performance is measured, performance improves. But what should really be measured to increase sales?
In this free cheat sheet by Ken Krogue, President of InsideSales.com, you'll learn:
What key items to measure
How your sales reporting differs from best practices
How to gain visibility to drive results
Gregg Towsley
http://www.GrowPlumbing.com
This document contains a digital marketing scorecard that rates performance in paid search, search optimization, email marketing, and social media on a scale from 1 to 10. For each category, it lists key areas that are rated and provides space to enter a total score. The overall goal of the scorecard is to assess marketing performance across multiple digital channels.
This document discusses analyzing market and competitor search trends using Google Insights and other tools. It lists 7 main competitors in the health supplement industry and their websites. The presentation aims to help understand search keywords and competitiveness, and analyze competitor demographics to better understand the market.
This document provides a partial client list for a marketing firm. It includes over 50 clients from a variety of industries including video production, dentistry, plumbing, real estate, medical, and more. The clients are located across California, Colorado, Massachusetts, New York and other states. The marketing firm encourages connecting with them and their clients on social media platforms like Facebook, LinkedIn, YouTube and Twitter.
LinkedIn Whitepaper by Gregg Towsley From Grow PlumbingTowsley Associates
Since its inception, LinkedIn has grown to more than 55 million users in 200 countries world-wide. This is no accident. LinkedIn is based on the principal that every person is connected by no more than six degrees of separation from everybody else. In other words, an individual can connect to any other individual simply by utilizing their network of contacts. And this is where LinkedIn can help business owners and their employees. The website keeps track of who knows who and provides a means to connect people based on professional expertise, needs, and interests.
There are two kinds of contacts every person has – strong and weak. “Strong” contacts are family members, friends, and close business associates; “weak” contacts are those people we work with, and have done business with, but may not know very well. It is upon the “strong” contacts that most people go to when they need something, and it is from “strong” contacts that, at least initially, a LinkedIn network is built.
Great american deals search and social campaign 4 16 16Towsley Associates
This document outlines a digital media marketing campaign focused on search engine optimization (SEO) and social media marketing. It includes an agenda covering an overview of search and social media, tools and resources for social media marketing, and advanced growth hacking techniques. The presentation discusses developing a social media strategy, claiming and optimizing profiles, engaging audiences, monitoring results, and tracking key performance indicators across major social networks like Facebook, Twitter, LinkedIn, and YouTube. It also provides 10 advanced techniques for local business growth hacking, such as connecting with local influencers and business owners on social media and joining local online groups.
Great american deals search and social campaign 4 16 16Towsley Associates
The document outlines a digital media marketing campaign focusing on search engine optimization, social media marketing, and advanced growth hacking techniques. It includes an agenda covering search and social media overview, tools and resources for social media marketing, and top advanced techniques such as connecting with local influencers, businesses, and groups on social media platforms and utilizing daily deal sites. The goal is to integrate social media and search strategies to get a business in front of local competitors and attract potential customers searching online.
Local Search Marketing by WSI and Grow Plumbing Gregg Towsley Towsley Associates
Review the below bullet points and view the presentation if you want to get above your competition on Google Maps!
Understanding the basics
Perfect your Google+ page
Clean your website
Work on your citations
Get reviews
WSI LinkedIn Advanced Training Workbook Gregg Towsley Towsley Associates
Download this LinkedIn workbook to get the latest information on our advanced LinkedIn Training kit. By Gregg Towsley - LinkedIn Instructor and Trainer
The document provides tips for using LinkedIn to drive sales, including completing your profile, building credibility through connections and expertise in your industry, and using prospecting and niche keywords to generate leads and position yourself as an expert that people can find when searching. The overall message is that by following a plan to optimize your profile, build relationships, and focus on your industry, you can use LinkedIn successfully for business development and sales.
Wsi search and social marketing campaign overview 6 24 10Towsley Associates
This document outlines a digital media marketing campaign focused on search engine optimization (SEO) and social media marketing. It discusses using these strategies to generate leads, build credibility, and effectively communicate with customers. Key tactics for SEO include on-page and off-page optimization, social networking, article marketing, and keyword research. The plan also covers developing competitors' online strategies and determining target keywords. Monthly goals are set for growing followers on Twitter, Facebook, LinkedIn, and YouTube subscribers.
