3. Main poster image: Medium close up
• This is used to connote the intimacy of
Stacey’s documentary. It tells the audience
that she will be facing the topics of her
documentary up close and personal. It also
expresses the sensitivity of the topic which
tells the audience they may receive personal
identity according to uses and gratifications.
4. Mise-en-scene
• The background colours of the poster connote
the gritty topic which Stacey focuses on in her
documentary.
• The colour purple is the colour Thai women
wear in the mourning process. This is relevant
to Stacey’s documentary as she discusses race
generated issues in her childhood area.
5. • According to makeup, Stacey is stripped back
of most makeup, used to connote the reality
of the shocking issue of racism. This also
connotes equality as Stacey strives to express
the ideology of justice within a community.
Yet again the audience can receive personal
identity from this product.
6. Text
• The text although basic has a more artistic
appeal. This suggests an unpredictable target
audience for the light documentary genre,
suggesting that this product is aimed at
females aged between 18-30, similar to our
cohesive campaign.
