Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Tracking Data that Matters in Google AnalyticsMarketing Mojo
Dive into the deep end of the Google Analytics pool and learn about advanced tracking. We'll discuss setting up and using goals, ecommerce tracking, and custom dimensions.
Presented by Adam Smith, Director of IT at the Central Virginia AMA event on June 16, 2015.
Watch the full webinar: http://bit.ly/1dQAh3i
Pandas, Penguins and Hummingbirds…oh my! Staying current with all the changes Google makes to its search algorithm is enough to make even the most experienced SEOs want to scream. On top of that, speculation runs rampant on what exactly different updates mean and how they’ll affect your organic search traffic.
How do you know what’s truth and what’s fiction? During this webinar, Search Mojo’s Janet Driscoll Miller and Tad Miller will review 14 of the biggest myths in SEO and debunk them, one by one, so you can focus on the SEO tactics that really matter.
What You’ll Learn:
• Are the rumors about the death of SEO really true, or greatly exaggerated?
• How do social signals really factor into search rankings?
• Are press releases and guest posts still OK, or too risky?
Pubcon New Orleans: Best Tactics in Landing Page OptimizationMarketing Mojo
Janet Driscoll Miller shares her best tactics in landing page optimization from her session at Pubcon New Orleans 2013. From great basic tips to more advanced tactics like progressive profiling and social login buttons, Janet shares many different angles to try when making the most of landing pages to improve conversion rates.
Tracking Data that Matters in Google AnalyticsMarketing Mojo
Dive into the deep end of the Google Analytics pool and learn about advanced tracking. We'll discuss setting up and using goals, ecommerce tracking, and custom dimensions.
Presented by Adam Smith, Director of IT at the Central Virginia AMA event on June 16, 2015.
Watch the full webinar: http://bit.ly/1dQAh3i
Pandas, Penguins and Hummingbirds…oh my! Staying current with all the changes Google makes to its search algorithm is enough to make even the most experienced SEOs want to scream. On top of that, speculation runs rampant on what exactly different updates mean and how they’ll affect your organic search traffic.
How do you know what’s truth and what’s fiction? During this webinar, Search Mojo’s Janet Driscoll Miller and Tad Miller will review 14 of the biggest myths in SEO and debunk them, one by one, so you can focus on the SEO tactics that really matter.
What You’ll Learn:
• Are the rumors about the death of SEO really true, or greatly exaggerated?
• How do social signals really factor into search rankings?
• Are press releases and guest posts still OK, or too risky?
Pubcon New Orleans: Best Tactics in Landing Page OptimizationMarketing Mojo
Janet Driscoll Miller shares her best tactics in landing page optimization from her session at Pubcon New Orleans 2013. From great basic tips to more advanced tactics like progressive profiling and social login buttons, Janet shares many different angles to try when making the most of landing pages to improve conversion rates.
How to Audit Your Digital Marketing AgencyTad Miller
How do you know if your digital marketing agency is what it's supposed to. Are they following best practices? Are they diligent? Are they just managing to spend your money?
When most people think of online marketing they just think about Pay Per Click Search Advertising. There are other options and the reality is at this point they work just as well if not better than search ads.
My deck from SMX East 2014. The focus of this presentation is on Enterprise Level B2B online advertising. Use of targeting on LinkedIn Advertising is a great way to build a remarketing audience that fits your target personas. Use of other Google AdWords Demographic targeting options like Average Household Income for location targeting can really improve the quality of your lead generation campaigns.
Janet Driscoll Miller presented the basics of SEO on an IDEA e-solutions webinar. Learn about what affects ecommerce rankings and the opportunities that ecommerce sites might be missing in SEO.
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online ReputationAnvil Media, Inc.
In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.
Basic overview of search engine optimization, including why college students should consider it for a career, what the goals and costs of SEO are, and the fundamentals of performing SEO. Also briefly covers how social media can be leveraged for SEO purposes, and how to measure search engine marketing efforts. Usability, phone call tracking and mini case studies are featured.