This document discusses how social media has become an essential part of online marketing strategies. It notes that Google now shows maps, images, videos and news in search results, beyond just static websites. It emphasizes that 99% of searchers do not look beyond the first 3 pages of results, so a business needs a social media presence to be visible. It also claims that lack of knowledge is a major barrier to social media marketing for many organizations. Finally, it discusses how search engine optimization and social media strategies should work together, with social media helping to generate more high-quality links and targeted traffic to improve search rankings.
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
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1. What Others Are Saying!
Gregg Towsley - WSI - We Simplify the Internet
Working with Gregg is easy; he doesn't waste time and is very direct. This helps to
reach the end goal quickly and efficiently for everyone involved. He understands what
his clients need and deserve from him, and will stop at nothing to make sure he
delivers. Don't think twice about working with Gregg.
August 14, 2013, Jack Porter-Smith
"It's my pleasure to share my recommendation for Gregg Towsley. Gregg and I
connected via LinkedIn in 2012 and have spoken a number of times since first "linking
in". In fact, he's provided me with some of the best advice on using LinkedIn to grow
one's business. Im always impressed with his genuine desire to help. Gregg is friendly
and knowledgeable with a generous spirit - traits not easily found these days. Now
nearly 2 years later, I've had the chance to put his great advice into action and
experience first hand the power of LinkedIn. I've even acquired a number of great
clients as a result of my own LinkedIn training sessions. Thanks Gregg"
March 16, 2014, Kelley O'Neil
“I hired Gregg to help me cut to the chase on how to use LinkedIn to find new business
contacts. His presentations are tailor made, he's flexible, he's forthcoming and he over-
delivers. What he's shown me in two online sessions is more valuable than the time and
money I've spent with all other professional networking resources I've used, combined.
If you're looking for a better way, a less complicated and more efficient way to reach the
professionals who may bring business to you door, Gregg Towsley should be the first
guy you call. It's going to take me awhile just to catch up on everything he's shown me
how to use.
Gregg is not just "good" value. He's GREAT value and I highly recommend
him.” November 2, 2012
Top qualities: Great Results, Expert, Good Value
1st Colette Gray Reverse Mortgage Specialist
“Mr. Towsley has proven himself to be a valuable collaborator and adviser over the last
10 years. His counsel and insight have expanded the breadth and scope of our internet
marketing in a substantive and transformative way.
In a specialty that has been reluctant to embrace social media, Mr. Towsley and his
team have offered us a delicate balance that appeals to our clientele.
Without his commitment and enthusiasm for his profession, we would not be where we
are today. For this reason, I enthusiastically recommend him for future
endeavors.” September 17, 2012
2. 1st Joseph P. DeAngelis, M.D., Orthopaedic Surgeon, Harvard Medical Faculty
Physicians (HMFP) at BIDMC
““Gregg Towsley has been a life saver! I recently published a book and wanted it to get
internet exposure via the social media. Before Gregg, I think I was one of the least
savvy people about that channel, having resisted all of it. But Gregg has so patiently
made social media so much more accessible for me. He seems to be able to put into
plain language what I need to know to function in what for me is a very new world, and
he’s actually made it fun. He’s extremely knowledgeable about the intricacies of the
internet. And he’s always available – just a click or a phone call away. Most importantly,
he’s been responsible for gaining a presence for me on the internet, and he’s done that
in a very short amount of time. I still can’t believe what he’s accomplished!”” September
4, 2012
Top qualities: Great Results, Personable, High Integrity
1st Barbara Lampert
“You were so great at our meeting and I just value you so much. You are such a true
talent and it is obvious why you are successful. I am here to help you in any way
possible. I truly value your support to educate others. Thank you so very much!” August
3, 2012
1st Cindy Ertman, EVP l National Sales Manager, Platinum Capital / RPM Mortgage Inc.
“Gregg showed me some amazing features of LinkedIn. In the time we spent together,
Gregg showed me how to search LinkedIn, find prospects, and connect with prospects
in a professional manner. The knowledge I gained from Gregg will definitely help me
with my business development efforts. Gregg has a way of explaining sales and
business development concepts that make it easy to learn.
