The document discusses mega trends and their influence on association meetings. It identifies key mega trends such as the global economy, demographic shifts, scientific and technological advancements, and sustainability. It also outlines trends in associations, including the need for global strategies and standardized product development, a focus on business metrics and customer experience management, and regionalization. Trends in association meetings include a focus on high touch experiences, smaller breakouts, exhibitions, and family programs. Challenges include adapting products and services and developing new skills to address these trends.