Poster textual analysis
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The document analyzes the textual elements of a poster advertising a documentary about fitness and maintaining a healthy lifestyle. It discusses how the female subject's gym clothing empowered her while also appealing to the male gaze. Social media tags connote trends of working out to achieve confidence and pride in one's body. Color choices and background images are meant to attract a young, female target audience by conveying passion, excitement, and health. Hypodermic syringe theory is referenced to suggest how the poster aims to influence viewers' ideologies around fitness.
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Poster textual analysis
The document analyzes the textual elements of a poster advertising a documentary about fitness. It discusses how the female subject's gym clothing empowered her and was intended to attract viewers through revealing her body. Social media tags and hashtags promote fitness as a trend and bold text conveys confidence in one's health. Reviews and background images aim to persuade viewers to watch by appealing to their identities and interests on social media. Colors like pink and green were chosen to attract young women and convey health respectively.
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Mission: Traditional, ethnic products creating sustainable employment for craftsmen and
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Tag line: Women on the go dresses you up.
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We have decided that we will study the target section that the company has indicated above by initiating online programs where we will be able to know how many women want to up their dressing style quotient, idea to convert women to be buying our services, this will definitely create an idea in their mind that image and personal branding will make them in profession and person life.
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Authenticity Trend on Social Media
The document discusses the importance of authenticity for brands on social media. It provides 7 qualities of authentic people, including being accepting of oneself and thoughtful. It also discusses how the pandemic led to more organic, home-shot content that viewers prefer. To market authentically, brands should be honest, ensure their values are true, remain consistent in messaging, and think before speaking. Examples are provided of Summersalt's inclusive campaign and Burger King's Moldy Whopper video that validated claims. The future of branding emphasizes transparency, live streaming, hashtags like #nofilter, and use of "real" models.
Audience Identification and Appeal
This document discusses the target audience and addressing of the audience for a media product. It identifies the target audience as socio-demographic groups A, B, and C1, which correspond to upper middle class, middle class, and lower middle class individuals, including older teenagers. The document aims to attract this audience by focusing on boredom, isolation, self-actualization, creativity, and sense of belonging through features like an approachable star and online community. It aims to meet audience gratifications through an eye-catching cover photo and inclusive theme to appeal to different social groups within the indie genre.
THE HYPER CULTURE - Business plan Slideshre.pdf
Business plan proposal for a Brand new clothing ecommerce brand The Hyper Culture. The brand focuses on empowering females with bold and vibrant printed activewear, dresses, swimwear, casual wear and more.
Browse on www.thehyperculture.com
Evaluation 4&5
Our product targets females aged 16 to 24. It explores themes of femininity and ethnicity that are not always represented accurately in media, such as how curvy women are portrayed. To appeal to our niche audience, the product includes relatable young female characters living standard lifestyles. We applied aspects of Blumler and Katz's theory by allowing our target audience to actively interpret themes and messages in the product and consider alternative perspectives. While not escapist, the product aims to inform and increase awareness.
Trainers: Students Research & Planning Examples
The document provides information for creating an advert for a pair of trainers targeted towards teenagers. It includes details on determining the target audience such as carrying out a questionnaire. The questionnaire findings showed that style, quality and price were important factors for teenagers. Advertising techniques that appeal to teenagers like humour and celebrity endorsements are discussed. The document also includes sections on developing a unique selling point for the trainers and creating a mood board representing the target audience.
Marketing plan lec-12
Marketing plan and its steps. Selecting a Market and Establishing a Position in the Market. The Process of Selecting a Target Market and Positioning Strategy. branding. marketing mix. launch of product
Prime fitness
This is a synopsis of a social media campaign that Adriana Solis, Charlene Gage, Diana Davila, Katlin Zweifel and myself (Wes Winton) worked on for a The Prime Fitness Gym in Sunnyvale.
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering SEO for Google in the AI Era - Dennis Yu
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Primary Learning Objective
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2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
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• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering SEO for Google in the AI Era - Dennis Yu
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Poster textual analysis
- 3. Costume - gym kit connotes the keeping fit topic, audiences are able to tell the focus of the documentary through the costume choice. Style of costume e.g. Sports Bra and Shorts, here we can apply Gauntlet’s empowered female theory as well as Laura Mulvey’s male gaze.
- 4. • Gauntlet’s Empowered Female Theory: We can tell the female is empowered through the amount of flesh her costume allows her to show off. This connotes her confidence and self satisfaction in her body, brought through the shaping working out has awarded her with. • Laura Mulvey’s Male Gaze: The female is shown in the male gaze through her choice in costume, showing her body off by her tight fit bra and short cut shorts. Although this product isn’t aimed at males, this is used to attract females into wanting to look as fit as her.
- 5. The ‘#’ connotes the social media reference used to create trends on site Instagram and Twitter. This connotes the trend that has become of working out and having a good body. The bold, capitalised text connotes the confidence of women who abide by this lifestyle. It connotes the loss of shame associated with body image and a new found self-esteem connoting their pride with their healthier bodies.
- 6. • We can apply the hypodermic syringe theory here, highlighted by our mid income bracket younger demographic, connoting the possibility for media products to inject preferred ideologies onto the audience. It can be said that here through the use of our bold text, we inject the ideology that being fit and healthy is the best way of life. • Through the use of our tagline however, we reject this theory through the question we ask to our audience. The glow we used to highlight the tagline connotes its overriding importance over the title, suggesting the title marks the craze now associated with becoming fit whereas the tagline reminds our audience of how necessary it is to remain level headed when working out.
- 7. We can also apply the hypodermic syringe theory to the critics reviews which we include. It can be said that this is done due to us wanting to persuade the audience to watch the product our poster advertises. • The background images further connote the social media topic. The Instagram feed ensures our audiences receive personal identity according to instant gratifications, as the 17-25 digital native demographic have a particular interest in the use of Web 2.0 accessible on their converged devices.
- 8. Colour Scheme • The pink attracts our young female target audience, as well as connoting the passion and excitement that comes with working out to achieve your dream body. • The green connotes health, highlighting the positive benefits working out can bring to a person’s mind and body.