This document appears to be a project report submitted by a student named Abdu Samad on the topic of marketing management. It includes sections on the company profile of Colgate Palmolive India, the company's history dating back to 1806, and an analysis of Colgate's marketing mix including their products, pricing, placement, and promotion strategies. There is also a SWOT analysis and discussion of Colgate's position in the BCG matrix. The report provides an overview of Colgate Palmolive's business in India and strategies across various elements of the marketing mix.
Project on biscuits,business studies project work, 12 class business project ...Ravi Singh
business studies project work, 12 class business project work,Project on biscuit
for more projects visit here
https://www.youtube.com/channel/UCqF8lgmvUBUBTzJPaoY0p8Q
and subscribe now
Marketing Management Project Business Studies Class 12 CBSE Sahil Kumar
Class Xll Business Studies - B.st Cbse Project Practical File on Marketing Management sample last year topper cbse usp unique selling proposition
Start a company of your choice, brand name, product name conclusion acknowledgement teachers signature
Syllabus of Project Work Practical File Class 12
1. Elements of Business Environment:
a) Changes in mode of Packaging. (milk supplied in plastic bottles to vending machines)
b) Change from Coca cola and fanta in the seventies to pepsi and coke in nineties.
c) Change in role of women in the past 25 years relating to joint families, Women as bread earner of family , Changes in the requirement of trend of mixers , washing machines , micro wave and standard of living.
✔12th Class | Material included | Marketing Management | Product Toothpaste |...Arpit Surana
Youtube - https://youtu.be/Jao6zhgEdxk
Free Material/Text - https://fullbstproject.blogspot.in/
Free Photos - https://www.slideshare.net/ArpitSurana1/class-12th-bst-buisness-studies-marketing-management-project-on-toothpaste
I have done a project in my class 12th in which I have launched a product name 'Cherish' , a toothpaste which is a sweet combination of pop rocks and toothpaste. In this project I have described the 4P's of marketing (product, place, price and promotion) that are applied in my product.
Arpit Surana
https://www.linkedin.com/in/arpitsurana116/
arpitsurana116116@gmail.com
https://plus.google.com/u/0/+ArpitSurana116
Marketing Management Project on Chocolates | Business Stuides Priyanka Sahu
This slide is about business studies project that the students get reading in class 12 for their practical examination. This slide is strictly based on the guidelines issued as per CBSE for the project tiltled "Marketing Management". It is a flexible format in which one can fit any kind of product.
Project on biscuits,business studies project work, 12 class business project ...Ravi Singh
business studies project work, 12 class business project work,Project on biscuit
for more projects visit here
https://www.youtube.com/channel/UCqF8lgmvUBUBTzJPaoY0p8Q
and subscribe now
Marketing Management Project Business Studies Class 12 CBSE Sahil Kumar
Class Xll Business Studies - B.st Cbse Project Practical File on Marketing Management sample last year topper cbse usp unique selling proposition
Start a company of your choice, brand name, product name conclusion acknowledgement teachers signature
Syllabus of Project Work Practical File Class 12
1. Elements of Business Environment:
a) Changes in mode of Packaging. (milk supplied in plastic bottles to vending machines)
b) Change from Coca cola and fanta in the seventies to pepsi and coke in nineties.
c) Change in role of women in the past 25 years relating to joint families, Women as bread earner of family , Changes in the requirement of trend of mixers , washing machines , micro wave and standard of living.
✔12th Class | Material included | Marketing Management | Product Toothpaste |...Arpit Surana
Youtube - https://youtu.be/Jao6zhgEdxk
Free Material/Text - https://fullbstproject.blogspot.in/
Free Photos - https://www.slideshare.net/ArpitSurana1/class-12th-bst-buisness-studies-marketing-management-project-on-toothpaste
I have done a project in my class 12th in which I have launched a product name 'Cherish' , a toothpaste which is a sweet combination of pop rocks and toothpaste. In this project I have described the 4P's of marketing (product, place, price and promotion) that are applied in my product.
