Metrics to Track Using Google Analytics for a SAAS companySimi Pam
Knowing what to track in your business is 100% as important as knowing that you ought to track your product usage. If you own an SAAS company, this will show you the five main metrics coupled along with the five main business principles you ought to follow. All done using google analytics.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Google Analytics 발표 자료
참고:
구글 애널리틱스: 웹 로그 분석의 시작과 끝 (개정판)
Analytics Academy (https://analyticsacademy.withgoogle.com/)
Google Analytics - Google Developers (https://developers.google.com/analytics/)
This is EXTREMELY DATED. I performed this prior to 2010 and much of the data is no longer valid. Please contact me to receive a FREE Google Analytics Audit.
NOTE: Concentrates on data collection and value definition ... not feature sets. This PPT combines analysis provided from Google Analytics and WebTrends Analytics for the same data.
Metrics to Track Using Google Analytics for a SAAS companySimi Pam
Knowing what to track in your business is 100% as important as knowing that you ought to track your product usage. If you own an SAAS company, this will show you the five main metrics coupled along with the five main business principles you ought to follow. All done using google analytics.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Google Analytics 발표 자료
참고:
구글 애널리틱스: 웹 로그 분석의 시작과 끝 (개정판)
Analytics Academy (https://analyticsacademy.withgoogle.com/)
Google Analytics - Google Developers (https://developers.google.com/analytics/)
This is EXTREMELY DATED. I performed this prior to 2010 and much of the data is no longer valid. Please contact me to receive a FREE Google Analytics Audit.
NOTE: Concentrates on data collection and value definition ... not feature sets. This PPT combines analysis provided from Google Analytics and WebTrends Analytics for the same data.
Semantic search marketing introduction agency enablementMartha van Berkel
Why is semantic search marketing important today? This brief overview answers what is semantic search, why is it important to act now, the visual outcomes of adopting it, and how you can get started.
A basic overview of Google Analytics. The slide talks about how google analytics can help track key information such as visits, unique visitors, pageviews, traffic sources for your website.
It also talks about important features of google analytics such as goals & a brief about account, property & profile views.
Learn about some useful tools in your Google Analytics accounts including Goals, Advanced Segments, Filters, Intelligence, In-Page Analytics, and more. This presentation was given at MegaComm 2011 in Ramat Gan, Israel.
Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh EggFresh Egg UK
At the 2012 summit, GA announced some of the biggest feature releases in its history. These features will help to shift the analysis view from session-centric to user-centric, allowing the ever growing number of companies using GA to optimise for people, rather than sessions.
At BrightonSEO 2013, Dara presents an outline and provides use cases for new features such as custom dimensions and metrics, customer lifetime value and universal analytics.
Learn about the importance of setting up goals for your business and the reports and advanced segments you can use to effectively assess your marketing strategies.
Google Analytics can tell you which digital platforms are sending users to your website, which country drives the most traffic, and which users are most likely to want to enroll. Learn how to set up your school’s Google Analytics to deliver these important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.
How to use pertinently Google Analytics, by Gilles BarbierTheFamily
Regarding Web Analytics, Google Analytics is by far the most commonly used tool. For any kind of websites, it helps community or product managers to understand what is really going on.
Unfortunately, Google Analytics is also the tool the most poorly understood and thus, misused!
This workshop will give you insight to master this precious tool in a efficent way.
Intent Based Analytics with Google Analytics and Google Tag ManagerJatin Kochhar
Intent-Based Analytics with Google Analytics and Google Tag Manager. Map google funnel with the marketing funnel. Learn how to track visitor intent through GA and GTM
I delivered this presentation in Dublin Web Summit in November 2014.
The session aimed at helping startups to decide what and how to track. I covered why metrics matter and what every startup should measure at different stages of their lifecycle. The session also covered Analytics mistakes that startups must avoid and some Analytics best practices.
Details can be found here: http://websummit.net/
Value (not set) in the Google Analytics reports: what is it and how to deal w...OWOX BI
Sometimes Google Analytics uses a placeholder name (not set) when it hasn’t received any information for the dimension you have selected. Such an issue can appear, say, instead of the key word in your ad reports or the «Entrance Page» reports.
Join us for the webinar to learn why you can see the value (not set) in certain reports, and what to do to avoid this issue.
You’ll find out:
✔ In which reports the (not set) value can appear and how to interpret it.
✔ What are the reasons for the (not set) value explained with the help of examples from the Google Analytics reports.
