SlideShare a Scribd company logo
Creating an International
Community
Why and How AWWA Decided to Open and Office in India
By
David LaFrance, AWWA
Gaurav Sood, AWWAIndia
AWWA Faced a Saturated Market
0.528 Billion Population
$17 Trillion GDP
HSBC Report:
Global market will increase 2-3% per year
over next 4 decades AND emerging
markets will contribute twice as much as
developed economies.
7%
24%
7.106 Billion Population
$72 Trillion GDP
AWWA’s Reach Beyond North America
AWWA’s Reach Beyond North America
International Members
Members = 1,069
Countries = 91
ACE16 Attendees = 442 from 52
countries
ACE Announcement = 5 Languages
Initial Strategy Purpose
Focus AWWA’s international efforts on
countries with demonstrated demand
for AWWA offerings by leveraging the
synergy between AWWA staff and the
volunteer International Council
FOCUS
• Countries with Proven Demand
• Publication Sales
• Membership
• ACE Attendance
• ACE Exhibits
• Countries with Capability & Capacity
• AFFORDABILITY--GDP/Capita
• PUBLIC HEALTH NEEDS--Human Development Index (HDI)
• PROTECTION--Rule of Law Index (RLI)
• ENTRY--Global Competitive Index (GCI)
Australia
Japan
UK
Korea
Germany
Singapore
India
Seven “Tier 1” Countries
AWWAIndia
A Better India Through
Better Water
AWWAIndia – Goals &
Objectives
• Market Visibility
• Thought Leadership
• Product Sales
• Revenue
Approach
Awareness
Engagement
Purchase
Behind the Scenes
• Developed AWWAIndia Business
Plan – Q2 2014
• Establishment of AWWAIndia
Strategic Board
• Introduced AWWAIndia – Q1
2015
• Contract with MCI for India Office
– March 2015
• Established AWWAIndia Office in
Mumbai – July 2015
• Staff & Board Orientation
Building Awareness: AWWAIndia Website
Building Awareness: EDM Campaign Calendar
Months Oct'15 Dec'15 Jan'16 Feb'16 Mar'16 Apr'16 May'16
Date 5 20 26 30 23 15 20 22 25 16 23 25 26 9 15 22 23 31 5 6 8 19 26 12 24 31
eDMno.
1
2
3
4
5
6
7
8
9
10
11
12
Building Awareness:
Print Collaterals
Awareness & Building Engagement
• Investigative Trips With Workshops
• AWWAIndia Office Launch Event
• Engage and Support other
Associations
• Presidential Tours and Workshops
• Promotional Booths at Industry Events
• History of Chlorination in America
• Sharing Case Studies and Best
Practices
• Round Table Discussions
• Getting Featured in Trade Publications
AWWAIndia Growth Story
130% Growth in
Individual
Membership (200
members from 87
members)
300% Growth in
Service Providers
Membership (3
service providers
from 0)
100% Growth in
Utility
Membership (1
Utility from 0)
NEXT STEPS
• Re-evaluate focus countries – Q3 2016
• Update membership and training goals – Q3 2016
• Develop AWWAIndia Training Calendar – Q4 2016
• Launch India Specific E-Newsletter – Q1 2017
• AWWA session at IWWA conference – Q1 2017
• Expand international footprint at ACE – Q2 2017
• AWWAIndia Conference – Q4 2017
Thank you

More Related Content

Similar to October 4th Webinar Slides - AWWA Creating Community – Better India Through Better Water

2016 ORCID Town Hall Meetings
2016 ORCID Town Hall Meetings2016 ORCID Town Hall Meetings
2016 ORCID Town Hall Meetings
ORCID, Inc
 
Adecco_CSR_Report2015_16_Web_FINAL
Adecco_CSR_Report2015_16_Web_FINALAdecco_CSR_Report2015_16_Web_FINAL
Adecco_CSR_Report2015_16_Web_FINAL
Lilian Furrer
 
CIRAS @ icce conference
CIRAS @ icce conferenceCIRAS @ icce conference
CIRAS @ icce conference
Jeff Zahn
 
Group 10 global economy & india
Group 10 global economy & indiaGroup 10 global economy & india
Group 10 global economy & india
alok kumar
 
Dubai Chamber - top numbers 2015
Dubai Chamber - top numbers 2015Dubai Chamber - top numbers 2015
Dubai Chamber - top numbers 2015
DubaiChamber
 
