1) Google was founded in 1995 by Larry Page and Sergey Brin. It introduced its search engine in 1998 and later introduced AdWords in 2000 and AdSense in 2003 to monetize its services.
2) Google's business model centers around AdWords, AdSense, and DoubleClick which allow advertisers to bid on keywords and publishers to display relevant ads, generating revenue for Google.
3) Google's success factors include its people like Page, Brin and Schmidt, its innovative business model combining search and advertising, and strong branding around its name.
This document discusses a project in Sweden aimed at achieving more equitable healthcare. The project seeks to identify methods for providing equal access to care regardless of socioeconomic status, ethnicity, gender or other factors. It involves testing approaches across 8 primary care units to improve access, health promotion, communication skills, and patient satisfaction. Initial work focuses on walk-in services, needs-based health promotion, and training professionals to be aware of their own norms. Challenges include involving the whole organization, lack of resources, and sustaining changes over time.
Este documento describe una capacitación sobre regulación de telecomunicaciones auspiciada por la OEA en Montreal, Canadá del 10 al 21 de setiembre de 2012. Los objetivos del curso son proporcionar una comprensión del entorno competitivo de las telecomunicaciones, conceptos de regulación, política de competencia, interconexión, numeración, espectro y mecanismos de resolución de controversias. La OEA cubrirá los pasajes aéreos y la capacitación incluirá transporte, materiales, almuerzos y un certificado. Se requiere experi
The Landscape of Geniuses is an initiative for the creation and
development of tourism based on the universal connection of four artists
with four municipalities of Tarragona, where they spent long periods of
their lives.
It is Antoni Gaudi in Reus, Joan Miró in Mont-roig del Camp, Pau Casals in
El Vendrell, and Pablo Picasso in Horta de Sant Joan. The Technical Office is placed at Science and Technology Park for Tourism and Leisure in Vila-seca.
MKT 2401 - Final Version, Minus Small Company!Marcus Pang
This document outlines Google's history and business model. It provides a timeline of Google from 1995 to 2011, highlighting key events like its founding, the introduction of search algorithms and advertising platforms like AdWords and AdSense. The business model section explains how Google generates revenue from advertisers on its platform. Success factors that drive Google's growth are also summarized, including its people, innovative business model and strong branding. Challenges like brain drain and lawsuits are also briefly mentioned.
Analysis of both Google brand and their service offerings, I have done this presentation as part of my master degree thesis. This presentation includes my personal comments and opinnions about Google and its offerings
1) Google was founded in 1995 by Larry Page and Sergey Brin. It introduced its search engine in 1998 and later introduced AdWords in 2000 and AdSense in 2003 to monetize its services.
2) Google's business model centers around AdWords, AdSense, and DoubleClick which allow advertisers to bid on keywords and publishers to display relevant ads, generating revenue for Google.
3) Google's success factors include its people like Page, Brin and Schmidt, its innovative business model combining search and advertising, and strong branding around its name.
This document discusses a project in Sweden aimed at achieving more equitable healthcare. The project seeks to identify methods for providing equal access to care regardless of socioeconomic status, ethnicity, gender or other factors. It involves testing approaches across 8 primary care units to improve access, health promotion, communication skills, and patient satisfaction. Initial work focuses on walk-in services, needs-based health promotion, and training professionals to be aware of their own norms. Challenges include involving the whole organization, lack of resources, and sustaining changes over time.
Este documento describe una capacitación sobre regulación de telecomunicaciones auspiciada por la OEA en Montreal, Canadá del 10 al 21 de setiembre de 2012. Los objetivos del curso son proporcionar una comprensión del entorno competitivo de las telecomunicaciones, conceptos de regulación, política de competencia, interconexión, numeración, espectro y mecanismos de resolución de controversias. La OEA cubrirá los pasajes aéreos y la capacitación incluirá transporte, materiales, almuerzos y un certificado. Se requiere experi
The Landscape of Geniuses is an initiative for the creation and
development of tourism based on the universal connection of four artists
with four municipalities of Tarragona, where they spent long periods of
their lives.
It is Antoni Gaudi in Reus, Joan Miró in Mont-roig del Camp, Pau Casals in
El Vendrell, and Pablo Picasso in Horta de Sant Joan. The Technical Office is placed at Science and Technology Park for Tourism and Leisure in Vila-seca.
