The document discusses best practices for email marketing. It covers topics like why email is effective, lifecycle marketing using email, segmentation, designing high-performing emails, email design principles, deliverability, and analytics. Some key points include how email allows a 1:1 relationship with contacts, the importance of segmentation and personalization, mobile optimization, and using metrics to analyze and improve email campaigns.
The document discusses best practices for email marketing. It covers topics like why email is effective, lifecycle marketing, segmentation, high-performing email content, email design, deliverability, lead nurturing, and analytics. Some key points include how email allows for a 1:1 relationship with contacts, the importance of personalization and mobile optimization, and how segmentation and tracking metrics can improve results. The overall message is that a strategic, data-driven approach to email marketing focusing on the customer experience can provide high returns.
This document provides a digital strategy for startups, outlining key steps in engagement/acquisition, activation, and retention. It recommends beginning with research, blogging, and building social media profiles to engage audiences. Paid acquisition tactics like search, display, and social ads are described. For activation, the document stresses optimizing the website and testing elements. Retention strategies include email marketing, segmenting customers, and re-engaging those who leave. A list of relevant tools is also provided.
2017 dsdet two truths and a lie - aloreLeslie Alore
Email marketing delivers the highest ROI of any other marketing channel. Email marketing is hard. By now, most marketers have figured out the secrets to doing it well. One of these statements is a lie.
By the end of this session, you’ll be able to call me out on my lies, and know:
• how to make calls to action that work and why colors matter more than you think (yes, color psychology is a thing)
• how to understand and manage your sender score – IP warming hurts
• your marketing automation tool is tricking you into sending bad emails
• what the robots that decide your email deliverability fate care about
• how great subject lines could ruin your click-through rates
6 Steps to Optimize Your Emails for Higher Click-Through Rates and Conversion...HubSpot
The document provides a 6 step process for optimizing emails for higher click-through rates and conversions. The steps are: 1) Identify goals, 2) Segment lists, 3) Determine content, 4) Create optimized emails, 5) A/B test emails, and 6) Measure results. Key recommendations include identifying strong goals focused on leads or conversions, segmenting lists using available data, aligning content with goals, optimizing all email components, continually A/B testing different aspects of emails, and tying metrics back to goals. Following this process and testing optimizations is positioned as critical for email marketing success.
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
Email Strategy, Design and User Experience: Keys to SuccessIntelligent_ly
This document summarizes an email marketing strategy presentation. It discusses the importance of email marketing and some key metrics like open rates. It provides best practices for email design like using clear subject lines and calls to action. It also discusses testing different email designs and the rise of mobile email usage. Mobile considerations like touch targets and single column layouts are covered. The presentation emphasizes the need to optimize the email experience across different devices and clients.
The document discusses best practices for email marketing. It covers topics like why email is effective, lifecycle marketing, segmentation, high-performing email content, email design, deliverability, lead nurturing, and analytics. Some key points include how email allows for a 1:1 relationship with contacts, the importance of personalization and mobile optimization, and how segmentation and tracking metrics can improve results. The overall message is that a strategic, data-driven approach to email marketing focusing on the customer experience can provide high returns.
This document provides a digital strategy for startups, outlining key steps in engagement/acquisition, activation, and retention. It recommends beginning with research, blogging, and building social media profiles to engage audiences. Paid acquisition tactics like search, display, and social ads are described. For activation, the document stresses optimizing the website and testing elements. Retention strategies include email marketing, segmenting customers, and re-engaging those who leave. A list of relevant tools is also provided.
2017 dsdet two truths and a lie - aloreLeslie Alore
Email marketing delivers the highest ROI of any other marketing channel. Email marketing is hard. By now, most marketers have figured out the secrets to doing it well. One of these statements is a lie.
By the end of this session, you’ll be able to call me out on my lies, and know:
• how to make calls to action that work and why colors matter more than you think (yes, color psychology is a thing)
• how to understand and manage your sender score – IP warming hurts
• your marketing automation tool is tricking you into sending bad emails
• what the robots that decide your email deliverability fate care about
• how great subject lines could ruin your click-through rates
6 Steps to Optimize Your Emails for Higher Click-Through Rates and Conversion...HubSpot
The document provides a 6 step process for optimizing emails for higher click-through rates and conversions. The steps are: 1) Identify goals, 2) Segment lists, 3) Determine content, 4) Create optimized emails, 5) A/B test emails, and 6) Measure results. Key recommendations include identifying strong goals focused on leads or conversions, segmenting lists using available data, aligning content with goals, optimizing all email components, continually A/B testing different aspects of emails, and tying metrics back to goals. Following this process and testing optimizations is positioned as critical for email marketing success.