Northern California Grantmakers | 2015 Year in Review
Northern California Grantmakers | 2015 Year in ReviewNorthern California Grantmakers | 2015 Year in Review
Northern California Grantmakers | 2015 Year in Review
Northern California Grantmakers
 
AIESEC 2015 Information Booklet
AIESEC 2015 Information BookletAIESEC 2015 Information Booklet
AIESEC 2015 Information Booklet
AIESEC
 
Indian Customer Satisfaction Index-General Deck
Indian Customer Satisfaction Index-General DeckIndian Customer Satisfaction Index-General Deck
Indian Customer Satisfaction Index-General Deck
Hexagon Consulting
 
Dubai Chamber - Annual Media Briefing - Outlook and Prospects
Dubai Chamber - Annual Media Briefing - Outlook and ProspectsDubai Chamber - Annual Media Briefing - Outlook and Prospects
Dubai Chamber - Annual Media Briefing - Outlook and Prospects
DubaiChamber
 
Impact assessment of IDEI's treadle pump project in Assam
Impact assessment of IDEI's treadle pump project in AssamImpact assessment of IDEI's treadle pump project in Assam
Impact assessment of IDEI's treadle pump project in Assam
Ide India
 
IDCN-Annual-Review-2015
IDCN-Annual-Review-2015IDCN-Annual-Review-2015
IDCN-Annual-Review-2015
Cristina Alvarez-Campana
 
NISO's Standards Update & Annual Membership Meeting
NISO's Standards Update & Annual Membership MeetingNISO's Standards Update & Annual Membership Meeting
NISO's Standards Update & Annual Membership Meeting
National Information Standards Organization (NISO)
 
The World Bank Appreciation Certificate and Thanks Letter - 2015
The World Bank Appreciation Certificate and Thanks Letter - 2015The World Bank Appreciation Certificate and Thanks Letter - 2015
The World Bank Appreciation Certificate and Thanks Letter - 2015
Rizwan Pir Muhammad
 
November GIP Monthly Meeting
November GIP Monthly MeetingNovember GIP Monthly Meeting
November GIP Monthly Meeting
Cole Wirpel
 
MaFI Meeting at SEEP Annual Conference 2015 - Report
MaFI Meeting at SEEP Annual Conference 2015 - ReportMaFI Meeting at SEEP Annual Conference 2015 - Report
MaFI Meeting at SEEP Annual Conference 2015 - Report
MaFI (The Market Facilitation Initiative)
 
AIESEC Partnership Proposal
AIESEC Partnership ProposalAIESEC Partnership Proposal
AIESEC Partnership Proposal
Dubi Pang
 
Pcma & global trends
Pcma & global trendsPcma & global trends
Pcma & global trends
MCI Brasil
 
Dubai Chamber - 2016 Achievements
Dubai Chamber - 2016 AchievementsDubai Chamber - 2016 Achievements
Dubai Chamber - 2016 Achievements
Abha Malpani
 
The value and benefit of supreme audit institutions as enablers of good gover...
The value and benefit of supreme audit institutions as enablers of good gover...The value and benefit of supreme audit institutions as enablers of good gover...
The value and benefit of supreme audit institutions as enablers of good gover...
Dr Lendy Spires
 
National Road Ahead Series 2015
National Road Ahead Series 2015National Road Ahead Series 2015
National Road Ahead Series 2015
Michael Page Australia
 

Similar to October 4th Webinar Slides - AWWA Creating Community – Better India Through Better Water (20)

2016 ORCID Town Hall Meetings
2016 ORCID Town Hall Meetings2016 ORCID Town Hall Meetings
2016 ORCID Town Hall Meetings
 
Adecco_CSR_Report2015_16_Web_FINAL
Adecco_CSR_Report2015_16_Web_FINALAdecco_CSR_Report2015_16_Web_FINAL
Adecco_CSR_Report2015_16_Web_FINAL
 
CIRAS @ icce conference
CIRAS @ icce conferenceCIRAS @ icce conference
CIRAS @ icce conference
 
Group 10 global economy & india
Group 10 global economy & indiaGroup 10 global economy & india
Group 10 global economy & india
 
Dubai Chamber - top numbers 2015
Dubai Chamber - top numbers 2015Dubai Chamber - top numbers 2015
Dubai Chamber - top numbers 2015
 
