The document summarizes the design process for a mobile application called Homelo that aims to help single mothers better manage their household responsibilities. The UX designer conducted user research including interviews and personas to understand users' needs. Low and high-fidelity prototypes were created and tested. Based on usability findings, mockups and designs were refined with changes like adding custom categories and expense assignment. Information architecture and responsive designs were developed to provide a consistent experience across devices. Next steps include evaluating the app's success and adding more features.

1. A mobile application for
managing household
chores for single mothers
Michaela K.

2. The product:
The Homelo app aims to provide the user with greatly
Help them improve their home management.
The target users are mainly single mothers, but the
applications can also be used by people living in a
couple.
The application should include managing finances,
organizing time, running a household and many other
functions.
Project overview
Project duration:
June 2023

3. The problem:
It is much more difficult for single mothers to
manage the running og the household, as they
usually do not have help from their partner.
Project overview
The goal:
Design an app that will make it easier for single
mothers to better control the running of the
household and make it more efficient.

4. My role:
UX designer leading the app and responsive
website design from conception to delivery
Project overview
Responsibilities:
Conducting interviews, paper and digital
wireframing, low and high-fidelity prototyping,
conducting usability studies, accounting for
accessibility, iterating on designs, determining
information architecture, and responsive
design.

5. Understanding
the user
● User research
● Personas
● Problem statements
● Competitive audit
● Ideation

6. User research: summary
I used the obtained data manily from internet discussions to learn as much as possible about the
problems of single mothers. Finally, I created a usability study that asked about the most
fundamental problems of these users. I learned that the app would be welcomed by these women
and they are very responsive to questions.

7. Persona 1: Lucy
Problem statement:
Lucy is a young mother
on maternity leave who
is struggling with money
at the moment. From
financial management,
she promises to save
more money.

8. Persona 2: Tina
Problem statement:
Tina is a working mother
of three childrens. She
has a problém with good
time management.

9. Competitive audit
An audit of a few
competitor’s
products provided
direction on gaps
and opportunities
to address with the
Homelo.

10. Ideation
I did a quick ideation
exercise to come up with
ideas for how to address
gaps identified in the
competitive audit.
I specifically focused on the
needs of single mothers,
which the competition does
not address very well.

11. ● Digital wireframes
● Low-fidelity prototype
● Usability studies
Starting
the design

12. Digital wireframes
After ideating and drafting
some paper wireframes, I
created the initial designs
for the Homelo app. These
designs focused on the
ability to record expenses.
In the upper half
of the screen the
user can switch
between income
and expenditure.

13. Low-fidelity prototype
To prepare for usability testing, I
created a low-fidelity prototype
that connected the user flow.
View low-fidelity prototype

14. Usability study: parameters
Study type:
Unmoderated usability study
Location:
Czech republic, remote
Participants:
4 participants
Length:
15 minutes

15. Usability study: findings
These were the main findings uncovered by the usability study:
People want
more
functionalities for
financial
management.
Functionalities Assignment
Users want to assign
expenses to a specific
child.
Custom categories
Users want to have
the ability to create
their own categories.
1 2 3

16. ● Mockups
● High-fidelity prototype
● Accessibility
Refining
the design

17. Mockups
Based on the findings from
the usability studies, I used
design changes, such as
deleting inappropriate
functionality.
Mockup 1
before
Mockup 1
after
Before usability study After usability study

18. Mockups
Based on the insights from
the usability studies, I
applied design changes like
making the element that
displays the addition of an
item more attractive.
Mockup 1
before
Mockup 1
after
Before usability study After usability study

19. Mockups

20. High-fidelity prototype
The high-fidelity prototype
followed the same user flow as
the low-fidelity prototype,
including design changes made
after the usability study.
View the Homelo high-fidelity
prototype

21. Accessibility considerations
1
In the design, contrasting
colors were used between
the text and the
background so that they
were easy to read.
2
The font size on individual
screen sizes has been
chosen to increase
accessibility.

22. ● Information architecture
● Responsive design
Responsive Design

23. Sitemap
With the app designs completed, I started work on designing the responsive website. I used the
Homelo sitemap to guide the organizational structure of each screen’s design to ensure a cohesive
and consistent experience across devices.

24. Responsive designs
The designs for screen
size variation included
mobile, tablet, and
desktop. I optimized
the designs to fit
specific user needs of
each device and
screen size.
Mobile website Tablet Desktop

25. ● Takeaways
● Next steps
Going forward

26. Takeaways
Impact:
Users rated the application Homelo as useful
and provided that they used it.
What I learned:
I found that the range of problems that single
mothers can experience is high and therefore
gives the app a lot of potential to expand its
features.

27. Next steps
1
Conduct research on how
successful the app is in
achieving the goal of
improving household
organization.
2
Add suggestions for
additional functionality
that the app could
include.

28. Let’s connect!
Thank you for your time reviewing my work on the Homelo app! If you’d like to see more or would
like to get in touch, my contact information is provided below.
Email: michaela.kravakova@gmail.com