SlideShare a Scribd company logo
Design an art history app
for an art gallery
Chan Jia Jun
The product:
Art History App strives to curate and exhibit works by
both established and emerging artists, with a focus on
promoting diversity and inclusivity in the art world. This
app’s goal is to create a user-friendly app that not only
provides access to the gallery's collection but also offers
interactive educational resources for art enthusiasts
and students.
Project overview
Project duration:
December 2022 to March 2023
The problem:
Researchers, students, and designers lack
inspiration and confidence in their design
works because they struggle to find new
design ideas to explore.
Project overview
The goal:
Design an art history app that provides an
easily accessible source of design ideas and
inspirations, ultimately boosting user
recognition and confidence in their design
works.
My role:
UX designer designing an art history app for an
art gallery from the initial concept phase to the
final delivery of the product.
Project overview
Responsibilities:
Conducting paper and digital wireframing, low
and high-fidelity prototyping, conducting
unmoderated usability studies, accounting for
accessibility, and iterating on designs.
Understanding
the user
● User research
● Personas
● Problem statements
● User journey maps
User research: summary
Based on my user research, an art history app is being developed to address the problem of
researchers and students struggling to find new design ideas. The goal is to boost user confidence
by providing an easily accessible source of inspiration.
The app will compete in the market by offering core features like in-app navigation, search, and
posting artwork. The research will be conducted to determine the app's usability and user
engagement. The app will attract and retain users in the online system, ultimately increasing
customer satisfaction and retention.
User research: pain points
Directionless
Students lack guidance
or direction on how to
use inspiration to create
original designs and
increase confidence in
their design skills.
Time
Time-consuming and
tedious process of
browsing through
numerous sources for
inspiration
Feedback
Designers have difficulty
in finding a reliable and
diverse platform to
compare and contrast
designs to gain
inspiration and
knowledge on design
trends.
Navigation
Limited access to
professional feedback
and industry insights,
leading to a narrow
perspective on design
practices and strategies.
1 2 3 4
Persona: Lene
Problem statement:
Lena, a Graphic Design
freelancer, is struggling to
attract and retain clients due
to the lack of effective
marketing design work.
Without a steady stream of
clients and feedback for
improvement, Lena's career
as a freelancer is at risk.
User journey map
Image of user
journey map
Mapping Lena’s user
journey revealed how
helpful it would be for
users to have access to a
dedicated Art History app.
Persona: Jessica
Problem statement:
Jessica, a soon-to-be
graduate in Graphic Design,
seeks a reliable source of
inspiration from professional
design work to improve their
confidence and overcome
roadblocks.
User journey map
Mapping Lena’s user
journey has inspired the
idea that a dedicated Art
History app would be
beneficial for users like
myself who are looking for
inspiration and reference in
graphic design.
● Paper wireframes
● Digital wireframes
● Low-fidelity prototype
● Usability studies
Starting
the design
Paper wireframes
The purpose of this paper is to outline the
wireframe design for an art history app.
This app will be designed to provide an
enjoyable and educational experience for
art enthusiasts, students, and researchers.
The wireframes for the app were
developed after careful consideration of
user pain points, and an emphasis was
placed on ease of use and accessibility. The
home screen wireframe was given
particular attention to ensure that the user
experience was streamlined.
Stars were used to mark the elements of each sketch that would be used in the initial digital
wireframes.
Digital wireframes
Throughout the initial
design phase, I ensured
that the screen designs
were grounded in the
feedback and findings
obtained from the user
research.
This section
showcases a
selection of art
examples from the
author, designed to
entice users to
explore further. This button
provides an
easy option for
viewing all art.
Digital wireframes
In addition to making the
app compatible with
assistive technologies,
addressing the key user
need for easy navigation
was also a top priority in
the design process.
The design aims
