Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
This document provides an overview of Facebook Page Insights, a tool that allows page owners to analyze the performance of posts and engagement with their audience. Key metrics included total likes, friends of fans, people talking about the page, and total reach. The insights help page owners understand what content resonates best by analyzing metrics for individual posts, such as reach, engaged users, people talking about the post, and virality. This allows page owners to optimize how they publish content to engage more people and increase their overall reach.
Growth through Social Media - Bauer & Associates (c)guest1b0085e
Discover a tested approach to successfully utilize social networking, social media, search engine optimization, email listservs, and blogs to create and sustain client relationships -- Bauer & Associates.
The old tricks of SEO are dead, and with them go the content farms, the scraper pirates and other unsavory characters who trafficked in sub-par content. What's being rewarded today? High quality content, strong social editorial planning and fresh detail. Here's a quick guide to better understand the changes and what you and your team need to consider for your social editorial strategy.
The document outlines concerns from Google's founders Larry Page and Sergey Brin about bias and lack of transparency in search engines. In their 1998 paper, they warned that advertising could incentivize poor search results and that small biases from friendly companies could significantly impact the market. They also noted real examples of search results being manipulated for advertising deals. The document suggests Google now dominates search but remains secretive about its ranking and how user data collection could allow it to suggest what people do.
How To Prepare For The Future Of SearchCharlene Li
The document discusses how search strategies need to shift their focus from keywords to people as social networks become more integral to search. It recommends focusing on building relationships rather than technologies, getting user data integrated across online and offline behaviors, and being prepared to engage users directly through social platforms and relinquish some control. The future of search will be driven by understanding user intent through social connections and context like location, time, and relationships.
Represent.US is a non-partisan organization seeking to end corruption in politics. They collect donations to fund efforts to pass anti-corruption laws. Key performance indicators they should track include the number of users who stop donating mid-process and which social media posts generate the most volunteers. Analysis found Facebook is their strongest social media presence but bounce rates are high, suggesting they direct users more clearly to their website content. Improving video and Twitter strategies as well as joining related global movements could help Represent.US achieve its goals.
Rand's opening to Mozcon 2015 in Seattle, WA with a discussion of the current state of the web marketing/SEO industry and some reflections on what our future might be.
This document provides an overview of Facebook Page Insights, a tool that allows page owners to analyze the performance of posts and engagement with their audience. Key metrics included total likes, friends of fans, people talking about the page, and total reach. The insights help page owners understand what content resonates best by analyzing metrics for individual posts, such as reach, engaged users, people talking about the post, and virality. This allows page owners to optimize how they publish content to engage more people and increase their overall reach.
Growth through Social Media - Bauer & Associates (c)guest1b0085e
Discover a tested approach to successfully utilize social networking, social media, search engine optimization, email listservs, and blogs to create and sustain client relationships -- Bauer & Associates.
The old tricks of SEO are dead, and with them go the content farms, the scraper pirates and other unsavory characters who trafficked in sub-par content. What's being rewarded today? High quality content, strong social editorial planning and fresh detail. Here's a quick guide to better understand the changes and what you and your team need to consider for your social editorial strategy.
The document outlines concerns from Google's founders Larry Page and Sergey Brin about bias and lack of transparency in search engines. In their 1998 paper, they warned that advertising could incentivize poor search results and that small biases from friendly companies could significantly impact the market. They also noted real examples of search results being manipulated for advertising deals. The document suggests Google now dominates search but remains secretive about its ranking and how user data collection could allow it to suggest what people do.
How To Prepare For The Future Of SearchCharlene Li
The document discusses how search strategies need to shift their focus from keywords to people as social networks become more integral to search. It recommends focusing on building relationships rather than technologies, getting user data integrated across online and offline behaviors, and being prepared to engage users directly through social platforms and relinquish some control. The future of search will be driven by understanding user intent through social connections and context like location, time, and relationships.
Represent.US is a non-partisan organization seeking to end corruption in politics. They collect donations to fund efforts to pass anti-corruption laws. Key performance indicators they should track include the number of users who stop donating mid-process and which social media posts generate the most volunteers. Analysis found Facebook is their strongest social media presence but bounce rates are high, suggesting they direct users more clearly to their website content. Improving video and Twitter strategies as well as joining related global movements could help Represent.US achieve its goals.