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
Email Strategy, Design and User Experience: Keys to SuccessIntelligent_ly
This document summarizes an email marketing strategy presentation. It discusses the importance of email marketing and some key metrics like open rates. It provides best practices for email design like using clear subject lines and calls to action. It also discusses testing different email designs and the rise of mobile email usage. Mobile considerations like touch targets and single column layouts are covered. The presentation emphasizes the need to optimize the email experience across different devices and clients.
Content Jam 2017 Email Marketing Master Class JBestJessica Best
This document summarizes an email marketing master class presented by Jessica Best. The class covered email marketing basics, growing an email list, and optimizing campaigns. It provided best practices for email design, content, metrics, and growing a list organically and through paid acquisition. Attendees participated in activities to design an email and identify partnership opportunities. The goal of the class was to help attendees improve their email marketing from good to great.
This document discusses key email marketing metrics and how to track them. It explains that clickthrough rate is the most important metric to measure engagement. While open rate is still important, it is not as reliable a metric due to variations in how emails are opened. Delivery rate depends on list quality so maintaining a clean list is important. The document also covers how to calculate conversion rates from email campaigns.
From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011ion interactive
This document outlines a presentation given by Scott Brinker of ion interactive and Sally Lowery of iContact on post-click marketing strategies. The presentation consisted of three parts: 1) a post-click marketing heuristic, 2) a case study showing why the status quo was not working for iContact, and 3) best practices for landing pages with Google Instant Preview for Ads. The case study discussed how iContact improved conversion rates by 32% by implementing self-segmentation, testing brand versus product creatives, and offering multiple product options tailored to customer segments.
Presentation by Adam Q. Holden-Bache to BMA Carolinas on October 15, 2015. Content from Adam's book "How to Win at B2B Email Marketing, A Guide to Achieving Success". Web site at http://b2bemailmarketingbook.com.
This document provides guidance on creating an email marketing strategy. It discusses performing an audit of current email marketing efforts, setting goals and targets, defining the necessary toolkit including data, templates, and tracking software. It also covers planning campaign content, testing campaigns, and integrating monitoring feedback into the strategy. The overall goal is to help marketers develop a comprehensive email strategy to effectively grow their business through this channel.
Email Marketing is one of the best ways to maintain a loyal customer base. In this workshop we will be focusing on how to create and maintain an effective email marketing campaign. We will also be discussing the CAM-SPAM Act, federal legislation enforced to protect consumers from email SPAM and unwanted solicitation. This workshop will be answering questions such as:
What types of businesses benefit from Email Marketing Campaigns?
What rules do I need to follow when sending mass emails to my customer base?
How do I build an effective email list?
What types of content should I send in my email campaigns?
What free software can I use to build an email campaign?
How to Optimize Your Blog for Every Stage of the Marketing Funnel #INBOUND2013HubSpot
The document discusses how to optimize a blog for different stages of the marketing funnel, analogous to relationship stages from first date to marriage. It provides tips for using a blog to nurture visitors into subscribers by encouraging subscription, then nurturing subscribers into leads by personalizing the experience and offering top-of-funnel content. Next, it suggests nurturing leads into customers by segmenting middle- and bottom-of-funnel content and integrating subscription. Finally, it recommends nurturing customers into promoters by offering customer-exclusive perks to generate promotion. The overarching goal is to contextualize blog content and calls-to-action based on readers' stage in the relationship/funnel.
Inbound Certification Class 11: Taking Your Sales Process InboundHubSpot Academy
It’s not only the marketing world that is going through a transformation, it’s also the sales world. Reason being, the power is now in the buyer’s hand. This class will cover how your sales team can transform their selling process to be inbound.
Growth hacking your email marketing will show you how to make your email ROCK…
1. why email marketing?