MKT 2401 - Final Version, Minus Small Company!Marcus Pang
This document outlines Google's history and business model. It provides a timeline of Google from 1995 to 2011, highlighting key events like its founding, the introduction of search algorithms and advertising platforms like AdWords and AdSense. The business model section explains how Google generates revenue from advertisers on its platform. Success factors that drive Google's growth are also summarized, including its people, innovative business model and strong branding. Challenges like brain drain and lawsuits are also briefly mentioned.
Analysis of both Google brand and their service offerings, I have done this presentation as part of my master degree thesis. This presentation includes my personal comments and opinnions about Google and its offerings
This is a Search Engine Marketing presentation for more specifically Google Adwords to show you how we can increase your leads and sales to your company's site.
www.gazelleinteractive.com
Google Adwords is Google's flagship advertising product that allows advertisers to bid on keywords or search terms and display ads when those terms are searched. Advertisers pay Google when users click these ads. Google Adsense allows website owners to display text, image, and video ads from Google's ad network on their sites and earn revenue from clicks or impressions. Both programs generate the majority of Google's profits through charging advertisers for ad placement and data collection.
This document provides an introduction to Google AdWords. It explains that AdWords allows advertisers to display ads to users searching on Google and across the Google Network. The benefits of AdWords include broad reach of over 80% of internet users worldwide, cost-effectiveness with pay-per-click pricing and no minimum spend requirements, ability to reach customers when they are actively researching purchases, and flexibility to optimize campaigns and target ads to specific locations and languages. Basic AdWords features like cost-per-click pricing, click-through rates, and language/location targeting are also overviewed.
The Fundraising Summit: Maximizing Online Donations with Google Grants Vivanista
A recent study by Blackbaud found that petitioning donors online can triple the amount of funds organizations receive. One of the most effective ways to reach potential donors online is through advertising platforms like Google AdWords. Fortunately for non-profits, the Google Grants program provides free advertising to qualified organizations.
Tony Gattari compares Adwords and SEO strategies. Adwords allows immediate placement of ads but costs money per click, while SEO aims to rank organically through high-quality content but takes more time. Adwords provides metrics like cost per acquisition, while SEO impact is harder to measure. The best approach combines testing Adwords campaigns with optimizing websites for eventual organic rankings through shared, relevant content.
This document provides an overview of Google AdWords search advertising. It discusses how search advertising can help businesses attract new customers and connect with people actively searching for their products and services. The document outlines the benefits of using Google AdWords, including its effectiveness, ease of use, flexibility, and the ability to target ads locally. It then provides a 5-step process for setting up and optimizing an AdWords campaign, including calculating return on investment. An example is given of how a florist was able to generate sales and earn profits from her AdWords campaign.
Google's core business involves operating Google websites like search and YouTube, and generating advertising revenue through programs like AdWords and AdSense. Google makes most of its revenue (96%) through online advertising on its websites and partner websites. Its main capabilities involve using its search technology to match relevant ads to user queries and web content through auction-based programs. Google's business model involves users getting free search services, while advertisers pay for clicks or impressions through programs like AdWords, and website owners share revenue from ads shown through AdSense. This allows Google to generate the majority of its revenue from advertising while also monetizing user data and web traffic.
Google AdWords is a pay-per-click online advertising platform that allows advertisers to display ads on Google search results pages and partner websites. Advertisers only pay when a user clicks on their ad. It provides features like image ad creation, broad match modifiers, scripts for account management and reporting, and an editor for bulk changes. Advertisers can refine ad targeting using methods like location, language, IP address exclusion, and frequency capping to control how often users see ads. The system faces legal issues around intellectual property and trademark infringement.
This document discusses Google AdWords and its importance. It provides:
1) An overview of Google AdWords, how it works using pay-per-click advertising, and its position alongside organic Google search results.
2) Details several benefits of Google AdWords including targeted advertising, improved ROI, and enhanced user experience.
3) Lists 10 key reasons for using Google AdWords like small initial investment, defining budgets, high ROI, targeting traffic, and allowing test marketing campaigns.
