The document summarizes the work of an organization called GOONJ in developing rural areas of India. Some key points: - GOONJ collects unused goods and materials from urban areas and transports them to rural villages for development projects like building roads, schools, and sanitation infrastructure. - Over the past 2 years they have carried out over 900 development activities across 21 states, focusing on sanitation, water, environment, and infrastructure projects. - They employ innovative solutions like turning discarded cloth into sanitary pads, repairing old sewing machines to start stitching centers, and using discarded furniture and instruments to set up libraries and music programs. - GOONJ aims to empower local communities and mobilize

1. Turning urban WASTAGE
into rural RESOURCE !!

2. Disposer of unclaimed dead bodies ..

3. Organizing awareness cum collection camps
Sorting, repairing & packing Transportation to
grassroots partners in 21 states
Village level meetings & implementation
The Process..

4. Cloth For Work- Turning age-old charitable act into dignified giving..

5. Digging up wells in water parched areas with the power of people

6. Bamboo bridges made with village wisdom & resources

8. Reviving & cleaning up village water bodies

9. Reviving a water channel to enhance irrigation; Bihar

10. Road revival; sanitation and infrastructure building

11. Over 5 villages got together to built up 2 kms road; Odisha

12. The success: NREGA recognized the road

13. Creating bamboo schools to libraries’ infrastructure

14. Over 900 development activities
in the last 2 years itself
Infrastructure
Development
31%
Environment &
Agriculture
7%
Water
18%
Sanitation
44%
Sanitation
(Road, drainage and village cleaning,
repairing drainage channel etc.)
Water
(Well digging, recharging water
bodies, Pond, well & tubewell
premises cleaning)
Environment & Agriculture
(Land bunding,Plantation,
Kitchen garden,Check dam etc.)
Infrastructure Development
( Repairing roads, community
structures, Making Bamboo bridges
& schools etc.)
Over 900 development activities
in the last 2 years itself
Infrastructure
Development
31%
Environment &
Agriculture
7%
Water
18%
Sanitation
44%
Sanitation
(Road, drainage and village cleaning,
repairing drainage channel etc.)
Water
(Well digging, recharging water
bodies, Pond, well & tubewell
premises cleaning)
Environment & Agriculture
(Land bunding,Plantation,
Kitchen garden,Check dam etc.)
Infrastructure Development
( Repairing roads, community
structures, Making Bamboo bridges
& schools etc.)
Over 900 development activities
in the last 2 years itself
Infrastructure
Development
31%
Environment &
Agriculture
7%
Water
18%
Sanitation
44%
Sanitation
(Road, drainage and village cleaning,
repairing drainage channel etc.)
Water
(Well digging, recharging water
bodies, Pond, well & tubewell
premises cleaning)
Environment & Agriculture
(Land bunding,Plantation,
Kitchen garden,Check dam etc.)
Infrastructure Development
( Repairing roads, community
structures, Making Bamboo bridges
& schools etc.)
Over 900 development activities
in the last 2 years itself
Infrastructure
Development
31%
Environment &
Agriculture
7%
Water
18%
Sanitation
44%
Sanitation
(Road, drainage and village cleaning,
repairing drainage channel etc.)
Water
(Well digging, recharging water
bodies, Pond, well & tubewell
premises cleaning)
Environment & Agriculture
(Land bunding,Plantation,
Kitchen garden,Check dam etc.)
Infrastructure Development
( Repairing roads, community
structures, Making Bamboo bridges
& schools etc.)

15. ‘School to School’- Turning under utilised school material into
motivational tool !!

16. Old toys and games- now a cause to rejuvenate kids centers

17. A step to convert hundreds of Aanganwadis into
colourful and children friendly places.
An Aanganwadi worker explains the impact - “Pehley
bachcha aata nahi tha, ab bachcha jata nahi ” means
earlier the kids didn’t use to come, now they don’t go !!

18. Not Just a Piece of Cloth-Turning waste cotton cloth into a viable solution !!

19. Opening up dialogue on a taboo issue

20. Old sewing machines into
stitching centers
Discarded frames can give
vision
Discarded doors, windows, tiles can
built up structures…
Laptops/ computers can open
computer centers..

21. Old furniture could provide
better sitting
Setting up music bands with
discarded musical instruments

22. Value adding to city’s discard at GOONJ’s Processing centers

25. Last shreds of material into Income generation

26. Rural MarketRural MarketUrban MarketUrban Market

28. Sujni –Sujni – a new livelihood

29. DHL
Big Bazaar
Whirlpool
PantaloonsGlobusDLF Place, Saket
Radio Mirchi
Johnson & Johnson
Raymond
Big FM
Some co-branded campaigns

30. The Organisation
InternalInternal ExternalExternal
Five member governing body
150 people full- time on payrolls
8 offices cum processing
centers in the country
Implementation in parts of
21 states
A strong network of over 250
partner groups
Regular campaigns by over
300 corporates/schools etc
Co- branded campaigns with
many established brands
Large volunteers base
nationally & internationally
A new term in the development sector- Largest non monetary resource agency..

