10 Ways To Get Clients for IT Software Development Companies
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In a real life the ability to deliver “world-changing” IT solutions is not persuasive enough for decision makers to open their corporate wallets. Every IT software development vendor has to promote the expertise of its team! Kraftblick team has prepared the presentation showcasing 10 ways for IT software development companies to acquire new clients from Internet.
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10 Ways To Get Clients for IT Software Development Companies
- 1. 10 WAYS TO GET NEW CLIENTS FOR IT SOFTWARE DEVELOPMENT COMPANY specializes in online marketing for IT companies
- 2. Features IT Software Development Market
- 3. B2B-orientation Services are provided to other businesses Sales cycle usually lasts 3-12 months The later companies start marketing activities, the more they delay the moment of signing a business contract with a prospect
- 4. 4 Feedback from the target audience to improve service offerings, pricing strategy and positioning on the market High-quality traffic convertible into leads Lead generation Marketing Goals
- 6. The same marketing tools in the same period of time will bring different results to the largest system integrator IBM and world’s leading retailer Walmart B2B marketing strategies and tactics differ from those used by B2C companies 1
- 7. Chances of “winning” 6-figure projects cause bloody competition in the industry, including budget wars 2 $$
- 8. Business reality – in which big jackpots are up for grabs – presumes no silver bullets and no genius ideas allowing to outperform competitors instantly and get customers regularly with little or no budget 3
- 9. Customer acquisition in the IT industry requires systematic tedious efforts put in various marketing channels and experiments with them 4
- 10. 10 Mediums To Consider for IT Software Development Companies
- 12. Targeting location = U.S. & Canada Keywords are expensive! (high CPC bids) What IT companies should know
- 13. A limited volume of highly tailored queries More time to collect statistically significant data and correct the plan of actions A finite amount of high-quality website traffic
- 14. Recommended minimum monthly budget for AdWords: $5,000+ The stats for the ‘software development company’ query in the US Google in SEMrush
- 16. Previous visitors or users can see ads as they browse websites that are part of the Google Display Network. 1 Reaching people who have visited the website or used the app before Users will see company’s text, image or video ads as they log in to Google account, YouTube or Gmail with their emails. Targeting ads to users from the corporate email database2
- 18. Gmail promoted ads allow IT companies to target people receiving Gmail messages from their direct competitors (by specifying @competitordomain.com as keywords) Goal: «catching» competitors' customers
- 19. Bing Search Advertising (Yahoo & Bing Search Engines) #4
- 20. According to the stats in August 2015, Bing share on the US search engine market was 20%, giving way only to Google with its 64%. Bing share in Canada and the UK was 6-7%.
- 21. Competition is still high in Bing, but lower than in Google What IT companies should know Approximate monthly budget starts from $1,500- $2,000 Targeting location = U.S.
- 23. Goals • increasing the number of touchpoints with decision makers in prospects' companies • acquiring leads
- 24. #1 Step Creating and enhancing the database of decision-makers (do not forget about segmentation!) #2 Step Launching campaigns: writing privately-colored emails with call-to-action messages #3 Step Analyzing results (Open Rate, Engagement, Response Rate), sending out follow up emails Email Marketing Steps
- 26. LinkedIn allows IT companies to target particular decision-makers of any kind by: Specific company (Company name) Industry (Company Industry) Position, duties and seniority (Job Title, Job Function, Job Seniority) Members of certain LinkedIn groups
- 27. What IT companies should know CPC bids on LinkedIn start from $2 and rise up to $10 for some industries.
- 29. We recommend IT software companies to consider Facebook and Twitter after they create the database of decision-makers. Companies can use their email database to show ads to decision makers while they are browsing through social media. What IT companies should know SOCIAL MEDIA
- 31. Inbound marketing works in the long run and assumes the following: o IT company creates valuable personalized content using blog, for example o Content gets distributed by marketing specialists over various marketing channels o Marketing team puts efforts into converting attracted website visitors into leads by gathering their contact information.
- 32. What IT companies should know Blogging will be a waste of time without aiming it at a proper Buyer Persona and their interests. Content creation is just one step of the inbound marketing. Companies write and promote blog posts to attract website traffic with a purpose of converting it into leads.
- 34. Getting in touch with reputable bloggers & opinion leaders (like Mashable and TechCrunch) and publishing posts on their websites helps driving the target audience to the company’s own website and has a positive effect on corporate reputation and image. Post topics may cover: In-depth analysis of the industry trends Market research with infographics Unbiased product reviews Interviews with tech C- level executives Avoid blatant advertising!
- 35. Webinars #10
- 36. Webinars enhance communication with the company’s target audience by diving deeply into their interests and demonstrating company’s expertise.
- 37. There are various ways of getting new customers for IT software development companies including PPC advertising, social media advertising, email marketing, inbound marketing, guest blogging and others. There’s no silver bullet in lead generation for B2B. Each traffic channel should be used wisely if IT companies do not want to lose money. Also business growth assumes investments and regular marketing activities rather than one- time actions with no or a small budget. The best marketing strategy for IT software development companies would be experimenting with several promotional sources, picking up the most efficient one and scaling it. Thoughts to take with
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- In this slide there is a background placeholder. Click to the small icon on the center of the slide and choose an image from computer. When add an image, you must sent it to back with Right Click on Image -> Send to Back -> Send to Back.
- In this slide there is a background placeholder. Click to the small icon on the center of the slide and choose an image from computer. When add an image, you must sent it to back with Right Click on Image -> Send to Back -> Send to Back.
- In this slide there is a background placeholder. Click to the small icon on the center of the slide and choose an image from computer. When add an image, you must sent it to back with Right Click on Image -> Send to Back -> Send to Back.
- In this slide there is a background placeholder. Click to the small icon on the center of the slide and choose an image from computer. When add an image, you must sent it to back with Right Click on Image -> Send to Back -> Send to Back.
- In this slide there is a background placeholder. Click to the small icon on the center of the slide and choose an image from computer. When add an image, you must sent it to back with Right Click on Image -> Send to Back -> Send to Back.
- In this slide there is a background placeholder. Click to the small icon on the center of the slide and choose an image from computer. When add an image, you must sent it to back with Right Click on Image -> Send to Back -> Send to Back.
- In this slide there is a background placeholder. Click to the small icon on the center of the slide and choose an image from computer. When add an image, you must sent it to back with Right Click on Image -> Send to Back -> Send to Back.
- In this slide there is a background placeholder. Click to the small icon on the center of the slide and choose an image from computer. When add an image, you must sent it to back with Right Click on Image -> Send to Back -> Send to Back.
- In this slide there is a background placeholder. Click to the small icon on the center of the slide and choose an image from computer. When add an image, you must sent it to back with Right Click on Image -> Send to Back -> Send to Back.