2. targeting your email marketing campaigns
3. subject lines and preheader text
4. email marketing for mobile
5. killer landing page design
6. understanding your results with Google Analytics
Enhance your email marketing and BOOST your ROI today
This document provides tips for optimizing B2B email marketing campaigns. It discusses trends in B2B email marketing, the fundamentals of content, design and delivery optimization. The four most commonly used email campaigns are bulk/blast, drip, trigger and nurture emails. Content should be relevant, personalized and optimized for mobile. Delivery should ensure high open and click-through rates through testing subject lines, calls to action and timing.
Email has a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. In this session, you’ll learn how using performance-driven email design can drive email strategy, best practices and principles for getting users to take action, and simple strategies and A/B tests to maximize conversions.
Benefits of Email Marketing. Targeted email marketing. Cost comparison between an email campaign vs. direct mail. When you would use an email marketing campaign and best practices.
The document provides guidance on creating an email marketing campaign. It discusses determining the purpose and audience for the campaign, content, sending frequency, and goals. It also covers selecting an email provider, designing templates, organizing email lists, setting up tracking, and testing the campaign. Key steps include keeping designs simple, using tables for layout, avoiding certain image formats, and testing across different email clients and services. Performance should be measured through clicks, unsubscribe/bounce rates, website traffic, and signups since the last campaign.
This document provides information on email marketing strategies and regulations. It discusses what email marketing is, how it can be used to build credibility, boost sales, and strengthen relationships. It also outlines how to get started with an email marketing plan by determining goals, understanding your customer base, and attracting new customers. The document then covers how to build effective email marketing campaigns, including determining goals, segmenting audiences, designing layouts, and testing. It concludes by discussing the CAN-SPAM act and its main requirements for commercial email messages.
This document summarizes a presentation on email design best practices. It discusses considering the entire subscriber experience from the from name and subject line to click-throughs. Proper use of preview panes, above the fold content, and mobile optimization are covered. Examples show how testing different designs can significantly impact key metrics like click-through rates and conversions. Landing page best practices are also provided. The importance of testing all elements of an email campaign is emphasized to ensure a positive subscriber experience.
Harnessing the Power of Segmentation for Marketing Results #INBOUND2013HubSpot
Segmentation is an important marketing strategy for delivering personalized, relevant messages. However, it is not effective for promoting a single message to a wide audience. Marketers should segment when they have sufficient data, content, and resources to personalize experiences for different customer groups. Effective segmentation involves identifying customer personas, lifecycle stages, behaviors or other attributes using data, then aligning targeted content and communications. Marketers should start simply and measure results for each segment to understand engagement and conversion rates in order to optimize the segmentation strategy.
Calling all B2B email marketers: this webinar is just for you! From email design tips and list building tactics to deliverability must-dos and social media integration, this presentation helps B2B marketers plan and execute successful email marketing campaigns
The team presented their mid-term project for revamping the "BizCrumb$" newsletter published by the National Library Board's Business Collection. Their objectives were to: revamp the newsletter's appearance and layout; understand the target audience's views; promote new titles; and increase the newsletter's appeal. They conducted surveys, environmental scans, interviews and created mockups of logos and emails. Challenges included coordinating with the external client, limited resources and balancing schoolwork. Their recommendations and report outline were also presented.
SMCSTC - Email Marketing Presentation on 11/19/14April Mullen
This document discusses how to use email marketing to grow a business. It covers getting started with an email program, including why it is important and laws/regulations to follow. It then discusses technologies to use, growing email lists, strategies for success like welcome emails and segmentation. It also covers design, content, and measurement best practices. Finally, it discusses some email marketing innovations like countdown timers, device targeting, live social feeds, and video in emails. The overall document provides a comprehensive overview of implementing a successful email marketing program.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Content Jam 2017 Email Marketing Master Class JBestJessica Best
This document summarizes an email marketing master class presented by Jessica Best. The class covered email marketing basics, growing an email list, and optimizing campaigns. It provided best practices for email design, content, metrics, and growing a list organically and through paid acquisition. Attendees participated in activities to design an email and identify partnership opportunities. The goal of the class was to help attendees improve their email marketing from good to great.
This document discusses key email marketing metrics and how to track them. It explains that clickthrough rate is the most important metric to measure engagement. While open rate is still important, it is not as reliable a metric due to variations in how emails are opened. Delivery rate depends on list quality so maintaining a clean list is important. The document also covers how to calculate conversion rates from email campaigns.