I highly recommend business development professionals attend one of Gregg's
LinkedIn training sessions.” August 2, 2012
1st Barry Cohen,
“Gregg is terrific.. he is my backbone and has taught me everything. I knew, literally,
nothing about Social Media and Gregg has helped me build a great platform. I rely on
him tremendously and can not imagine how I would have built my network without his
help.
He also taught me how to benefit from email marketing, which is my number one way to
get new clients to my website. Working with Gregg is like paying for graduate school in
marketing and social media!
Gregg is also very hands-on and personable. I not only like his work, but I like him. He
3. is honest, diligent and creative. I was only going to sign up for three months and we are
going on a year and three months.
Just give Gregg a call and sign up with him. Then, you will really see and experience
what I am talking about and your website will thrive!” August 1, 2012
Top qualities: Great Results, Personable, High Integrity
1st Lisa Fimberg
“Gregg exemplifies the best of WSI. He is a talented Internet Consultant that cares
about others and helping them succeed. Gregg is sharp and inspiring and we
appreciate his willingness to share. The information and tools he provides is based on
thorough research and detailed reporting. Thank you Gregg!” October 30, 2011
1st Tracey Saunders - OKC Internet Marketing, Certified Internet Business Consultant,
“Gregg has been a personal friend of mine for almost twenty-five years; we grew up
together in western Massachusetts. The entire time I have known Gregg he has had
such determination to be successful and excel at any task at hand. I’m not surprised at
all that he has built his amazing business; I admire and respect his work ethic and
passion for his industry. He’s very easy to talk to, and has a very honest, straight
forward approach in his personal and professional life. I feel blessed to have Gregg and
his family as friends.
I would have no hesitation in recommending partnering with Gregg.” May 16, 2011
1st Lainie Marnelakis, Senior Business Development Manager, Allergan Medical
“I am extremely happy with the job Gregg has done for me. Best marketing investment
I've made!!!! - Dr Sahakian” March 26, 2011
Top qualities: Great Results, Expert, High Integrity
1st Dr. Vicken Sahakian
“Gregg is an inspirational person to work for. Not just have I learned a tremendous
amount about locational internet marketing, he has taught me a few things about life.
Gregg is a professional in every aspect and keeps on supplying me new ways to learn
and grow. He is a great mentor.” March 21, 2011
1st Roy Sivan, Owner, Los Angeles Website Designs
“Gregg and I are both WSI consultants and I have begun to rely on his expertise and
experience as an expert in Internet marketing. His specialties include social media
marketing, video marketing, Search Engine Optimization, and GOOGLE Adwords. He
stays ahead of the curve by keeping up with the latest techniques and online marketing
strategies. I appreciate the opportunity to learn from him and I am looking forward to
4. working with him in the future. If you have any questions, you can contact Gregg at
http://www.wsiqualitysolutions.com.”” February 4, 2011
1st Robin Oliver, Internet Marketing Consultant, WSI - We Simplify the Internet
“After working with Gregg's and taking his 3 week social media online training course,
our SEO Marketing team and I learned more from Gregg than any other social media
training out there. I would recommend Gregg for any company that wants to get out
there in the online world, because he is a great pleasure to work with, is an expert at
what he does and is always reliable to answer any internet marketing related questions
our company has.”January 7, 2011
Top qualities: Great Results, Personable, Expert
1st Anna Chang
“We hired Gregg to assist us with developing LinkedIn for our independent travel
agency, as we are new at social media networking. He provided us with an extremely
well organized, well executed webinar program teaching us how to use this site for
maximum results.
Not only is he extremely well versed in social media, but he went beyond the call of duty
in giving us more time than allotted, and thoughtful advice, that will enhance our
performance. He gave us many tips and useful bits of information that will surely benefit
our company. In addition to being personable, he proved to be a great teacher with a
heck of a lot of patience too!
We highly recommend Gregg and WSI for your SEO/social media and internet
marketing related needs.” October 18, 2010
Top qualities: Personable, Expert, Creative
1st Gene Christopher Fleming
“Gregg has been training ABC Glass and Mirror Inc. on the importance of social media
marketing. During each training session Gregg provides examples and step by step
guides to assist us in growing our social media footprint and generate more sales leads.