SMX East 2015 Protecting Your Brand From Online Fraud, Infringement & Other E...Tad Miller
This year's session focused mostly on all of the different ways that a brand can be conquested against in the digital space including search conquesting, editorial conquesting and event based conquesting
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
How to fuel your brand with banner ads and remarketing [webinar]Promodo
Even more useful online marketing info here http://www.promodo.com/blog/
Sometimes it happens so that hardly earned visitors come to your site, stay there for a while and leave without performing any target action. How to return such visitors and turn them into buyers? That is when remarketing comes to the rescue. In the webinar we will give you detailed instruction on how to set up remarketing for your website and will tell you about the most successful techniques.
To help you maximize the profit from your banner ads and ensure they appeal to your target audience, we will talk about banner ads design best practices and how this kind of ads can increase the awareness of your brand.
The main points of the webinar:
Banner ads as a tool that raises brand/product awareness
Key elements each banner should possess to drive users to a landing page
Introduction to AdWords remarketing. How to set up remarketing for an online store
Several strategies to segment the audience for the best remarketing results
See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization
Let’s face it – your marketing budget doesn’t always increase like you’d hope it would. But what if there was a way to increase your website’s revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.
Web Marketing Academy India brings you the monthly series of Digital Marketing Training Programs for public in Bangalore. For more details visit: www.webmarketingacademy.in
A free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps.
By verifying and editing your business information, you can help customers find you and tell them the story of your business.
A look at the information offered through Google Analytics and how it can assist business owners to measure their marketing efforts, optimize website performance and make informed decisions about website content and design.
Traditionally, paid search has been the “go-to” online advertising channel for many companies, as it has been successful for many organizations.
However, continuous increases in costs-per-click (CPCs) on many crucial industry segment keywords have made running a successful paid search campaign much more difficult. In fact, a recent study by Kenshoo reported an increase in CPCs of almost 6% across search engines. Additionally, while keyword advertising works well for connecting searchers with the businesses that provide what they are looking for, it can be a struggle to utilize it for little-known products or services. Keyword advertising also assumes that searcher intent is universal, when in fact keywords can have different meanings for different audiences. Overcoming this “Horizontal Relevance” with keywords is difficult and can lead to an overwhelming amount of untargeted clicks.
Is your brand facing these challenges with its paid search campaigns? During this webinar, Tad Miller and Amanda Sides of Marketing Mojo will explore the opportunities marketers have outside of keyword advertising – opportunities that can result in improved conversions at less cost.
What You’ll Learn:
• How social media advertising can be utilized as a viable marketing channel
• What other opportunities exist within Google AdWords, beyond search advertising
• How remarketing can win back lost customers and opportunities
Maximizing Lead Generation and Revenue Using Marketing AutomationMarketing Mojo
Do you use marketing automation software, or are you planning to purchase a platform this year? Marketing automation is a huge investment of both money and time, and it’s very important to know exactly what marketing automation can do for your company so you can get the most from your investment.
During this webinar, Janet Driscoll Miller of Marketing Mojo and Kelly Waffle of MarketBridge will guide you through the many capabilities of marketing automation so you can leverage them to their fullest benefit for your company.
What You’ll Learn:
• Why marketing automation is such an important component for any digital marketing strategy
• How NOT to get stuck in a rut with your marketing automation platform
• Nurturing leads through the funnel and improving sales using marketing automation
How to Audit Your Digital Marketing AgencyTad Miller
How do you know if your digital marketing agency is what it's supposed to. Are they following best practices? Are they diligent? Are they just managing to spend your money?
When most people think of online marketing they just think about Pay Per Click Search Advertising. There are other options and the reality is at this point they work just as well if not better than search ads.
