Pitch your last minute questions to 3 of our in-house retail search experts. They’ll help you double check your paid search strategies so to ensure the highest profitability for this year’s shopping season.
Driving Google Shopping Ad Relevancy Via The Manufacturer CenterTinuiti
Tune in to our co-hosted event with Google, as they dive into how the Google Manufacturer Center plays a key component to your success on Google Shopping PLAs.
The E-Commerce Business’s Approach to Facebook Performance MarketingTinuiti
In our co-hosted event with the Editor In Chief of The Shopify Plus Blog, Tommy Walker, will dive into how ecommerce businesses can utilize Facebook as an incremental revenue driver.
Join CPC Strategy & Bronto for a co-hosted webinar that will dive into prominent customer acquisition strategies & how you can maintain long-term profitability through email marketing.
Pitch your questions to our Google Shopping Gurus, Lewis Brannon & Jason Bell, as they lead an open discussion about trends & strategies you need to prepare for success this holiday shopping season.
It’s no question, finding the most profitable ecommerce buyer traffic on Facebook can be frustrating. Different shoppers have different needs & respond better to different advertising messages. But with Facebook’s audience targeting capabilities, you can attract highly targeted shoppers, regain lost customers & sell upgrades/new products to existing customers.
12 Proven Methods to Turn Customers Into Loyal Brand AdvocatesTinuiti
Join CPC Strategy & Eliza Fisher, Marketing Strategist of Social Annex, as she dives into 12 proven strategies to turn customers into loyal brand advocates.
5 ways to convert holiday shoppers into loyal customersTinuiti
The document discusses 5 ways for retailers to convert first-time holiday shoppers into loyal customers. It recommends: 1) Using insights from last year's customer analytics to improve strategies this year. 2) Expanding outreach through social media and search ads targeted at customers segmented by purchase history. 3) Implementing browse abandonment campaigns to target products customers showed interest in but didn't purchase. 4) Adjusting incentives programs to encourage repeat purchases and spending increases. 5) Creating an integrated campaign leveraging these tactics to grow the segment of repeat purchasers. The goal is maximizing the lifetime value of customers acquired over the holidays.
Driving Google Shopping Ad Relevancy Via The Manufacturer CenterTinuiti
Tune in to our co-hosted event with Google, as they dive into how the Google Manufacturer Center plays a key component to your success on Google Shopping PLAs.
The E-Commerce Business’s Approach to Facebook Performance MarketingTinuiti
In our co-hosted event with the Editor In Chief of The Shopify Plus Blog, Tommy Walker, will dive into how ecommerce businesses can utilize Facebook as an incremental revenue driver.
Join CPC Strategy & Bronto for a co-hosted webinar that will dive into prominent customer acquisition strategies & how you can maintain long-term profitability through email marketing.
Pitch your questions to our Google Shopping Gurus, Lewis Brannon & Jason Bell, as they lead an open discussion about trends & strategies you need to prepare for success this holiday shopping season.
It’s no question, finding the most profitable ecommerce buyer traffic on Facebook can be frustrating. Different shoppers have different needs & respond better to different advertising messages. But with Facebook’s audience targeting capabilities, you can attract highly targeted shoppers, regain lost customers & sell upgrades/new products to existing customers.
12 Proven Methods to Turn Customers Into Loyal Brand AdvocatesTinuiti
Join CPC Strategy & Eliza Fisher, Marketing Strategist of Social Annex, as she dives into 12 proven strategies to turn customers into loyal brand advocates.
5 ways to convert holiday shoppers into loyal customersTinuiti
The document discusses 5 ways for retailers to convert first-time holiday shoppers into loyal customers. It recommends: 1) Using insights from last year's customer analytics to improve strategies this year. 2) Expanding outreach through social media and search ads targeted at customers segmented by purchase history. 3) Implementing browse abandonment campaigns to target products customers showed interest in but didn't purchase. 4) Adjusting incentives programs to encourage repeat purchases and spending increases. 5) Creating an integrated campaign leveraging these tactics to grow the segment of repeat purchasers. The goal is maximizing the lifetime value of customers acquired over the holidays.