Rand's opening to Mozcon 2015 in Seattle, WA with a discussion of the current state of the web marketing/SEO industry and some reflections on what our future might be.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
The document provides information on how businesses can grow online using Google tools and search engine optimization strategies. It discusses how Google handles searches, processes over 40,000 searches per second, and how YouTube watches over 500 years of video every day. It also summarizes Google My Business for managing online presence, the importance of reviews and transparency for reputation, and strategies for search engine optimization including keyword research, link building, and content curation.
This session follows on from the Search Engine Optimisation (SEO) presentation (also available here). It covers Paid Search (PPC - pay per click) advertising, and the use of web analytics for tracking, measuring and tuning website and advertising effectiveness.
Michael Carney, Strategic Planning Director, Media Counsel, Auckland, New Zealand
SEO and Social Search on Facebook, LinkedIn, and TwitterScott K. Wilder
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...Distilled
Learn unusual tips, strategies and processes for getting 10-1000x more value from paid campaigns on Facebook and Twitter, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales - using tiny budgets of $50 per campaign. You'll gain critical insights into how the different algorithms really work, including Relevancy Score (Facebook) and Quality Adjusted Bids (Twitter). A must see for content, social media and PPC marketers alike.
Email marketing remains an effective channel, with over 200 million email users expected in 2013. However, combining email marketing with inbound marketing techniques like content creation and search engine optimization can maximize results. The new marketing "sweet spot" integrates outbound tactics like email that directly reach customers with inbound strategies that attract organic traffic. Analyzing how different channels influence website visits and purchases provides insights to strengthen integrated marketing campaigns.
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
Larry Kim - The Top 10 Social Media Advertising Hacks of All TimeINBOUND
The document summarizes Larry Kim's top 10 social media advertising hacks. The hacks include optimizing quality score by increasing post engagement, targeting keywords and hashtags, using in-market segments for commercial intent, layering on demographic targeting, implementing social media remarketing, utilizing custom audiences for precise targeting, leveraging new ad formats, taking advantage of the snowball effect of social media marketing, and getting free clicks. The overall message is that paid social ads can be highly scalable for content promotion by amplifying top content with social ads to convert visitors into leads and customers.
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's WorthDistilled
This document discusses the importance of measuring marketing work, not just outcomes. It argues that analytics should focus on setting work targets and metrics to monitor, then identifying which work improves metrics. Examples are given of potential marketing work like social sharing, link building, content creation and their metrics. Tools for tracking work are mentioned. Past experiments are cited that measured how certain work like tweets or content affected metrics like traffic. The conclusion advocates experimenting to identify the work that moves key metrics.
(July 22, 2010) Presentation from the third day of the Social Media Boot Camp at US Pacific Command, Camp HM Smith, Oahu [cc] http://www.socialmediabootcamp.com
Google Ranking Factors 2014: Correlations, Testing, & HypothesesRand Fishkin
Rand Fishkin's presentation from the SMX Munich Ranking Factors session on correlations seen with higher Google rankings, testing of anchor text, and some hypotheses about potential future ranking factors.
Social Media and New Media Workshop (FSI) PY363 - Day 3Eric Schwartzman
This document provides a summary of a new media and social media workshop given at the Foreign Service Institute. It outlines the course details including instructors, dates, and curriculum. It also covers various new media and social media topics discussed in the workshop such as search engine optimization, social networking, blogs, wikis, and more. Case studies and real-world examples are provided for many of the concepts.
Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...Tyson Stevens
4:00 pm - Top 10 PR Tactics and Strategies of Successful Content and Link Building
Speaker: Lexi Mills
Description: Everyone's had an outreach pitch rejected, but Lexi shows you that by slicing and dicing your content, you can turn those no's into yes's.
Done right, content marketing has huge potential to build your brand and your business. But most content marketing fails because even the best content doesn't convert to leads directly. So how does it work?
In this webinar, Larry Kim of WordStream and Rand Fishkin of Moz reveal the secrets to producing and marketing GREAT content. You'll learn:
-How to make an awesome impression with awesome content
-How to use unpaid and paid promotion (like remarketing) to bring visitors back to your site
-How to create an optimized conversion funnel to close those leads!
For more information on WordStream, visit www.wordstream.com.
Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...Justin_Mink
This document discusses the changing online behaviors of renters and the need for businesses to have an effective web presence strategy. It notes that renters now do most of their searching, surfing, and socializing online. The summary should include:
- Renters are increasingly searching, researching, and socializing online when looking for an apartment.
- Businesses need a web presence strategy that includes buying ads, building quality content, and engaging customers across search engines, directories, and social media to maximize discovery and conversions.
- An effective strategy combines paid, organic, and social media efforts to improve search rankings, reputation, and discoverability online.
This document discusses how SEO has changed and tactics that used to work no longer do. It provides 6 key points:
1. SEO must be strategic rather than tactical. It involves understanding audiences, amplification opportunities, and marketing funnels.
2. Building a powerful brand may be more important than optimizing a site, as brands have invested in SEO and benefit from changes in Google's algorithm.
3. Choosing keywords is more complex and involves considering opportunity, features, and intent overlap rather than just volume and value.
4. Links should be earned like a publicist rather than manually built, as scalable strategies like great content are more effective than manipulative tactics.
5
SearchLove London 2015 | Philip Nottingham | Building a Social Video StrategyDistilled
The world of social video is becoming increasingly convoluted, with Facebook and Twitter having launched native video platforms within the last 12 months, but how should marketers’ approach react to this? Should YouTube be the main platform brands focus on, or should the others now take precedence? Phil will explain how you can work out where to invest, what works and why, and then explain how SEOs and those from a digital background have an inherent advantage in taking ownership of social video strategy.
Deep linking - a fundamental change in the mobile app ecosystemTUNE
Deep Links are the solution. As more and more of our time is spent on mobile devices AND more and more of that time is spent in apps, providing navigation between apps to different pages or app states becomes critical. Deep links are allowing us to add back in the simple link navigation of the web not inherent to app architecture. See how deep linking can drastically improve app discovery, re-engagement, and mobile ad conversion. Deep linking will soon be the norm, get ahead of the curve.
The document summarizes changes in home buying behavior between 1998 and 2008 and provides tips for improving search engine optimization (SEO) through creating unique content, linking to and from other credible sites, targeting specific keywords, and using blogs. It also briefly describes two listing syndication companies and their offerings.
Gaining Traction: Inbound Marketing for StartupsRand Fishkin
The document discusses inbound marketing strategies for startups. It recommends creating and sharing high-quality content to attract and engage customers through search engines, social media, blogs and other online channels. Specific tactics mentioned include developing sharing incentives, mining social networks for engagement, creating embeddable content, and giving the community a platform to contribute user-generated content. The goal is to earn interest from potential customers through these inbound channels rather than relying primarily on paid advertising.
Driving Traffic to State Tax/Budget Policy Websitesnelsonjs
The document provides tips for driving traffic to a website focused on state-level tax and budget issues through search engines, social media, blogs, and email lists. It discusses optimizing content and technical setup for search engines, engaging with social media like Facebook and Twitter, conducting blog outreach, and growing email lists. Key recommendations include focusing on timely content with relevant keywords, building high-quality backlinks, and developing relationships with bloggers and social media influencers in the tax and budget policy space.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
The document provides information on how businesses can grow online using Google tools and search engine optimization strategies. It discusses how Google handles searches, processes over 40,000 searches per second, and how YouTube watches over 500 years of video every day. It also summarizes Google My Business for managing online presence, the importance of reviews and transparency for reputation, and strategies for search engine optimization including keyword research, link building, and content curation.
This session follows on from the Search Engine Optimisation (SEO) presentation (also available here). It covers Paid Search (PPC - pay per click) advertising, and the use of web analytics for tracking, measuring and tuning website and advertising effectiveness.
Michael Carney, Strategic Planning Director, Media Counsel, Auckland, New Zealand
SEO and Social Search on Facebook, LinkedIn, and TwitterScott K. Wilder
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...Distilled
Learn unusual tips, strategies and processes for getting 10-1000x more value from paid campaigns on Facebook and Twitter, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales - using tiny budgets of $50 per campaign. You'll gain critical insights into how the different algorithms really work, including Relevancy Score (Facebook) and Quality Adjusted Bids (Twitter). A must see for content, social media and PPC marketers alike.
