The document discusses opportunities for associations to think globally and act locally by leveraging regional opportunities. It provides examples of successful approaches taken by other associations, such as running regional conferences and workshops, raising local brand awareness, and growing local membership and sales. It also discusses common barriers such as lack of regional experience and obstacles that can be overcome with tools like customer segmentation, market analysis, and adapting products to local needs.

1. Great Ideas 2009 Act Locally, Think Globally: Leveraging Opportunities Peter Turner Bus. Development Director, US Institutional Market MCI February 22; 315pm-430pm Connecting Great Ideas and Great People

4. What region grew the fastest since 2001?

5. Emerging Markets Rule

8. Globalization’s Impact on Assns Global Scale 265,000 84,000 80,000 64,000 96,300

9. Indian university system couldn’t supply enough “qualified” engineers On WIPRO Campus 300 professors 350 new employees every MONDAY! (constant 3150 students) Track 1: 12-14 week mandatory programs Track 2: “graduate level” voluntary (career dependent) Weeds out, builds “project ready” ppl, reduces staff turnover to 1%

10. Research Results In 2008, the Government of Abu Dhabi hired MCI to determine US and EU based associations needed to build a sustainable business in region

11. Client Interviews & Survey Respondents

15. Business Indices for Qualifying Opportunities

16. Track & Contrast Competitive Factors

17. Practices – Mature Market Seven figure revenue growth from network of 20+ national societies & training providers Partnering to Overcome National Society Barriers Local Member Services Local Test Prep Training