Northern California Grantmakers | 2015 Year in Review
Northern California Grantmakers | 2015 Year in ReviewNorthern California Grantmakers | 2015 Year in Review
Northern California Grantmakers | 2015 Year in Review
 
AIESEC 2015 Information Booklet
AIESEC 2015 Information BookletAIESEC 2015 Information Booklet
AIESEC 2015 Information Booklet
 
Indian Customer Satisfaction Index-General Deck
Indian Customer Satisfaction Index-General DeckIndian Customer Satisfaction Index-General Deck
Indian Customer Satisfaction Index-General Deck
 
Dubai Chamber - Annual Media Briefing - Outlook and Prospects
Dubai Chamber - Annual Media Briefing - Outlook and ProspectsDubai Chamber - Annual Media Briefing - Outlook and Prospects
Dubai Chamber - Annual Media Briefing - Outlook and Prospects
 
Impact assessment of IDEI's treadle pump project in Assam
Impact assessment of IDEI's treadle pump project in AssamImpact assessment of IDEI's treadle pump project in Assam
Impact assessment of IDEI's treadle pump project in Assam
 
IDCN-Annual-Review-2015
IDCN-Annual-Review-2015IDCN-Annual-Review-2015
IDCN-Annual-Review-2015
 
NISO's Standards Update & Annual Membership Meeting
NISO's Standards Update & Annual Membership MeetingNISO's Standards Update & Annual Membership Meeting
NISO's Standards Update & Annual Membership Meeting
 
The World Bank Appreciation Certificate and Thanks Letter - 2015
The World Bank Appreciation Certificate and Thanks Letter - 2015The World Bank Appreciation Certificate and Thanks Letter - 2015
The World Bank Appreciation Certificate and Thanks Letter - 2015
 
November GIP Monthly Meeting
November GIP Monthly MeetingNovember GIP Monthly Meeting
November GIP Monthly Meeting
 
MaFI Meeting at SEEP Annual Conference 2015 - Report
MaFI Meeting at SEEP Annual Conference 2015 - ReportMaFI Meeting at SEEP Annual Conference 2015 - Report
MaFI Meeting at SEEP Annual Conference 2015 - Report
 
AIESEC Partnership Proposal
AIESEC Partnership ProposalAIESEC Partnership Proposal
AIESEC Partnership Proposal
 
Pcma & global trends
Pcma & global trendsPcma & global trends
Pcma & global trends
 
Dubai Chamber - 2016 Achievements
Dubai Chamber - 2016 AchievementsDubai Chamber - 2016 Achievements
Dubai Chamber - 2016 Achievements
 
The value and benefit of supreme audit institutions as enablers of good gover...
The value and benefit of supreme audit institutions as enablers of good gover...The value and benefit of supreme audit institutions as enablers of good gover...
The value and benefit of supreme audit institutions as enablers of good gover...
 
National Road Ahead Series 2015
National Road Ahead Series 2015National Road Ahead Series 2015
National Road Ahead Series 2015
 

More from Peter Turner

Getting more roi from engagement through stronger relationships here abroad ...
Getting more roi from engagement through stronger relationships here  abroad ...Getting more roi from engagement through stronger relationships here  abroad ...
Getting more roi from engagement through stronger relationships here abroad ...
Peter Turner
 
Benchmarking member & customer relationship strength.cesse2017
Benchmarking member & customer relationship strength.cesse2017Benchmarking member & customer relationship strength.cesse2017
Benchmarking member & customer relationship strength.cesse2017
Peter Turner
 
ASAE Annual2014 Selling Successfully in Europe
ASAE Annual2014 Selling Successfully in EuropeASAE Annual2014 Selling Successfully in Europe
ASAE Annual2014 Selling Successfully in Europe
Peter Turner
 
ASAE Intnl Conference 2013_ Deep Dive into Emerging Markets
ASAE Intnl Conference 2013_ Deep Dive into Emerging MarketsASAE Intnl Conference 2013_ Deep Dive into Emerging Markets
ASAE Intnl Conference 2013_ Deep Dive into Emerging Markets
Peter Turner
 
MCI Global Services Overview 2012
MCI Global Services Overview 2012MCI Global Services Overview 2012
MCI Global Services Overview 2012
Peter Turner
 
Cesse 2012 Management Institute - Gina van Dijk - Implementing Successful Par...
Cesse 2012 Management Institute - Gina van Dijk - Implementing Successful Par...Cesse 2012 Management Institute - Gina van Dijk - Implementing Successful Par...
Cesse 2012 Management Institute - Gina van Dijk - Implementing Successful Par...
Peter Turner
 
