Learn how to use lead capture and email marketing to acquire, nurture and convert your site traffic. This expert will explain how to start segmentation off right, how win-back email campaigns can perform better and how to convert more from mobile! Don’t miss how mirror email messaging onsite can lead to an increased email ROI.

1. Effective Email Marketing For
Ecommerce 2019 Summit
Marketing Strategies to Boost Your Brand’s Growth from Email Re-engagement to Attribution
Wednesday, March 20th 10am PT
ELITESEM.COM CONFIDENTIAL

2. KLAVIYO PRESENTS:
BUILDING QUALITY RELATIONSHIPS
WITH CUSTOMERS, AT SCALE.
11 - 11:45 am PT
ELITE SEM PRESENTS:
TOP 5 EMAIL MARKETING MISTAKES
JUSTUNO PRESENTS:
BUILDING AN EFFECTIVE 1:1
MARKETING LOOP
Today’s Timeline
10 - 10:45 am PT
12 - 12:45 am PT

3. Today’s Logistics
● Session Recording & Slides Will Be Sent Out
● Submit Questions to Our Panelists
● Resources Available as Handouts
● Join in the Poll Questions!
Persephanie Arellano
Webinar Coordinator

4. Today’s Speaker
Mathew Bingham
Director of Partner Marketing at
JustUno

5. Copyright 2017 - Q4 Amazon Virtual Summit
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Sub-header

6. HOW TO BUILD AN EFFECTIVE
1:1 MARKETING LOOP

7. Lead Capture

8. Poll

9. 66%
of emails acquired each month for Elite SEM customers
come from Justuno offers!

10. Lead Capture
Build your business by
capturing email leads on a
daily basis.
➔ New visitors
➔ Return visitors
➔ Direct communication
➔ Single field vs. forms
➔ Same session sales increase
New visitors: 60 - 80% traffic
Healthy email opt-in rate: 3% - 5%
Goal: > 5% conversion

11. Split Traffic Sources
Have a new visitor offer?
Duplicate it and show different
messages to unique
traffic sources.
➔ Split traffic sources
◆ Paid
◆ Organic
◆ Social
➔ Create different incentives
per traffic channel
➔ Create an A/B Test

12. Seasonality
Match your seasonal emails
with pop-ups to create
cohesive looks.
➔ Try a simple image/content
swap
➔ Include valuable talking
points
➔ Try a seasonal promo - they
perform better
➔ Mirror off-site holiday
messaging onsite
SAVE 10

13. Poll

14. Data Collection
Take the guesswork out of
what messaging to use in
your emails.
➔ Ask for information that is
relevant to your brand
marketing
➔ Collect hidden information to
pass to your ESP
➔ Increase email open rates
with personalization
➔ Create more engaging
emails

15. Mobile Conversions

16. 74.8%
Our highest converting pop-up, overall, for the 2018 holiday season
(October 20, 2019 - January 1, 2019) - over 375 billion sessions was:
Mobile unlocked offer

17. Mobile Strategy
Ask for the lead before the sale.
➔ Mobile conversions are tough
➔ Pop-ups perform better than
website banners
➔ Wait for the right time
➔ Collect hidden information to
pass over to your ESP
➔ Reduce friction to purchase
➔ Send an email as reminder for
your visitor to complete their
purchase on desktop

18. Mobile Design
What works well for mobile overlay:
➔ Make a good first impression (8-15 seconds)
➔ Cut the fat
◆ Use concise, digestible content
➔ Make it easier for your visitor
◆ CTA or Click to Copy
◆ 2 - 3 lines of text
◆ Limit imagery and font variations
➔ Apply the “inverted pyramid” concept
➔ Review your button size and button content
➔ Start small. Analyze performance. Expand.

19. Email Return Visits +
Personalization

20. Poll

22. How to mimic Shinesty’s
marketing:
➔ Pull UTM campaign terms of
your paid ads and placing the
into your Justuno offer
➔ Target the specific traffic source
to show an offer with “mirrored
message”
➔ Target FB, PPC, or referral ads
This lowered Shinesty’s bounce rate from 99% to… 80%

23. Cocofloss targeted visitors from FB ads and saw:
➔ A 25% reduction in their average CPA from
Facebook
➔ A 28% promotion conversion rate
[DISCOUNT CODE]

24. Return Visits
from Email
High-level use cases:
➔ Reinforce off-site marketing efforts
with a tracking url
◆ Email - Show a website
banner from an email
click-through
◆ Timers - Add a timer to the
offer to help create a sense of
urgency
◆ Coupon codes - Pull in codes
from ESP if needed

25. How Email Lead Capture Works with Your ESP
Lead Capture Welcome Email Offer Banner Conversion
Conversion
Send Email
based on
Purchase
Add to List (ESP)
Based on their
purchase, they’re put
on a list in your ESP
Mirror Message
Target by UTM, reflect
offer or message onsite
Justuno captures email
address
Use your ESP to send a
Welcome Offer email
Mirror that offer on-site
by targeting this Email
UTM Campaign
Customer converts &
Justuno tracks the
purchase

26. Thank you for joining!
Start your free Justuno trial by visiting your e-commerce app store marketplace or justuno.com!

27. Q & A
Mathew Bingham
Director of Partner Marketing at
JustUno