Join CPC Strategy & Bronto for a co-hosted webinar that will dive into prominent customer acquisition strategies & how you can maintain long-term profitability through email marketing.
This document summarizes a 2-part ecommerce mastermind workshop about customer lifecycles, marketing strategies, and predicting future purchase decisions. The workshop will cover the top 3 Google Shopping strategies for 2017, including optimizing titles and descriptions, using remarketing lists for search ads, and isolating branded vs non-branded searches. It also provides information about the speakers and breaks down the timing of the workshop parts and strategies that will be discussed to help merchants spend less on ads, target more shoppers, and anticipate customer needs.
Maximizing Facebook Dynamic Ad Conversions & Improving ROITinuiti
This document summarizes a live webcast about maximizing Facebook dynamic ad conversions and improving ROI. The webcast included presentations from speakers at CPC Strategy and AddShoppers on optimizing the full funnel approach to Facebook advertising, using dynamic ads for cross-selling and upselling, and a case study where CPC Strategy improved a home decor brand's ROI by 249.97% through Facebook advertising. The webcast also covered developing strategic mobile campaigns using social data and examples from brands like MiiR, All Things BBQ, and Nine Line Apparel. Attendees could submit questions through a chat box.
3 Advanced Google Shopping Strategies to Maximize Holiday ConversionsTinuiti
The Story: The time of the year we as advertisers have all been waiting for – The Q4 holiday shopping season – It’s finally here.
With Thanksgiving & Cyber Monday right around the corner- the first thing that should be on your mind is how you’re going to (1) capture the influx of traffic & drive conversions and (2) how you’re going to increase the customer lifetime value of these Q4 shoppers.
The State of Amazon’s Brand Gating Policy & ProtectionTinuiti
While many Amazon sellers are already aware of Amazon’s new Brand Gating Policy, there is still much uncertainty & rumors swirling about Amazon’s supposed intentions and future plans. We’ve brought in 3 industry experts to shed some light on what’s true, what’s false and what you can expect as a brand on the marketplace.
This document discusses predictive lifecycle marketing strategies for ecommerce companies. It begins by introducing the challenges of keeping newly acquired customers and leveraging predictive data across platforms. It then provides details on Windsor Circle, a company that helps clients with these challenges. The rest of the document discusses weaving acquisition and retention strategies together, getting started with predictive marketing, and how to take an omnichannel approach by leveraging customer data across multiple platforms like retargeting, lookalike audiences, and direct mail. The overall goal is to lower customer acquisition costs, find high-value customers, understand customers' full buying lifecycles, and create brand evangelists.
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
Lessons from Holidays Past: Maximize Your Q4 Paid Search CampaignsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.
How to Maximize the Performance of Amazon Marketing ServicesTinuiti
Don’t Miss Out – Former member of the Amazon Seller Services Team, Pat Petriello, and Manager of Marketplace Channels at CPC Strategy, David Cooley, will be diving into how vendors can leverage AMS to drive more sales through Amazon.
The Most Powerful Facebook Advertising Strategies & Features of 2016Tinuiti
We understand it’s difficult to keep up with all the new iterations which is why we’re bringing in 3 members of CPC Strategy’s Facebook Advertising Team to dive into the most prominent Facebook ad features that you need to be using for 2017.
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
This document summarizes a presentation by CPC Strategy experts on measuring the effectiveness of branding campaigns. It discusses setting goals, understanding target audiences, exploring branding channels like search and display ads, audience segmentation, and attribution modeling. Attribution is important for branding campaigns not expected to convert immediately. Brand lift measurement and Google Trends can also help measure branding impact over time relative to categories and competitors. Questions are taken at the end about improving digital brand measurement strategies.