My deck from SMX East 2014. The focus of this presentation is on Enterprise Level B2B online advertising. Use of targeting on LinkedIn Advertising is a great way to build a remarketing audience that fits your target personas. Use of other Google AdWords Demographic targeting options like Average Household Income for location targeting can really improve the quality of your lead generation campaigns.
Janet Driscoll Miller presented the basics of SEO on an IDEA e-solutions webinar. Learn about what affects ecommerce rankings and the opportunities that ecommerce sites might be missing in SEO.
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online ReputationAnvil Media, Inc.
In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.
Basic overview of search engine optimization, including why college students should consider it for a career, what the goals and costs of SEO are, and the fundamentals of performing SEO. Also briefly covers how social media can be leveraged for SEO purposes, and how to measure search engine marketing efforts. Usability, phone call tracking and mini case studies are featured.
SMX East 2015 Protecting Your Brand From Online Fraud, Infringement & Other E...Tad Miller
This year's session focused mostly on all of the different ways that a brand can be conquested against in the digital space including search conquesting, editorial conquesting and event based conquesting
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
How to fuel your brand with banner ads and remarketing [webinar]Promodo
Even more useful online marketing info here http://www.promodo.com/blog/
Sometimes it happens so that hardly earned visitors come to your site, stay there for a while and leave without performing any target action. How to return such visitors and turn them into buyers? That is when remarketing comes to the rescue. In the webinar we will give you detailed instruction on how to set up remarketing for your website and will tell you about the most successful techniques.
To help you maximize the profit from your banner ads and ensure they appeal to your target audience, we will talk about banner ads design best practices and how this kind of ads can increase the awareness of your brand.
The main points of the webinar:
Banner ads as a tool that raises brand/product awareness
Key elements each banner should possess to drive users to a landing page
Introduction to AdWords remarketing. How to set up remarketing for an online store
Several strategies to segment the audience for the best remarketing results
See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization
Let’s face it – your marketing budget doesn’t always increase like you’d hope it would. But what if there was a way to increase your website’s revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.
Web Marketing Academy India brings you the monthly series of Digital Marketing Training Programs for public in Bangalore. For more details visit: www.webmarketingacademy.in
A free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps.
By verifying and editing your business information, you can help customers find you and tell them the story of your business.
A look at the information offered through Google Analytics and how it can assist business owners to measure their marketing efforts, optimize website performance and make informed decisions about website content and design.
Traditionally, paid search has been the “go-to” online advertising channel for many companies, as it has been successful for many organizations.
However, continuous increases in costs-per-click (CPCs) on many crucial industry segment keywords have made running a successful paid search campaign much more difficult. In fact, a recent study by Kenshoo reported an increase in CPCs of almost 6% across search engines. Additionally, while keyword advertising works well for connecting searchers with the businesses that provide what they are looking for, it can be a struggle to utilize it for little-known products or services. Keyword advertising also assumes that searcher intent is universal, when in fact keywords can have different meanings for different audiences. Overcoming this “Horizontal Relevance” with keywords is difficult and can lead to an overwhelming amount of untargeted clicks.
Is your brand facing these challenges with its paid search campaigns? During this webinar, Tad Miller and Amanda Sides of Marketing Mojo will explore the opportunities marketers have outside of keyword advertising – opportunities that can result in improved conversions at less cost.
What You’ll Learn:
• How social media advertising can be utilized as a viable marketing channel
• What other opportunities exist within Google AdWords, beyond search advertising
• How remarketing can win back lost customers and opportunities
Maximizing Lead Generation and Revenue Using Marketing AutomationMarketing Mojo
Do you use marketing automation software, or are you planning to purchase a platform this year? Marketing automation is a huge investment of both money and time, and it’s very important to know exactly what marketing automation can do for your company so you can get the most from your investment.
During this webinar, Janet Driscoll Miller of Marketing Mojo and Kelly Waffle of MarketBridge will guide you through the many capabilities of marketing automation so you can leverage them to their fullest benefit for your company.