Arpit Surana
https://www.linkedin.com/in/arpitsurana116/
arpitsurana116116@gmail.com
https://plus.google.com/u/0/+ArpitSurana116
Marketing Management Project on Chocolates | Business Stuides Priyanka Sahu
This slide is about business studies project that the students get reading in class 12 for their practical examination. This slide is strictly based on the guidelines issued as per CBSE for the project tiltled "Marketing Management". It is a flexible format in which one can fit any kind of product.
Accountancy 12th class project work(Both Comprehensive and specific)Himanshu Mishra
I have uploaded Accountancy 12th class project work(Which Includes Both Comprehensive and specific) as per latest CBSE guidelines 2015 . This project consist of 52pages where i have uploaded 32 pages (Ledger accounts and introduction have been depleted which you can write on your own)
If any query please persist hmishra678@gmail.com (Himanshu Mishra)
This project is based on Stock Exchange.
It includes :-
Basic theory about two major stock exchanges based in India,
Stock Market Terminologies,
Stock Market Timings,
Role of Stock Exchange,
Information about SEBI,
Trading Procedure,
Companies listed on stock exchange,
Portfolio of five selected companies and
Factors Affecting Stock Prices.
Subject-Business Studies
Class-12
Solved Comprehensive Project Cbse Class 12 Accountancy ProjectDan John
I assure you that this project of mine will fetch you a very good score.
Good Luck!!
Go to the links below for the following...
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio Analysis and Cash Flow Statements with Conclusion)
http://www.slideshare.net/dankjohn/solved-cbse-class-12-accountancy-full-projectcomprehensive-project-ratio-analysis-and-cash-flow-statements-with-conclusion
Solved Accounting Ratios with Balance Sheet(vertical) and Statement of Profit and Loss - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-accounting-ratios-with-balance-sheetvertical-and-statement-of-profit-and-loss-cbse-class-12-accountancy-project
Solved Cash Flow Statements with Balance Sheet (vertical) and Notes to Accounts - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-cash-flow-statements-with-balance-sheet-vertical-and-notes-to-accounts-cbse-class-12-accountancy-project
Business Environment project class 12 cbseJacky Chain
PROJECT WORK IN THE SUBJECT OF BUSINESS STUDIES ON THE TOPIC "BUSINESS ENVIRONMENT" AS THE PARTIAL FULFILLMENT OF AISSCE, MARCH 2018 CONDUCTED BY CBSE.
This project contains the information regarding the accountancy project which is to be made by the students of class 12th boards... This project is made by jigar vaishnav for the session 2017-18 with the latest guidelines as per CBSE... Hope this will help the upcoming students who want a help regarding the business studies project....
VIEW THIS PROJECT AT YOUTUBE:- https://www.youtube.com/edit?o=U&video_id=V7b6VQQrjsg
Business Studies project on Share Market Class 12Ambush Latchu
HI .. This is a project on Share Market in Business Studies .. This is a full-fledged project .. 25 company analysis .. Top 10 Company analysis .. Reasons for fluctuation .. 5 random companies Company Profile .. Profit or Loss Incurred .. Specific Analysis .. These all end up making this project a full-fledged one .. Hope you like it .. and I'm sure you'll get what you want from this slide .. Enjoy .. Bye .. :D
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio An...Dan John
I assure you that this project of mine will fetch you a very good score.
Good Luck!!
Go to the links below for the following...
Solved Comprehensive Project Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-comprehensive-project-cbse-class-12-accountancy-project
Solved Accounting Ratios with Balance Sheet(vertical) and Statement of Profit and Loss - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-accounting-ratios-with-balance-sheetvertical-and-statement-of-profit-and-loss-cbse-class-12-accountancy-project
Solved Cash Flow Statements with Balance Sheet (vertical) and Notes to Accounts - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-cash-flow-statements-with-balance-sheet-vertical-and-notes-to-accounts-cbse-class-12-accountancy-project
This project work contains all the necessary information for class 12 accountancy project
This Project Contains three part. They are as follows.
1. Comprehensive Project
2. Specific - 01(Ratio Analysis)
3. Specific - 02(Cash Flow Statement)
Solved Accounting Ratios with Balance Sheet(vertical) and Statement of Profit...Dan John
I assure you that this project of mine will fetch you a very good score.
Good Luck!!
Go to the links below for the following...