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayNick Cotter
The document provides an overview of the top 10 mistakes retailers make with Google shopping campaigns that drain their budgets. It then details each mistake and provides recommendations on how to address them. The mistakes include having inaccurate product feed fields, not optimizing feeds, bidding the same for mobile and desktop when performance differs, having a disorganized campaign structure, using overly restrictive negative keywords, failing to adjust location targeting or ad scheduling, lacking performance-based bidding at the product level, not utilizing audience lists, failing to monitor competitive metrics and auction insights, and not using Google merchant promotions. For each mistake, the document offers specific tactics on issues to fix and strategies to optimize shopping campaigns.
How to Maximize Google Shopping Campaign ProfitabilityTinuiti
If you’ve thought about or asked yourself these questions before, I highly recommend joining CPC Strategy’s open forum Q&A, where our Google Shopping Gurus will answer any questions you have around campaign optimization.
Paid Search Monitoring: Uncover the Threats Lurking in Your CampaignsTinuiti
Trademark bidders can reduce your search traffic, inflate your marketing costs, and even mislead your customers — If you’re a brand and looking to protect your most valuable traffic, join CPC Strategy & BrandVerity for this webinar.
Q4 2016 Amazon Virtual Summit: Creating a Winning Q4 Game PlanTinuiti
The Q4 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with strategies & insights to maximize profitability & growth for the upcoming Q4 shopping rush.
This year, we’ll focus on how to properly prepare your listings & ensure you display in search, Q4 strategies for your Sponsored Product campaigns & how to create a winning Q4 game plan.
Are You 100% Prepared for Amazon Prime Day 2017?Tinuiti
Amazon’s single biggest sales day in history is about to arrive – Amazon Prime Day. This could very well be one of the most important days for the marketplace in 2017 & as an Amazon seller, you must ask yourself, are you 100% ready?
33% & growing – According to Euromonitor International, that was Amazon’s 2016 Ecommerce Market Share in the U.S. – A scary thought for many ecommerce executives. Yet, it’s also a great opportunity for executives to learn Amazon’s strategies to acquire, grow & retain customers, to use for your own.
While most retailers cannot compete with Amazon on operations and fulfillment, where you have opportunity is with advancing your approach to personalization and cross-channel campaign management.
http://www.bocahug.com Learn how to drive more highly-targeted traffic to your website, differentiate by arriving earlier in the sales cycle, protect your pricing power and margins, convert more of the right decision makers into highly-qualified leads, and accelerate the sales cycle with fewer labor-intensive sales touchpoints. The topic is valuable for all marketers, not just HubSpot users.
Join CPC Strategy & Bronto for a co-hosted webinar that will dive into prominent customer acquisition strategies & how you can maintain long-term profitability through email marketing.
This document summarizes a 2-part ecommerce mastermind workshop about customer lifecycles, marketing strategies, and predicting future purchase decisions. The workshop will cover the top 3 Google Shopping strategies for 2017, including optimizing titles and descriptions, using remarketing lists for search ads, and isolating branded vs non-branded searches. It also provides information about the speakers and breaks down the timing of the workshop parts and strategies that will be discussed to help merchants spend less on ads, target more shoppers, and anticipate customer needs.
Maximizing Facebook Dynamic Ad Conversions & Improving ROITinuiti
This document summarizes a live webcast about maximizing Facebook dynamic ad conversions and improving ROI. The webcast included presentations from speakers at CPC Strategy and AddShoppers on optimizing the full funnel approach to Facebook advertising, using dynamic ads for cross-selling and upselling, and a case study where CPC Strategy improved a home decor brand's ROI by 249.97% through Facebook advertising. The webcast also covered developing strategic mobile campaigns using social data and examples from brands like MiiR, All Things BBQ, and Nine Line Apparel. Attendees could submit questions through a chat box.
3 Advanced Google Shopping Strategies to Maximize Holiday ConversionsTinuiti
The Story: The time of the year we as advertisers have all been waiting for – The Q4 holiday shopping season – It’s finally here.
With Thanksgiving & Cyber Monday right around the corner- the first thing that should be on your mind is how you’re going to (1) capture the influx of traffic & drive conversions and (2) how you’re going to increase the customer lifetime value of these Q4 shoppers.