Gregg is personable and is an expert in social media. I would recommend Gregg to any
business that is looking for a new way to market and advertise and to increase business
leads, connections and sales.” September 6, 2010
Top qualities: Personable, Expert, Creative
1st Micah Howell
“Gregg and his team at WSI developed a superb website for my non-profit organization
and our annual golf tournament. The site received many compliments from our
supporters and helped raise awareness of our cause and the annual event. I would
recommend Gregg and WSI to any small business or non-profit organization looking to
revamp their website and improve their internet presence.” August 3, 2010
Top qualities: Great Results, Personable, Expert
5. 1st Todd Anderson
“Gregg is an expert of Internet Marketing strategies with high energy and high ethical
standards. He doesn't over sale or over promise, but exceeds your expectations. If you
are seeking to dramatically expand your presence on the Internet, visit Gregg at
Http://www.wsiqualitysolutions.com.” June 8, 2010
Top qualities: Personable, Expert, High Integrity
1st Jay Phillips
“For the short time I have known Gregg, he has provided me with expert advice and
guidance for improving my visibility in the business sector, specifically with increasing
my value through the LinkedIn Networking Community. Additionally, I have had the
pleasure of attending one of Gregg's presentations on Social Media for strengthening
one's business presence and establishing meaningful relationships with colleagues and
associates. Gregg's knowledge, combined with his extremely professional presentation
style, make him an invaluable resource.” March 3, 2010
2nd Michael Lujan, Owner, Sole Proprietor, On The Same Page Technical Writing
Services
“Gregg is on the leading edge of the Social Media Optimization phenomenon that has
been revolutionizing the way people interact on the Internet. There was a time when
Gregg came to me for mentoring. Now Gregg is taking the lead and teaching me a thing
or two these days!” February 14, 2010
1st Chuck Bankoff, Director of Web Services:, WSIeWorks
“Gregg is an extremely resourceful business partner who is an expert in Internet
marketing including social media marketing, Search Engine Optimization, and GOOGLE
Adwords. Gregg consistently provides my clients with an extremely high level of ROI
and always exceeds their expectations and mine. I look forward to working with Gregg
again.” February 10, 2010
Top qualities: Great Results, Expert, High Integrity
1st Paul Gerencser
“Thanks Gregg for showing me the light in search engine marketing and optimization.
You have helped me and my clients achieve our goals in marketing our website. I look
forward in working with you for years to come. Ryan” February 4, 2010
Top qualities: Great Results, Expert, High Integrity
1st RYAN GAGAJENA
6. “What I like most about working with Gregg is his enthusiasm and professionalism while
talking about internet marketing and how to leverage social media. I recently engaged
Gregg to speak at one of my meetings with a high profile national brand and it turned
out being the best decision I made to guarantee a successful meeting.” February 4,
2010
1st Matthew Hauk, Principal/Internet Marketing Consultant, WSI
“Gregg is an inspiring and talented marketing strategist who takes the fast paced
internet marketing industry and breaks it down effectively for his clients. He is always on
top of the industry trends and uses his extensive industry experience for the benefit of
his customers. With Gregg’s hard work, determination and personable demeanor he is
well positioned to help your business succeed.” February 4, 2010
1st Ryan Towsley, Business Relationship Manager, Wells Fargo Bank
“I was fortunate enough to meet Gregg Towsley through a business associate. I had
recently launched an internet eco-newsletter and needed an SEO expert. It was clear to
me from the moment Gregg presented a plan of action that his knowledge and
experience provided the skills we were looking for. Thanks to Gregg and WSI our
visibility on the web and success with social networking has provided a steady increase
in subscribers, fans and friends to our newsletter.” February 3, 2010
Top qualities: Great Results, Personable, Expert
1st Bill Gueringer
“Working with Greg has certainly been a wonderful experience because he is a true
team player. He’s got such a great attitude every day and handles any situation with a
good mind-set. Greg has the ability to easily manage his clients while consistently
achieving his monthly goals. I personally have learned quite a few things from Greg and
am delighted to be a part of his team!” February 3, 2010
1st Michael Durand, Owner, Swellmagnet.com
“Gregg Towsley and WSI helped me start my business and accelerate my progress so I
could make a living doing what I love. His company helps me sift through the challenges
of proper use of social media and the most up to date techniques to help clients find my
services. If you are serious about staying current and maximizing your visibility then call
Gregg for excellent service and integrity and business solutions.” February 2, 2010
Top qualities: Great Results, Expert, Creative
1st Joshua Aycock
“Gregg has been instrumental in helping my business become a savvy social networker.