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio Analysis and Cash Flow Statements with Conclusion)
http://www.slideshare.net/dankjohn/solved-cbse-class-12-accountancy-full-projectcomprehensive-project-ratio-analysis-and-cash-flow-statements-with-conclusion
Solved Comprehensive Project Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-comprehensive-project-cbse-class-12-accountancy-project
Solved Cash Flow Statements with Balance Sheet (vertical) and Notes to Accounts - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-cash-flow-statements-with-balance-sheet-vertical-and-notes-to-accounts-cbse-class-12-accountancy-project
Economics Class 12 CBSE project on GST (Goods and Services Tax)Harjinder Singh
This is a Class 12 Economics Project as per the guidelines 2019-20, CBSE.
Unit: Macroeconomics
Topic: GST (Goods and Services Tax)
▽ Check out my other projects
▽ Accountancy
• Comprehensive Project - 1: https://youtu.be/4y6LY6__yeA
• Analysis of Cash Flow Statement: https://youtu.be/HCa-HBkpHmQ
▽ Business Studies
• Changes in the import and export patterns: https://www.youtube.com/watch?v=lKHgT...
• Changing role of women: https://youtu.be/lvcn-VQgUG8
• MARKETING MANAGEMENT
◦ Beverages: https://www.youtube.com/watch?v=vJxwn...
◦ Mobile: https://www.youtube.com/watch?v=mUq6H...
◦ Sarees: https://youtu.be/s2erj6tkLHw
◦ Toothpaste: https://www.youtube.com/watch?v=JZll_...
• Principles of Management: https://www.youtube.com/watch?v=HzuZ2...
▽ Economics
• Demonetization in India: https://youtu.be/ksnIU6ewifE
• Government Budget & Its Components: https://youtu.be/Uc9EKqBOXAA
Accountancy 12th class project work(Both Comprehensive and specific)Himanshu Mishra
I have uploaded Accountancy 12th class project work(Which Includes Both Comprehensive and specific) as per latest CBSE guidelines 2015 . This project consist of 52pages where i have uploaded 32 pages (Ledger accounts and introduction have been depleted which you can write on your own)
If any query please persist hmishra678@gmail.com (Himanshu Mishra)
This project is based on Stock Exchange.
It includes :-
Basic theory about two major stock exchanges based in India,
Stock Market Terminologies,
Stock Market Timings,
Role of Stock Exchange,
Information about SEBI,
Trading Procedure,
Companies listed on stock exchange,
Portfolio of five selected companies and
Factors Affecting Stock Prices.
Subject-Business Studies
Class-12
Solved Comprehensive Project Cbse Class 12 Accountancy ProjectDan John
I assure you that this project of mine will fetch you a very good score.
Good Luck!!
Go to the links below for the following...
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio Analysis and Cash Flow Statements with Conclusion)
http://www.slideshare.net/dankjohn/solved-cbse-class-12-accountancy-full-projectcomprehensive-project-ratio-analysis-and-cash-flow-statements-with-conclusion
Solved Accounting Ratios with Balance Sheet(vertical) and Statement of Profit and Loss - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-accounting-ratios-with-balance-sheetvertical-and-statement-of-profit-and-loss-cbse-class-12-accountancy-project
Solved Cash Flow Statements with Balance Sheet (vertical) and Notes to Accounts - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-cash-flow-statements-with-balance-sheet-vertical-and-notes-to-accounts-cbse-class-12-accountancy-project
Business Environment project class 12 cbseJacky Chain
PROJECT WORK IN THE SUBJECT OF BUSINESS STUDIES ON THE TOPIC "BUSINESS ENVIRONMENT" AS THE PARTIAL FULFILLMENT OF AISSCE, MARCH 2018 CONDUCTED BY CBSE.
This project contains the information regarding the accountancy project which is to be made by the students of class 12th boards... This project is made by jigar vaishnav for the session 2017-18 with the latest guidelines as per CBSE... Hope this will help the upcoming students who want a help regarding the business studies project....