✔ Why you shouldn’t ignore the (not set) value, and what problems this value can cause in reports.
✔ How to reduce the number of (not set) values, as well as how to set up your accounts in Google Analytics and Google Tag Manager correctly.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Semantic search marketing introduction agency enablementMartha van Berkel
Why is semantic search marketing important today? This brief overview answers what is semantic search, why is it important to act now, the visual outcomes of adopting it, and how you can get started.
A basic overview of Google Analytics. The slide talks about how google analytics can help track key information such as visits, unique visitors, pageviews, traffic sources for your website.
It also talks about important features of google analytics such as goals & a brief about account, property & profile views.
Learn about some useful tools in your Google Analytics accounts including Goals, Advanced Segments, Filters, Intelligence, In-Page Analytics, and more. This presentation was given at MegaComm 2011 in Ramat Gan, Israel.
Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh EggFresh Egg UK
At the 2012 summit, GA announced some of the biggest feature releases in its history. These features will help to shift the analysis view from session-centric to user-centric, allowing the ever growing number of companies using GA to optimise for people, rather than sessions.
At BrightonSEO 2013, Dara presents an outline and provides use cases for new features such as custom dimensions and metrics, customer lifetime value and universal analytics.
Learn about the importance of setting up goals for your business and the reports and advanced segments you can use to effectively assess your marketing strategies.
Google Analytics can tell you which digital platforms are sending users to your website, which country drives the most traffic, and which users are most likely to want to enroll. Learn how to set up your school’s Google Analytics to deliver these important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.
How to use pertinently Google Analytics, by Gilles BarbierTheFamily
Regarding Web Analytics, Google Analytics is by far the most commonly used tool. For any kind of websites, it helps community or product managers to understand what is really going on.
Unfortunately, Google Analytics is also the tool the most poorly understood and thus, misused!
This workshop will give you insight to master this precious tool in a efficent way.
Intent Based Analytics with Google Analytics and Google Tag ManagerJatin Kochhar
Intent-Based Analytics with Google Analytics and Google Tag Manager. Map google funnel with the marketing funnel. Learn how to track visitor intent through GA and GTM
I delivered this presentation in Dublin Web Summit in November 2014.
The session aimed at helping startups to decide what and how to track. I covered why metrics matter and what every startup should measure at different stages of their lifecycle. The session also covered Analytics mistakes that startups must avoid and some Analytics best practices.
Details can be found here: http://websummit.net/
Value (not set) in the Google Analytics reports: what is it and how to deal w...OWOX BI
Sometimes Google Analytics uses a placeholder name (not set) when it hasn’t received any information for the dimension you have selected. Such an issue can appear, say, instead of the key word in your ad reports or the «Entrance Page» reports.
Join us for the webinar to learn why you can see the value (not set) in certain reports, and what to do to avoid this issue.
You’ll find out:
✔ In which reports the (not set) value can appear and how to interpret it.
✔ What are the reasons for the (not set) value explained with the help of examples from the Google Analytics reports.
✔ Why you shouldn’t ignore the (not set) value, and what problems this value can cause in reports.
✔ How to reduce the number of (not set) values, as well as how to set up your accounts in Google Analytics and Google Tag Manager correctly.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Knowing what you need to track and top setup and configuration tips for Google Analytics. Avoid common pitfalls and maximize and measure what you need to!
• Getting started with Google Analytics
• Principles of website conversion tracking and understanding what’s driving results
• Getting to grips with the interface
• Conversion and Goal tracking. Get useful data on the things that matter the most to your business
• Acquisition – what drives traffic
• Behaviour – what visitors do on your site
How to interpret Google Analytics reports to measure marketing efforts, optimize website performance
and make informed decisions about web content and design.
Struggling to understand google analytics? It can be overwhelming, it's such a large platform. In this presentation, you will learn the basics of Google Analytics for your small business.
We will cover:
Set Up
Audiences
Aquisition
Behavior
Goals
& More.
Using Google Analytics To Market Your Software IdeaPierre DeBois
A starter presentation from my session for Nebraska.Code 2018 explaining how to use reporting in Google Analytics to understand how to attract your intended audience and monitor conversion activity at your website.
In today's information age, organizations have loads of data but only a small percentage of that data is being converted into information that results in actionable knowledge for the decision makers. In the attached presentation I have tried to define the process of Data, Information, Knowledge, and Decision/Action. The process is defined based on an online marketing business.