His extensive knowledge of the internet, thorough hands-on planning and
implementation process along with being completely trustworthy, have earned him my
7. high recommendation. Gregg's excellent presentation skills make all of this learning
quite fun.”February 1, 2010
Top qualities: Great Results, Expert, Good Value
1st Kathy Nicholas
“I hired Gregg to optimize my website and I couldn't be happier with the results. Gregg
is an SEO expert; he's highly knowledgeable in this ever-changing field. He demystified
the SEO process for me, and he delivers on his promise to drive traffic your site. I would
recommend Gregg to anyone looking to increase their visibility on the Web.” January
29, 2010
Top qualities: Great Results, Personable, Expert
1st Christine Woodward
“A great person to have on a team. He has great ideas about how to use the net to the
best advantage and knows how to implement them.” January 14, 2010
Top qualities: Great Results, Personable, High Integrity
1st Suzanne Lloyd-Simmons, AIA, IIDA, LEED AP
“I met Gregg through a friend who used his service. I invited him to be our guest
speaker in November 2008, not only is he an expert in internet marketing and SEO
issues he is a dynamic and entertaining speaker. His ability to take tedious subject like
internet marketing and turn it into fun was inspiring!
The feedback I've gotten from the participants is excellent. The material covered was
very comprehensive, yet presented in a clear, understandable format that made sense
to the non-technical person.
I recently had him again as a guest on Business Connection online radio show, the topic
was online video marketing. His examples of real world business experiences were also
very useful and appreciate his willingness to share all online resources he knew
regarding the subject.
Jacky Lopez, founder
Central Coast Women's Network, Directory of Women in Business” October 18, 2009
Top qualities: Personable, Expert, High Integrity
1st JackyLopez.com lookbigrunsmall@gmail.com
“Gregg is and expert in Internet marketing including social media marketing, video
marketing, Search Engine Optimization, and GOOGLE Adwords. He took my website
from obscurity to the first page on GOOGLE for the particular key words that I'm
focused on. If you interested in maximizing your ROI from internet marketing, contact
Gregg at http://www.wsiqualitysolutions.com.” May 26, 2009
Top qualities: Great Results, Personable, Expert
8. 1st Lynn Waters
“Thank you so much Gregg, for your time, your patience, and the results that I'm seeing
in my office. I'm looking forward to our next meeting.” April 10, 2009
Top qualities: Great Results, Personable, Creative
1st Cynthia Snyder
“Gregg is an inspiring and talented marketing strategist whose medium -- the internet --
is so fast paced that you really need someone who is on top of the news and follows up
on the details. Gregg is great at both, and terrific to work with.WSI offers so much more
than your local mom and pop web designer, and at a real value.” September 13, 2008
Top qualities: Great Results, Good Value, Creative
1st Virginia Green
hired Gregg as a Graphic/Web Designer in 2007
“Great person to work with, my experience with him is in different industry but definitely
recommend him as fairest client i met.” August 9, 2007
1st Suresh Akunuru, QA Lead, Western Asset
“Gregg was a superb sales person and account manager for PowerTest, Inc. During the
time that I worked with Gregg he taught me a lot about sales through his in-depth
knowledge of sales strategies, excellent work ethic and never quit attitude. Furthermore,
Gregg almost single handedly grew our LA business from scratch to over 2 million
dollars a year. Oh and by the way, he's a really great guy too.” June 22, 2007
1st Jamie Lewis, MBA, Senior Solutions Engineer, PowerTest Inc
“I worked with Gregg on several different project. He provided an outstanding service.
Gregg is very knowledgeable in his area and is capable of understanding client's
problems. When working with Gregg you truly feel like you are working with a partner
and not a vendor.”April 25, 2007
Top qualities: Great Results, Personable, On Time
1st Zhenya Rozinskiy