Google Isn’t Gospel: How to Use Behavioural Data to Drive Revenue
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Learn how fast growing companies leverage customer behaviour data and analytics to drive customer acquisition, retention and growth, and how simple techniques and thinking can be applied to your business. Author: Jave Singh Digital Account Director, go Inspire Group
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Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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- 2. Blind Faith
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- 16. Always Remember…
- 17. JD Williams. Results JD Williams saw instant results with a 6% increased response rate. 8% increased average item value 14% increase on abandoned cart completion
- 18. Continental tyres. Retailer 1 Average customer transaction values rise by 41% Average customer value increased to £129.32 from a of £92.90. Conversion rate of over 10% ROI of £7 for every £1 spent. Retailer 2 20% of people contacted converted within 11.5 days Average transaction values increased by over £25 per transaction Results
- 19. Tips 1. Make Sure your GA and GoogleAds accounts are linked properly; https://www.optimizesmart.com/why-adwords- and-google-analytics-data-dont-match-how-to-fix-it/ 2. Use other tracking tools; https://medium.com/level-up-web/best-free-tools-to-monitor-measure-and-track-your- website-3329de03b762 3. Try customer level analytics; https://matomo.org/why-matomo/ 4. Incorporate other data types into your customer marketing campaigns; https://www.goinspire.co.uk/what-we- do/digital 5. Spiderman!
- 20. Questions?