The Changers Eu Social Media And The Impact On Business Communications And Public Relations (Tin180 Com)
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The document discusses a proposed social media campaign called TheChangers.eu for the Alliance of Liberals and Democrats for Europe political group. The campaign aims to engage young Europeans and encourage behavior change on climate change issues. It proposes building an online community and game around mapping "Changers" across Europe who pledge to reduce their environmental impact and recruit others. The goals are to build a pan-European youth movement promoting climate action and positioning ALDE as leaders on the issue.
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The Changers Eu Social Media And The Impact On Business Communications And Public Relations (Tin180 Com)
- 1. Social media and the impact on business communications and public relations Case: TheChangers.eu Not just another climate change campaign for 30 September 2008 Ogilvy Public Relations Laure Van Hauwaert – Tomas Sweertvaegher
- 8. Due to the irresponsible behaviour of Unchanged and the effects of climate change the world is grey and dull…
- 9. By taking responsibility for their actions Changers can make the world full of life…
- 11. Targeted banner campaign in 22 EU countries…