The document discusses the importance of content creation for search engine optimization. It covers a 3 step formula for SEO content creation, including choosing keywords, segmenting content by keyword groups, and targeting keywords based on page type and audience. Guidelines are provided for effective content creation, such as including keywords in page titles, headers, links and sprinkled throughout content. Examples of good and bad content are also shown.

1. Content Matters Content Creation for Search www.SearchEngineRankings.com.au Presented by : Jasmine Batra

4. What Next? WWW.SEARCHENGINERANKINGS.COM.AU Keywords Volume gift hampers 74,000 Gift baskets 49,500 gourmet hampers 12,100 food hampers 9,400 gifts basket 1900

5. Questions to Ask WWW.SEARCHENGINERANKINGS.COM.AU

6. Approach Grouping of selected keywords. Mapping Pages to Phrases. Placing of selected phrases on target pages. WWW.SEARCHENGINERANKINGS.COM.AU

11. What it does NOT mean WWW.SEARCHENGINERANKINGS.COM.AU

13. Product pages Keyword rich content that the search engines will love. Resources page – buying guide , how-to articles, tips WWW.SEARCHENGINERANKINGS.COM.AU

16. Content Audit Track content performance