2. Background images relate
to social media - making
our marketing campaign
cohesive, targeting
younger girls, the digital
native who can receive
personal identity from the
product.
References to ‘#’ and
‘Fitspo’ in title and tagline -
further reiterate our social
media topic. ‘Fitspo’
connoting being inspired to
work out, and ‘#’ connoting
social trends, highlighting
the impact on our target
audience.
3. Pink, Green and white
colour scheme/Costumes -
connote getting fit, attracting
young girls to the bright
colours. Green connoting
health and fitness, pink
connoting womanhood and
compassion for one another.
Performance/ hands on hips
stance - connote standing up
to social medias pressures.
Uniting amongst women
against the expectations of
how to look and feel
promoted by social media.
4. How we have met conventions?
• One central image - to capture the audience at
first glance. Connoting how the pressures laid
upon women lie central to their esteem and
confidence.
• Institutional regulations at the foot of the page.
• We have broken the rule of thirds convention of
the poster form, which following on from
research we found that many documentary
posters do. We found that placing our text in
the middle of the page, upon her ab muscles
creates an alternative focal point.