Cesse 2012 Management Institute - Ajay Bhojwani - Expanding into Global Marke...
Cesse 2012 Management Institute - Ajay Bhojwani - Expanding into Global Marke...Cesse 2012 Management Institute - Ajay Bhojwani - Expanding into Global Marke...
Cesse 2012 Management Institute - Ajay Bhojwani - Expanding into Global Marke...
Peter Turner
 
Cesse 2012 Management Institute - Tarnbir Kaur, CAE - Essential Operations to...
Cesse 2012 Management Institute - Tarnbir Kaur, CAE - Essential Operations to...Cesse 2012 Management Institute - Tarnbir Kaur, CAE - Essential Operations to...
Cesse 2012 Management Institute - Tarnbir Kaur, CAE - Essential Operations to...
Peter Turner
 
Cesse 2012 Management Institute - Florence Chua - Locally Relevant MARCOM & S...
Cesse 2012 Management Institute - Florence Chua - Locally Relevant MARCOM & S...Cesse 2012 Management Institute - Florence Chua - Locally Relevant MARCOM & S...
Cesse 2012 Management Institute - Florence Chua - Locally Relevant MARCOM & S...
Peter Turner
 
Cesse 2012 Management Institute Nikki Walker - Bringing It All Together
Cesse 2012 Management Institute Nikki Walker - Bringing It All TogetherCesse 2012 Management Institute Nikki Walker - Bringing It All Together
Cesse 2012 Management Institute Nikki Walker - Bringing It All Together
Peter Turner
 
Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Cesse 2012 Management Institute Nikki Walker - Opportunities & ChallengesCesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Peter Turner
 
China - Pathways to gaining market access and building demand - ASAE IC2012....
China  - Pathways to gaining market access and building demand - ASAE IC2012....China  - Pathways to gaining market access and building demand - ASAE IC2012....
China - Pathways to gaining market access and building demand - ASAE IC2012....
Peter Turner
 
India Land of Opportunity - ASAE IC 2012 Tarnbir Kaur,CAE
India Land of Opportunity - ASAE IC 2012 Tarnbir Kaur,CAEIndia Land of Opportunity - ASAE IC 2012 Tarnbir Kaur,CAE
India Land of Opportunity - ASAE IC 2012 Tarnbir Kaur,CAE
Peter Turner
 
MCI Global Delegate Acquisition Program
MCI Global Delegate Acquisition ProgramMCI Global Delegate Acquisition Program
MCI Global Delegate Acquisition Program
Peter Turner
 
Global Content Dissemination Webinar 1 18 12
Global Content Dissemination Webinar 1 18 12Global Content Dissemination Webinar 1 18 12
Global Content Dissemination Webinar 1 18 12
Peter Turner
 
Social Media in China ASAE am11
Social Media in China ASAE am11Social Media in China ASAE am11
Social Media in China ASAE am11
Peter Turner
 
Sustainability Reporting A 21st Century Value Prop for Your Assn
Sustainability Reporting A 21st Century Value Prop for Your AssnSustainability Reporting A 21st Century Value Prop for Your Assn
Sustainability Reporting A 21st Century Value Prop for Your Assn
Peter Turner
 
Avinash Chandarana.Crossroads of Culture
Avinash Chandarana.Crossroads of Culture Avinash Chandarana.Crossroads of Culture
Avinash Chandarana.Crossroads of Culture
Peter Turner
 
CESSE'11 using market & customer insight to make better decisions. final
CESSE'11   using market & customer insight to make better decisions. finalCESSE'11   using market & customer insight to make better decisions. final
CESSE'11 using market & customer insight to make better decisions. final
Peter Turner
 
Cesse'11 Using Market & Customer Insight to Make Better Decisions. final
Cesse'11   Using Market & Customer Insight to Make Better Decisions. finalCesse'11   Using Market & Customer Insight to Make Better Decisions. final
Cesse'11 Using Market & Customer Insight to Make Better Decisions. final
Peter Turner
 

More from Peter Turner (20)

Getting more roi from engagement through stronger relationships here abroad ...
Getting more roi from engagement through stronger relationships here  abroad ...Getting more roi from engagement through stronger relationships here  abroad ...
Getting more roi from engagement through stronger relationships here abroad ...
 
