The document outlines powerful audience targeting tactics for 2017, presented by CPC Strategy, a Google premier partner with over 350 retail clients. Key topics include targeting strategies like website visitors, email list segments, lookalike audiences, and demographics, aimed at enhancing marketing effectiveness. The presentation also features expert speakers and encourages attendee engagement through questions and polls.

1. STAYING AHEAD IN 2017
8 Ridiculously Powerful Audience
Targeting Tactics

2. Event Logistics
• Submit Questions In the Chat Box to the Right
• Session Recording Will Be Sent 3/22/2017
• More Resources In the Handouts Section to the Right
• Poll Questions Throughout Presentation
Event Coordinator
Nick Cotter
Marketing Operations Coordinator

3. OVERVIEW
• Recognized as an Official Google Shopping Partner
• Recognized as a Google Premier Partner
• 350+ Active Retail Clients
• Top 50 fastest growing company in San Diego 4 years
• Recognized as one of the Top 10 best places to work in SD
CLIENTS
SOLUTIONS
• Retail-focused Paid Search (PPC)
• Google Shopping Management
• Shopping Channel Management
• Amazon Sales Acceleration
• Facebook Advertising Management
About CPC Strategy

4. Today’s Event Speakers
Sarah Rogers
Manager, Performance Social
Stephen Kerner
Sr. Retail Search Manager

5. POLL QUESTION

6. Course Overview
 Website Visitors
 Email List Segments
 Lookalike Audiences
 Page Engagers
 Video Viewers
 Behaviors
 Interests
 Demographics
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com

7. Audience Targetin
Tactic #1
Website Visitors

8. www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
Facebook Pixel Data

9. Dynamic Ad Audiences
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com

10. Targeting All Website Visitors
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com

11. Targeting Specific Web Pages (Targeting and Excluding)
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com

12. Audience Targetin
Tactic #2
Email List Segments

13. Targeting Email List Segments or Tags (Targeting or Excluding)
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com

14. Audience Targetin
Tactic #3
Lookalike Audiences

15. Targeting Lookalike Audiences
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com

16. Targeting Lookalike Audiences
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com

17. Audience Targetin
Tactic #4
Page Engagers

18. Targeting Page Engagers
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com

19. Audience Targetin
Tactic #5
Video Engagers

20. Targeting Video Viewers
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com

21. Audience Targetin
Tactic #6
Behaviors

22. Targeting Behaviors
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com

23. Audience Targetin
Tactic #7
Interests

24. Targeting Interests
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com

25. Audience Targetin
Tactic #8
Demographics

26. Targeting Demographics
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com

27. Targeting Layering Audiences
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com

28. Finding Your Audience
www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com

29. Questions for the Experts?
Submit your questions in the chat box on the right
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
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