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Case study of Sushi
Restaurant app
Vimal S
The product:
“My App” is a Sushi Restaurant app that allows
customers to order their favorite Sushi from their
home. They offer a wide variety of Sushi. The target
customers are the people who like Sushi and lack
the time or ability to prepare them at home.
Project overview
Project duration:
September 2022 to December 2022
Preview of selected
polished designs.
The problem:
Busy individuals who lack the time or ability
to prepare a meal and want to order food
from restaurant.
Project overview
The goal:
Design an app for the Sushi Restaurant that
allows customers order and pick up Sushi from
the restaurant.
My role:
UX designer designing an app for Sushi
Restaurant.
Project overview
Responsibilities:
Conducting interviews, paper and digital
wireframing, low and high-fidelity prototyping,
conducting usability studies, and iterating on
designs.
Understanding
the user
● User research
● Personas
● Problem statements
● User journey maps
User research: summary
I conducted interviews and created empathy maps to understand the users I’m designing for and
their needs. From user research it is identified that the primary user group was working adults who
don’t have time to cook meals.
By research it is identified that time was not the only factor that limited cooking at home, other
factors like the need to get groceries for cooking limited cooking meals at home. This user group
was annoyed by the waiting time at restaurants and they feel like they would be benefited with a
dedicated food ordering app.
User research: pain points
Time
Working adults are too
busy to spend time to
prepare meals
Accessibility
Platform for ordering
food are not equipped
with assistive
technologies like screen
reader and translation
feature
Payment and
checkout
Food ordering platforms
not having easy payment
and checkout options
makes it difficult to make
purchase
Order tracking
Without proper order
tracking the wait time
increases or some warm
foods gets cold when it
takes time for the arrival
1 2 3 4
Persona: Reena
Problem statement:
Reena is a busy working
mother with dyslexia
who needs an easy way
to order and pickup
sushi from restaurant
because they work day
and night shifts and have
no time to cook dinner.
User journey map
Image of user
journey map
Mapping Reena’s user
journey revealed how
helpful it would be for users
to have access to a
dedicated sushi ordering
app.
● Paper wireframes
● Digital wireframes
● Low-fidelity prototype
● Usability studies
Starting
the design
Paper wireframes
Drafting each screen for
paper wireframe for many
iterations ensures that the
user pain points are met
in our design. I prioritized
a easy and quick ordering
process to help users save
time.
The elements that were highlighted with stars were used in final version
of the homepage
Digital wireframes
Based on feedbacks from
user research I decided to
make the home screen
simple like having simple
browse option.
Users can
browse their
food from
home page
itself
Users get
recommendations
based on their
recent orders
Digital wireframes
Based on feedback from
user research, I decided to
make easy navigation with
assistive technology for the
users to navigate easily.
Easy access
to navigation
that is screen
reader
friendly
Low-fidelity prototype
The low-fidelity prototype
connected the primary user flow
of ordering sushi, so the
prototype could be used in a
usability study with users.
View the low-fidelity prototype
using this link: Low - fidelity
prototype
Usability study: findings
Write a short introduction to the usability studies you conducted and your findings.
Round 1 findings
Users want to complete order from
compare screen
1
Users expect improvement in visuals
2
Round 2 findings
Users want smooth animations in
navigation
Users want a compare screen
1
Users expect multiple payment
methods
2
Users want a confirmation page
3 3
● Mockups
● High-fidelity prototype
● Accessibility
Refining
the design
Mockups
Early designs had plain
white backgrounds but
after usability studies, I
added some visual
elements like colors and
shadows to the design to
make it visually appealing
Image of
selected
screen before
usability study
Before usability study After usability study
Image of
selected
screen after
usability study
Mockups
The second usability study
revealed that the users
required options to
complete order from
compare screen. After the
study I added the button to
complete order and added
some visual elements to the
design
Before usability study After usability study
Image of
selected
screen before
usability study
Image of
selected
screen after
usability study
Mockups
Main
mockup
screen for
display
Main
mockup
screen for
display
Main
mockup
screen for
display
Main
mockup
screen for
display
High-fidelity
prototype
The high-fidelity prototype
after the second usability
study had a clear user flow
from logging into the app
to completing the order
including the feature to
compare items.
View the Sushi Restaurant
app high-fidelity prototype
Screenshot of
prototype with
connections or
prototype GIF
Accessibility considerations
Used icons to help make
navigation clear and
easier.
Used detailed imagery for
different types of Sushi
the restaurant offers.
Provided alt text to
images for screen readers
to help the users who are
visually impaired.
1 2 3
● Takeaways
● Next steps
Going forward
Takeaways
Impact:
The app solves users problems by helping
them order their favorite Sushi.
Quote from user feedback:
“Ordering sushi through the app is easy, the
navigation and overall user flow is clear to use.”
What I learned:
While designing the app, I learned that you
have to put users needs first. Multiple usability
studies have to be done to ensure a better
user experience. Users’ feedbacks are
necessary to make the design better.
Next steps
Conduct further usability
studies to ensure that the
users pain points have
been addressed.
Conduct user research to
understand more user
problems.
Improve the design
according to the users
feedbacks from further
usability studies.
