This document discusses key considerations for organizations looking to launch international meetings and events. It highlights the need to understand regional trends, conduct thorough market research, partner with local experts, and tailor offerings to the specific region. Some of the areas covered include benchmarking local competition, negotiating with venues and sponsors, mitigating risks like currency fluctuations, and developing culturally appropriate marketing and sponsorship plans. Overall, the document emphasizes properly researching local needs and partnering with regional experts in order to successfully operate and deliver value in international markets.

1. Things to Know Before Launching an International Meeting Karen Malone, Vice President Meeting Services , HIMSS Peter Turner, Director Business Development – US Market, MCI Group

4. Common Challenges Ability to Operate Locally Capacity to Deliver Locally Relevant Products Barriers Lack of regional experience and knowledge Costs and need to assess ROI (event strategy) No license to transact business (tax/legal) Need locally relevant product, marketing and business development Higher risk and competence to execute properly in region

5. Benchmark Local Markets by Competitive Factors

6. Who’s More Competitive?

13. For More Information KMalone@himss.org or www.himss.org Peter.turner@mci-group.com or www.growglobally.org