This document provides information about video marketing statistics and tips. It shares 21 statistics that demonstrate how valuable video marketing is as a digital marketing strategy, such as videos increasing understanding by 74% and 80% of users remembering video ads. It then lists 6 tips for effective video marketing, such as using your company logo and URL in videos, optimizing video titles with keywords, providing valuable content, and embedding videos on your own website.

1. Video marketing statistics
In this file, we share with you all information that related to video
marketing statistics such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Video marketing is a quickly expanding and incredibly popular
marketing platform your small business should be focusing on. Here are
some video marketing statistics to prove how valuable this strategy is for
your digital marketing mix!
1. Videos Increase People’s Understanding Of Your Product Or Service
by 74%
2. YouTube Is The Number Two Search Engine In The World
3. A Third Of All Online Activity Is Spent Watching Video
4. The Average Internet User Is Exposed To An Average Of 32.2 Videos
In A Month
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2. 5. Every Day 100 Million Internet Users Watch An Online Video
6. 50% Of Users Watch Business Related Videos On YouTube Once A
Week
7. 75% Of Users Visit The Marketer’s Website After Viewing A Video
8. 75% Of Executives Watch Work-Related Videos On Business
Websites At Least Once A Week
9. An Average User Spends 16 Minutes 49 Seconds Watching Online
Video Ads Every Month
10. 80% Of Internet Users Remember The Video Ads They Watch
Online
11. 26% Of Internet Users Look For More Information After Viewing A
Video Ad
12. 22% Of Internet Users Visit The Website Named In A Video Ad
They Viewed
13. After Visiting A Video Ad, 12% Of Viewers Purchase The Specific
Product Featured In The Ad
14. Website Visitors Are 64% More Likely To Buy A Product On An
Online Retail Site After Watching A Video
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3. 15. Real Estate Listings With Videos Receive 403% More Inquiries
Than Those Without Videos
16. Click-Through Rates Increase 2-3 Times When Marketers Include A
Video In An Email
17. Subscriber To Lead Conversation Rates Increase 51% When Video
Is Included In Email Marketing Campaign
18. 80% Of Your Online Visitors Will Watch A Video, While Only 20
Percent Will Actually Read Content In Its Entirety
19. Your Website Is 50 Times More Likely To Appear On The First
Page Of A Search Engine Results Page If It Includes Video
20. In 30 Days More Video Content Is Uploaded in 30 days Than All
Three Major U.S. T.V. Networks Combined Have Created In 30 Years)
21. 90% Of User Say That Seeing A Video About A Product Is Helpful
In The Decision Process
22. 45.5% Of Internet Users View At Least One Video Online Over The
Course Of A Month
23. 45% Of Viewers Will Stop Watching A Video After 1 Minute &
60% By 2 Minutes
24. 72 Hours Of Video Are Uploaded To YouTube Every Minute
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4. 25. An Introductory Company Email That Includes A Video Receives
An Increase Click-Through Rate By 96%
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
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5. Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
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6. increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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7. increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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