The State of Amazon’s Brand Gating Policy & ProtectionTinuiti
While many Amazon sellers are already aware of Amazon’s new Brand Gating Policy, there is still much uncertainty & rumors swirling about Amazon’s supposed intentions and future plans. We’ve brought in 3 industry experts to shed some light on what’s true, what’s false and what you can expect as a brand on the marketplace.
This document discusses predictive lifecycle marketing strategies for ecommerce companies. It begins by introducing the challenges of keeping newly acquired customers and leveraging predictive data across platforms. It then provides details on Windsor Circle, a company that helps clients with these challenges. The rest of the document discusses weaving acquisition and retention strategies together, getting started with predictive marketing, and how to take an omnichannel approach by leveraging customer data across multiple platforms like retargeting, lookalike audiences, and direct mail. The overall goal is to lower customer acquisition costs, find high-value customers, understand customers' full buying lifecycles, and create brand evangelists.
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
Lessons from Holidays Past: Maximize Your Q4 Paid Search CampaignsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.
How to Maximize the Performance of Amazon Marketing ServicesTinuiti
Don’t Miss Out – Former member of the Amazon Seller Services Team, Pat Petriello, and Manager of Marketplace Channels at CPC Strategy, David Cooley, will be diving into how vendors can leverage AMS to drive more sales through Amazon.
The Most Powerful Facebook Advertising Strategies & Features of 2016Tinuiti
We understand it’s difficult to keep up with all the new iterations which is why we’re bringing in 3 members of CPC Strategy’s Facebook Advertising Team to dive into the most prominent Facebook ad features that you need to be using for 2017.
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
This document summarizes a presentation by CPC Strategy experts on measuring the effectiveness of branding campaigns. It discusses setting goals, understanding target audiences, exploring branding channels like search and display ads, audience segmentation, and attribution modeling. Attribution is important for branding campaigns not expected to convert immediately. Brand lift measurement and Google Trends can also help measure branding impact over time relative to categories and competitors. Questions are taken at the end about improving digital brand measurement strategies.
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayNick Cotter
The document provides an overview of the top 10 mistakes retailers make with Google shopping campaigns that drain their budgets. It then details each mistake and provides recommendations on how to address them. The mistakes include having inaccurate product feed fields, not optimizing feeds, bidding the same for mobile and desktop when performance differs, having a disorganized campaign structure, using overly restrictive negative keywords, failing to adjust location targeting or ad scheduling, lacking performance-based bidding at the product level, not utilizing audience lists, failing to monitor competitive metrics and auction insights, and not using Google merchant promotions. For each mistake, the document offers specific tactics on issues to fix and strategies to optimize shopping campaigns.
How to Maximize Google Shopping Campaign ProfitabilityTinuiti
If you’ve thought about or asked yourself these questions before, I highly recommend joining CPC Strategy’s open forum Q&A, where our Google Shopping Gurus will answer any questions you have around campaign optimization.
Paid Search Monitoring: Uncover the Threats Lurking in Your CampaignsTinuiti
Trademark bidders can reduce your search traffic, inflate your marketing costs, and even mislead your customers — If you’re a brand and looking to protect your most valuable traffic, join CPC Strategy & BrandVerity for this webinar.
Q4 2016 Amazon Virtual Summit: Creating a Winning Q4 Game PlanTinuiti
The Q4 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with strategies & insights to maximize profitability & growth for the upcoming Q4 shopping rush.
This year, we’ll focus on how to properly prepare your listings & ensure you display in search, Q4 strategies for your Sponsored Product campaigns & how to create a winning Q4 game plan.
Are You 100% Prepared for Amazon Prime Day 2017?Tinuiti
Amazon’s single biggest sales day in history is about to arrive – Amazon Prime Day. This could very well be one of the most important days for the marketplace in 2017 & as an Amazon seller, you must ask yourself, are you 100% ready?
33% & growing – According to Euromonitor International, that was Amazon’s 2016 Ecommerce Market Share in the U.S. – A scary thought for many ecommerce executives. Yet, it’s also a great opportunity for executives to learn Amazon’s strategies to acquire, grow & retain customers, to use for your own.
