Goonj is a Delhi-based NGO established in 1999, operating across 21 Indian states, focusing on disaster relief, community development, and repositioning urban discards as a resource for rural development. It conducts several initiatives like 'Clothes for Work' which incentivizes community development through clothing rewards, and 'School to School' that channels educational materials to under-resourced rural schools. Goonj has made significant impacts through various projects, addressing neglected issues and fostering local volunteerism while providing essential services during disasters.