Benchmarking member & customer relationship strength.cesse2017
Benchmarking member & customer relationship strength.cesse2017Benchmarking member & customer relationship strength.cesse2017
Benchmarking member & customer relationship strength.cesse2017
 
ASAE Annual2014 Selling Successfully in Europe
ASAE Annual2014 Selling Successfully in EuropeASAE Annual2014 Selling Successfully in Europe
ASAE Annual2014 Selling Successfully in Europe
 
ASAE Intnl Conference 2013_ Deep Dive into Emerging Markets
ASAE Intnl Conference 2013_ Deep Dive into Emerging MarketsASAE Intnl Conference 2013_ Deep Dive into Emerging Markets
ASAE Intnl Conference 2013_ Deep Dive into Emerging Markets
 
MCI Global Services Overview 2012
MCI Global Services Overview 2012MCI Global Services Overview 2012
MCI Global Services Overview 2012
 
Cesse 2012 Management Institute - Gina van Dijk - Implementing Successful Par...
Cesse 2012 Management Institute - Gina van Dijk - Implementing Successful Par...Cesse 2012 Management Institute - Gina van Dijk - Implementing Successful Par...
Cesse 2012 Management Institute - Gina van Dijk - Implementing Successful Par...
 
Cesse 2012 Management Institute - Ajay Bhojwani - Expanding into Global Marke...
Cesse 2012 Management Institute - Ajay Bhojwani - Expanding into Global Marke...Cesse 2012 Management Institute - Ajay Bhojwani - Expanding into Global Marke...
Cesse 2012 Management Institute - Ajay Bhojwani - Expanding into Global Marke...
 
Cesse 2012 Management Institute - Tarnbir Kaur, CAE - Essential Operations to...
Cesse 2012 Management Institute - Tarnbir Kaur, CAE - Essential Operations to...Cesse 2012 Management Institute - Tarnbir Kaur, CAE - Essential Operations to...
Cesse 2012 Management Institute - Tarnbir Kaur, CAE - Essential Operations to...
 
Cesse 2012 Management Institute - Florence Chua - Locally Relevant MARCOM & S...
Cesse 2012 Management Institute - Florence Chua - Locally Relevant MARCOM & S...Cesse 2012 Management Institute - Florence Chua - Locally Relevant MARCOM & S...
Cesse 2012 Management Institute - Florence Chua - Locally Relevant MARCOM & S...
 
Cesse 2012 Management Institute Nikki Walker - Bringing It All Together
Cesse 2012 Management Institute Nikki Walker - Bringing It All TogetherCesse 2012 Management Institute Nikki Walker - Bringing It All Together
Cesse 2012 Management Institute Nikki Walker - Bringing It All Together
 
Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Cesse 2012 Management Institute Nikki Walker - Opportunities & ChallengesCesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
 
China - Pathways to gaining market access and building demand - ASAE IC2012....
China  - Pathways to gaining market access and building demand - ASAE IC2012....China  - Pathways to gaining market access and building demand - ASAE IC2012....
China - Pathways to gaining market access and building demand - ASAE IC2012....
 
India Land of Opportunity - ASAE IC 2012 Tarnbir Kaur,CAE
India Land of Opportunity - ASAE IC 2012 Tarnbir Kaur,CAEIndia Land of Opportunity - ASAE IC 2012 Tarnbir Kaur,CAE
India Land of Opportunity - ASAE IC 2012 Tarnbir Kaur,CAE
 
MCI Global Delegate Acquisition Program
MCI Global Delegate Acquisition ProgramMCI Global Delegate Acquisition Program
MCI Global Delegate Acquisition Program
 
Global Content Dissemination Webinar 1 18 12
Global Content Dissemination Webinar 1 18 12Global Content Dissemination Webinar 1 18 12
Global Content Dissemination Webinar 1 18 12
 
Social Media in China ASAE am11
Social Media in China ASAE am11Social Media in China ASAE am11
Social Media in China ASAE am11
 
Sustainability Reporting A 21st Century Value Prop for Your Assn
Sustainability Reporting A 21st Century Value Prop for Your AssnSustainability Reporting A 21st Century Value Prop for Your Assn
Sustainability Reporting A 21st Century Value Prop for Your Assn
 
Avinash Chandarana.Crossroads of Culture
Avinash Chandarana.Crossroads of Culture Avinash Chandarana.Crossroads of Culture
Avinash Chandarana.Crossroads of Culture
 