From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011ion interactive
This document outlines a presentation given by Scott Brinker of ion interactive and Sally Lowery of iContact on post-click marketing strategies. The presentation consisted of three parts: 1) a post-click marketing heuristic, 2) a case study showing why the status quo was not working for iContact, and 3) best practices for landing pages with Google Instant Preview for Ads. The case study discussed how iContact improved conversion rates by 32% by implementing self-segmentation, testing brand versus product creatives, and offering multiple product options tailored to customer segments.
Presentation by Adam Q. Holden-Bache to BMA Carolinas on October 15, 2015. Content from Adam's book "How to Win at B2B Email Marketing, A Guide to Achieving Success". Web site at http://b2bemailmarketingbook.com.
This document provides guidance on creating an email marketing strategy. It discusses performing an audit of current email marketing efforts, setting goals and targets, defining the necessary toolkit including data, templates, and tracking software. It also covers planning campaign content, testing campaigns, and integrating monitoring feedback into the strategy. The overall goal is to help marketers develop a comprehensive email strategy to effectively grow their business through this channel.
Email Marketing is one of the best ways to maintain a loyal customer base. In this workshop we will be focusing on how to create and maintain an effective email marketing campaign. We will also be discussing the CAM-SPAM Act, federal legislation enforced to protect consumers from email SPAM and unwanted solicitation. This workshop will be answering questions such as:
What types of businesses benefit from Email Marketing Campaigns?
What rules do I need to follow when sending mass emails to my customer base?
How do I build an effective email list?
What types of content should I send in my email campaigns?
What free software can I use to build an email campaign?
How to Optimize Your Blog for Every Stage of the Marketing Funnel #INBOUND2013HubSpot
The document discusses how to optimize a blog for different stages of the marketing funnel, analogous to relationship stages from first date to marriage. It provides tips for using a blog to nurture visitors into subscribers by encouraging subscription, then nurturing subscribers into leads by personalizing the experience and offering top-of-funnel content. Next, it suggests nurturing leads into customers by segmenting middle- and bottom-of-funnel content and integrating subscription. Finally, it recommends nurturing customers into promoters by offering customer-exclusive perks to generate promotion. The overarching goal is to contextualize blog content and calls-to-action based on readers' stage in the relationship/funnel.
Inbound Certification Class 11: Taking Your Sales Process InboundHubSpot Academy
It’s not only the marketing world that is going through a transformation, it’s also the sales world. Reason being, the power is now in the buyer’s hand. This class will cover how your sales team can transform their selling process to be inbound.
Growth hacking your email marketing will show you how to make your email ROCK…
1. why email marketing?
2. targeting your email marketing campaigns
3. subject lines and preheader text
4. email marketing for mobile
5. killer landing page design
6. understanding your results with Google Analytics
Enhance your email marketing and BOOST your ROI today
This document provides tips for optimizing B2B email marketing campaigns. It discusses trends in B2B email marketing, the fundamentals of content, design and delivery optimization. The four most commonly used email campaigns are bulk/blast, drip, trigger and nurture emails. Content should be relevant, personalized and optimized for mobile. Delivery should ensure high open and click-through rates through testing subject lines, calls to action and timing.
Email has a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. In this session, you’ll learn how using performance-driven email design can drive email strategy, best practices and principles for getting users to take action, and simple strategies and A/B tests to maximize conversions.
Benefits of Email Marketing. Targeted email marketing. Cost comparison between an email campaign vs. direct mail. When you would use an email marketing campaign and best practices.
The document provides guidance on creating an email marketing campaign. It discusses determining the purpose and audience for the campaign, content, sending frequency, and goals. It also covers selecting an email provider, designing templates, organizing email lists, setting up tracking, and testing the campaign. Key steps include keeping designs simple, using tables for layout, avoiding certain image formats, and testing across different email clients and services. Performance should be measured through clicks, unsubscribe/bounce rates, website traffic, and signups since the last campaign.
This document provides information on email marketing strategies and regulations. It discusses what email marketing is, how it can be used to build credibility, boost sales, and strengthen relationships. It also outlines how to get started with an email marketing plan by determining goals, understanding your customer base, and attracting new customers. The document then covers how to build effective email marketing campaigns, including determining goals, segmenting audiences, designing layouts, and testing. It concludes by discussing the CAN-SPAM act and its main requirements for commercial email messages.