What You’ll Learn:
• Why marketing automation is such an important component for any digital marketing strategy
• How NOT to get stuck in a rut with your marketing automation platform
• Nurturing leads through the funnel and improving sales using marketing automation
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
Electronic Security & Technology Association-Digital Marketing April 2014Impression Marketing
Presentation to the Electronic Security & Technology Association Members (Security Alarm Companies) in Atlanta, GA on April 29, 2014. Includes information on digital marketing trends, b2b and b2c marketing and how independent security alarm companies can stay competitive against the large national companies now offering security and home automation systems.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
The Business and Management of SEO and Digital AdvertisingMarketing Mojo
This deck is from Janet Driscoll Miller's, president and CEO of Marketing Mojo, presentation at James Madison University in 2016.
http://marketing-mojo.com/blog
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
This session was presented to business consultants at SEDA South Africa as part of a three-day digital marketing program hosted by http://imcsa.org.za It provides an understanding of what SEO and SEM is and how important they are in the digital marketing landscape today. You may be surprised by the search engine market share in South Africa.
Ekaasha Technologies is a leading IT company in Allahabad that offers smart and innovative solutions for web design, web development, app development, and digital marketing. Whether you need a stunning website, a user-friendly app, or a powerful online marketing strategy, Ekaasha Technologies can help you achieve your goals. Ekaasha Technologies has a team of experienced and passionate professionals who are committed to delivering quality results and customer satisfaction. Ekaasha Technologies also provides IT and digital marketing training for students who want to build their career in this field. With Ekaasha Technologies, you can transform your ideas into reality and grow your business online. Contact Ekaasha Technologies today and get a free quote for your project.
Using Social Media Advertising to Find and Convert Your Target B2B Audience -...Marketing Mojo
At MarketingProfs' B2B Marketing Forum, Marketing Mojo President and CEO Janet Driscoll Miller covered how to use social media advertising to find and convert your target B2B audience.
View these slides to see how you can generate quality B2B leads using social media advertising, in particular, LinkedIn advertising.
Find more great resources on our blog: http://www.marketing-mojo.com/blog/
Unlocking the Lead Generation Potential of Search and Social MediaMarketing Mojo
View the full recorded webinar at: http://bit.ly/19YAHG5.
According to Hubspot’s recently released “2013 State of Inbound Marketing report,” SEO and social media rate among the top marketing channels for lead generation, delivering above-average sales conversions at below-average costs per lead. With the constantly changing digital landscape providing more new ways to target potential buyers, marketers may be missing out on golden opportunities to unlock the lead generation potential of search and social media marketing.
Are your search and social media channels optimized for lead generation?
In this webinar, Search Mojo’s Janet Driscoll Miller and Sarah Lokitis will show you different ways to utilize search and social media marketing channels for lead generation, including some new tactics you may not have known about.
The Best in Landing Page Optimization TipsMarketing Mojo
Did you miss Janet Driscoll Miller's presentation at Pubcon on the best in landing page optimization tips? Check out the presentation here and learn the basic tactics to use, as well as advanced landing page tactics including progressive profiling, conversion paths, and social integration.
Online Marketing Institute: Harnessing the Power of Social Media and RetartetingMarketing Mojo
In case you didn't catch Janet Driscoll Miller's webinar with OMI in September, here's the presentation where she discusses how you can harness the power of information from social media to enhance your retargeting efforts.