to provide screen
reader-friendly
navigation that is
easily accessible.
The tab bar
has been
designed to
ensure easy
access to
frequently
used
navigation.
Low-fidelity prototype
After finalizing the digital
wireframes, I developed a low-
fidelity prototype that focused on
the primary user flow of viewing
art history and galleries. This
allowed the prototype to be used
in a usability study.
View the Art History App
Low-fidelity prototype
Usability study: findings
I conducted two rounds of usability studies to evaluate the effectiveness of the design. The findings from the
first study were used to inform the design changes from wireframes to mockups. In the second study, a high-
fidelity prototype was used to identify areas for improvement and refinement in the mockups.
Round 1 findings
Users have expressed that they find the
design to be elegant and of high-end
quality.
1
Users have conveyed that there are too
many features that are still in development
and the frequent "coming soon" popups are
causing concern.
2
Round 2 findings
Users want to find and view artwork easier
1
Users have expressed a desire for additional
information on artwork.
2
Users want more features for both profile
and artwork
3
4 Users with vision impairments face
accessibility challenges.
● Mockups
● High-fidelity prototype
● Accessibility
Refining
the design
Mockups
The findings from the usability
study showed that users wanted
more information on the artwork.
To address these concerns, I
incorporated a new modal screen
that provides more details about
the artwork and author.
Additionally, users with vision
impairments face accessibility
challenges. I included high-contrast
colors for primary, secondary, and
accent colors to enhance
accessibility for users with vision
impairments.
Before usability study After usability study
Mockups
To improve navigation, I replaced
the top navigation bar with a
search icon and added profile
features to both the side menu and
bottom tab bar.
Additionally, to provide users with
more features for profiles and
artwork, I added new features such
as a favorites section, chat system,
camera with scan and detect
features, and music, along with
sharing and artwork posting
features, currently with the
“Coming Soon” modal.
Before usability study After usability study
Navigation Bar
Tab Bar
Key mockups
Main
mockup
screen for
display
Main
mockup
screen for
display
Main
mockup
screen for
display
Main
mockup
screen for
display
High-fidelity prototype
The final high-fidelity prototype
presented cleaner user flows for
viewing art galleries, author details,
and core features such as in-app
navigation, search, and coming soon
features like posting artwork,
profiles, and so on.
View the Art History App
High-fidelity prototype
Accessibility considerations
Used detailed imagery
and descriptive captions
for artworks to help all
users, including those
with visual impairments,
better understand the
designs.
Used navigation menu,
tab bar, and search bar to
help make
navigation easier.
Provided alt text for
images, enabling users
with screen readers to
access the visual content
of the app.
1 2 3
● Takeaways
● Next steps
Going forward
Takeaways
Impact:
The art gallery app successfully meets users' needs,
providing a seamless experience in discovering and
exploring artwork while offering a range of features
to enhance the overall experience.
What I learned:
To improve the design process for the Art History App, I learned
how to develop a design guideline and sticker sheet before
starting the design phase, resulting in a more efficient design
process.
Through this process, I gained valuable experience in creating
animations, and interactive components, utilizing auto layout
effectively, and more, leading to a more polished and user-
friendly final product.
Next steps
Conduct another user
testing to gather feedback
from real users. User
testing can help to
identify areas of
improvement and make
necessary adjustments
before launching the app.
Review and refine the
typography, color palette,
visual hierarchy, and
updating components to
ensure consistency
throughout the.
Also, complete all
remaining features and
thoroughly test the app
before launching it.
Create a professional
portfolio or presentation
or write-up to showcase
the final design.
1 2 3
Let’s connect!
Thank you for your time reviewing my work on the Art History App! If you’d like to
see more or get in touch, my contact information is provided below.
Email: skychan.93sky@gmail.com
Linkedln: https://www.linkedin.com/in/chan-jia-jun-baa70213b/
Thank you!