VIEW THIS PROJECT AT YOUTUBE:- https://www.youtube.com/edit?o=U&video_id=V7b6VQQrjsg
Business Studies project on Share Market Class 12Ambush Latchu
HI .. This is a project on Share Market in Business Studies .. This is a full-fledged project .. 25 company analysis .. Top 10 Company analysis .. Reasons for fluctuation .. 5 random companies Company Profile .. Profit or Loss Incurred .. Specific Analysis .. These all end up making this project a full-fledged one .. Hope you like it .. and I'm sure you'll get what you want from this slide .. Enjoy .. Bye .. :D
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio An...Dan John
I assure you that this project of mine will fetch you a very good score.
Good Luck!!
Go to the links below for the following...
Solved Comprehensive Project Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-comprehensive-project-cbse-class-12-accountancy-project
Solved Accounting Ratios with Balance Sheet(vertical) and Statement of Profit and Loss - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-accounting-ratios-with-balance-sheetvertical-and-statement-of-profit-and-loss-cbse-class-12-accountancy-project
Solved Cash Flow Statements with Balance Sheet (vertical) and Notes to Accounts - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-cash-flow-statements-with-balance-sheet-vertical-and-notes-to-accounts-cbse-class-12-accountancy-project
This project work contains all the necessary information for class 12 accountancy project
This Project Contains three part. They are as follows.
1. Comprehensive Project
2. Specific - 01(Ratio Analysis)
3. Specific - 02(Cash Flow Statement)
Solved Accounting Ratios with Balance Sheet(vertical) and Statement of Profit...Dan John
I assure you that this project of mine will fetch you a very good score.
Good Luck!!
Go to the links below for the following...
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio Analysis and Cash Flow Statements with Conclusion)
http://www.slideshare.net/dankjohn/solved-cbse-class-12-accountancy-full-projectcomprehensive-project-ratio-analysis-and-cash-flow-statements-with-conclusion
Solved Comprehensive Project Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-comprehensive-project-cbse-class-12-accountancy-project
Solved Cash Flow Statements with Balance Sheet (vertical) and Notes to Accounts - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-cash-flow-statements-with-balance-sheet-vertical-and-notes-to-accounts-cbse-class-12-accountancy-project
Economics Class 12 CBSE project on GST (Goods and Services Tax)Harjinder Singh
This is a Class 12 Economics Project as per the guidelines 2019-20, CBSE.
Unit: Macroeconomics
Topic: GST (Goods and Services Tax)
▽ Check out my other projects
▽ Accountancy
• Comprehensive Project - 1: https://youtu.be/4y6LY6__yeA
• Analysis of Cash Flow Statement: https://youtu.be/HCa-HBkpHmQ
▽ Business Studies
• Changes in the import and export patterns: https://www.youtube.com/watch?v=lKHgT...
• Changing role of women: https://youtu.be/lvcn-VQgUG8
• MARKETING MANAGEMENT
◦ Beverages: https://www.youtube.com/watch?v=vJxwn...
◦ Mobile: https://www.youtube.com/watch?v=mUq6H...
◦ Sarees: https://youtu.be/s2erj6tkLHw
◦ Toothpaste: https://www.youtube.com/watch?v=JZll_...
• Principles of Management: https://www.youtube.com/watch?v=HzuZ2...
▽ Economics
• Demonetization in India: https://youtu.be/ksnIU6ewifE
• Government Budget & Its Components: https://youtu.be/Uc9EKqBOXAA
Begg, heru eko septian, prof. dr. ir. hapzi ali, mm, cma, good corporate gove...heru septian
Issue of Good Corporate Governance becomes interesting discussion over the last several years. Along with the increased business competition at the global level, principles of Good Corporate Governance have to be applied by each business entity with the hope that the company's strategic objectives can be achieved effectively and efficiently. There are two things of great urgency emphasized in this concept: First, shareholders deserve to receive accurate, punctual and transparent information. And second, company is obliged to honestly and openly provide information regarding the company to all units of the company with aim to achieve good and efficient corporate governance.
Project report on 'customer satisfaction towards whatsapp'Chirag Patel
marketing research on "WhatsApp Inc." for general understanding of the marketing research. However in particular my emphasis was on to fulfill the objective of research and to find out and to explore the analyses of primary data.
This Project Report is to measure the Satisfaction level of WhatsApp Messenger; customer satisfaction is a measure of how products and services supplied by a company meet customer expectation. Customer satisfaction is critical if a company is to register high sales profits.