31. Impact & Innovation ..
‘In an annual budget of 600,000 USD'
Over 2.10
million
pieces of
clothes
Over 900
development
activities in
the last 2
years itself..
AND..
Over
200,000
pieces of
toys &
games..
2 million
sanitary pads
from waste
cloth..
200,000
kg of un-
wearable cloth
turned into
quilts by
village women
Channelising
a million
Kg of
material
annually
Over
300,000
pieces of
stationary
items /
educational
material

32. Establishing old material as a tool for social change..
To make
people
aware of
their basic
rights
And to tell
people-the
massive
potential
they have!!
To free up
meagre
resources of
people
for other
pressing
needs
To mobilise
large scale
civic
participatio
n
To fill urban-
rural divide
To focus on
ignored
basic needs
To value
local
wisdom and
resources

33. Jun’ 12: GDN- Japanese award for Most Innovative Development
Project
Feb’ 12: GOONJ.. won ‘Edelgive‘ award in health & well- begin
category.
Dec’11: SAFRG award for initiatives in raising resources.
Nov’10: Listed in ‘Forbes’ as one of the India’s most powerful rural
entrepreneurs.
May’10: ‘Innovation for India’ award by Marico for developing
innovative solution by using old cloth and other material.
Nov’ 12: ‘Social entrepreneur of the year award’ to Mr. Anshu Gupta,
by the Schwab foundation, sister concern of World Economic Forum.
Jul’ 12: GOONJ recognized as ‘Game Changing Innovation’ by NASA
& US State Dept.
Some Recognitions !!

34. Nov’09: ‘Cloth for Work’ wins international Lien i3 Challenge Award
Mar’ 09: CNN IBN’s ‘Real Heros’ award to Mr. Anshu Gupta
Mar’ 08 : India NGO of the year’ award by Resource Alliance.
May’ 07: GOONJ’s sanitary pad inititaive ‘Not just a piece of cloth’ wins
World Bank’s Global Development Market Place Award.
Jul’ 07: GOONJ’s first initiative “VASTRA-SAMMAN” recognized as one
of ‘The Good Practices’ in Dubai International Awards.
2004: Prestigious Ashoka Fellowship to Anshu Gupta, for his innovative
idea & its mass social impact.
Won Changemaker’s Innovation Awards for School to School (S2S) in
2004, for ‘RAHAT’ in 2006 & for ‘Not just a piece of cloth’ in 2009.
Mar’10: Jamnalal Bajaj CFBP Award for ‘Fair Practices’

35. Changing face ..

36. Focus on receiver’s DIGNITY rather than donor’s PRIDE

37. Clothes: not just a basic need..

39. You can also contribute..

40. JOIN US..
for
 Technology inputs
 Documentation of knowledge, impact & innovations
 Policy level attention to the issues and idea
 Financial Resources while keeping our values intact without
depending on typical investment or venture models
 One time support to build infrastructure
 Effective global replication of GOONJ model
a place in research, academics & policy
to Create a parallel economy
Which is not CASH based but TRASH based..

42. अगर नींद सेअगर नींद से प्यारा है सपनाप्यारा है सपना,,
और िजद के साथ ले सकते हो जोिखम
तो ये जगह तुम्हारी है..
अगर शुर कर सकते हो अके ले अगर शुर कर सकते हो अके ले ,,
और बढने के िलए नहीं ढूँढोगे सहारा
तो ये जगह तुम्हारी है..
अगर भरोसा है खुद परअगर भरोसा है खुद पर,,
और अिविश्विास नहीं है जग पर
तो ये जगह तुम्हारी है..
अगर चल सकते हो अनथकअगर चल सकते हो अनथक,,
और छांवि का इंतजार नहीं है
तो ये जगह तुम्हारी है..

43. अगर भूख लगे और याद आये भूखा अगर भूख लगे और याद आये भूखा ,,
और प्यास पर, तालाब एक सूखा
तो ये जगह तुम्हारी है...
अगर आँ ख नहीं है पर दृष्टिष्टि हैअगर आँ ख नहीं है पर दृष्टिष्टि है,,
तन का एक भाग नहीं है , पर मस्ती है
तो ये जगह तुम्हारी है...
अगर नहीं चाहते आग लगानाअगर नहीं चाहते आग लगाना,,
और िचंगारी है एक मकसद
तो ये जगह तुम्हारी है..
अगर नींद से प्यारा है सपनाअगर नींद से प्यारा है सपना,,
और िजद के साथ ले सकते हो जोिखम
तो ये जगह तुम्हारी है..