Email marketing remains an effective channel, with over 200 million email users expected in 2013. However, combining email marketing with inbound marketing techniques like content creation and search engine optimization can maximize results. The new marketing "sweet spot" integrates outbound tactics like email that directly reach customers with inbound strategies that attract organic traffic. Analyzing how different channels influence website visits and purchases provides insights to strengthen integrated marketing campaigns.
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
Larry Kim - The Top 10 Social Media Advertising Hacks of All TimeINBOUND
The document summarizes Larry Kim's top 10 social media advertising hacks. The hacks include optimizing quality score by increasing post engagement, targeting keywords and hashtags, using in-market segments for commercial intent, layering on demographic targeting, implementing social media remarketing, utilizing custom audiences for precise targeting, leveraging new ad formats, taking advantage of the snowball effect of social media marketing, and getting free clicks. The overall message is that paid social ads can be highly scalable for content promotion by amplifying top content with social ads to convert visitors into leads and customers.
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's WorthDistilled
This document discusses the importance of measuring marketing work, not just outcomes. It argues that analytics should focus on setting work targets and metrics to monitor, then identifying which work improves metrics. Examples are given of potential marketing work like social sharing, link building, content creation and their metrics. Tools for tracking work are mentioned. Past experiments are cited that measured how certain work like tweets or content affected metrics like traffic. The conclusion advocates experimenting to identify the work that moves key metrics.
(July 22, 2010) Presentation from the third day of the Social Media Boot Camp at US Pacific Command, Camp HM Smith, Oahu [cc] http://www.socialmediabootcamp.com
Google Ranking Factors 2014: Correlations, Testing, & HypothesesRand Fishkin
Rand Fishkin's presentation from the SMX Munich Ranking Factors session on correlations seen with higher Google rankings, testing of anchor text, and some hypotheses about potential future ranking factors.
Social Media and New Media Workshop (FSI) PY363 - Day 3Eric Schwartzman
This document provides a summary of a new media and social media workshop given at the Foreign Service Institute. It outlines the course details including instructors, dates, and curriculum. It also covers various new media and social media topics discussed in the workshop such as search engine optimization, social networking, blogs, wikis, and more. Case studies and real-world examples are provided for many of the concepts.
Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...Tyson Stevens
4:00 pm - Top 10 PR Tactics and Strategies of Successful Content and Link Building
Speaker: Lexi Mills
Description: Everyone's had an outreach pitch rejected, but Lexi shows you that by slicing and dicing your content, you can turn those no's into yes's.
Done right, content marketing has huge potential to build your brand and your business. But most content marketing fails because even the best content doesn't convert to leads directly. So how does it work?
In this webinar, Larry Kim of WordStream and Rand Fishkin of Moz reveal the secrets to producing and marketing GREAT content. You'll learn:
-How to make an awesome impression with awesome content
-How to use unpaid and paid promotion (like remarketing) to bring visitors back to your site
-How to create an optimized conversion funnel to close those leads!
For more information on WordStream, visit www.wordstream.com.
Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...Justin_Mink
This document discusses the changing online behaviors of renters and the need for businesses to have an effective web presence strategy. It notes that renters now do most of their searching, surfing, and socializing online. The summary should include:
- Renters are increasingly searching, researching, and socializing online when looking for an apartment.
- Businesses need a web presence strategy that includes buying ads, building quality content, and engaging customers across search engines, directories, and social media to maximize discovery and conversions.
- An effective strategy combines paid, organic, and social media efforts to improve search rankings, reputation, and discoverability online.
This document discusses how SEO has changed and tactics that used to work no longer do. It provides 6 key points:
1. SEO must be strategic rather than tactical. It involves understanding audiences, amplification opportunities, and marketing funnels.
2. Building a powerful brand may be more important than optimizing a site, as brands have invested in SEO and benefit from changes in Google's algorithm.
3. Choosing keywords is more complex and involves considering opportunity, features, and intent overlap rather than just volume and value.
4. Links should be earned like a publicist rather than manually built, as scalable strategies like great content are more effective than manipulative tactics.
5
SearchLove London 2015 | Philip Nottingham | Building a Social Video StrategyDistilled
The world of social video is becoming increasingly convoluted, with Facebook and Twitter having launched native video platforms within the last 12 months, but how should marketers’ approach react to this? Should YouTube be the main platform brands focus on, or should the others now take precedence? Phil will explain how you can work out where to invest, what works and why, and then explain how SEOs and those from a digital background have an inherent advantage in taking ownership of social video strategy.