This Document includes Background of the company, Products and Services, Growth of the Company, Financial Highlights, Reasons for Good Performance, Sectoral Analysis, Competitors Analysis and Porter’s Five Forces Analysis. This word document is prepared by me with the help of The Company website and The Internet.
Colgate- Palmolive Company : The Precision ToothbrushSneh Ankur
The Slides were created by Sneh Ankur, Btech Nit Agartala (C.S.E) during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow. It contains the case study of Harvard Business School .
The college industry encompasses a vast array of institutions, services, and stakeholders dedicated to higher education. From traditional universities to online platforms, this industry is characterized by its diversity and dynamism. Colleges serve as hubs for knowledge dissemination, research, and skill development, catering to the evolving needs of students, industries, and society at large. With rising tuition costs, accessibility and affordability have become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.The college industry encompasses a vast array of institutions, services, and stakeholders dedicated to higher education. From traditional universities to online platforms, this industry is characterized by its diversity and dynamism. Colleges serve as hubs for knowledge dissemination, research, and skill development, catering to the evolving needs of students, industries, and society at large. With rising tuition costs, accessibility and affordability have become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in .
become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on stude
In this assignment the objective of the assignment have mentioned. in which the introduction of the company is there, its mission statement, Achievements and past successes, customer awareness towards this company and many more.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. 2016-17
DECLARATION
I, student of +2 commerce, hereby
declare that I have successfully completed this Project
on Marketing management in academic year 2016-
2017. The information incorporated in this project is
true and original to the best of my knowledge.
3. 2016-17
ACKNOWLEDGEMENT
This project is a result of dedicated effort.
It gives me immense pleasure to prepare this project
report on “MARKETING MANAGEMENT”.
I would like to thank my project guide,
MR.Lal Kumar ,for consultative help and constructive
suggestion on the matter in this project. I would like to
thank my parents and my colleagues who have helped
me in making this project a successful one.
4. 2016-17
INDEX
S. No. CONTENTS Page
No.
1 COMPANY PROFILE 5-6
2 INTRODUCTION 7
3 COLGATE PALMOLIVE INDIA 8
4 COMPANY HISTORY 9-10
5 MARKTING MIX 11-16
6 BCG MATRIX 17
7 SWOT ANALYSIS 18-20
8 STP ANALYSIS 21-23
9 RECOMMANDATION 24
10 BALANCESHEET 25
11 CONCLUSION 26
5. 2016-17
COMPANY PROFILE
Company name Colgate Palmolive Ltd.
Date of Establishment 1937
Revenue 347.188 (USD in Millions)
MarketCap 111160.5286158 (Rs. In millions)
Corporate Address Colgate Research Centre,
Main Street
Hiranandani Gardens
Powai ,Mumbai-400076,
Maharashtra
WWW.colgate.co.in
ManagementDetails Chair person - J Skala
MD – R D Calmeyer
Directors – Derrick Samuel, J K Setna,Skala,
K V Vaidyaanathan, M Elias,PK
Ghosh, R A Shah, V S Mehta
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6. 2016-17
Business Operation Household &Personal Products
Background Colgate-palmolive is Rs 1.300 crore company
started in year 1937. In Rs 2,400 crore
domestic market it enjoys 50% of markets
share. It spread across 4.5 million retails
outlets out of which 1.5 million are direct
outlets.
Financials Total Income – Rs 20606.60 Million (year
Ending Mar 2010)
Net Profit – Rs 4232.60 Million (year
Ending Mar 2010)
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7. 2016-17
INTRODUCTION
Colgate – Palmolive Company is an American diversified
multinational corporation focused on the production,
distribution and provision of household, healthcare and
personal products, such as soaps, detergents, and oral hygiene
products (including toothpaste and toothbrushes).
Under its “Hills” brand, it is also a manufacturer of veterinary
products. The company’s corporate offices are on Park Avenue
in New York City, across from the Waldrof Astoria.
In India, it operates under the name as Colgate-Palmolive
(India) limited and its head office is at Mumbai.
Colgate Palmolive is a $10.6 billion global company serving
people in more than 200 countries and territories with
consumer products that make lives healthier and more
enjoyable.
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8. 2016-17
COLGATE PALMOLIVE INDIA:
Headquarter in Mumbai.