More Related Content

Similar to Case Study - Design an Art History App for an Art Gallery.pptx

NehaKulkarni_Portfolio_UX
NehaKulkarni_Portfolio_UXNehaKulkarni_Portfolio_UX
NehaKulkarni_Portfolio_UXNeha Kulkarni
 
Google UX Design Course - Portfolio Project 1 - App Design for a Fictional St...
Google UX Design Course - Portfolio Project 1 - App Design for a Fictional St...Google UX Design Course - Portfolio Project 1 - App Design for a Fictional St...
Google UX Design Course - Portfolio Project 1 - App Design for a Fictional St...
AnandGopalakrishnan8
 
Case Study 3 - Portfolio Project Final - Google UX Design Certificate
Case Study 3 - Portfolio Project Final - Google UX Design CertificateCase Study 3 - Portfolio Project Final - Google UX Design Certificate
Case Study 3 - Portfolio Project Final - Google UX Design Certificate
AbelKCS
 
PDF Submission for Checkux prototypes vs wireframes.pdf
PDF Submission for Checkux  prototypes vs wireframes.pdfPDF Submission for Checkux  prototypes vs wireframes.pdf
PDF Submission for Checkux prototypes vs wireframes.pdf
petter son
 
Zainab Kashim Portfolio 2019
Zainab Kashim Portfolio 2019Zainab Kashim Portfolio 2019
Zainab Kashim Portfolio 2019
zainabkashim
 
Jyo_UI-UX Designer Resume
Jyo_UI-UX Designer ResumeJyo_UI-UX Designer Resume
Jyo_UI-UX Designer Resumejyothsna joy
 
Bubbble Mobile App Concept
Bubbble Mobile App ConceptBubbble Mobile App Concept
Bubbble Mobile App Concept
Carolyne Cerka
 
Designing user experience (ux) for digital products
Designing user experience (ux) for digital productsDesigning user experience (ux) for digital products
Designing user experience (ux) for digital products
Vijay Morampudi
 
Kv work samples
Kv work samplesKv work samples
Kv work sampleskay_sjc
 
UX Design Project
UX Design ProjectUX Design Project
UX Design Project
KagisoKhaole
 
Jonah Osawa - UX Portfolio
Jonah Osawa - UX PortfolioJonah Osawa - UX Portfolio
Jonah Osawa - UX Portfolio
Jonah Osawa
 
Ux portfolio slideshare
Ux portfolio slideshareUx portfolio slideshare
Ux portfolio slideshare
Sean Culley
 
HoytUX Design Process 2016
HoytUX Design Process 2016HoytUX Design Process 2016
HoytUX Design Process 2016
Rob Hoyt
 
UI_UX Design Process_ A Comprehensive Overview
UI_UX Design Process_ A Comprehensive OverviewUI_UX Design Process_ A Comprehensive Overview
UI_UX Design Process_ A Comprehensive Overview
Elightwalk Technology PVT. LTD.
 
The Methodology of a Trustworthy User Interface Design Agency.pdf
The Methodology of a Trustworthy User Interface Design Agency.pdfThe Methodology of a Trustworthy User Interface Design Agency.pdf
The Methodology of a Trustworthy User Interface Design Agency.pdf
Zazz
 
Dev fest ile ife 2014-ux, material design and trends
Dev fest ile ife 2014-ux, material design and trendsDev fest ile ife 2014-ux, material design and trends
Dev fest ile ife 2014-ux, material design and trends
Tunde Ojediran
 
Peaches App development presentation deck
Peaches App development presentation deckPeaches App development presentation deck
Peaches App development presentation deck
tbatkhuu1
 
Ux portfolio 4:22
Ux portfolio 4:22Ux portfolio 4:22
Ux portfolio 4:22Sean Culley
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
Think 360 Studio
 

Similar to Case Study - Design an Art History App for an Art Gallery.pptx (20)

NehaKulkarni_Portfolio_UX
NehaKulkarni_Portfolio_UXNehaKulkarni_Portfolio_UX
NehaKulkarni_Portfolio_UX
 
Google UX Design Course - Portfolio Project 1 - App Design for a Fictional St...
Google UX Design Course - Portfolio Project 1 - App Design for a Fictional St...Google UX Design Course - Portfolio Project 1 - App Design for a Fictional St...
Google UX Design Course - Portfolio Project 1 - App Design for a Fictional St...
 
Case Study 3 - Portfolio Project Final - Google UX Design Certificate
Case Study 3 - Portfolio Project Final - Google UX Design CertificateCase Study 3 - Portfolio Project Final - Google UX Design Certificate
Case Study 3 - Portfolio Project Final - Google UX Design Certificate
 
PDF Submission for Checkux prototypes vs wireframes.pdf
PDF Submission for Checkux  prototypes vs wireframes.pdfPDF Submission for Checkux  prototypes vs wireframes.pdf
PDF Submission for Checkux prototypes vs wireframes.pdf
 
Zainab Kashim Portfolio 2019
Zainab Kashim Portfolio 2019Zainab Kashim Portfolio 2019
Zainab Kashim Portfolio 2019
 