This document summarizes a presentation on email design best practices. It discusses considering the entire subscriber experience from the from name and subject line to click-throughs. Proper use of preview panes, above the fold content, and mobile optimization are covered. Examples show how testing different designs can significantly impact key metrics like click-through rates and conversions. Landing page best practices are also provided. The importance of testing all elements of an email campaign is emphasized to ensure a positive subscriber experience.
Harnessing the Power of Segmentation for Marketing Results #INBOUND2013HubSpot
Segmentation is an important marketing strategy for delivering personalized, relevant messages. However, it is not effective for promoting a single message to a wide audience. Marketers should segment when they have sufficient data, content, and resources to personalize experiences for different customer groups. Effective segmentation involves identifying customer personas, lifecycle stages, behaviors or other attributes using data, then aligning targeted content and communications. Marketers should start simply and measure results for each segment to understand engagement and conversion rates in order to optimize the segmentation strategy.
Calling all B2B email marketers: this webinar is just for you! From email design tips and list building tactics to deliverability must-dos and social media integration, this presentation helps B2B marketers plan and execute successful email marketing campaigns
The team presented their mid-term project for revamping the "BizCrumb$" newsletter published by the National Library Board's Business Collection. Their objectives were to: revamp the newsletter's appearance and layout; understand the target audience's views; promote new titles; and increase the newsletter's appeal. They conducted surveys, environmental scans, interviews and created mockups of logos and emails. Challenges included coordinating with the external client, limited resources and balancing schoolwork. Their recommendations and report outline were also presented.
SMCSTC - Email Marketing Presentation on 11/19/14April Mullen
This document discusses how to use email marketing to grow a business. It covers getting started with an email program, including why it is important and laws/regulations to follow. It then discusses technologies to use, growing email lists, strategies for success like welcome emails and segmentation. It also covers design, content, and measurement best practices. Finally, it discusses some email marketing innovations like countdown timers, device targeting, live social feeds, and video in emails. The overall document provides a comprehensive overview of implementing a successful email marketing program.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...Traction Conf
TractionConf.io 2017. Email is the foundation of a successful customer communication strategy and plays a vital role in driving growth and the bottom line. In this session, SendGrid CMO, Scott Heimes leverages data insights and customer examples to reveal the 5 rules for building a strong and effective email program. He'll also share actionable insights on email deliverability and demystify the art and science behind ensuring your emails get to the inbox.
The document discusses developing an email marketing strategy. It recommends defining objectives for the email campaign, managing contact lists by segmenting into groups like clients and prospects, crafting compelling content and offers, following best practices for email design and frequency, measuring results through metrics like click-through rates and open rates, and maximizing content across other marketing channels. The goal is to expand sales conversations, build loyalty, and generate more leads through strategic and personalized email communications.
The document discusses developing an email marketing strategy. It recommends defining objectives for the email campaign, managing contact lists by segmenting into groups like clients and prospects, and crafting compelling content and offers. It also emphasizes optimizing the design and layout of emails, following best practices for email sending, and measuring results to improve future campaigns. The overall goal is to expand sales conversations and build loyalty through strategic email communication.
6 Steps to Optimize Your Emails for Higher Click-Through Rates and Conversion...sgoliger
My session on email marketing at HubSpot's INBOUND 2013 conference.
Session title: 6 Steps to Optimize Your Emails for Higher Click-Through Rates and Conversions
Speaker: Sarah Goliger
Session description: Get more out of your email marketing: in this session, we’ll take a look at the six critical steps to implement a strong email marketing strategy. We’ll start by discussing how to identify your email marketing goals, how to determine what content to send, and how and why you should segment your lists. We’ll then take a deeper dive into the specific components of an optimized email, how to approach testing your emails, and how to measure the effectiveness and ROI of your email campaigns. By the end of this session, you’ll walk away armed with the right tips and tricks to optimize your email strategy, so you can start generating better results from your emails right away.
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
Integrated Email Marketing Best PracticeCFL Marketing
This document provides an overview of best practices for integrated email marketing. It discusses the importance of data hygiene, avoiding blacklists, being relevant, timing, testing, targeting, simplicity, subject lines, retention, analytics, and integrating email with other marketing channels. Integrating email with websites, print collateral, and other media can increase impact, attention, and response compared to standalone email campaigns. Consistency and avoiding conflicting messages across channels is key.
