GOONJ is an NGO based in Delhi that collects discarded clothing and other materials from urban areas and redistributes them to rural communities across 22 Indian states. It was founded in 1999 by Anshu Gupta after he witnessed a child sleeping with a dead body to stay warm. GOONJ repurposes discarded items through various programs that provide clothing, school supplies, sanitary products, disaster relief, and materials for rural development projects. Anshu Gupta has received several awards for his social entrepreneurship and GOONJ's innovative and impactful work addressing basic needs in rural India through optimal use of underutilized discarded materials.

3. Turning urban WASTAGE
Into rural RESOURCE!!!

4. It is an NGO based in Delhi that works in 22 states in India.
It works for disaster relief, humanitarian aid and community
development.
GOONJ is considered one of the leading social enterprises in
India.
Vision: Making clothing a matter of concern as a basic need
of the poor.
Mission: Re-positioning cloth beyond charity, adding dignity
and turning it into a big resource for development.
Objective: Spread awareness about the concept at a
nationwide level.

5. A N S H U G U P T A
Popularly known as the “Clothing man of India”.
He had a vision to make clothing a matter of concern and to bring it among
the list of subjects for the development sector.
He is a passionate photographer.
Holds a Masters in economics, and a double major in journalism and mass
communication .

6.  Clothing is one of the basic need of every human being.
 Nobody talks about the basic needs until a disaster strikes.
 Millions of people died due to lack of clothing in rural India.
 “Discard to Dignity” one of his motives.
 It is an origin of Parallel economy which is not CASH based
but TRASH based.
 Evolve two powerful new currencies for development work,
i.e., Material and Labor.
 GOONJ has the rare distinction of an equally vast reach
among the masses in the villages as well as the cities across
India.

9. GOONJ was born in 1998 informally and in 1999 formally with a background of
Anshu Gupta meeting a child of a dead body picker who said that she sleeps
with the dead body to keep herself warm. He realized that we have sheer
amount of clothes in the closets of people that were going to waste each year,
despite the fact that clothing in good condition can be given as it is and can
change the lives of the less fortunate. Even the most tattered rags can be
repurposed into hope for the poor in rural India. Anshu and his wife Meenakshi
took out first lot of sixty-seven personal clothing items and the idea grew from
there. GOONJ’s initiatives focus on making creative and optimal use of
underutilized discarded material. Although clothes remain its primary focus, it
offers programs that make new use of everything from old cloth and furniture
to one-side-used paper and generators.

10. GOONJVASTRA
SAMMAN
CLOTH
FOR WORK
SCHOOL 2
SCHOOL
RAHAT
RECYCLING

11. VASTRA-SAMMAN: A nationwide movement
that highlights the importance of cloth as a
basic need for the poor.

12.  Cloth for Work: Provides clothes and other material not as a
charity, but as a developmental resource that leads to village-level
development activities, the generation of employment, and brings a
strong element of dignity for the receiver.

13.  School to School (S2S): Establishes a long term relationship between
urban and rural schools by channelling supplies from one to another. This
both helps children in rural communities and builds an understanding among
urban children toward the needs of their rural counterparts.

14.  Not Just a Piece of Cloth: addresses a critical need for village
women by providing clean cloth sanitary napkins.

15.  RAHAT: Highlighting ignored annual disasters like winters and floods.
Reaching immediate and need based relief material to disaster hit areas all
across the country.

16.  Recycling: Turning the last shreds of clothing and other things into
35 different products of daily use for urban and rural India.

25.  Ramon Magsaysay Award 2015 to Mr. Anshu Gupta, Founder, Goonj.
 Nov’ 14: Goonj won the Deutsche Bank Urban Age Award
 August’ 14: Asia’s leading magazine ‘The Top 10 of Asia’ featured Mr.
Anshu Gupta, Founder Goonj among Asia’s top 10 social entrepreneurs.
 July’ 14: Goonj is in the ‘The Purpose Economy 100 Asia’ list.
 July' 14: Goonj chosen among 100 leading Global Green Innovations by the
prestigious think tank SUSTAINIA
 Feb’14: GOONJ listed among The World's Top 10 Most Innovative
Companies in India, by Fast Company.
 Nov’ 12: Anshu Gupta, Founder Goonj gets ‘Social Entrepreneur of the
year award’ by Schwab Foundation, sister concern of the World Economic
Forum.

26. July’ 12: GOONJ recognized as ‘Game Changing Innovation’ by NASA
& US State Dept.
June’ 12: GDN-Japanese Award for Most Innovative Development
Project
Feb’12: Edelgive Social honor for Goonj’s Not Just a Piece of Cloth
initiative
Dec’11: SAFRG award for initiatives in raising resources
Nov’10: Anshu Gupta listed in Forbes as one of India’s most powerful
rural entrepreneurs.
May’10: ‘Innovation for India’ award by Marico for developing
innovative solution by using old cloth and other material.
March’10: Jamnalal Bajaj CFBP Award for ‘Fair Practices’

27. Nov’09: ‘Lien i3 Challenge Award’ for the initiative Cloth for Work
June’09: Changemaker’s Innovation Award for the initiative Not just a
piece of cloth(NJPC)
March 2009: CNN IBN’s ‘Real Heros’ award to Anshu Gupta in women
welfare segment.
March 2008: India NGO of the year’ award by Resource Alliance.
May 2007: GOONJ’s Not just a piece of cloth initiative won World Bank’s
Global Development Market Place Award.
2006: Changemaker’s Innovation Award, second time, for Goonj’s disaster
relief initiative RAHAT, and first time , for its School to School initiative in 2004.
2004: Prestigious Ashoka Fellowship to Anshu Gupta, for his innovative
idea & its mass social impact.

32. THANK YOU!!!