MarketingProfs B2B: Supercharge Your Search with DemographicsMarketing Mojo
Did you miss the MarketingProfs B2B Forum in Boston? Be sure to check out Janet Driscoll Miller's presentation featuring how you can enhance your search marketing via demographics you can
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. @marketingmojo | marketing-mojo.com
ABOUT MARKETING MOJO
• Originally founded as Search Mojo
• Demand generation marketing firm founded in 2005
› Search engine optimization (SEO)
› Online advertising management
» Pay-per-click advertising management (PPC)
» Social media advertising
› Content marketing
› Marketing automation
› Analytics consulting
• Headquartered in Charlottesville, VA
› Office in Charleston, SC
• Featured in the Washington Post, B2B Magazine,
MarketingSherpa, Visibility Magazine and many blogs
• Speakers at SMX Advanced, MarketingProfs, PubCon and more
8. @marketingmojo | marketing-mojo.com
44%
of clicks for B2B companies are directed to the
business' homepage, not a special landing
page.
-MARKETINGSHERPA'S LANDING PAGE HANDBOOK
12. @marketingmojo | marketing-mojo.com
WHAT ARE LANDING PAGES USED
FOR?
• Never start a campaign without a landing page
• Landing pages can, and should, be used for all
of your campaign needs
• The potential uses for landing pages are
almost limitless
19. @marketingmojo | marketing-mojo.com
“The easiest way to convince a
stakeholder that optimization is a
good idea is to talk to them in
their language. And speak to their
motivations. Revenue.”
-OLI GARDNER, UNBOUNCE
21. @marketingmojo | marketing-mojo.com
PAYING FOR MORE TRAFFIC
(INCREASING YOUR PPC BUDGET)
Month 1 Month 2
Campaign budget $5,000 $10,000
Traffic budget $5,000 $10,000
Conversion investment $0 $0
Cost-per-click $1 $1
# of visitors to your page 5,000 10,000
Conversion rate 2% 2%
# of new customers 100 200
Cost per acquisition $50 $50
Note: these numbers are based on some average Google Adwords PPC stats.
22. @marketingmojo | marketing-mojo.com
OPTIMIZING YOUR
EXISTING PPC TRAFFIC
Month 1 Month 2 Month 3
Campaign budget $5,000 $5,000 $5,000
Traffic budget $4,000 $4,000 $4,000
Conversion investment $1,000 $1,000 $1,000
Cost-per-click $1 $1 $1
# of visitors to your page 4,000 4,000 4,000
Conversion rate 2.5% 2.75% 3.00%
# of new customers 100 110 120
Cost per acquisition $50 $45.50 $41.67
23. @marketingmojo | marketing-mojo.com
CONVERSION RATE OPTIMIZATION
• Investing in conversion rate optimization:
› Drop the cost of acquiring a new customer
› A lower acquisition cost means your marketing
campaigns are more efficient
› ensuring that more sales are made from the same
marketing spend
28. @marketingmojo | marketing-mojo.com
REMOVE DISTRACTIONS
AND LEAK POINTS (LEAKY FUNNEL)
• To focus on conversion, remove
› Site navigation
› Links outside the page
› Social sharing links
› Other offers
30. @marketingmojo | marketing-mojo.com
REDUCE FORM FIELDS AND
BE VERY STRATEGIC WITH
THE ONES YOU USE
• Your business model? Quality vs Quantity
• Balance the offer with the ask
› Is this offer really worth all of this
information?
› How much information you really need from
this lead?
› If the lead isn’t ready to buy, can I nurture with
content instead of forcing the sale?
31. @marketingmojo | marketing-mojo.com
COPYWRITING FOR CONVERSION
• Clear value-based action oriented headline
and copy
• Features and benefits
• Format for skimming
• Demonstrate simplicity if applicable:
› 3 easy steps for using our product, a ten minute
read for this white paper
• Button copy: NEVER use ‘Submit’
32. @marketingmojo | marketing-mojo.com
INCLUDE TRUST INDICATORS
• Real testimonials, reviews and ratings
• Celebrity endorsements from high profile
names in your industry
• Certification logos
• Include privacy policies
• Social Confirmation
• Impressive user numbers
• Client logos
34. @marketingmojo | marketing-mojo.com
DESIGN AND LAYOUT
• Consistent with other
branding
• Encapsulate the form,
drawing attention to the
conversion action
• Keep key messaging
“above the fold”
• CTA button: use
complimentary color color
to the overall page color
scheme
35. @marketingmojo | marketing-mojo.com
USABILITY AND PERFORMANCE
• Readability
• Form submissions work and auto responders
are in place
• Links aren’t broken
• Mobile friendly
• Page speed
› Use Google’s PageSpeed Insights Tool:
https://developers.google.com/speed/pagespeed/insights/
39. @marketingmojo | marketing-mojo.com
OPTIMIZATION 4 STEP PROCESS
1. Align website objectives to business goals
2. Identify test opportunities
3. Generate a great hypotheses
By changing ______ into, ______ I can get more
prospects to ______ and thus increase ______ .