This document summarizes the steps to create a successful Google AdWords campaign. It begins by introducing Google AdWords as Google's main advertising product and main source of revenue. It then outlines the 10 basic steps to set up an AdWords campaign, including creating an account, choosing keywords and locations, setting a budget, writing ads, and creating ad groups. The document emphasizes that choosing relevant keywords, testing different ad campaigns, and tracking success are important for seeing returns on investment from Google AdWords.
Google generates most of its revenue through advertising on its search engine and partner websites. It pioneered pay-per-click advertising through programs like AdWords and AdSense. AdWords allows advertisers to bid on keyword placements and pay only when users click on ads. AdSense partners with websites and shares ad revenue to provide relevant ads on third-party content. Together these programs form the foundation of Google's business model and account for billions in annual revenue.
Google AdWords is a pay-per-click online advertising platform that allows advertisers to display ads on Google search results pages and affiliate sites. Advertisers bid on keywords and only pay when someone clicks on their ad. Key features include image ad creation, broad match modifiers, account management scripts, and location and IP targeting options. Advertisers can distribute their ads on Google search pages as well as affiliated publisher websites.
Google Discovery Ads allow brands to reach their audience across YouTube, Gmail, and Discover with mobile-friendly, visual content.
This extends the reach of Google Ads into the 'inspiration' phase of the consumer journey that Facebook and other social networks dominate.
But how do Google Discovery Ads work? This short, snappy guide will get you up to speed.
Google AdWords allows marketers to target customers through relevant keywords and ads, bringing traffic and sales opportunities. It requires only a small initial investment and payment is on a cost-per-click basis. Marketers can also set budgets, test different ad campaigns, and track results to optimize performance. These features make Google AdWords a versatile and effective marketing tool.
The document provides information about Google AdSense and how it works. It explains that Google shows some ads based on the types of websites visited using the DoubleClick cookie, without knowing personal information. It aims to make ads relevant based on interests and demographics associated with the cookie. Google does not create categories or show ads related to sensitive topics like race, religion, sexual orientation or health. The document also provides information about privacy choices and controls for personalized advertising through Google Ads Preferences Manager.
This document provides an introduction and overview of Google AdWords. It describes the different types of AdWords campaigns and campaigns structures. It also explains key AdWords concepts like ad groups, keywords and match types, bidding types, ad rank, quality score factors, ad extensions, and how to create ads. The document was created by www.digisalesweb.com to introduce digital marketing consultants to the basics of using AdWords.
This document provides an introduction to Google AdWords and how to set up and run a successful AdWords campaign. It discusses the changing marketing landscape and how search is the most efficient channel. It then covers how to get started with AdWords by choosing your edition, location, writing your ad, selecting keywords, setting a budget, and creating an account. The document concludes by offering tips for an effective campaign, such as choosing relevant keywords, using different match types and negative keywords, writing persuasive ads, controlling costs through bidding and budgets, and targeting ads regionally or locally.
This is an Introductory course for Beginners.Learn the basics of Google Adwords
Visit My Website : http://freedigitalmarketingcourses.co.in/
Visit My Youtube channel : https://www.youtube.com/channel/UCKloSpgus_lfOko-wgGVMKg
Google AdWords is an advertising service that allows businesses to display ads on Google and its advertising network. Businesses only pay when people click on their ads, setting a budget and targeting keywords. AdWords costs vary based on auctions, with average costs between $1-2 per click and most expensive keywords over $50 per click. The program offers targeted, measurable advertising to help brands, with immediate impact while limiting spending globally or locally. However, AdWords may not always be effective and businesses need to avoid wasting money on low-quality keywords or ads.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
This is a Search Engine Marketing presentation for more specifically Google Adwords to show you how we can increase your leads and sales to your company's site.
www.gazelleinteractive.com
Google Adwords is Google's flagship advertising product that allows advertisers to bid on keywords or search terms and display ads when those terms are searched. Advertisers pay Google when users click these ads. Google Adsense allows website owners to display text, image, and video ads from Google's ad network on their sites and earn revenue from clicks or impressions. Both programs generate the majority of Google's profits through charging advertisers for ad placement and data collection.
This document provides an introduction to Google AdWords. It explains that AdWords allows advertisers to display ads to users searching on Google and across the Google Network. The benefits of AdWords include broad reach of over 80% of internet users worldwide, cost-effectiveness with pay-per-click pricing and no minimum spend requirements, ability to reach customers when they are actively researching purchases, and flexibility to optimize campaigns and target ads to specific locations and languages. Basic AdWords features like cost-per-click pricing, click-through rates, and language/location targeting are also overviewed.
