This document summarizes the work of an organization called GOONJ that carries out various community development projects in rural areas of India using urban waste as a resource. Some key points: 1) GOONJ collects discarded items from urban areas and transports them to rural communities for reuse through various programs like infrastructure development, sanitation activities, water projects, and supporting agriculture. 2) Over the past 2 years, GOONJ has carried out over 900 such development activities across 21 Indian states. The majority (44%) of projects focus on sanitation like building roads and drainage. 3) GOONJ's work empowers communities by turning waste into dignified resources and livelihood opportunities, with the goal

1. Turning urban WASTAGE
into rural RESOURCE !!

2. Disposer of unclaimed dead bodies ..

3. Organizing awareness cum collection camps
Sorting, repairing & packing Transportation to
grassroots partners in 21 states
Village level meetings & implementation
The Process..

4. Cloth For Work- Turning age-old charitable act into dignified giving..

5. Digging up wells in water parched areas with the power of people

6. Bamboo bridges made with village wisdom & resources

8. Reviving & cleaning up village water bodies

9. Road revival; sanitation and infrastructure building

10. Over 5 villages got together to built up 2 kms road; Odisha

11. The success: NREGA recognized the road

12. Creating bamboo schools to libraries’ infrastructure

13. Over 900 development activities
in the last 2 years itself
Infrastructure
Development
31%
Environment &
Agriculture
7%
Water
18%
Sanitation
44%
Sanitation
(Road, drainage and village cleaning,
repairing drainage channel etc.)
Water
(Well digging, recharging water
bodies, Pond, well & tubewell
premises cleaning)
Environment & Agriculture
(Land bunding,Plantation,
Kitchen garden,Check dam etc.)
Infrastructure Development
( Repairing roads, community
structures, Making Bamboo bridges
& schools etc.)
Over 900 development activities
in the last 2 years itself
Infrastructure
Development
31%
Environment &
Agriculture
7%
Water
18%
Sanitation
44%
Sanitation
(Road, drainage and village cleaning,
repairing drainage channel etc.)
Water
(Well digging, recharging water
bodies, Pond, well & tubewell
premises cleaning)
Environment & Agriculture
(Land bunding,Plantation,
Kitchen garden,Check dam etc.)
Infrastructure Development
( Repairing roads, community
structures, Making Bamboo bridges
& schools etc.)
Over 900 development activities
in the last 2 years itself
Infrastructure
Development
31%
Environment &
Agriculture
7%
Water
18%
Sanitation
44%
Sanitation
(Road, drainage and village cleaning,
repairing drainage channel etc.)
Water
(Well digging, recharging water
bodies, Pond, well & tubewell
premises cleaning)
Environment & Agriculture
(Land bunding,Plantation,
Kitchen garden,Check dam etc.)
Infrastructure Development
( Repairing roads, community
structures, Making Bamboo bridges
& schools etc.)
Over 900 development activities
in the last 2 years itself
Infrastructure
Development
31%
Environment &
Agriculture
7%
Water
18%
Sanitation
44%
Sanitation
(Road, drainage and village cleaning,
repairing drainage channel etc.)
Water
(Well digging, recharging water
bodies, Pond, well & tubewell
premises cleaning)
Environment & Agriculture
(Land bunding,Plantation,
Kitchen garden,Check dam etc.)
Infrastructure Development
( Repairing roads, community
structures, Making Bamboo bridges
& schools etc.)

14. ‘School to School’- Turning under utilised school material into
motivational tool !!

15. Old toys and games- now a cause to rejuvenate kids centers

16. A step to convert hundreds of Aanganwadis into
colourful and children friendly places.
An Aanganwadi worker explains the impact - “Pehley
bachcha aata nahi tha, ab bachcha jata nahi ” means
earlier the kids didn’t use to come, now they don’t go !!

17. Not Just a Piece of Cloth-Turning waste cotton cloth into a viable solution !!

18. Opening up dialogue on a taboo issue

19. Cobb
ler
Rahat- reaching need based relief material, work extensively to disaster hit area
Assam Floods
Tsunami Kashmir Quake
Andhra Floods Fire effected area

20. Cyclone phailin, Odisha
Uttarakhand Floods

21. Our reach during disasters !!

23. Old sewing machines into
stitching centers
Discarded frames can give visioDiscarded doors, windows, tiles can
built up structures…
Laptops/ computers can open
computer centers..

24. Old furniture could provide
better sitting
Setting up music bands with
discarded musical instruments

25. Value adding to city’s discard at GOONJ’s Processing centers

28. Last shreds of material into Income generation

29. Rural MarketUrban Market

31. Sujni – a new livelihood

32. DHL
Big Bazaar
Whirlpool
PantaloonsGlobusDLF Place, Saket
Radio Mirchi
Johnson & Johnson
Raymond
Big FM
Some co-branded campaigns

33. Jun’ 12: GDN- Japanese award for Most Innovative Development
Project
Feb’ 12: GOONJ.. won ‘Edelgive’ award in health & well-being
category.
Dec’11: SAFRG award for initiatives in raising resources.
Nov’10: Listed in ‘Forbes’ as one of the India’s most powerful rural
entrepreneurs.
May’10: ‘Innovation for India’ award by Marico for developing
innovative solution by using old cloth and other material.
Nov’ 12: ‘Social entrepreneur of the year award’ to Mr. Anshu Gupta,
by the Schwab foundation, sister concern of World Economic Forum.
Jul’ 12: GOONJ recognized as ‘Game Changing Innovation’ by NASA
& US State Dept.
Some Recognitions !!
Feb' 14: GOONJ gets a place among “The World's Top 10 Most
Innovative Companies in India", in a listing by Fast Company.

34. Nov’09: ‘Cloth for Work’ wins international Lien i3 Challenge Award
Mar’ 09: CNN IBN’s ‘Real Heroes’ award to Mr. Anshu Gupta
Mar’ 08 : India NGO of the year’ award by Resource Alliance.
May’ 07: GOONJ’s sanitary pad initiative ‘Not just a piece of cloth’ wins
World Bank’s Global Development Market Place Award.
Jul’ 07: GOONJ’s first initiative “VASTRA-SAMMAN” recognized as one
of ‘The Good Practices’ in Dubai International Awards.
2004: Prestigious Ashoka Fellowship to Anshu Gupta, for his
innovative idea & its mass social impact.
Won Changemaker’s Innovation Awards for School to School (S2S) in
2004, for ‘RAHAT’ in 2006 & for ‘Not just a piece of cloth’ in 2009.
Mar’10: Jamnalal Bajaj CFBP Award for ‘Fair Practices’

35. Changing face ..

36. Focus on receiver’s DIGNITY rather than donor’s PRIDE

37. Clothes: not just a basic need..

39. JOIN US..
for
 Technology inputs
 Documentation of knowledge, impact & innovations
 Policy level attention to the issues and idea
 Financial Resources while keeping our values intact without
depending on typical investment or venture models
 One time support to build infrastructure
 Effective global replication of GOONJ model
a place in research, academics & policy
to Create a parallel economy
Which is not CASH based but TRASH based..