While most retailers cannot compete with Amazon on operations and fulfillment, where you have opportunity is with advancing your approach to personalization and cross-channel campaign management.
http://www.bocahug.com Learn how to drive more highly-targeted traffic to your website, differentiate by arriving earlier in the sales cycle, protect your pricing power and margins, convert more of the right decision makers into highly-qualified leads, and accelerate the sales cycle with fewer labor-intensive sales touchpoints. The topic is valuable for all marketers, not just HubSpot users.
Working your Retail Ecommerce Store for Conversions - BlueclawBlueclaw
These slides were first used in a presentation by Blueclaw Media, a SEO and Conversion Optimisation Agency based in Leeds, UK on the 11th November 2010. The presentation was part of a series of events for Leeds Digital Festival.
For more information, please visit http://www.blueclaw.co.uk and get in touch!
The document discusses tracking content performance and return on investment through metrics. It provides 10 tips for content planning, including researching keywords and competitors. It also outlines 5 essentials for quality content, such as connecting with readers and listening to customers. Finally, it lists 7 methods for measuring performance, like tracking improved search listings and increased traffic from keyword silos.
Lots of businesses blog. But very few are blogging in a strategic way that drives leads, sales opportunities, and revenue.
In this interactive workshop on How to Blog Your Way to SMART Goals, we'll review how strategic blogging fits in with the Inbound methodology and goal setting for visitors, leads, revenue, and ROI.
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
Get actionable tips and strategies for using content marketing to support sales, SEO, PR, and more.
You will learn:
- How to execute and promote an effective content marketing campaign
- Marketing strategies for specific types of content Software tools you can leverage for content marketing
- Where to get the scoop on your competition
And last but not least find out how to build a strong foundation for your content marketing efforts by following best practices for the start.
Facebook Marketing - What's Working Now and What to Expect Next YearAndrea Vahl
This document provides an overview and agenda for a Facebook webinar. The webinar will discuss decreasing organic reach on Facebook, best practices for content and posts, tools to help with social media work, Facebook ads strategies, and what to expect from Facebook in the upcoming year. The presenter is introduced as a social media coach and strategist. The webinar will make recommendations around transferring fans to email lists, planning Facebook ad spend, building other social media channels, and focusing on key performance indicators.
Small business workshop to getting found online via content marketing. We discuss how changing consumer behavior online affects how small business owners/marketers market themselves; what content is, why it is important. The presentation outlines goal setting, content mission, and how to optimize the content to get found.
From there we explore the four steps to content marketing: Attract, engage, nurture, and measure/refine.
One of the biggest challenges with company websites is converting visitors to sales. This session will explain how participants can utilize a four-step process to digital marketing success, rise above the noise of their competitors and supercharge sales. This session will help the participants understand the value and strategy of crafting user experiences that enhance their message and engage their visitors.
10 Ways Search Marketing for B2B is Different...and How to Maximize ResultsStacy Sutton Williams
B2B marketers have unique challenges, ranging from a long sales cycle with multiple "touches" to being in a complex space with rapidly evolving language and keywords. Stacy Williams' presentation to B2BCamp Atlanta shows how B2B marketers can best leverage search engine marketing (both SEO and paid search).
Webinar: How to Build a Data-Driven Content StrategyseoClarity
Stop the content chaos. As soon as the marketing teams discovered how important content marketing was as part of their marketing strategy, it started the content boom. More content is posted online in a single minute than a customer can consume in a lifetime. Watch this 30 minute webinar as it shows you to how to build a content strategy that builds on what your customer needs, wants, and is searching for.
This seminar covers the fundamentals of successful internet marketing, including the differences between inbound and outbound marketing, steps to create an effective online marketing campaign, and strategies for content marketing, search engine optimization, social media, email marketing, and converting traffic into leads and sales. Traditional marketing techniques are compared to internet marketing approaches. Attendees will learn how to develop an online marketing strategy, optimize their website, generate traffic, and measure results.