The Fundraising Summit: Maximizing Online Donations with Google Grants Vivanista
A recent study by Blackbaud found that petitioning donors online can triple the amount of funds organizations receive. One of the most effective ways to reach potential donors online is through advertising platforms like Google AdWords. Fortunately for non-profits, the Google Grants program provides free advertising to qualified organizations.
Tony Gattari compares Adwords and SEO strategies. Adwords allows immediate placement of ads but costs money per click, while SEO aims to rank organically through high-quality content but takes more time. Adwords provides metrics like cost per acquisition, while SEO impact is harder to measure. The best approach combines testing Adwords campaigns with optimizing websites for eventual organic rankings through shared, relevant content.
This document provides an overview of Google AdWords search advertising. It discusses how search advertising can help businesses attract new customers and connect with people actively searching for their products and services. The document outlines the benefits of using Google AdWords, including its effectiveness, ease of use, flexibility, and the ability to target ads locally. It then provides a 5-step process for setting up and optimizing an AdWords campaign, including calculating return on investment. An example is given of how a florist was able to generate sales and earn profits from her AdWords campaign.
Google's core business involves operating Google websites like search and YouTube, and generating advertising revenue through programs like AdWords and AdSense. Google makes most of its revenue (96%) through online advertising on its websites and partner websites. Its main capabilities involve using its search technology to match relevant ads to user queries and web content through auction-based programs. Google's business model involves users getting free search services, while advertisers pay for clicks or impressions through programs like AdWords, and website owners share revenue from ads shown through AdSense. This allows Google to generate the majority of its revenue from advertising while also monetizing user data and web traffic.
Google AdWords is a pay-per-click online advertising platform that allows advertisers to display ads on Google search results pages and partner websites. Advertisers only pay when a user clicks on their ad. It provides features like image ad creation, broad match modifiers, scripts for account management and reporting, and an editor for bulk changes. Advertisers can refine ad targeting using methods like location, language, IP address exclusion, and frequency capping to control how often users see ads. The system faces legal issues around intellectual property and trademark infringement.
This document discusses Google AdWords and its importance. It provides:
1) An overview of Google AdWords, how it works using pay-per-click advertising, and its position alongside organic Google search results.
2) Details several benefits of Google AdWords including targeted advertising, improved ROI, and enhanced user experience.
3) Lists 10 key reasons for using Google AdWords like small initial investment, defining budgets, high ROI, targeting traffic, and allowing test marketing campaigns.
This document summarizes the steps to create a successful Google AdWords campaign. It begins by introducing Google AdWords as Google's main advertising product and main source of revenue. It then outlines the 10 basic steps to set up an AdWords campaign, including creating an account, choosing keywords and locations, setting a budget, writing ads, and creating ad groups. The document emphasizes that choosing relevant keywords, testing different ad campaigns, and tracking success are important for seeing returns on investment from Google AdWords.
Google generates most of its revenue through advertising on its search engine and partner websites. It pioneered pay-per-click advertising through programs like AdWords and AdSense. AdWords allows advertisers to bid on keyword placements and pay only when users click on ads. AdSense partners with websites and shares ad revenue to provide relevant ads on third-party content. Together these programs form the foundation of Google's business model and account for billions in annual revenue.
Google AdWords is a pay-per-click online advertising platform that allows advertisers to display ads on Google search results pages and affiliate sites. Advertisers bid on keywords and only pay when someone clicks on their ad. Key features include image ad creation, broad match modifiers, account management scripts, and location and IP targeting options. Advertisers can distribute their ads on Google search pages as well as affiliated publisher websites.
Google Discovery Ads allow brands to reach their audience across YouTube, Gmail, and Discover with mobile-friendly, visual content.
This extends the reach of Google Ads into the 'inspiration' phase of the consumer journey that Facebook and other social networks dominate.
But how do Google Discovery Ads work? This short, snappy guide will get you up to speed.
