#Black Wealth Matters Conference 2015, presentation by Don Duval on ways to use design to

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M O D E R N V I S I O N G R O U P
DESIGN XGENTRIFICATION

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GOOD DESIGN MUST SERVE THE PEOPLE.
DON DUVAL
STRATEGIC BRAND MANAGER

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DESIGN
DENOTES
FUNCTION

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“…
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What is
gentrification?

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Gentrification
renovate and improve (esp. a house or district)
so that it conforms to middle-class taste.

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Why is it
happening to us
AS BLACK PEOPLE?

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50+ years of
Urban decay

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DESIGN
DENOTES
FUNCTION

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We must Renovate and improve our business
districts and homes to an equal or superior level
of design.

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DESIGN
DENOTES
FUNCTION

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Steps to
Surviving gentrification

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Rule one
Keep a broken windows policy for your business
while having your business designed.

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Rule two
Good artists copy.
Great artist steal.
Pablo picasso

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RULE THREE
FOLLOW THE TRENDS OF CONSTRUCTION
IN A GENTRIFIED CITY

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RULE FOUR
HE OR SHE WHO CAN HANDLE THE FASTEST
RATE OF CHANGES SURVIVES.

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RULE five
Have no doctrines.
Study all doctrines.

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Recommended Reading
Strategic Intuition by Duggan
Craft of Power by Siu
Transcending the Power Game by Siu
Science, Strategy and War by Osinga
Contact information for don duval
717-298-0439
info@modernedgenyc.com