Deep linking - a fundamental change in the mobile app ecosystemTUNE
Deep Links are the solution. As more and more of our time is spent on mobile devices AND more and more of that time is spent in apps, providing navigation between apps to different pages or app states becomes critical. Deep links are allowing us to add back in the simple link navigation of the web not inherent to app architecture. See how deep linking can drastically improve app discovery, re-engagement, and mobile ad conversion. Deep linking will soon be the norm, get ahead of the curve.
The document summarizes changes in home buying behavior between 1998 and 2008 and provides tips for improving search engine optimization (SEO) through creating unique content, linking to and from other credible sites, targeting specific keywords, and using blogs. It also briefly describes two listing syndication companies and their offerings.
Gaining Traction: Inbound Marketing for StartupsRand Fishkin
The document discusses inbound marketing strategies for startups. It recommends creating and sharing high-quality content to attract and engage customers through search engines, social media, blogs and other online channels. Specific tactics mentioned include developing sharing incentives, mining social networks for engagement, creating embeddable content, and giving the community a platform to contribute user-generated content. The goal is to earn interest from potential customers through these inbound channels rather than relying primarily on paid advertising.
Driving Traffic to State Tax/Budget Policy Websitesnelsonjs
The document provides tips for driving traffic to a website focused on state-level tax and budget issues through search engines, social media, blogs, and email lists. It discusses optimizing content and technical setup for search engines, engaging with social media like Facebook and Twitter, conducting blog outreach, and growing email lists. Key recommendations include focusing on timely content with relevant keywords, building high-quality backlinks, and developing relationships with bloggers and social media influencers in the tax and budget policy space.
The document provides tips for driving traffic to a website focused on state-level tax and budget issues through search engines, social media, blogs, and email lists. It discusses optimizing content and technical setup for search engines, engaging with social media like Facebook and Twitter, conducting blog outreach on sites like Technorati, and growing email lists. Key recommendations include focusing on timely content with relevant keywords, building high-quality backlinks, and developing relationships with bloggers and social media influencers.
The Huffington Post began in 2005 as a blog that aggregated political content but expanded into other topics over time. It was successful due to its technological advantages like a sophisticated aggregating system, search optimization strategies, and social networking. By 2011, it was acquiring over 30 million monthly visits and was purchased by AOL for $351 million. The Huffington Post's search engine optimization strategy included techniques like using keywords, catchy headlines, and linking to drive traffic. It also implemented a social media optimization strategy using social networks, recommendations, and badges to create loyal readers and followers.
There are several effective ways for state-level environmental organizations to drive traffic to their websites, including search engine optimization, social media, blogging, and email lists. Search engine optimization involves focusing on relevant keywords, optimizing content and website structure. Social media like Facebook, Twitter and blogs provide opportunities to engage new audiences and generate links. Outreach to other blogs and press releases can also direct traffic. Email lists allow organizations to promote important content directly to subscribers.
Digital pr what every pr pro needs to know about seoGreg Jarboe
Presentation by Greg Jarboe, president and co-founder of SEO-PR, entitled, "Digital PR: What every PR Pro needs to know about SEO," which was delivered on December 11, 2020, at PR Asia 2020.
The Attention Economy is a concept unifying the different approaches to enter the user's mind, from search engines to spreading through the social graph of social networks to recommendations.
Evaluating True Value Vs Hype In Bto B Mediaelanorafagan
The document discusses various traditional and new media options for B2B advertising. It notes that while the internet and new media have grown, print is not dead and should still be part of advertising plans. The document provides advice on evaluating media options, asking the right questions of publishers, and common mistakes to avoid when buying media. It also highlights emerging options like video and social media that are seeing increasing usage and spending.
Social Media Training: Advanced practice bootcampSally Falkow
The document provides tips on developing an effective social media strategy and presence. It discusses setting goals, finding relevant communities and influencers, developing a content strategy, engaging audiences on various social media sites like Facebook, Twitter, blogs and YouTube. Specific tips are provided on techniques like search engine optimization for press releases, building relationships with bloggers, using hashtags and metrics to track engagement on Twitter, and hosting videos on your own site for more control.
