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MKT 2401 Second Draft
1) Google was founded in 1995 by Larry Page and Sergey Brin. It introduced its search engine in 1998 and later introduced AdWords in 2000 and AdSense in 2003 to monetize its services. 2) Google's business model centers around AdWords, AdSense, and DoubleClick which allow advertisers to bid on keywords and publishers to display relevant ads, generating revenue for Google. 3) Google's success factors include its people like Page, Brin and Schmidt, its innovative business model combining search and advertising, and strong branding around its name.
MKT 2401 Second Draft
- 1. Google I’m feelinglucky! Bui Thuy Hanh Chong Kairu Lee Longfu Low Tee Tong Tay Zi Kun, Lewis
- 2. Agenda Timeline - Ourshort history Business Model - Bring in the money! Success Factors - What makes us tick? Challenges - Obstacles to cross. Competitors Analysis - Our rivals! Google
- 3. Timeline Our short timeline. Google
- 4. Google timeline: 1995- 2011 Google
- 5. 1995 Larry Page and Sergrey Brin founded Google *Googol = 1, 000…..000 (100 zeros) 1998 Google beta first introduced! The first Google doodle ever. Page Rank algorithm introduced. • Link popularity: a page is ranked higher if there are more links to it. Google: PR = 9 • A number Google assigns to a page to Facebook: PR = 9 represent the overall link popularity of that Twitter: PR = 10 page (from 0 to 10). Google
- 6. Before Google ran without advertisements. 2000 Google AdWords invented. Oct. Google started to bring in 2000 advertisements among search results. Text-based advertisements Cost-per-thousand pricing model. The advertisers are charged every 1,000 clicks. Feb. AdWords changed into pay-per-click basis model. 2002 Google
- 7. Feb. AdWords changed into pay-per-click basis model. 2002 Advertisers bid on keyword targeting. !"#$% !&% !"#$% !"#'$% AdSense introduced: advertisements appeared in 2003 specific websites. A solution for publisher! • Advertise relevant products. • $$$ for the publisher! AdSense Google
- 8. Site Targeting (an expansion of AdWords) 2005 allows advertisements appear in specific websites according to advertisers’ preferences. Site Targeting Google AdWords collaborated with Salesforce.com CRM 2007 (customer relation management technology). + Google
- 9. Jun. 2007 Google bought Double Click. + Offers technology for advertisers to allow clients to traffic, target, deliver, and report on their campaigns (such as AdWords and AdSense). Google created 2010 Google Mobile Ads. Apr. Google Website Optimiser 2011 Help track effectiveness of advertisements. Google
- 10. Jul. AdWords Express for small and local business and local customers. 2011 Done in 5 minute. Easy to set up. When click, address is shown in Google Map. Google
- 11. Business Model Bring inthe money! Google
- 12.
- 13. Advertisers Google + Other sites Web Users Google
- 14. Google shirts Google
- 15. AdWords Google
- 16. Keyword relevance Quality Cost-per-click Historical CTR Bid auctions score Ad ranking Concept Google
- 17. AdSense Google
- 18. !"#$%&' !"#)&41&7'27' $(($)*+",*-' &;($1+)&'.$)' .$)'/&01,*&' 476&)51&)1' $/"&)1' 23*&)"456&' 476&)51,"8' (349$)%'.$)':$$83&' Concept Google
- 19. DoubleClick Google
- 20. DoubleClick Concept Ad placement Campaignanalyzing Combining Google's infrastructure with DoubleClick's knowledge of agencies and publishers Google
- 21. Success Factors What makesus tick? Google
- 22. Success Factors TrinityCycle of Factors. Google
- 23. People (L to R):Sergey Brin, Eric Schmidt, Larry Page Google
- 24. Innovative Business Model Google
- 25. Branding Google
- 26. Success Factors TrinityCycle of Factors. Google