Annual Turnover around 1100 crs.
Market leaders in oral care.
Colgate consistently won India no 1 brand of the year award
from last three years.
Colgate ranked among best employer in India.
Customer base of more than 8 lacs retailers.
Serviced by company field force, more than 1800 stockiest &
super stockiest & their field force.
Colgate is the brand that people trust, for complete oral care
protection for themselves and ones they loved
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9. 2016-17
COMPANY HISTORY
1806 - William Colgate starts a starch, soap and candle business on
Dutch Street in New York City.
1817 - First Colgate advertisement appears in a New York newspaper.
1820 - Colgate establishes a starch factory in Jersey City, New Jersey.
1857 - Upon the death of founder William Colgate, the company is
reorganized as Colgate & Company under the management of Samuel
Colgate, his son.
1873 - Colgate introduces toothpaste in jars.
1879 - Gerhard Mennen establishes a pharmacy in Newark, NJ, later
becoming the Mennen Company.
1896 - Colgate introduces toothpaste in a collapsible tube.
1902 - Stylish Colgate advertising begins, emphasizing ingredient purity
and product benefits.
1906 - Colgate & Company celebrates its 100th anniversary. Product
line includes over 800 different products.
1911 - Colgate distributes two million tubes of toothpaste and
toothbrushes to schools, and provides hygienists to demonstrate tooth
brushing.
1914 - Colgate establishes its first international subsidiary in Canada.
1930 - On March 13, Colgate is first listed on the New York Stock
Exchange.
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1939 - Dr. Mark L. Morris develops a pet food to help save a guide dog
named Buddy from kidney disease. This breakthrough leads to the first
Hill's Prescription Diet product.
1956 - Colgate opens corporate headquarters at 300 Park Avenue in New
York City.
1968 - Colgate toothpaste adds MFP Fluoride, clinically proven to
reduce cavities.
1972 - Colgate acquires Hoyt Laboratories, which later becomes Colgate
Oral Pharmaceuticals.
1985 - Colgate-Palmolive enters into a joint venture with Hong Kong-
based Hawley & Hazel, a leading oral care company, which adds
strength in key Asian markets.
1989 - Annual Company sales surpass the $5 billion mark.
1995 - Colgate enters Central Europe and Russia, expanding into fast-
growing markets.
1997 - Colgate Total toothpaste is introduced in the U.S. and quickly
becomes the market leader. Only Colgate Total, with its 12-hour
protection, fights a complete range of oral health problems.
2004 - Colgate acquires the GABA oral care business in Europe, with its
strength in the important European pharmacy channel and its ties with
the dental community.
Today …
Today, with sales surpassing $15 billion, Colgate focuses on four core
businesses: Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate now sells its products in over 200 countries and territories
worldwide.
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1. Product :-
The product, the Precision toothbrush, is a product that should
add value to a buyer’s life.
It should also add utility, and meet the wants and needs of
targeted consumers.
The product should be unique and different from all similar
products that are already available on the market.
The strategy is to differentiate the product’s design and
packaging, which in return will cause the toothbrush to stand
out.
VARIOUS TYPES OF COLGATE
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2. Price:-
The price of a productsays something about the quality.
Even though the quality of the Precision toothbrush will be significantly
higher than other leading toothbrushes, the price of the toothbrush will
be determined by the prices of the other toothbrushes already in the
market.
This pricing strategy is a result of positioning the toothbrushas a
mainstream productrather than a niche product.
COLGA
TE
20g
ms
40g
ms
50g
ms
75gm
s
80g
ms
100g
ms
150g
ms
200g
ms
300g
ms
Dental
cream
5rs ---- 14rs ---- ---- 30rs 45rs 56rs 86rs
Max fresh --- --- 15rs --- 32rs 35rs 55rs ---- ---
Total ---- ---- --- 35rs --- --- 65rs --- ---
Sensitive --- --- 35rs --- --- 60rs --- --- ---
Kids --- 26rs --- --- --- --- --- --- ---
Advance
whitening
--- --- --- 27rs --- --- 53rs --- ---
Active salt ---- --- 14rs ---- ---- 30rs ---- 54rs ----
Cibaca --- --- --- --- --- 18rs --- 28rs ---
Herbal --- --- 14rs --- --- 30rs --- 55rs ---
Fresh
energy gel
--- ---- ---- ----- --- --- 55rs 60rs ---
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3. Place:-
Place represents the location where a product can be
purchased.