CESSE'11 using market & customer insight to make better decisions. final
CESSE'11   using market & customer insight to make better decisions. finalCESSE'11   using market & customer insight to make better decisions. final
CESSE'11 using market & customer insight to make better decisions. final
 
Cesse'11 Using Market & Customer Insight to Make Better Decisions. final
Cesse'11   Using Market & Customer Insight to Make Better Decisions. finalCesse'11   Using Market & Customer Insight to Make Better Decisions. final
Cesse'11 Using Market & Customer Insight to Make Better Decisions. final
 

Recently uploaded

-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
NZSG
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
buy old yahoo accounts buy yahoo accounts
buy old yahoo accounts buy yahoo accountsbuy old yahoo accounts buy yahoo accounts
buy old yahoo accounts buy yahoo accounts
Susan Laney
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Kirill Klimov
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
Norma Mushkat Gaffin
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
JeremyPeirce1
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
DerekIwanaka1
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
my Pandit
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Corey Perlman, Social Media Speaker and Consultant
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Avirahi City Dholera
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
LuanWise
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 

Recently uploaded (20)

-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
buy old yahoo accounts buy yahoo accounts
buy old yahoo accounts buy yahoo accountsbuy old yahoo accounts buy yahoo accounts
buy old yahoo accounts buy yahoo accounts
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 

October 4th Webinar Slides - AWWA Creating Community – Better India Through Better Water

  • 1. Creating an International Community Why and How AWWA Decided to Open and Office in India By David LaFrance, AWWA Gaurav Sood, AWWAIndia
  • 2. AWWA Faced a Saturated Market 0.528 Billion Population $17 Trillion GDP HSBC Report: Global market will increase 2-3% per year over next 4 decades AND emerging markets will contribute twice as much as developed economies. 7% 24% 7.106 Billion Population $72 Trillion GDP
  • 3. AWWA’s Reach Beyond North America
  • 4. AWWA’s Reach Beyond North America International Members Members = 1,069 Countries = 91 ACE16 Attendees = 442 from 52 countries ACE Announcement = 5 Languages
  • 5. Initial Strategy Purpose Focus AWWA’s international efforts on countries with demonstrated demand for AWWA offerings by leveraging the synergy between AWWA staff and the volunteer International Council
  • 6. FOCUS • Countries with Proven Demand • Publication Sales • Membership • ACE Attendance • ACE Exhibits • Countries with Capability & Capacity • AFFORDABILITY--GDP/Capita • PUBLIC HEALTH NEEDS--Human Development Index (HDI) • PROTECTION--Rule of Law Index (RLI) • ENTRY--Global Competitive Index (GCI)
  • 8. AWWAIndia A Better India Through Better Water
  • 9. AWWAIndia – Goals & Objectives • Market Visibility • Thought Leadership • Product Sales • Revenue
  • 11. Behind the Scenes • Developed AWWAIndia Business Plan – Q2 2014 • Establishment of AWWAIndia Strategic Board • Introduced AWWAIndia – Q1 2015 • Contract with MCI for India Office – March 2015 • Established AWWAIndia Office in Mumbai – July 2015 • Staff & Board Orientation
  • 13. Building Awareness: EDM Campaign Calendar Months Oct'15 Dec'15 Jan'16 Feb'16 Mar'16 Apr'16 May'16 Date 5 20 26 30 23 15 20 22 25 16 23 25 26 9 15 22 23 31 5 6 8 19 26 12 24 31 eDMno. 1 2 3 4 5 6 7 8 9 10 11 12
  • 15. Awareness & Building Engagement • Investigative Trips With Workshops • AWWAIndia Office Launch Event • Engage and Support other Associations • Presidential Tours and Workshops • Promotional Booths at Industry Events • History of Chlorination in America • Sharing Case Studies and Best Practices • Round Table Discussions • Getting Featured in Trade Publications
  • 16. AWWAIndia Growth Story 130% Growth in Individual Membership (200 members from 87 members) 300% Growth in Service Providers Membership (3 service providers from 0) 100% Growth in Utility Membership (1 Utility from 0)
  • 17. NEXT STEPS • Re-evaluate focus countries – Q3 2016 • Update membership and training goals – Q3 2016 • Develop AWWAIndia Training Calendar – Q4 2016 • Launch India Specific E-Newsletter – Q1 2017 • AWWA session at IWWA conference – Q1 2017 • Expand international footprint at ACE – Q2 2017 • AWWAIndia Conference – Q4 2017