The document summarizes how search engines work and what factors influence search engine rankings. It discusses:
1. Search engines crawl and index billions of webpages and files to build an index that allows them to provide fast answers to user search queries.
2. Hundreds of factors can influence search engine rankings, including the number of links to a page and the content and updates to pages.
3. Through experiments and testing variations in page elements like keywords, formatting, and link structures, search marketers have studied search engine algorithms to learn how to improve rankings.
This document summarizes Greg Jarboe's presentation on using SEO as a PR metric. It discusses identifying target audiences and what they are seeking through keyword research. It also covers where audiences seek information like Google search and news. The document explains how to optimize press releases, photos and videos for SEO by incorporating keywords and tracking results. It provides examples of how Rutgers University increased enrollment and revenue through an optimized SEO and PR campaign.
The document discusses inbound and outbound news release tactics and how to integrate the two approaches. Inbound tactics involve search engine optimization and web portal syndication to have your story found online, while outbound tactics involve directly pitching your story to journalists in hopes of traditional and online coverage. The document provides tips for maximizing both inbound and outbound efforts such as using keywords, including images and digital content, and considering how journalists prefer to receive information. It recommends integrating inbound and outbound tactics for best results.
The Guardian - Future of Advertising Summit Guava UK
This document discusses the growth of information on the internet and search engines. It notes that Google indexes over 50 billion items and processes over 100 billion searches per month. The document also discusses the rise of social media and how it is influencing search engine optimization and digital advertising. Measurement of returns on investment is becoming more important for search engine marketing and digital advertising strategies.
(C) Bauer & Associates Social Media Pp 2 15guestd1e3af
The document discusses the decline of traditional media and the rise of online and social media. It provides statistics on decreasing newspaper readership and viewership of network news. It then outlines the growth of social media platforms like Facebook, LinkedIn, and Twitter in terms of users and engagement. The document proposes that Bauer & Associates can help companies develop and manage their social media presence to connect with audiences and achieve marketing goals.
(C) Bauer & Associates Social Media Pp 2.15BauerAssociates
The document discusses the decline of traditional media and the rise of online and social media. It provides statistics on decreasing newspaper readership and viewership of network news. It then outlines the growth of social media platforms like Facebook, LinkedIn, and Twitter in terms of users and engagement. The document proposes that Bauer & Associates can help companies develop and manage their social media presence to connect with audiences and achieve marketing goals.
Similar to The Six Secrets Of News Search Engine Optimization (20)
Cuối năm 2008, People weekly magazine lần đầu tiên đưa hình ảnh một con chó lên trang bìa báo. Đây là một chuyện chưa từng xảy ra cho tờ tạp chí mang tên "People". Ngay đến nhật báo nghiêm túc nhất, tờ Washington Post cũng đã có những lời ca ngợi như sau: "Sự ra đời của con vật là một động lực mạnh mẽ cho đất nước đang gặp nhiều sự xáo trộn này. Bản thân con vật mang nhiều nỗi bi thương nhưng nó đã mạnh dạn đứng dậy và nhìn đời với sự bao dung và hạnh phúc. Tên của nó là Niềm Tin (Faith), đó là một con chó đứng bằng hai chân sau và có thể hiên ngang tiến bước như tất cả mọi con người trên xã hội này."
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
Search Engine Optimisation (Seo) And Search Engine MarketingTin180 VietNam
SEO and SEM involve different internet marketing strategies. SEO is optimizing a website for organic search engine rankings through techniques like keywords, links, titles and meta tags. It has no cost per click but also no guaranteed rankings. SEM involves paid search marketing through paid listings and placements. Paid listings guarantee inclusion through costs per click, while paid placements guarantee higher rankings through auction-based costs per click. Both SEO and SEM can be effective for driving traffic, but SEM allows for return on investment tracking through leads and conversions.
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
Best Kept Secrets To Search Engine Optimization Success The Art And The Scie...Tin180 VietNam
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
Web 2 0 Panel Make Social Media Work For You (Tin180 Com)Tin180 VietNam
The document discusses social media and online publishing communities. It provides questions and perspectives from a panel on how to build successful online communities, attract contributors, and keep them engaged. The panel also discusses how publishers can approach social media for targeted communities and how social media can become a central driver of publisher revenues through approaches like subscriptions.
