This presentation provides an overview of most aspects of web for entrepreneurs and business owners. It provides a quick guide through all aspects of web from personnel, development, marketing strategy and optimizing. It has resources and links to helpful sites and tools. You can view more content on www.THINKademic.com
One more thing - the header font did not come through correctly. It original is not quite in a comic font but it'll have to do. Be sure to drop by www.thinkademic.com for more web resources for entrepreneurs.
Kicking Web Butt - Small Business Web Strategy Planning
1.
2. INTRODUCTION
• Who the heck is this guy?
• Why the heck am I here?
• Kicking web what?
• Who the heck are you?
3. TOPICS
• Web Goals – The Mouse
• Website – The Mouse Trap
• Web Marketing – The Bait
• Analytics – The Test
• Web Mistakes – The Bad
4. WEB GOALS
• What are your business/web
goals?
• B2C versus B2B
• Who are you targeting?
• Services versus Products
• Lead Generation versus Sales
• The Funnel
5. •NEED FUNNEL GRAPHIC
FuN WITH
FUNNELS B2BB2C
Social Media - Blogs -
SEO Affiliates - Display
SEO - SEM – Display
Print - Tradeshows
Visitors Visitors
Landing Page > Contact FormProduct Page > Cart
LeadsSales
GOALS
6. TIPS + LINKS
• Legalzoom – legalzoom.com
• Affiliate Program – osiaffiliate.com
• Lead Generation – hubspot.com
• Coworking – kleverdogcoworking.com
• Keep your eye on the prize!
• Know where your customers hangout!
• Optimize your funnel
7. THE WEBSITE
• Functionality versus Design
• Size Matters
• Designer versus Developers
• Maintenance
• Planning for Growth
• CMS Systems
8. •NEED DESIGNER VS DEV
GRAPHIC
RIGHT VS LEFT
BRAIN
The Creatives The Analytics
Weapons: Photoshop - Illustrator -
HTML - CSS - jQuery - UX - UI - CMS
Assignments: Theming – Ads -
Branding Wireframes - Design
Weapons: PHP - MySQL - Apache -
Linux – Python - ROR- Objective C -
Java
Assignments – Applications - Custom
Modules - CMS Customizations
9. WEB GROWTH
• Maintenance
• Web Roadmap
• Maintenance Budget
• Development Budget
• Hiring a web guy person
• Maintain ROI
10. CMS SYstems
• Wordpress – Brochure / Informational
• Drupal – Heavy Content / Application
• Magento – Heavy Ecommerce
•Custom – PHP Frameworks, ROR, etc
• Mobile – iOS, Android, HTML5
• Others – OS Cart, Joomla, Etc.
11. WEBSITE TIPS &
LINKS• Wordpress - wordpress.org
• Drupal – drupal.org
• Magento – magentocommerce.com
• Themes – themeforest.net
• Developers – elance.com, guru.com, etc
• Mobile – phonegap.com
• Learning – lynda.com, kleverdogacademy.com
• Server Related –
pingdom.com, newrelic.com, cloudflare.com
• You get what you pay for! (Customization cost!)
• Start small!
• Plan before you build! (SEO, Functionalities etc)
• Be Detailed!
13. SEARCH ENGINE
OPTIMIZATION
• Keywords
• Meta Info – Title + Description
• Helpful Content (Guides, How to)
• Viral Content (Videos, top 10s)
• Links – Internal versus External
• Multiple Mediums (Text, Audio,
Downloads, Video)
14. SEM + DISPLAY
• Start small first on SEM
• Search vs. Network Search vs.
Content
• Display - Doubleclick Adplanner
• Affiliate Programs
• Direct Ads to Blogs/Content Sites
15. GET SOCIAL !
• Facebook
• Twitter
• Pintrest
• Tumblr/Blog
• Industry Forums
• Youtube/Vimeo
16. MARKETING TIPS &
LINKS• Pinterest – pintrest.com
• Tumblr – tumblr.com
• SEO – searchengineland.com, seomoz.com
• Social Media Tools – tweetdeck.com, sproutsocial.com
• SEM – adwords.com, adcenter.microsoft.com
• Competitor Analysis – keywordspy.com, compete.com
• Display – google.com/adplanner, buysellads.com
• Be Social – blog, social media, etc.
• Know people in your industry
• ROI, ROI, ROI
• SEO everything – meta, meta, meta, links, links, links
20. ANALYTIC TIPS &
LINKS• Google Analytics - google.com/analytics
• SEO – seoengineland.com, seomoz.com
• Google Blog – analytics.blogspot.com
• Track Track Track
• Tag Campaigns and all sources
• Monitor regularly
21. TOP 10 WeB MISTAKES
1. Trying to be a designer or trying to be cool
2. Being complacent
3. No web budget (Security / Maintenance)
4. Going too big on web (Too many features)
5. Not looking at the data
6. No voice - no community
7. Lack of educational effort
8. Not focusing on goals
9. Not using customers view
10. Changing things on the fly