4. Execute based on a cycle of continuous
improvement
40. @marketingmojo | marketing-mojo.com
TOOLS FOR TESTING
• Free tool for A/B testing: Google Content
Experiments
• Unbounce for building landing pages
• Visual Website Optimizer, Convert
Experiments or Optimizely for testing across
your website
…any page that someone lands on after clicking on an online marketing call-to-action.
…live separately from your website, designed to only receive campaign traffic…single objective…analytics, reporting & testing a simpler task.
…no ties your website, like global navigation…exists alone, only accessible from the link you’re providing in your marketing content (the call-to-action in an email for example)…technical side-note on landing pages: be sure to noindex so they aren’t seen as doorway pages by Google.
The purpose of a landing page falls into two categories: lead generation pages and a click-through pages.
Lead generation landing pages
The most valuable piece of information you can get from a lead gen page is someone’s email address – which gives you permission to continue talking/marketing to them.
Once you have a lead’s permission, you then try to convert them into a customer by combining the two most powerful 1-to-1 communication tools a marketer has – email and landing pages.
Here’s an example lead gen form, that’s designed to capture user and/or company data in exchange for something – in this case an ebook or as they call it a manifest.
Click-through landing pages
Click-through pages (sometimes called jump pages) are designed as a conduit between a marketing ad and it’s final destination. The goal of a click-through page is to “warm-up” the visitor to the product/service you are trying to sell.
Commonly used for ecommerce, click-through pages provide enough information to inform the buyer, making them ready to purchase, before pushing them further down the funnel – probably to a shopping cart or checkout.
So many marketers are guilty of sending these marketing campaigns to their home page, in fact…
But if you compare a homepage vs. a landing page you can see why landing pages are so important to your marketing’s success.
Your homepage is designed with a more general purpose in mind. It speaks to your overall brand and corporate values and is typically loaded with links and navigation to other areas of your site. It’s designed to encourage exploration.
Think of the links on your page as leaks. Each link on your page that doesn’t represent your conversion goal is a distraction that will dilute your message and reduce your conversion rate.
Your landing pages are designed for one purpose only.
Homepage - What would you do here?
Consider this example of the Hubspot homepage which contains more than 75 links. Don’t get me wrong, it’s a great homepage, just not a good landing page.
Landing Page -
If we look at an example of a HubSpot landing page, which is focused entirely on a single campaign objective, you’ll notice that it has only one call-to-action. It’s immediately clear what you are supposed to do on this page, complete the form to download the report.
The potential uses for landing pages are almost limitless but here are the more common examples of how landing pages are used:
To collect personal information (generate leads) in exchange for:
Reports/Whitepapers with important industry facts and statistics.
Ebooks for comprehensive guides about different aspects of your business vertical.
Newsletters with tips related to your area of subject matter expertise.
Podcasts for people who like to listen & learn during a commute or workout.
Checklists/Scorecards for people that like to see how well they are doing and/or benefit from a to-do list.
Blog subscription to receive ongoing content via email or RSS.
Webinar registration for live online sessions, often with Q&A with experts and special guest presenters.
Presentations or recorded sessions including video or slides.