Jyo_UI-UX Designer Resume
Jyo_UI-UX Designer ResumeJyo_UI-UX Designer Resume
Jyo_UI-UX Designer Resume
 
Bubbble Mobile App Concept
Bubbble Mobile App ConceptBubbble Mobile App Concept
Bubbble Mobile App Concept
 
Designing user experience (ux) for digital products
Designing user experience (ux) for digital productsDesigning user experience (ux) for digital products
Designing user experience (ux) for digital products
 
Kv work samples
Kv work samplesKv work samples
Kv work samples
 
UX Design Project
UX Design ProjectUX Design Project
UX Design Project
 
Jonah Osawa - UX Portfolio
Jonah Osawa - UX PortfolioJonah Osawa - UX Portfolio
Jonah Osawa - UX Portfolio
 
Ux portfolio slideshare
Ux portfolio slideshareUx portfolio slideshare
Ux portfolio slideshare
 
HoytUX Design Process 2016
HoytUX Design Process 2016HoytUX Design Process 2016
HoytUX Design Process 2016
 
UI_UX Design Process_ A Comprehensive Overview
UI_UX Design Process_ A Comprehensive OverviewUI_UX Design Process_ A Comprehensive Overview
UI_UX Design Process_ A Comprehensive Overview
 
Vijayabaskar-Resume
Vijayabaskar-ResumeVijayabaskar-Resume
Vijayabaskar-Resume
 
The Methodology of a Trustworthy User Interface Design Agency.pdf
The Methodology of a Trustworthy User Interface Design Agency.pdfThe Methodology of a Trustworthy User Interface Design Agency.pdf
The Methodology of a Trustworthy User Interface Design Agency.pdf
 
Dev fest ile ife 2014-ux, material design and trends
Dev fest ile ife 2014-ux, material design and trendsDev fest ile ife 2014-ux, material design and trends
Dev fest ile ife 2014-ux, material design and trends
 
Peaches App development presentation deck
Peaches App development presentation deckPeaches App development presentation deck
Peaches App development presentation deck
 
Ux portfolio 4:22
Ux portfolio 4:22Ux portfolio 4:22
Ux portfolio 4:22
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 

Recently uploaded

Top 5 Indian Style Modular Kitchen Designs
Top 5 Indian Style Modular Kitchen DesignsTop 5 Indian Style Modular Kitchen Designs
Top 5 Indian Style Modular Kitchen Designs
Finzo Kitchens
 
Top Israeli Products and Brands - Plan it israel.pdf
Top Israeli Products and Brands - Plan it israel.pdfTop Israeli Products and Brands - Plan it israel.pdf
Top Israeli Products and Brands - Plan it israel.pdf
PlanitIsrael
 
RTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,DRTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,D
cy0krjxt
 
一比一原版(毕业证)长崎大学毕业证成绩单如何办理
一比一原版(毕业证)长崎大学毕业证成绩单如何办理一比一原版(毕业证)长崎大学毕业证成绩单如何办理
一比一原版(毕业证)长崎大学毕业证成绩单如何办理
taqyed
 
Can AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI preludeCan AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI prelude
Alan Dix
 
Book Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for DesignersBook Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for Designers
Confidence Ago
 
20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf
ameli25062005
 
Borys Sutkowski portfolio interior design
Borys Sutkowski portfolio interior designBorys Sutkowski portfolio interior design
Borys Sutkowski portfolio interior design
boryssutkowski
 
White wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva TschoppWhite wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva Tschopp
Mansi Shah
 
National-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptxNational-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptx
AlecAnidul
 
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
9a93xvy
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
jyz59f4j
 
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Mansi Shah
 
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
7sd8fier
 
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
smpc3nvg
 
Exploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdfExploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdf
fastfixgaragedoor
 
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
h7j5io0
 
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdfPORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
fabianavillanib
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
cy0krjxt
 
Portfolio.pdf
Portfolio.pdfPortfolio.pdf
Portfolio.pdf
garcese
 

Recently uploaded (20)

Top 5 Indian Style Modular Kitchen Designs
Top 5 Indian Style Modular Kitchen DesignsTop 5 Indian Style Modular Kitchen Designs
Top 5 Indian Style Modular Kitchen Designs
 
