The document discusses mega trends and their influence on association meetings. It identifies key mega trends such as the global economy, demographic shifts, scientific and technological advancements, and sustainability. It also outlines trends in associations, including the need for global strategies and standardized product development, a focus on business metrics and customer experience management, and regionalization. Trends in association meetings include a focus on high touch experiences, smaller breakouts, exhibitions, and family programs. Challenges include adapting products and services and developing new skills to address these trends.

1. Vanessa Cotton Managing Director ExCeL London Peter Turner Bus Dev Director– Institutional Division - US Market MCI Mega Trends and Their Influence on Association Meetings

2. Session Overview Mega Trends Trends in Associations Table Discussion - Report Out Trends in Association Meetings Table Discussion - Report Out

3. Mega Trends Global Economy Demographic Shifts Scientific and Technological Advancements Sustainability Open vs Closed Systems

4. Global Economy Outsourcing (Asia) spreads to white collar BPO - from admin (call centers) to the more professional (engineers) 24/7 Project mgmt requiring interoperable standards & practices from body of knowledge to practices (e.g CMP applied globally) Asian skill “gaps” in knowledge application millions graduating with degrees and English skills BUT lacking Customer service expectation is becoming global same quality expectation whether NY, London, Dubai, Singapore Bottom billion - serving the world's poor innovation in product, pricing, distribution models

5. Demographic Shifts Massive fluctuation in youth and aged cultures consumer habits, learning modes, supply of labor Global tsunami - “NetGeneration” impose authority options, “remix”, analyze, innovation, speed immediacy, integrity, interactive/inclusive, experience vs outcome, authenticity, trust, social good Workforce mobility & diversity acceleration of expats working around the world; cultural assimilation Asia’s growing middle class fueling massive consumption in goods and services

6. Demographic Shifts Massive fluctuation in youth and aged cultures consumer habits, learning modes, supply of labor Global tsunami - “NetGeneration” impose authority options, “remix”, analyze, innovation, speed immediacy, integrity, interactive/inclusive, experience vs outcome, authenticity, trust, social good Workforce mobility & diversity acceleration of expats working around the world; cultural assimilation Asia’s growing middle class fueling massive consumption in goods and services

7. Scientific and Technological Advancements End of hegemony of "mega hit" 80/20 rule of mass marketing Internet search and e-commerce give consumers ability to satisfy personal taste Rise of the “citizen producer” DIY “ do it yourself” tools unlock “power to associate” on their terms Knowledge becoming more diffuse greater proportion of papers from Asia Life long learning as standards of living rise demand for "non formal" education grows At Amazon, more than half of its book sales come from outside its top 130,000 titles. This means the market for books on Amazon not sold in a book store is larger than the market of books that are.

8. Sustainability Data incontrovertible US state and local leaders push Mounting pressure to do more than simple CSR customer demand, business innovators Rethinking the business model and product design sustainability is innovation

9. Rise of Open versus Closed Systems Notion of “open source” began with Linux and spread networks trump hierarchies Innovations in biz models new customer communities & markets Power of Customer Networks network-centric product development (crowdfunding, crowdsourcing)

10. Association Trends Global Strategy Standard Product Development Business Metrics & Measures Customer Attention Deficit ISO Credible Sources Customer Experience Management Regionalization (Planning/Infrastructure) Hot Regions

11. Trends in Associations Forming global strategy, business model and infrastructure think "start up": market sizing, biz planning, customer and partner dev Standardized product management (all LOB) speed to market, quality, customization Multi-level focus on business metrics and measurement org strategy, product, customer engagement (strategy maps, balanced score card)

12. Trends in Associations Attention “competition” bleeding member, customer interest Customer ISO credible reference groups associations no guarantee Customer experience management study how ppl consume your product or service

13. Trends in Associations Regionalisation think platforms for growing local demand, content, promotion, sales Hot Regions Asia (especially China and India), Arabia (Dubai)

14. Group Discussion - MEGA & Association Trends What do you see as… - Key challenges - Key outcomes How must your products and services need to adapt? How must your methods for designing and delivering meeting services change? What new skills or expertise must we develop?

15. Trends in Association Meetings High Touch More production More & smaller break-outs More experiential Exhibitions More ambitious Learning centres Timing Shorter Less Weekends Family & Spouse programmes

16. Destination Green meeting services Planner demand Facilities, services etc. Easy to reach Low cost airlines Bookability Hotels Moving to sellers market Focus on RevPAR Challenge of block management

17. Management Alliance and partnership development ongoing conf business (co-branding, outreach, BD, sponsor channels) Product development process event business strategy, end user integration Customer “value add” experience design mapping before, during and after experiences Digitizing and monetizing conference content taking face 2 face content and distributing it widely

18. Group Discussion - Association Meeting Trends What do you see as… - Key challenges - Key outcomes How must your products and services need to adapt? How must your methods for designing and delivering meeting services change? What new skills or expertise must we develop?

19. Contact Information : Vanessa Cotton Peter Turner Managing Director Institutional Division - US Market ExCeL London MCI +44 20 7069 4740 +1.571.275.1516 vanessacotton@excel-london.co.uk [email_address] www.excel-london.co.uk www.mci-group.com

20. For More Information www.excel-london.co.uk www.mci-group.com / opensource.association – http://freethinkr.wordpress.com