Consultation services or booking meetings for someone to request your time or services.
An ecourse delivered over a period of time – just like the one you’re reading now!
“Warming” prospects up to your offering before you push them deeper into your sales funnel to:
Purchase your product or service online.
Become a customer or subscriber of your online business.
Or any of the lead capture uses listed above, if you want to use an introductory page before sending them on to the landing page with your lead gen form.
Why is it so important that you use landing pages?
http://thelandingpagecourse.com/the-value-of-landing-page-optimization-economics/
When it comes to conversion rate optimization and landing pages, the casual cliché “less is more” really rings true. Less distractions, less links, less “leaks” and ultimately less choice equals higher conversion rates, more leads and more money in the bank. But what does “less” actually mean?
When it comes to landing page optimization, “less” really means one.
The famous jam study, conducted by Columbia Professor Sheena Iyengar and referenced in her book The Art of Choosing is often cited when the topic of choice comes up.
During multiple Saturday afternoons in a high-end grocery store, researchers presented shoppers with two alternating sampling stations – one showcasing 24 flavors of jam and one featuring six options.
It turned out that when 24 flavors of jam were available, only 3% of those who tasted the samples went on to purchase the jam. However, when there were only six options available, 30% purchased at least one jar of jam.
While the larger selection attracted more onlookers, the smaller selection actually generated more sales. The study suggests that people are often overwhelmed by too many choices, which leads to what has been called action paralysis or overchoice.
A great example of reducing choice..
We tested a branded paid media campaign that had been sending traffic directly to our client’s home page against a “pared down” version that focused solely on their most important KPIs. By removing all other calls-to-action and drawing attention to the top 4 KPIs (that were already present on the current homepage, but buried), we were able to see a 41% lift in overall conversions, achieving a whopping 412% lift in current ad downloads!
Pre-Qualify Leads for Sales
Every time a lead completes a form on a lead generation landing page, your marketing team is collecting valuable information about your leads. Your marketing team can then use this information to understand what types of visitors or marketing personas are converting, and provide your sales team with a baseline of information about a lead before they reach out.
In addition, landing pages not only enable you to generate new leads; they also allow you to track re-conversions of existing leads, which you can then use to identify which prospects are more engaged with your business (or are hotter marketing or sales-ready leads).
This opens the opportunity for marketing to nurture leads before sending them to sales, ensuring sales only receives the most qualified leads. Sales then can utilize all the data collected on your leads’ behaviors in their sales process – allowing Sales and Marketing to become the strongest of BFFs.
If you are currently using landing pages why is it so important to never settle for good enough?
All us marketers and sales folks are measured in new leads or sales generated, money coming in the door. So if you have any trouble convincing your colleagues or boss to start using landing pages, remember to speak their language.
There are generally 2 ways to approach generating more online leads or revenue.
The first is paying for more traffic
Your second option is to optimize your existing traffic
Month 1 – Traffic Budget. No optimization investment
Month 2 – Increased budget, no investment in optimization
You’ve doubled the budget, received twice as many customers and the cost of acquiring a customer remains the same.
Month 1 – Investing in optimizationHere you can see that by using a portion of the budget on optimization results in less traffic, but the improved conversion rate of 2.5% makes up for this, resulting in the same cost of acquiring a customer.
Month 2 – Continued investment in optimizationIn month 2, the continued investment in optimization has resulted in a further increase in the conversion rate to 2.75%.Now you can see that the cost of acquiring a customer has dropped to $45.50.
Month 3 and onwardAs you can see, continuing to invest in landing page optimization further reduces your cost of acquiring a customer, without having to increase your campaign budgets. It’s hard for a stakeholder (be it a client or your boss) to argue with that.
It’s cheaper to keep an existing customer than to find a new one. Similarly, it makes sense to get the most from your existing flow of inbound traffic by improving the conversion rate.
By investing in conversion rate optimization, the cost of acquiring a new customer drops.
