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Digital Influence : what's at stake for advertisers?
The document discusses the evolving landscape of digital influence and its implications for marketers and communication managers. It highlights the challenges of establishing authentic relationships with influencers, the importance of social persuasion, and the need for brands to adapt to a changing media environment where everyone can be an influencer. Ultimately, it emphasizes the shift in marketing communications from purely transactional roles to more relational and leadership-oriented approaches.
Digital Influence : what's at stake for advertisers?
- 1. Influencers & DigitalInfluence What s at stake for Marketers & Communication Managers? @PPCApril 18th, 2013 #TFOI
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- 3. @PPC / Head ofInnovation / Blogger : bit.ly/chezPPC YouTube.com/videopeps / Creator of French Top30 of Influent Journalists / @SlashGen / @TweetBosses / @PKlesparents
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- 12. over 7 million views onYouTube
- 14. I’ve got abig Klout
- 15. is @PPC aninfluent?
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- 17. all of thisis a joke
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- 20. And what doreal influencers think about influence ?
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- 22. Influencers & Digital Influence Whats at stake for Marketers & Communication Managers? @PPC
- 23. 4 issues andchallenges
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- 25. TO BE HEARD BRANDS NEEDTO YELL LOUDER AND LOUDER... http://goo.gl/WtF6C
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- 31. source : Nielsenavril 2012
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- 33. FlickR / asleeponasunbeam Socialpersuasion is important to consider
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- 41. image : CaptainDash whois the owner of the relation?
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- 49. Communication VP usingTwitter?
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- 53. image : DĂ©tectivesde France the owner of relationship is dead
- 54. Source Receivers FlickR /asleeponasunbeam
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- 64. chacun d’entre-nous peut devenir uninfluenceur parce que chacun d’entre-nous peut devenir un media ! Each of us can become an influencer because each of us can become a media
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- 75. Why an influencerwill talk about your offer/product/service?
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- 84. mobile x share= buzz
- 85. mobile x sharex transmedia = communication @PPC
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- 89. FlickR / the-g-uk donot mingle aura vs. relevance
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- 103. FlickR / AnotherAshia...
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- 105. life skills FlickR /notsogoodphotography
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- 107. FlickR / BrandonChristopher Warren
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- 111. Marcom are doinga great job! it’s changing every other day!! @PPC
- 112. FlickR / JulieDanielle moving from a DEALER to a LEADER
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