1 2 3
Let’s connect!
Thank you for your time reviewing my work on the Sushi restaurant app ! If you’d like
to see more or get in touch, my contact information is provided below.
Email: devanandsarvesh77@gmail.com

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Google UX Design Certificate - Portfolio Project 1 - Case study slide deck [Template] (4).pdf

  • 1. Case study of Sushi Restaurant app Vimal S
  • 2. The product: “My App” is a Sushi Restaurant app that allows customers to order their favorite Sushi from their home. They offer a wide variety of Sushi. The target customers are the people who like Sushi and lack the time or ability to prepare them at home. Project overview Project duration: September 2022 to December 2022 Preview of selected polished designs.
  • 3. The problem: Busy individuals who lack the time or ability to prepare a meal and want to order food from restaurant. Project overview The goal: Design an app for the Sushi Restaurant that allows customers order and pick up Sushi from the restaurant.
  • 4. My role: UX designer designing an app for Sushi Restaurant. Project overview Responsibilities: Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, and iterating on designs.
  • 5. Understanding the user ● User research ● Personas ● Problem statements ● User journey maps
  • 6. User research: summary I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. From user research it is identified that the primary user group was working adults who don’t have time to cook meals. By research it is identified that time was not the only factor that limited cooking at home, other factors like the need to get groceries for cooking limited cooking meals at home. This user group was annoyed by the waiting time at restaurants and they feel like they would be benefited with a dedicated food ordering app.
  • 7. User research: pain points Time Working adults are too busy to spend time to prepare meals Accessibility Platform for ordering food are not equipped with assistive technologies like screen reader and translation feature Payment and checkout Food ordering platforms not having easy payment and checkout options makes it difficult to make purchase Order tracking Without proper order tracking the wait time increases or some warm foods gets cold when it takes time for the arrival 1 2 3 4
  • 8. Persona: Reena Problem statement: Reena is a busy working mother with dyslexia who needs an easy way to order and pickup sushi from restaurant because they work day and night shifts and have no time to cook dinner.
  • 9. User journey map Image of user journey map Mapping Reena’s user journey revealed how helpful it would be for users to have access to a dedicated sushi ordering app.
  • 10. ● Paper wireframes ● Digital wireframes ● Low-fidelity prototype ● Usability studies Starting the design
  • 11. Paper wireframes Drafting each screen for paper wireframe for many iterations ensures that the user pain points are met in our design. I prioritized a easy and quick ordering process to help users save time. The elements that were highlighted with stars were used in final version of the homepage
  • 12. Digital wireframes Based on feedbacks from user research I decided to make the home screen simple like having simple browse option. Users can browse their food from home page itself Users get recommendations based on their recent orders
  • 13. Digital wireframes Based on feedback from user research, I decided to make easy navigation with assistive technology for the users to navigate easily. Easy access to navigation that is screen reader friendly
  • 14. Low-fidelity prototype The low-fidelity prototype connected the primary user flow of ordering sushi, so the prototype could be used in a usability study with users. View the low-fidelity prototype using this link: Low - fidelity prototype
  • 15. Usability study: findings Write a short introduction to the usability studies you conducted and your findings. Round 1 findings Users want to complete order from compare screen 1 Users expect improvement in visuals 2 Round 2 findings Users want smooth animations in navigation Users want a compare screen 1 Users expect multiple payment methods 2 Users want a confirmation page 3 3
  • 16. ● Mockups ● High-fidelity prototype ● Accessibility Refining the design
  • 17. Mockups Early designs had plain white backgrounds but after usability studies, I added some visual elements like colors and shadows to the design to make it visually appealing Image of selected screen before usability study Before usability study After usability study Image of selected screen after usability study
  • 18. Mockups The second usability study revealed that the users required options to complete order from compare screen. After the study I added the button to complete order and added some visual elements to the design Before usability study After usability study Image of selected screen before usability study Image of selected screen after usability study
  • 20. High-fidelity prototype The high-fidelity prototype after the second usability study had a clear user flow from logging into the app to completing the order including the feature to compare items. View the Sushi Restaurant app high-fidelity prototype Screenshot of prototype with connections or prototype GIF
  • 21. Accessibility considerations Used icons to help make navigation clear and easier. Used detailed imagery for different types of Sushi the restaurant offers. Provided alt text to images for screen readers to help the users who are visually impaired. 1 2 3
  • 22. ● Takeaways ● Next steps Going forward
  • 23. Takeaways Impact: The app solves users problems by helping them order their favorite Sushi. Quote from user feedback: “Ordering sushi through the app is easy, the navigation and overall user flow is clear to use.” What I learned: While designing the app, I learned that you have to put users needs first. Multiple usability studies have to be done to ensure a better user experience. Users’ feedbacks are necessary to make the design better.
  • 24. Next steps Conduct further usability studies to ensure that the users pain points have been addressed. Conduct user research to understand more user problems. Improve the design according to the users feedbacks from further usability studies. 1 2 3
  • 25. Let’s connect! Thank you for your time reviewing my work on the Sushi restaurant app ! If you’d like to see more or get in touch, my contact information is provided below. Email: devanandsarvesh77@gmail.com