The Google Engage Program provides free training and resources to help people learn about and implement Google AdWords. The training includes lessons on the basics of search advertising, generating business with AdWords, optimizing AdWords accounts, and managing multiple AdWords accounts. Participants can receive $2,000 in free AdWords credits upon completion. The goal is to engage and connect people to build a better paid search industry.

1. Google Engage Program

2. What's Google Engage Program?
What's this training all about?
What's Google AdWords?
References

3. Google Engage Presentation

Google Engage = engaging and connecting to create a
better PPC industry

In January 2011 Google announce a new program
designed to help webmasters, web-designers, digital
agencies, freelancers, SEOs, IT consultants and so on, to
use Google AdWords.

US, UK, Australia, India,etc on 7 January 2011

Romania from 3 November 2011
What's Google Engage Program?

4. What it offers?

Free AdWords vouchers (20 * 100$)

Stay up to date

Marketing materials

Google Certification help

Targeted education

Program & AdWords support
What Google Engage Program offers?

5. What Google Engage Program offers?

6.  Lesson # 1: The Introduction, with a runtime of 24:02 minutes – an overview of
Google and the basics of search and display advertising
 Lesson # 2: Generating business with Google AdWords had a runtime of 18:09
minutes – How to Prepare a Pitch, Pitching clients, How much to bid on a Pay Per
Click ad, Value Per Click, Cost Per Click, Incremental Cost Per Clicks, Ad Auctions,
Conversion rates, ROI (return on investment), what is a client's unique selling point,
Target Demographics, Psychographics, Media Habits--what do clients read, watch on
TV etc, Branding and Awareness, Acquisition of New Customers, understanding best
selling products, and which media is best suited to your client's needs
 Lesson #3: Optimizing Adword accounts, with a Runtime 17:11 minutes –
organizing your ad campaigns by topic--returning to keywords, but more in-depth
What's this training all about?

7. 
Google Keyword Tool

Keyword Analysis Field

Traffic Estimator

Search Terms Report
What's this training all about?

8. 
Lessons #4: Multiple Accounts Managements, Runtime
15:45 minutes – My Client Center is a single user online
interface for managing a few or hundreds of AdWords
Accounts, dashboard style, for individuals or agents who
manage client AdWord campaigns for a fee.

After the 4 lessons are complete, each ending with a
code, you need to retain and enter the the codes into a
form to become a member of Engage. Afterwards you can
get the free vouchers
What's this training all about?

9. What's AdWords

Google AdWords is a service that lets you create and run
ads for your business, quickly and simply

AdWords ads are displayed along with search results when
someone searches Google using one of your keywords. Ads
appear under 'Sponsored links' in the side column of a
search page, and may also appear in additional positions
above the free search results.
What's Google AdWords?

10. What's Google AdWords?

11. 
Google used the phrase "keyword advertising
campaigns." With keywords, you also have options to
choose when and where your ad appears on the page
when someone does a search, and how much you pay
per click, as well as other options.

The more targeted your list of keywords raises your ad on
the page and lowers your costs.

Google AdWords offers 6 ad sizes and shapes or
formats--banners, and a variety of boxes-- text ads, image
ads, video ads, and rich media ads that encourage
interaction with the user.

What makes a good keywords list are keywords that are
directly related to each other.
What's Google AdWords?

12. 
http://technorati.com/business/small-business/articl

http://www.google.com/ads/innovations/

https://accounts.google.com/ServiceLogin?service=
References

13. "Online (is) Not Just Another Media – (but) a Whole
Parallel Universe"
Google Engage Presentation
Cristina Martin
Web Developer @epoint
Email: cristina.martin@epoint.ro
EPOINT Web Solutions SRL | VAT No RO 13120890 | Office: Str. Dornei No 3, 300393 TIMISOARA, ROMANIA | FAX +40 / 256 / 407 147
Thank You!