The most important part of marketing is how a product will
get from the seller to the buyer.
Many products go through a channel of distribution, which
involves manufacturers, wholesalers, retailers, and consumers.
The distribution strategy proposed for the Precision
toothbrush is through dentists, plastic surgeons, drug stores,
grocery stores, large retail stores, and department stores.
The product is available in the all India market, including
semi-urban & rural markets which are their primary focus.
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4. Promotion :-
Product promotion is communication spread through
advertising, Publicity and sales promotion.
Promotion represents all of the communication that marketers
use in the market.
We suggest that Colgate-Palmolive advertise their products by
using commercial, magazine ads, the radio, ads that are to be
placed in dentist offices, billboards, and the sides of buses.
Also, Colgate could benefit from the usage of in-store
displays. Most of the promotional activities would be T.V.
media.
T.V., FM radio for urban population.
Promotion towards rural population also.
.
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17. 2016-17
BCG MATRIX
The BCG matrix or also called BCG model relates to marketing. The
BCG model is a well- known portfolio management tool used in
product life cycle theory.
BCG matrix is often used to prioritize which products within company
product mix get more funding and attention.
The BCG matrix model is a portfolio planning model developed by
Bruce Henderson of the BOSTON CONSULTING GROUP in the
early 1970’s.
The BCG model is based on classification of products (and implicitly
also company business units) into four categories based on
combination of market growth and market share relative to the largest
competitor.
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18. 2016-17
SWOT ANALYSIS
“SWOT is an acronym for the internal strength and
weakness of a firm and the environmental opportunities and
threats facing the firm.
SWOT analysis is a widely used technique through
which managers create a quick overview of a company’s
strategic situation.
The technique is based on the assumptions that an
effective strategy derives from a sound “fit” between a firm’s
internal resources (strengths and weakness) and its external
situation (opportunities and threats).
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19. 2016-17
INTERNAL FACTORS
(1) STRENGTH:-
Colgate dental cream offers all-round cavity protection, even
where a toothbrush cannot reach.
Its great mint taste freshens breath.
It protects against root caries.
It cleans & makes teeth whiter and repairs early decay spots.
Extremely popular brand and high brand awareness due to
advertising.
(2) WEAKNESS:-
High dependence of the company on a single category i.e., oral
care.
Reduction in advertisement expenditure in order to maintain
growth.
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20. 2016-17
EXTERNAL FACTORS
(3) OPPORTUNITIES:-
Leverage on fact that Colgate has been ranked as the most
trusted brand in India.
Focus on innovations and new product launches by deploying
advanced technologies.
Growth in emerging markets – rural and semi- urban.
(4) THREATS:-
High competition from competitive brands like Pepsodent from
HUL.
Increasing commodity prices for manufacturing.
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21. 2016-17
STP ANALYSIS
(1) SEGMENTATION :-
Colgate’s market segmentation is very broad because all their
products are of need to most people so those people share a
similar interest in product needs.
Colgate uses a segmentation bases by knowing that certain
groups of people need Colgate toothpaste for a specific similar
reason like yellow teeth, sensitive teeth or just teeth with
cavities.
Colgate also uses the family life cycle because they make
toothpaste that could be used for grownups and children.
Also, toothbrushes are made to attract young children with
cartoon characters and different tastes and are less strong so
that it wouldn’t damage their gums.
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(2) TARGET GROUP:-
MAX FRESH :– Colgate targeted youth with the
introduction of this toothpaste, as this helps in refreshes breath.
ACTIVE SALT :- Elder people are targeted in this segment
as it makes teeth stronger and provides protection from
cavities.
COLGATE TOTAL :- Colgate Total contains the anti-
microbial ingredient triclosan, which reduces the number of
bacteria that cause gingivitis, cavities and halitosis Basically
it’s for kids but Mothers are targeted as they are very concerned
about their kids. This toothpaste safeguards teeth for 12 hours.
COLGATE SENSITIVE :- People who have sensitive teeth
are targeted in this segment who have problem in their gums.