Top Israeli Products and Brands - Plan it israel.pdf
Top Israeli Products and Brands - Plan it israel.pdfTop Israeli Products and Brands - Plan it israel.pdf
Top Israeli Products and Brands - Plan it israel.pdf
 
RTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,DRTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,D
 
一比一原版(毕业证)长崎大学毕业证成绩单如何办理
一比一原版(毕业证)长崎大学毕业证成绩单如何办理一比一原版(毕业证)长崎大学毕业证成绩单如何办理
一比一原版(毕业证)长崎大学毕业证成绩单如何办理
 
Can AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI preludeCan AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI prelude
 
Book Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for DesignersBook Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for Designers
 
20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf
 
Borys Sutkowski portfolio interior design
Borys Sutkowski portfolio interior designBorys Sutkowski portfolio interior design
Borys Sutkowski portfolio interior design
 
White wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva TschoppWhite wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva Tschopp
 
National-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptxNational-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptx
 
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
 
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
 
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理
 
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
 
Exploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdfExploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdf
 
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
 
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdfPORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
 
Portfolio.pdf
Portfolio.pdfPortfolio.pdf
Portfolio.pdf
 

Case Study - Design an Art History App for an Art Gallery.pptx

  • 1. Design an art history app for an art gallery Chan Jia Jun
  • 2. The product: Art History App strives to curate and exhibit works by both established and emerging artists, with a focus on promoting diversity and inclusivity in the art world. This app’s goal is to create a user-friendly app that not only provides access to the gallery's collection but also offers interactive educational resources for art enthusiasts and students. Project overview Project duration: December 2022 to March 2023
  • 3. The problem: Researchers, students, and designers lack inspiration and confidence in their design works because they struggle to find new design ideas to explore. Project overview The goal: Design an art history app that provides an easily accessible source of design ideas and inspirations, ultimately boosting user recognition and confidence in their design works.
  • 4. My role: UX designer designing an art history app for an art gallery from the initial concept phase to the final delivery of the product. Project overview Responsibilities: Conducting paper and digital wireframing, low and high-fidelity prototyping, conducting unmoderated usability studies, accounting for accessibility, and iterating on designs.
  • 5. Understanding the user ● User research ● Personas ● Problem statements ● User journey maps
  • 6. User research: summary Based on my user research, an art history app is being developed to address the problem of researchers and students struggling to find new design ideas. The goal is to boost user confidence by providing an easily accessible source of inspiration. The app will compete in the market by offering core features like in-app navigation, search, and posting artwork. The research will be conducted to determine the app's usability and user engagement. The app will attract and retain users in the online system, ultimately increasing customer satisfaction and retention.
  • 7. User research: pain points Directionless Students lack guidance or direction on how to use inspiration to create original designs and increase confidence in their design skills. Time Time-consuming and tedious process of browsing through numerous sources for inspiration Feedback Designers have difficulty in finding a reliable and diverse platform to compare and contrast designs to gain inspiration and knowledge on design trends. Navigation Limited access to professional feedback and industry insights, leading to a narrow perspective on design practices and strategies. 1 2 3 4
  • 8. Persona: Lene Problem statement: Lena, a Graphic Design freelancer, is struggling to attract and retain clients due to the lack of effective marketing design work. Without a steady stream of clients and feedback for improvement, Lena's career as a freelancer is at risk.
  • 9. User journey map Image of user journey map Mapping Lena’s user journey revealed how helpful it would be for users to have access to a dedicated Art History app.
  • 10. Persona: Jessica Problem statement: Jessica, a soon-to-be graduate in Graphic Design, seeks a reliable source of inspiration from professional design work to improve their confidence and overcome roadblocks.
  • 11. User journey map Mapping Lena’s user journey has inspired the idea that a dedicated Art History app would be beneficial for users like myself who are looking for inspiration and reference in graphic design.
  • 12. ● Paper wireframes ● Digital wireframes ● Low-fidelity prototype ● Usability studies Starting the design