Google AdWords allows marketers to target customers through relevant keywords and ads, bringing traffic and sales opportunities. It requires only a small initial investment and payment is on a cost-per-click basis. Marketers can also set budgets, test different ad campaigns, and track results to optimize performance. These features make Google AdWords a versatile and effective marketing tool.
The document provides information about Google AdSense and how it works. It explains that Google shows some ads based on the types of websites visited using the DoubleClick cookie, without knowing personal information. It aims to make ads relevant based on interests and demographics associated with the cookie. Google does not create categories or show ads related to sensitive topics like race, religion, sexual orientation or health. The document also provides information about privacy choices and controls for personalized advertising through Google Ads Preferences Manager.
This document provides an introduction and overview of Google AdWords. It describes the different types of AdWords campaigns and campaigns structures. It also explains key AdWords concepts like ad groups, keywords and match types, bidding types, ad rank, quality score factors, ad extensions, and how to create ads. The document was created by www.digisalesweb.com to introduce digital marketing consultants to the basics of using AdWords.
This document provides an introduction to Google AdWords and how to set up and run a successful AdWords campaign. It discusses the changing marketing landscape and how search is the most efficient channel. It then covers how to get started with AdWords by choosing your edition, location, writing your ad, selecting keywords, setting a budget, and creating an account. The document concludes by offering tips for an effective campaign, such as choosing relevant keywords, using different match types and negative keywords, writing persuasive ads, controlling costs through bidding and budgets, and targeting ads regionally or locally.
This is an Introductory course for Beginners.Learn the basics of Google Adwords
Visit My Website : http://freedigitalmarketingcourses.co.in/
Visit My Youtube channel : https://www.youtube.com/channel/UCKloSpgus_lfOko-wgGVMKg
Google AdWords is an advertising service that allows businesses to display ads on Google and its advertising network. Businesses only pay when people click on their ads, setting a budget and targeting keywords. AdWords costs vary based on auctions, with average costs between $1-2 per click and most expensive keywords over $50 per click. The program offers targeted, measurable advertising to help brands, with immediate impact while limiting spending globally or locally. However, AdWords may not always be effective and businesses need to avoid wasting money on low-quality keywords or ads.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
1. Google
I’m feeling lucky!
Bui Thuy Hanh
Chong Kairu
Lee Longfu
Low Tee Tong
Tay Zi Kun, Lewis
2. Agenda
Timeline - Our short history
Business Model - Bring in the money!
Success Factors - What makes us tick?
Challenges - Obstacles to cross.
Competitors Analysis - Our rivals!
Google
5. 1995 Larry Page and Sergrey Brin founded Google
*Googol = 1, 000…..000 (100 zeros)
1998 Google beta first introduced!
The first Google doodle ever.
Page Rank algorithm introduced.
• Link popularity: a page is ranked higher if
there are more links to it. Google: PR = 9
• A number Google assigns to a page to Facebook: PR = 9
represent the overall link popularity of that Twitter: PR = 10
page (from 0 to 10).
Google
6. Before Google ran without advertisements.
2000
Google AdWords invented.
Oct. Google started to bring in
2000 advertisements among search results.
Text-based advertisements
Cost-per-thousand pricing
model. The advertisers are
charged every 1,000 clicks.
Feb. AdWords changed into pay-per-click basis model.
2002
Google
7. Feb. AdWords changed into pay-per-click basis model.
2002 Advertisers bid on keyword targeting.
!"#$%
!&%
!"#$%
!"#'$%
AdSense introduced: advertisements appeared in
2003 specific websites.
A solution for publisher!
• Advertise relevant products.
• $$$ for the publisher!
AdSense
Google
8. Site Targeting
(an expansion of AdWords)
2005 allows advertisements appear in
specific websites according to
advertisers’ preferences.
Site Targeting
Google AdWords collaborated
with Salesforce.com CRM
2007 (customer relation management
technology).
+
Google
9. Jun.
2007
Google bought
Double Click. + Offers technology for
advertisers to allow clients to
traffic, target, deliver, and
report on their campaigns
(such as AdWords and
AdSense).
Google created
2010 Google Mobile Ads.
Apr. Google Website
Optimiser
2011
Help track effectiveness of
advertisements.
Google
10. Jul. AdWords Express for small and local
business and local customers.
2011
Done in 5 minute.
Easy to set up.
When click, address is
shown in Google Map.
Google