This document outlines the important components of optimizing a Google My Business listing, which includes ensuring accurate operating hours, website links, and contact information. It emphasizes the significance of high-quality photos, regular posts, keyword optimization, and customer reviews for improving visibility and engagement. Additionally, it notes the value of activity insights and metrics to further enhance business performance on the platform.

1. Google My Business
Offering
Prepared By:

2. Initial Creation
Service 1

3. Accessibility
• In this section, we’ll be examining
your site to determine how easily
search engines can access your
pages
• We’ve ran a crawler through your
site to visualize how search
engines are viewing it

4. Operating Hours
• Having the correct operating hours is a crucial
component to every business, big or small
• We’ll ensure your hours are accurate, relevant,
and adhere to specific holidays in your locale
• You will not want to confuse potential customers
with mismatched opening times and dates

5. Correct Website
• Often times, there will be an incorrect
variation of your website which could
prove to be detrimental to your success
• We’ll ensure all variations of your
website direct to the proper landing page
and/or home page to best direct
potential customers into actual
customers

6. Inform Google of Most Active Hours
• Many times, people will want to avoid hours
where they may feel rushed, crowded, or
uncomfortable during the buying process
• Google My Business has a great feature which
allows users to view the most active hours by date
and time
• This benefit can greatly fill the non-active hours
with engaged customers

7. Business Name
• There are certain standards, stipulations, and conditions every
business must adhere to when registering their GoogleMyBusiness:
• Accurate company name (No LLC, Inc., etc…)
• No keywords allowed in business name
• No extra punctuation unless business name possess such qualities

8. Address
• Having the correct address is not only
beneficial for the user-experience, it’s also
crucial for search engines to recognize your
business is consistent across a wide variety of
directories and referral sites
• If you have an inconsistent Google My
Business listing with other social platforms,
you run the risk of jeopardizing your
credibility in the eyes of search engines

9. Phone Number
• Ensuring the correct phone number is in place
can prove to be a extremely crucial element to
the success of your overall Google My Business
campaign
• If your number is being forwarded to a series of
salespeople, we’ll ensure all operations are set
forth to the highest degree of success prior to
launching the completed Google My Business
platform

10. Property Photos
• Having a plethora of property photos to browse
through is beneficial to the user and search engines
• “The more the merrier” is the motto Google My
Business embodies to have the highest quantity and
quality of content available to their users
• Property photos additionally allow the potential
customers to view the property virtually and become
one step closer to the becoming a sale

11. Lifestyle Photos
• Adding lifestyle photos provides a “human quality” to
your Google My Business listing and helps further
convert users into engaging with your brand
• Lifestyle photos consist of everything from:
• Capturing your target demographic based on area
• Embodying style, branding, and tone to separate
your brand from others
• Creating a sense of living your users can envision for
themselves in one of your homes

12. Ongoing
Maintenance
Service 2

13. Weekly Google My Business Posts
• Producing quick, yet effective, Google My Business posts will allow
Google itself to recognize your activity levels and reward you with
potentially higher rankings over competitors
• This tactic will also allow you capture the eye of users who are
searching for properties in your area

14. Announcements
• Announcing new and exciting events,
promotions, and activities throughout your
property will allow you brand to demonstrate
its commitment to the local community
• Announcements can prove to be a great way to
extend your reach from a social platform
perspective
• If you don’t announce it, how will your
potential customers know?

15. Keyword Optimization
• Incorporating the right keywords into your GoogleMyBusiness posts can be
the difference between ranking for a number of different search queries and
not showing up for anything people are searching for in your region
• Our specialists will focus on incorporating keywords which have “high user-
intent” yet are low in competition
• This fine balance between both facets of keywords will prove to be efficient
and effective

16. Q&As
• “Questions & Answers” are a crucial part of all
Google My Business pages
• We’ll provide a series of targeted questions
based on existing user demographics and
proceed to answer said questions with
thoughtful, informative responses
• This will improve your Google My Business’
overall performance as Google enjoys seeing
pages utilizing the full breadth of their features

17. Review Requests
• Reviews are necessary to succeed with your Google
My Business page
• Requesting reviews form past and present customers
who’ve had a pleasant experience with your company
will do wonders for the overall ranking and success of
your Google My Business page
• Numerous studies have shown the LocalSEO
performance of a Google My Business page is directly
correlated to the quality and quantity of reviews

18. Videos
• Google My Business pages now allow for owners to
promote featured videos within the page itself in addition
to the standard photo display
• Videos are able to provide a truly engaging and unique
experience where static photos will often leave more to
be desired from the user-experience perspective
• This process will in turn increase your overall engagement
with your Google My Business platform leading to a
significantly higher number of impressions, thus
generating a potentially higher number of leads

19. Inform Google My Business of Highest
Activity Hours
• Google My Business has an indicator for users
which provides data on the highest activity hours
within your physical location(s) and also provides
the highest activity by day
• This data can prove to be extremely valuable for
users as they’re able to avoid “busy hours” and have
a pleasant experience when interacting with your
sales agents
• All in all, this will further promote a stronger, more
engaging experience with your overall brand

20. Insights Report
• Gathering insights from your Google My Business page
can prove to be extremely valuable for further optimizing
your overall performance from analyzing past reports and
adjusting strategy and approach accordingly
• Metrics can prove to be one of the most data attributes
you can gain from a Google My Business page and we’ll
be happy to assemble your metrics into an easy-to-digest
report for you and your staff to analyze

21. Contact SmartTouch®
To Start Building My Online
PresenceWith Google
smart@smarttouchinteractive.com
512.582.5900