How to Improve Your Sales & Marketing AlignmentHubSpot
Marketing complains that sales ignores incoming leads. Sales becomes frustrated with combing through dozens of unqualified leads to find one good one. Does this situation sound familiar to you?
Have your Sales and Marketing departments aligned goals yet?
See the presentation of HubSpot's VP of Marketing and VP of Sales about how to achieve revenue growth and become industry leaders by bringing sales and marketing together for maximum business success.
Marketing 101 for real estate loan officers. This lesson gives real estate professionals marketing advisement on social media, direct mail, and email marketing.
Finding New Customers Through Engaging ContentMarketo
The document provides guidance on using content marketing to find new customers. It recommends appointing a chief content officer and managing editor to oversee content creation and promotion. Content should be created for all stages of the buyer's journey, from early to late stage. Marketers should repurpose existing content into different formats like blogs, videos and ebooks. Content performance should be regularly measured and underperforming pieces retired. The key is to publish useful content that helps customers and promotes it across owned channels and social media.
Dan Morrison presented on mastering Facebook targeting and creative. He discussed why Facebook is important for marketing, how to set up campaigns, choose audiences and placements, budgeting and scheduling, and optimization. He provided examples of different ad formats and tips for video ads, custom audiences, lookalike audiences, psychographic targeting, layered targeting, seasonal/lifecycle targeting, income targeting, home ownership targeting, and B2B targeting. The presentation provided an in-depth overview of Facebook advertising strategies and best practices.
Get up to speed getting the most out of online marketing weston super mareGet up to Speed
This document discusses strategies for getting the most out of online marketing. It recommends optimizing reach through search engine optimization, ensuring websites are mobile responsive, using email newsletters to build loyalty and drive sales, engaging on social media, implementing a customer relationship management system to track customer journeys, and gaining customer insights from data analytics. The key strategies covered include content creation and distribution across owned channels, listening to customers and influencers, measuring engagement and ROI for different tactics, and aligning all marketing efforts with the brand.
You Heard It Here First: The Exclusive Gmail Ad Updates for 2017Hanapin Marketing
In this webinar recording, join Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo to get ahead of the crowd and learn FIRST what Gmail ads updates will become available and how you can expect to benefit from them.
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Similar to ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend? (20)
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
The document outlines an agenda for a two-day commerce summit focused on retail and Amazon success. Day one will cover topics like bottom of funnel conversion strategies and finding new top of funnel opportunities. Day two focuses on Amazon specifically, with sessions on bottom of funnel conversion tactics for 2023, adapting strategies from 2020 for 2023, and mastering omnichannel display and video. The summit aims to provide brands with strategies and tactics for success through every part of the sales funnel.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
The document outlines an agenda for a two-day commerce summit. Day 1 focuses on retail and includes sessions on bottom of funnel conversion, finding the new top of funnel through various media channels, and driving middle funnel consideration through shoppable and display advertising. Day 2 focuses on Amazon and includes sessions on strategies for 2023, omnichannel display and video on Amazon, and driving external traffic to Amazon. The summit aims to provide strategies and insights for retail and commerce success across the entire customer journey.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The document outlines an agenda for The Commerce Summit, which is a two-day online event focused on retail and Amazon success. Day 1 covers retail topics like bottom and middle funnel conversion strategies. Day 2 shifts to Amazon topics such as mastering display and video ads. Session 2 from Day 1 discusses how the "Third Wave" of retail media is emerging and opportunities for brands to capitalize on this new top of the funnel opportunity through platforms like in-store media.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
Common perceptions are that buying streaming is too much for some ad budgets because of CPMs – however, our experts know that is not always the case.
Join our Tinuiti x Bliss Point Media expert, Rochell Rotenberg, as she walks through three ways to make media buying more efficient – in just 15 minutes.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers.
Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
The document discusses five big bets or predictions for the marketing industry in 2023. These include: 1) social media becoming less important while video increases in popularity, 2) aftereffects of the retail media boom, 3) marketers getting a two-year break from challenges but still facing issues, 4) an ad-based Netflix opening up more streaming opportunities, and 5) culture revolutionaries emerging from unexpected places. The presentation provides a 15-minute breakdown of these bets to help marketers with their 2023 strategies in a short time period.
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
With economic uncertainty, it’s more critical than ever to ensure that each and every dollar of ad spend drives performance.
In this session, Tinuiti’s CRO experts will talk with our partners from conversion marketing and analytics platform, Justuno, and experience optimization platform, VWO, about how to efficiently convert customers, tools to leverage and how to get ahead. Enter 2023 with confidence by joining this informative session.
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
In this session, join Tinuiti and our Streaming agency, Bliss Point Media, alongside our partners from custom algorithm platform, Chalice, and out-of-home advertising platform, Ad Quick. You’ll learn ways to maximize your ROI by filling the funnel. We’ll also cover solutions for overcoming common measurement challenges, audience targeting, and cookie deprecation.
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
The playbook for the type of content that performs best on social channels has been upended. Our Paid Social experts are joined by our partners from Reddit, and plug-and-play machine-learning platform, Black Crow, in this panel discussion.
We’ll dive into how to overcome a lack of creative resources, how to incorporate macro- and micro- influencers, and how to develop a comprehensive social strategy that performs. Tune in to learn best practices for leveraging platforms, data, and more.
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
Signal loss isn’t coming. It’s here. And understanding how to use data properly across your customer Lifecycle is more crucial than ever before.
During this session, hear from Tinuiti’s in-house experts alongside our partners from marketing automation platform, Klaviyo, and the world’s leading data activation platform, Hightouch. We’ll cover best practices for data strategy to adapt to the current privacy-by-default landscape. You don’t want to miss these valuable tips to help you navigate the landscape going into next year.
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...Tinuiti
Consumer consumption patterns are changing and meeting people where they are is more imperative than ever.
Tinuiti’s marketplaces experts will be joined by our partners from the Amazon seller tools company, eComEngine, and the leading all-in-one platform for selling on Amazon, Jungle Scout. We’ll share brand strategy and forecasting tips for how to nurture your customers and convert leads. We’ll also dive into supply chain restraints, how to optimize delivery systems, opportunities to take advantage of on Amazon, and more.
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
The document describes an upcoming webinar series with panels on digital marketing challenges brands will face in 2023. The first day will address preparing for next year, diversifying online presence, and using data amid signal loss. The second day covers social media performance with changing content, reaching new customers, and maximizing budget ROI. A Q&A session with marketing experts will discuss the biggest challenges being inflation and consumer preference shifts, as well as building omni-channel brand awareness. Attendees are encouraged to submit questions and stay updated on future content.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
In this webinar, our privacy experts recap everything that happened in 2022, and provide you with your survival guide for 2023 – you won’t want to miss this.
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?
1. ASK AN EXPERT:
Are Your Paid Search Campaigns
Prepared for Thanksgiving Weekend?
2. Ask An Expert Event Logistics
Join the Conversation: Submit questions and thoughts
Session is being recorded
Today’s Resources
3. OVERVIEW
• Founded in 2007
• Recognized as an Official Google Shopping Partner
• 350+ Active Retail Clients
• Top 50 fastest growing company in San Diego 4 years
• Recognized as one of the Top 10 best places to work in SD
CLIENTS
SOLUTIONS
• Retail-focused Paid Search (PPC)
• Google Shopping Management
• Shopping Channel Management
• Amazon Sales Acceleration
• Facebook Advertising Management
About CPC Strategy
4. CPC Strategy Paid Search Experts
Roman Fitch
Lead Retail Search Manager
Lewis Brannon
Senior Paid Search Manager
Erick Smith
Lead Retail Search Manager
5. Today’s Topics
• Priming Your Bids & Budgets
• Black Friday/ Cyber Monday Text Ad Copy & Extensions
• Audiences RLSA & Customer Match
• Competitive Analysis/Monitoring
• Advanced Google Shopping Strategies