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Building Global Awareness of Kidney Disease through the World Kidney Day Campaign

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Peter Turner
Peter Turner

Tom Reiser presentation

Health & Medicine
1 of 17
Creating and executing a global outreach strategy to build brand awareness and promote local action for the success of your own organization
International Society of Nephrology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objective ,[object Object],[object Object],[object Object]
Goal ,[object Object]
Business Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why a WKD? ,[object Object],[object Object]
The Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals 2007 & 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WKD 2008 Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WKD 2008 in numbers
EUROPE: 27/ 12 Austria Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic France Germany Greece Ireland Italy Liechtenstein Lithuania Macedonia Malta Moldova Netherlands Norway Poland Portugal Russia Sweden Switzerland Turkey Ukraine UK AFRICA: 12/ 5 Angola Egypt Ethiopia Kenya Libya Morocco Nigeria South Africa Sudan Tunisia Zambia Zimbabwe ASIA: 20/ 6 Afghanistan Azerbaijan Bangladesh China Georgia Hong Kong India Indonesia Japan Kazakhstan Korea Lebanon Malaysia Maldives Myanmar Nepal Philippines Singapore Taiwan Thailand OCEANIA: 3/ 1 Australia Fiji New Zealand AMERICAS: 21/ 10 Argentina Brazil Barbados Bolivia Canada Chile Colombia Cuba Dominican Republic Ecuador El Salvador Honduras Mexico Paraguay Peru Puerto Rico St. Lucia Trinidad and Tobago USA Uruguay Venezuela MIDDLE EAST: 12/ 2 Bahrain Brunei Darussalam Iran Israel Jordan Kuwait Oman Pakistan Qatar Saudi Arabia UAE Yemen 36 new countries participated (compared to 2007)
 
Goals/ Results 2007 & 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
12 March 2009

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Building Global Awareness of Kidney Disease through the World Kidney Day Campaign

  • 1. Creating and executing a global outreach strategy to build brand awareness and promote local action for the success of your own organization
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  • 13. EUROPE: 27/ 12 Austria Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic France Germany Greece Ireland Italy Liechtenstein Lithuania Macedonia Malta Moldova Netherlands Norway Poland Portugal Russia Sweden Switzerland Turkey Ukraine UK AFRICA: 12/ 5 Angola Egypt Ethiopia Kenya Libya Morocco Nigeria South Africa Sudan Tunisia Zambia Zimbabwe ASIA: 20/ 6 Afghanistan Azerbaijan Bangladesh China Georgia Hong Kong India Indonesia Japan Kazakhstan Korea Lebanon Malaysia Maldives Myanmar Nepal Philippines Singapore Taiwan Thailand OCEANIA: 3/ 1 Australia Fiji New Zealand AMERICAS: 21/ 10 Argentina Brazil Barbados Bolivia Canada Chile Colombia Cuba Dominican Republic Ecuador El Salvador Honduras Mexico Paraguay Peru Puerto Rico St. Lucia Trinidad and Tobago USA Uruguay Venezuela MIDDLE EAST: 12/ 2 Bahrain Brunei Darussalam Iran Israel Jordan Kuwait Oman Pakistan Qatar Saudi Arabia UAE Yemen 36 new countries participated (compared to 2007)
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