  • 13. Paper wireframes The purpose of this paper is to outline the wireframe design for an art history app. This app will be designed to provide an enjoyable and educational experience for art enthusiasts, students, and researchers. The wireframes for the app were developed after careful consideration of user pain points, and an emphasis was placed on ease of use and accessibility. The home screen wireframe was given particular attention to ensure that the user experience was streamlined. Stars were used to mark the elements of each sketch that would be used in the initial digital wireframes.
  • 14. Digital wireframes Throughout the initial design phase, I ensured that the screen designs were grounded in the feedback and findings obtained from the user research. This section showcases a selection of art examples from the author, designed to entice users to explore further. This button provides an easy option for viewing all art.
  • 15. Digital wireframes In addition to making the app compatible with assistive technologies, addressing the key user need for easy navigation was also a top priority in the design process. The design aims to provide screen reader-friendly navigation that is easily accessible. The tab bar has been designed to ensure easy access to frequently used navigation.
  • 16. Low-fidelity prototype After finalizing the digital wireframes, I developed a low- fidelity prototype that focused on the primary user flow of viewing art history and galleries. This allowed the prototype to be used in a usability study. View the Art History App Low-fidelity prototype
  • 17. Usability study: findings I conducted two rounds of usability studies to evaluate the effectiveness of the design. The findings from the first study were used to inform the design changes from wireframes to mockups. In the second study, a high- fidelity prototype was used to identify areas for improvement and refinement in the mockups. Round 1 findings Users have expressed that they find the design to be elegant and of high-end quality. 1 Users have conveyed that there are too many features that are still in development and the frequent "coming soon" popups are causing concern. 2 Round 2 findings Users want to find and view artwork easier 1 Users have expressed a desire for additional information on artwork. 2 Users want more features for both profile and artwork 3 4 Users with vision impairments face accessibility challenges.
  • 18. ● Mockups ● High-fidelity prototype ● Accessibility Refining the design
  • 19. Mockups The findings from the usability study showed that users wanted more information on the artwork. To address these concerns, I incorporated a new modal screen that provides more details about the artwork and author. Additionally, users with vision impairments face accessibility challenges. I included high-contrast colors for primary, secondary, and accent colors to enhance accessibility for users with vision impairments. Before usability study After usability study
  • 20. Mockups To improve navigation, I replaced the top navigation bar with a search icon and added profile features to both the side menu and bottom tab bar. Additionally, to provide users with more features for profiles and artwork, I added new features such as a favorites section, chat system, camera with scan and detect features, and music, along with sharing and artwork posting features, currently with the “Coming Soon” modal. Before usability study After usability study Navigation Bar Tab Bar
  • 21. Key mockups Main mockup screen for display Main mockup screen for display Main mockup screen for display Main mockup screen for display
  • 22. High-fidelity prototype The final high-fidelity prototype presented cleaner user flows for viewing art galleries, author details, and core features such as in-app navigation, search, and coming soon features like posting artwork, profiles, and so on. View the Art History App High-fidelity prototype
  • 23. Accessibility considerations Used detailed imagery and descriptive captions for artworks to help all users, including those with visual impairments, better understand the designs. Used navigation menu, tab bar, and search bar to help make navigation easier. Provided alt text for images, enabling users with screen readers to access the visual content of the app. 1 2 3
  • 24. ● Takeaways ● Next steps Going forward
  • 25. Takeaways Impact: The art gallery app successfully meets users' needs, providing a seamless experience in discovering and exploring artwork while offering a range of features to enhance the overall experience. What I learned: To improve the design process for the Art History App, I learned how to develop a design guideline and sticker sheet before starting the design phase, resulting in a more efficient design process. Through this process, I gained valuable experience in creating animations, and interactive components, utilizing auto layout effectively, and more, leading to a more polished and user- friendly final product.
  • 26. Next steps Conduct another user testing to gather feedback from real users. User testing can help to identify areas of improvement and make necessary adjustments before launching the app. Review and refine the typography, color palette, visual hierarchy, and updating components to ensure consistency throughout the. Also, complete all remaining features and thoroughly test the app before launching it. Create a professional portfolio or presentation or write-up to showcase the final design. 1 2 3
  • 27. Let’s connect! Thank you for your time reviewing my work on the Art History App! If you’d like to see more or get in touch, my contact information is provided below. Email: skychan.93sky@gmail.com Linkedln: https://www.linkedin.com/in/chan-jia-jun-baa70213b/