Lunch and learn presentation given to the Social Media Association of Michigan on March 15, 2017 at TechTown Detroit. Basics of Google Analytics, as well as other data available in Google Search Console and Google Data Studio.
Learn how to apply the lean marketing techniques that are rapidly building the best emerging companies in the world. Learn how to apply Pirate Metrics, Growth Hacking and lead generation tactics to your startup or small business.
Grant Ruxton from Boyd Digital delivered a masterclass on behalf of the Alba Incubation Service at the Hillington Park Innovation Centre on Tue 16th Sept 2014 around how to get started on Google analytics.
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
2. Overview
• Google Analytics has many built-in features
• Certain features need action to be enabled
• Demographics & Interests
• Webmaster Tools/Search Engine Optimization
• Link to AdWords
• Site Search
• Goals
• Events
• Other features need updating on a regular basis
• URL Builder – campaign tagging
Features
3. Features
• Demographics
• Overview (overview of traffic by age and gender)
• Age (traffic by age ranges)
• Gender (traffic by gender)
• Interests
• Overview (overview of traffic by affinity and other categories)
• Affinity Categories (behavior by affinity categories)
• In-Market Categories (behavior by in-market categories)
• Other Categories (behavior by other interest categories)
Information for these reports is derived from the third-party DoubleClick cookie and device identifiers
Demographics & Interests
7. Features
• Search Engine Optimization Reports
• Queries users typed to reach your site
• Number of impressions of your website's URLs in search results pages
• The number of clicks on your website's URLs from search results pages
• The ratio of clicks to impressions for your website's URLs
• The average position of your website's URLs in search listings
• The pages users landed on when clicking on search results listing your site
Webmaster Tools/Search Engine Optimization
9. Features
• Benefits of Linking AdWords & Analytics
• See ad and site performance data from AdWords in Analytics
o Including Clicks, Impressions, CTR, etc.
• Import Analytics goals/Ecommerce transactions into AdWords as a conversion
• Import valuable Analytics metrics into your AdWords account
o Including Bounce Rate, Avg. Session Duration, and Pages/Session
• Take advantage of enhanced Remarketing capabilities
• Get richer data in the Analytics Multi-Channel Funnels reports
Link to AdWords
11. Features
• Benefits of Site Search
• How many of your traffic uses the search engine on
your site
• The search terms your traffic uses
• How your traffic engaged with your site as a result of
their searches
o For example, whether they refined their searches, viewed
more pages, or exited
Site Search
12. Features
• Goals Measure How Well Your Site Meets Objectives
Goals
Type Description Example
Destination A specific location loads Thank you for registering! web page or app screen
Duration Sessions that lasts a specific amount of time or longer 10 minutes or longer spent on a support site
Pages/Screens per session A user views a specific number of pages or screens 5 pages or screens have been loaded
Event An action defined as an Event is triggered Social recommendation, video play, ad click
14. Features
• User interactions - tracked independently from a web page/screen load
• Examples
• Downloads
• Embedded YouTube video plays
• Mobile click to call
• Outbound links – to other sites, social media, etc.
Events
15. Features
• Measuring Custom Campaigns
• Use URL Builder to track links to your site from social media posts, press release
links, email campaigns, etc.
• Tracking Parameters
o Source*
o Medium*
o Campaign Term
o Campaign Content
o Campaign Name*
*Required Parameters
URL Builder
16. Features
• https://support.google.com/analytics/a
nswer/1033867 (URL Builder)
• Enter your information in the form
• URL Builder provides the correctly
tagged URL
• www.example.com/?utm_source=Janu
ary%20Newsletter&utm_medium=email
&utm_campaign=Winter%20Getaways
URL Builder
18. Features
• Campaign tracking with URL Builder needs a
naming convention
• Source = where: website name, newsletter
• Medium = what: social, email, cpc (paid)
• A good way to keep track of your tag naming
convention is a spreadsheet or a Google document
• Either can be configured to create the URL tagging
like URL Builder
URL Builder
19. Summary
• Enabling all features in Analytics provides opportunity for in-depth analysis
• Use AdWords linking and URL Builder to track all your online campaigns
• Use Site Search to analyze your user
o What are they looking to find on the site?
o What keywords do they use when searching?
• Use goals to measure all objectives of the site
o Are users downloading the new whitepaper?
o How many users fill out the contact form?
o Are mobile users calling you?
• Use Demographics & Interests to learn more about your website users
o How old are they?
o Are males or females more likely to convert?
• Track actions on your site with event tracking
o Use events as goals to track user behavior
Summary