Viral Marketing Advertising Strategies For Social Networks Presentation (Ti...Tin180 VietNam
- The document discusses viral marketing and advertising strategies for social networks. It provides examples of how brands like FedEx and InStyle have successfully engaged audiences on social media through applications.
- It outlines best practices for developing successful social media applications, including using the Facebook API, developing loyalty programs, and using notifications, emails and visual identity elements to promote virality.
- The document concludes with a discussion of social media advertising platforms and how to target campaigns, choose creative elements, monitor performance, and measure success.
Trend Analysis In Social Tagging An Lis Perspective Ecdl2007 (Tin180 Com)Tin180 VietNam
The document summarizes a presentation on trends in social tagging from a library and information science perspective. It identifies two main trends in the literature: technological innovations and applications of social tagging, and research on social tagging. It also notes that much of the literature is popular or professional in nature, and that there is debate around whether social tagging is just a passing fad or could enhance search capabilities.
The Changers Eu Social Media And The Impact On Business Communications And ...Tin180 VietNam
The document discusses a proposed social media campaign called TheChangers.eu for the Alliance of Liberals and Democrats for Europe political group. The campaign aims to engage young Europeans and encourage behavior change on climate change issues. It proposes building an online community and game around mapping "Changers" across Europe who pledge to reduce their environmental impact and recruit others. The goals are to build a pan-European youth movement promoting climate action and positioning ALDE as leaders on the issue.
Some key models of social network generation are discussed, including random graph models, Watts-Strogatz models, and scale-free networks. Scale-free networks can generate networks with few components, small diameters, and heavy-tailed degree distributions, but do not capture high clustering. Biological networks like metabolic and protein interaction networks also tend to be scale-free.
The document provides tips and tricks, or "hacks", for using various social media platforms effectively for link building and marketing purposes. It recommends strategies like building credibility on Wikipedia before promoting your own content, befriending influential users on sites like Digg and YouTube, using descriptive tags and titles to optimize content across multiple platforms, and engaging with blogs and communities to develop relationships. The overall goal is to leverage social media networks to pass link juice and visibility to your own website and online profiles.
Social Software In The Travel & Tourism Industry, & In Teaching A Sustainable...Tin180 VietNam
The document discusses the use of social media and Web 2.0 tools in education, specifically their application in a sustainable tourism course. It outlines various social software like blogs, wikis, and podcasts that were utilized. It also provides an overview of the course structure, assignments involving these tools, and student feedback on their effectiveness for online learning.
Social Network Based Information Systems (Tin180 Com)Tin180 VietNam
The document provides an overview of topics to be covered in a social network analysis class, including techniques for analyzing social networks and common problems addressed using social network analysis. It lists several papers that will be discussed and introduces some key concepts in social network analysis, such as graphs, vertices, edges, directed/undirected networks, and partitions. It also outlines measures that can be computed for social networks at the individual, dyadic, triadic, subset and whole network levels.
Social Information Processing (Tin180 Com)Tin180 VietNam
The document summarizes a AAAI Spring Symposium on Social Information Processing that took place in 2008. It discusses how collective human actions on the social web can organize knowledge and allow problems to be solved beyond any individual's capabilities. It also notes challenges in analyzing the massive, dynamic, heterogeneous data generated on social media platforms and opportunities to leverage this data for prediction, innovation and discovery.
The document discusses social networks and social network analysis. It defines a social network as connections between individuals or organizations through various social relationships. It then discusses how social network analysis can be applied to map and measure relationships between people, groups, and other entities. Key aspects of social network analysis include degree centrality, betweenness centrality, and closeness centrality. The document provides examples of how social network analysis has been applied and discusses how technologies like LinkedIn and future modeling could further social network analysis.
Search Marketing In A Blended Search World (Tin180 Com)Tin180 VietNam
The document discusses the changing landscape of search engine results due to the rise of blended search. With blended search, search engines like Google now display a variety of content formats alongside traditional text-based search results, including images, videos, local listings, and more. This disrupts traditional search engine result pages and user behavior by pushing top text-based results lower on the page and drawing user attention to different types of content. Marketers need to adapt by leveraging different types of digital assets across various online channels to remain visible across blended search results.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.