The document discusses how a production fits within the mission statement of the BBC. It will entertain, educate, and inform audiences about the rise in interest of females being physically fit. It will use various footage and interviews to entertain younger audiences, deliver facts and statistics to educate, and promote the message that working hard leads to a healthy body and mind if done sensibly. As the production follows the BBC mission statement, the radio advert will air on BBC Radio 1 since it has a similar target audience.