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Google Technology for Better Content and Conversion Tracking

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Technology
1 of 34
Google Technology for Better Content Adam Howitt www.adamhowitt.com
Adam Howitt Consulting ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who Are You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dynamic SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you improve this page?
Demonstration of Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object]
Google Analytics Dashboard
Why Track pages?
Tracking Code configuration ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking Flash and Flex ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pick a Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Track Goals?
Goal Setup Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-Commerce Overview
E-Commerce Features ,[object Object],[object Object],[object Object]
Why Track Campaigns?
Campaign Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What if you could… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Website Optimizer ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Optimizer Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Experiment Results
Testing Notes ,[object Object],[object Object],[object Object],[object Object]
What to Test? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview of Google AdWords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google AdWords Traditional ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Smarter Google AdWords ,[object Object],[object Object],[object Object],[object Object],[object Object]
AdWords Grouping and Matching ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consequences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
Use numbers to decide the fate of your website, not emotion.
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Google Technology for Better Content and Conversion Tracking

Editor's Notes

  1. Date Sparklines Edward Tufte
  2. Whether you are selling conference registrations, looking for new leads, selling a product or interested in increasing readership: Work out the goal for your web site and even your web pages Be specific – no vague goals: Think about driving business to the most profitable item you sell or the new or underdeveloped area of your business
  3. This term in your reports refers to the range of conversion rates for each combination that we expect you'd observe if that combination were adopted and shown to all users. The range is an estimate based on the observed conversion rate measured during the experiment. The range can also be expressed as a value with a "plus or minus" component; for example, a conversion rate range of 32 to 36 percent translates to a conversion rate of 34% +/- 2.