SlideShare a Scribd company logo
www.SearchEngineRankings.com.au
Social Media Success
Presented by:
Jasmine Batra & Anup Batra
www.SearchEngineRankings.com.au
2
www.SearchEngineRankings.com.au
3
www.SearchEngineRankings.com.au
Lets understand
4
SOCIAL + MARKETINGMEDIA +
www.SearchEngineRankings.com.au
Are you a Social Butterfly?
5
www.SearchEngineRankings.com.au
Social Media Selection
6
www.SearchEngineRankings.com.au
Cohesive Messages
7
www.SearchEngineRankings.com.au
8
www.SearchEngineRankings.com.au
9
www.SearchEngineRankings.com.au
10
www.SearchEngineRankings.com.au
Broader Strategy
11
Conversations
Listen and Join Content Strategy
Choices
Channels Style
Map your connections
Communication Nodes Ambassadors
www.SearchEngineRankings.com.au
Success in SMM
12
Nurture
Grow
Build
www.SearchEngineRankings.com.au
Competitions
13
www.SearchEngineRankings.com.au
Competitions- your trump card
14
www.SearchEngineRankings.com.au
15
www.SearchEngineRankings.com.au
The learnings
16
www.SearchEngineRankings.com.au
Community
17
www.SearchEngineRankings.com.au
Q & A
18
www.SearchEngineRankings.com.au
19
www.SearchEngineRankings.com.au
Engaging People on Facebook
Educate + Entertain + Entice
20
www.SearchEngineRankings.com.au
Educate
21
www.SearchEngineRankings.com.au
Entertain
22
www.SearchEngineRankings.com.au
Engaging Brands
23
Asking questions
to engage
www.SearchEngineRankings.com.au
Sharing & Humour
24
www.SearchEngineRankings.com.au
Inviting your contacts
25
www.SearchEngineRankings.com.au
Measuring Returns
• Using coupons to track offer uptake
• Using unique landing pages and forms
• Goal Conversions in Google Analytics
26
www.SearchEngineRankings.com.au
Tools & Measurement
• Traffic sources
• Fans and Followers
• Blog comments to date
27
www.SearchEngineRankings.com.au
www.SearchEngineRankings.com.au
Measuring Returns
• Using coupons to track offer uptake
• Using unique landing pages and forms
• Goal Conversions in Google Analytics
28
www.SearchEngineRankings.com.au
Facebook Ads with Targeted
Messages
Turning 21….need help organizing a party
29
www.SearchEngineRankings.com.au
Facebook Business page
2254 fans in
3 months
30
www.SearchEngineRankings.com.au
Actionables
• Designing a Facebook company page that reflects
your brand
• Devise Content strategy for Social media channels.
• Integrate online advertising to build your fans/
followers
31
www.SearchEngineRankings.com.au
32
www.SearchEngineRankings.com.au
Twitter
• Twitter ID/ Username
• Bio
• Background
• Twitter Search
33
www.SearchEngineRankings.com.au
Connecting on Twitter
• You can have multiple twitter accounts
• Start Connecting (Similar Interests/ Industry
Leaders)
• Twitter Search (Find people you would like to
network with (prospects, customers, potential
partners, prospective employees)
34
www.SearchEngineRankings.com.au
How to find people on Twitter
35
www.SearchEngineRankings.com.au
Promoted Tweets/ Accounts
36
www.SearchEngineRankings.com.au
Use tools
37
www.SearchEngineRankings.com.au
38
www.SearchEngineRankings.com.au
39
Highest Relevance
www.SearchEngineRankings.com.au
40
I am new to this
The account
About section
Be descriptive
www.SearchEngineRankings.com.au
41
The latest
· Promoted pins
· Article pins to ‘read later’
www.SearchEngineRankings.com.au
• Combine offline with online and
vice-versa.
• Be Authentic and HONEST
• Be seen as ‘Trusted advisor’ in
your space.
• Exercise your connections.
• Think Long term and have fun.
Your mantra for success
42
www.SearchEngineRankings.com.au
Stay Connected
43

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Social Media Success

Editor's Notes

  1. Companies should focus more on how to BE social, and less on how to DO social media.
  2. Tagline“We love science, technology, innovation and hearing from you! So, say hello.” Content TypesTechnology- and innovation-focused infographics, quotes, quizzes, and interesting visuals.We are the smart fashion choice for young and modern women.We search the globe to find the best products for you.We want to connect with animal lovers
  3. Tagline“#Pinning things that inspire us to build, power, move and cure the world. Welcome to the official GE Pinterest page!” TaglineFollow as we explore the changing worlds of science and technology.
  4. TaglineFollow as we explore the changing worlds of science and technology.
  5. Thought provokingHumorousIntellectually stimulatingControversialOpinionated or objective?Social media is not rocket science but content strategy will give you direction and keep the momentum.
  6. Social media is not rocket science but content strategy will give you direction and keep the momentum.
  7. http://visual.ly/social-vs-search
  8. Get Exponential Traffic Growth. SEO is great we got them some amazing results in SEO. Then hit a wall. Business Profile. Joined groups, Sent friend invites.
  9. Twitter is all about discovering what’s going on right now. As Bain notes, many users return to Twitter’s homepage a few times per day just to see what’s trending. Promoted Trends leverage that phenomenon by giving advertisers a premium position on the page.
  10. Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.
  11. Pinterest is an online pin board that lets you ‘pin’ interesting content to your own ‘boards’, which you can divide up into categories (e.g. breakfast recipes, books to read or DIY projects) and share with your friends and customers. You can ‘pin’ content (photos, videos, news articles, blog posts) from just about anywhere on the internet and those images can then be ‘repinned’ by other Pinterest users.
  12. Launched 3 yrs ago
  13. Launched 3 yrs ago
  14. Social media is not a magic Wand – it is not going after a kills. It is like farming. When we share ideas, opinions and information they become part of that intimate group. Submit to RSS and blog directories. There are a number of search engines that specificallyindex blog content. It’s an important step to submit your blog or your blog’s RSS feed to. Expertise / Reputation/ Word of mouthmany of these directories to make it easier for people to find your content.