NJPC (Not Just a Piece of Cloth) is focused on opening up the most taboo & ignored subject of menstrual hygiene; a female health hazard by involving the masses in generating an affordable cloth napkin. The NJPC programme is a nationwide intervention, which starts with providing a physical product but stresses more on changing practices, behavior change, education & replication in the long term. MY Pad, Goonj's clean cloth pad is developed out of old cloth collected from urban masses. It is made with highly indigenous processes while also educating the user women to make it on their own.

1. Not Just a Piece of Cloth

6. Segregating cotton &
semi cotton cloth
Removing
buttons, zip, elastics etc.. WashingMeasurement & cutting
Drying Ironing to make
it moisture free
Folding Final product

7.  Cheapest pad made from un-wearable cloth collected
from urban masses
 User-friendly as it connects with the traditional
practices
 Made with highly indigenous processes
 Reusable, replicable and easily disposable
 Biodegradable & environment friendly
 No technological or big machinery required, produced
with efficient manual operation

8.  Created over 2.5 million MY Pads using the last shreds of cloth
 Extensive grassroots network to reach out to the remotest parts
of the country.
 Using MY Pad, not as a product but as a TOOL to open up the
issue
 Creates significant livelihood at various levels, right from
collection and segregation of material to making it and then
reaching out to the villages.
 Thousands of people/organisations visit to see and learn the
process
 Reaching out the cloth sanitary pads extensively in the disaster-
hit areas, the most ignored need at the time of disasters

9. 2009: CNN IBN’s ‘Real
Heroes’ Award.
2007: World Bank’s Global
Development Market Place Award.
2009: Changemaker’s Innovation
Awards
2012: ‘Edelgive‘ award in
health & well- being
category.
2010: ‘Innovation for India’
award by Marico for developing
innovative solution by using old
cloth and other material.
2009: International Lien i3
Challenge Award
2012: ‘Game Changing
Innovation’ by NASA & US
State Dept.

10. Awareness and
discussion among
urban and rural
masses
Urban people
contribute
surplus cloth
Goonj facilitates,
collection, sorting
and convert it
into MY Pad
Using its
network of
grass root
organisations,
Goonj reaches
out to people
in the villages
and slums
MY Pad as a tool to:
- Provide a viable ,
environment-friendly
product
- Open up the taboo
subject
- ImpactTriple A- i.e.
Awareness,Accessibility
andAffordability

17. XLRI - National Social Entrepreneurship
Conference
Anandwan, Maharashtra
Nashik, Maharashtra
At HAAS, Berkeley

18. World Islamic Economic Forum, Kazakhstan
World Economic Forum
MAD, Honkong

19. Managed MHM lab to spread awareness and provided menstrual hygiene kit

20. NJPC
Getting the
attention of
policy makers
Lead to large
scale
replication
Opening up
of a highly
neglected,
taboo subject
Strong
empathy
between urban
and rural
women
Systematic
channel to
re-use
discarded cloth
RE-use
factor makes
it more
economical
Better
Hygiene
Breaking
the silence

21. GOONJ gives me confidence
I joined GOONJ on June 17th.I researched GOONJ a lot
before and after applying for the internship.The sanitary
napkin initiative is what most impressed me.I was very
touched that someone even thought about this - something
so basic,that the people who live in cities don’t even think
about on a daily basis,but something that is a part of every
girl.This internship is one hell of an experience.I feel so
strongly about the cause that I would leave my studies to
work here.In the processing center,I have found the leader I
hoped one day to become.Every day,I find more self-
confidence.
Name: Apurva
Role: Summer Volunteer
Time with GOONJ: 1 month

22. GOONJ gives me courage
Name: Sulekha
Location: Keshopur
Before joining the GOONJ center in Keshopur a year ago,I was
a housewife taking care of my 7 year old daughter.With my
sewing experience,I became a teacher here.I travel to nearby
villages to educate women on the subject of female health and
how to use GOONJ’s My Pad sanitary napkin packs.The women
I visit are now free to talk about menstruation,and I feel
increases in self-confidence and courage when I lead these
efforts in other villages.Before GOONJ,I was tense about the
daily problems at home - like small fights within my collective
family.GOONJ allows me to divert my energy in a positive way.

23.  Bringing attention of civil society/ NGOs primarily working for women on this
most basic need.
 Mindsets of market forces opposing cloth as a solution, while MY Pad
designed by Goonj is based on traditional practices.
 Steep logistics cost to reach rural women in remote villages
 Gap b/w demand and supply.. Growing demand of cloth pads from across the
country calls for sustained supply of cotton raw material.

24.  Break the ice and get women to share their challenges
during menses.
 Set up linkages with exporters, manufacturers or associations
to contribute a part of their surplus to address this basic need.
 Motivate stakeholders like Social organisations & corporate to
replicate the Goonj model.
 Advocate menses as a big health issue on local, national and
international forums, attracting attention from responsible
stakeholders.
 Spread the word among your peer group and get them to share
their story with us.

26. www.fb.com/goonj.org www.twitter.com/goonj
Meet us at: GOONJ.. (H.O.),J-93, Sarita Vihar, New Delhi- 110076
Tel - 011-41401216, 26972351
Write to us: njpc@goonj.org
To know more about us - www.goonj.org
To know about ‘NJPC - A Million Voices’ campaign, refer - www.njpc.goonj.org
www.google.com/+goonj