SES Amsterdam 17 maart 2009: Google

This document summarizes a presentation on search engine strategies given by Mark Berendsen of Google Netherlands in 2009. The presentation covers developments in search marketing, including search for branding and conversion. It also discusses optimizing websites for usability testing and how search can speed up customer journeys. Additionally, the presentation addresses opportunities for search advertising during an economic slowdown by understanding changing consumer behavior, competition, and focusing on speed.