A lower acquisition cost means your marketing campaigns are more efficient, ensuring that more sales are made from the same marketing spend.
By proving you can increase sales, you will be able to convince stakeholders that optimization is a worthwhile investment.
So how do you build a high converting landing page or improve the ones you use?
Test everything!
Don’t rely on hippos
Or designer opinions
“Best Practices” only have limited value and should always be tested in your particular situation. We’ve often tested elements lift conversion rates wonderfully in one situation, only to find that they don’t work at all in another. These tips should not be taken as recommendations, but rather as ideas that you could test.
…and now for some best practices
Message match is an essential part of why landing pages can be so successful. Message match is the ability of your landing page to reinforce the messaging presented on the link that was clicked to reach the page.
Most visitors are impatient and will leave your page within a few seconds of arrival if you don’t reinforce their intent with a matching headline and purpose (quickly and clearly).
This example shows a a great example of message match from ad to landing page used for a pay-per-click campaign.
Dynamically insert keyword searched.
By ensuring a strong message match, you are letting the visitor know that they made a “good click”.
A weak message match will result in a higher bounce rate and thus a drop in conversion rate.
The user doesn’t want to think, have a clear path to conversion
Make it obvious
Landing pages should have all navigation and extra links removed so there is only a single action for your visitors to take: Click your call-to-action.
Privacy policies and large blocks of important information can be included in a popup or accordion to keep visitor on page
Segmentation
To find user intent
To provide more targeted, personalized information for the user
Think about your buyer personas, different users will have different needs and questions: CEO will ask different questions than an intern (cost vs. usability)
The golden rule: The shorter the form, the more likely the visitor will fill it out.
Ex: Phone number – do you call them?
Consider the value of the exchange
Can you use marketing automation for progressive profiling?
Switch up copy layout between short paragraphs and bullet points, bolding/highlighting important information
Unfortunately, you have to do that without ever getting the chance to meet them face-to-face, look them eye or shake their hand. In fact, very few traditional trust-building activities involved in building a relationship are available to marketers in an online transaction.
Fortunately, the human brain loves shortcuts, giving marketers the opportunity to build trust without completing these typical activities. So we’ll focus on these shortcuts (or online handshakes, if you will) that we can use to build trust online.
For example, when a visitor sees that you have 15,000 subscribers, they assume that if that many subscribers see value in your content, they shouldn’t hesitate to subscribe.
Don’t use any images that don’t directly support the call-to-action or offer
Choose imagery strategically
Draw attention or break up text
Should elicit an emotional response
support or describe the offer or provide context
Include a preview or demo of your product (a little try-before-you-buy technique), for a white paper: first few pages or chapter (like Amazon does) — demonstrates value
Directional Cues
Don’t expect visitors to scroll
Color theory and impacts on emotion
Thank you pages are one of the most under-utilized opportunities
To better qualify leads
When we added a form to our webinar sign up thank you page we had almost a 45% conversion rate.
Keep them converting and consuming your content, build their brand loyalty by continuing to add value
THIS IS WHERE YOU Include social sharing buttons, on the thank you page only
To keep you from running tests willy nilly, OR testing 41 shades of blue like Google has been known to do, you’ll want to develop a strategy for optimization.
Adam will talk more about setting up goals in a few. What are your business or marketing goals and how does this page support them? As I mentioned previously, 1 page, 1 purpose: including multiple objectives within each page leads to confusion. So choose just one. This holds true for optimizing your website as well as your landing pages.
Carefully review your analytics data and see where you might have high traffic, but low conversion rate. OR a high exit rate or high visitor acquisition costs. These are great places to start your optimization efforts.
Carefully review all your page elements to find where you could reduce anxiety and distraction while increasing the relevance, clarity and urgency of your value proposition.
Lastly you’ll want to test your hypothesis by running an A/B or Multivariate test. And then keep doing this…test and iterate, test and iterate.