KIDS TOOTHPASTE :- Often small children don’t like to
brush teeth, so for them this toothpaste was launched. Colgate
had focused on taste aspect to encourage kids to brush teeth.
COLGATE WHITENNING – A whitening toothpaste that is
"Clinically-proven to whiten in 14 days”. Its whitening
ingredient is hydrogen peroxide, which gradually bleaches the
teethFocus is given on group of customers in this segment
those who are already suffering from plaque in their teeth.
COLGATE 2in1 :- People who want both strongness and
fresh breath are targeted.
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(3) POSITIONING:-
Colgate dental cream positions itself as toothpaste that has
the necessary calcium and minerals to provide decay
protection, strong teeth, germ protection and fresher breath.
Colgate positioned several toothpaste so that people would
like the products more like adding a different style or taste to
the toothpaste.
Colgate repositions their products because with the way
they market and promote their products, consumers know that
these products are way better than other brands and competition
that is out there.
Lately with competition from indigenous “vegetarian”
toothpastes, Colgate dental cream has also positioned itself as
an “always 100% vegetarian” toothpaste. The tagline of its
advertisements, “trusted by generations to make teeth
stronger”.
Colgate total12 have been projected as the “most
advanced toothpaste” that provide 12 hr germ protection even
after eating and drinking by building a protective shield around
the teeth.
Colgate kids toothpaste tries to position itself based on
emotions which is apparent in its tagline “makes fighting
cavities fun”
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24. 2016-17
RECOMMANDATIONS
Colgate should hire celebrities for the advertisement.
They should also increase their CSR activities because
they have very good image in the market.
Target market should be clearly emphasized in the
advertisement.
Colgate should emphasize on digital branding i.e.,
online purchase.
Colgate should use colorful paste to create uniqueness.
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25. 2016-17
BALANCESHEET
Mar ' 12 Mar ' 11 Mar ' 10 Mar ' 09 Mar ' 08
Sources offunds
Owner's fund
Equity share capital 13.60 13.60 13.60 13.60 13.60
Share application money - - - - -
Preference share capital - - - - -
Reserves & surplus 421.79 370.45 312.51 202.70 148.61
Loan funds
Secured loans - - - - -
Unsecured loans - 0.05 4.59 4.69 4.69
Total 435.39 384.10 330.70 220.98 166.89
Uses offunds
Fixed assets
Gross block 522.50 579.83 534.52 425.26 449.59
Less : revaluation reserve - - - - -
Less : accumulated depreciation 268.08 324.79 287.57 251.33 258.19
Net block 254.42 255.04 246.95 173.93 191.41
Capital work-in-progress 69.38 12.26 6.19 4.67 7.59
Investments 47.12 38.74 21.00 38.33 72.59
Net current assets
Current assets,loans & advances 758.68 739.21 626.71 577.18 444.85
Less : current liabilities & provisions 694.21 661.15 570.15 573.13 549.54
Total net current assets 64.47 78.06 56.56 4.06 -104.69
Miscellaneous expenses not written - - - - -
Total 435.39 384.10 330.70 220.98 166.89
Notes:
Book value of unquoted investments - 38.74 21.00 33.01 56.39
Market value of quoted investments - - - 5.00 15.60
Contingent liabilities 68.45 82.06 62.75 46.46 46.67
Number of equity shares outstanding 1359.93 1359.93 1359.93 1359.93 1359.93
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CONCLUSION
By the Detailed study on the product and market of
COLGATE it was able to get a clear picture of the past and
present of the products and was able to get in to the
assumptions about the future of the product.
The Brand “COLGATE” has been sold successfully and
has created a good demand all the time.
It is also holding a good place in the toothpaste market
with a share of around 10% - 15%.
As like for all other products Colgate is also facing a
tight competition in the toothpaste Market.
Since the competition is too strong the company has to
keep on watching market closely for avoiding any sudden
collapse for the product.
Finally, it should note that the company may have
to face lot of threats in coming years like political threats,
legislation threats ongoing economic crisis, changing life style
of the people etc. If the company is able to overcome all the
threats and can prepare themselves for facing the problems in
advance it can achieve a good growth for “COLGATE”.
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