Uploaded byKorhan Buyukdemirci
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Google Brand Analysis
The document presents an analysis of Google's mission, which focuses on organizing and making information universally accessible, highlighting personal success stories stemming from its services. It details Google’s advertising programs, business solutions, and innovations in mobile technology, alongside their acquisition strategy to enhance products like Google Earth and YouTube. Additionally, it discusses the corporate culture at Google, including the philosophy of prioritizing user needs and encouraging innovation through a 20% personal project initiative for employees.
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