Creative Email Strategy for the Mobile AgeAudienceView
This document provides tips and best practices for creating effective email marketing campaigns for the mobile age. It discusses why email marketing remains important, especially on mobile, and outlines a 5-step process for planning and executing email campaigns: 1) Know your audience, 2) Define your purpose, 3) Plan your campaign, 4) Create content with intent, and 5) Measure results to optimize. Specific tips include writing short subject lines and copy for mobile, using compelling visuals and calls-to-action, and testing and measuring campaigns continuously to improve open and click-through rates.
Value of Email Marketing
EMAIL MARKETING IS THE BEST USE OF A LIMITED BUDGET
When you build email marketing infrastructure, you are investing in a long-term sales strategy. A month of ad-spend can drive sales now. Applying that same budget to email marketing can drive sales for a year or more.
It’s Effective
TRUST THE NUMBERS
Average CTR for email is around 3% compared to 0.5% for a tweet.
4.24% of visitors buy something compared to 2.49% from search engines and 0.59% from social media.
It’s Measurable
The best email marketing platforms include built-in analytics so you can see which emails are performing, what percentage are being opened and what percentage of recipients are clicking links.
It’s Affordable
With email marketing, your budget goes towards infrastructure instead of ad-spend.
Monthly fees are manageable and can be easily estimated based on the size of your mailing list.
Email Marketing Platform
HOW AN AGENCY EVALUATES SOFTWARE
Choosing a software platform is a lot like hiring an employee; the goal is to properly vet them to insure they are reliable, easy to work with, here to stay, and will grow with your company. Just about any email marketing platform will do the job but some will do more than others.
Email Marketing Terms
THE LANGUAGE OF EMAIL MARKETING
Understanding the language of email marketing is the first step to building an email marketing plan that leverages all of the available features.
A successful direct mail campaign is relevant to the target audience, has a clear call to action, and is well-designed and written. Here are some of the key parameters for a successful direct mail campaign.
Email Marketing has become one of the most popular and effective marketing method and relationship management tool used by businesses since it rose quickly into prominence with the internet about 25 years ago.
Pretty quickly, most people had a personal email address and were checking their email, making it a powerful tool to communicate with people.
What is Email Marketing?
Short for electronic mail, email is the sending of messages to one or more recipients, distributed by electronic means via the internet.
Email marketing is a digital marketing strategy that uses email to develop relationships with prospective customers and maintain and strengthen relationships with current customers.
The end goal is to influence these people to make a purchase and be ongoing customers.
Some of the benefit of email marketing to businesses include:
• Brand awareness – keeps the brand top of mind and people informed about what you offer.
• Speed – a quick output and quick response for lead generation.
• Segmentation – allows you to selectively email members of your database depending on their behaviours.
• Cost-Effective – Low cost per contact for customer acquisition. A better return on investment many other forms of marketing.
• Targeted – you are sending relevant materials to your audience.
• Customer Dialogue – encourages a two-way dialogue with customers, where communication is one way with many other marketing methods.
• Trackable – Analytics allows you to track the performance of your emails.
• Conversion - turn prospects who are interested in your industry or your products/services into customers.
• CRM – customer relationship management helps maximise the lifetime value of customers by increasing customer retention and repeat purchases.
Email marketing is a cost-effective and widely used online marketing tool to acquire new customers and build loyalty with existing customers.
In this session, we discussed:
- The benefits of Email marketing
- How to develop effective email lists
- How to create compelling messages that get results
- How to measure and improve campaign results
This document outlines an email marketing bootcamp presented by Michael Reynolds. It discusses best practices for email marketing, including using email to increase consumer spending by 138% and 91% of consumers using email daily. It provides tips for understanding buyers, setting goals, growing email lists, creating high-value content, segmenting lists, and writing subject lines. The presentation emphasizes keeping emails short, focused on one call-to-action, and sending valuable content to engage subscribers.
Sending the right email to the right person 2014 - Class #8 HubSpot Inbound A...Sorin Magureanu
Is email marketing dead? No way.
In fact, email is one of the most profitable marketing channels in terms of ROI. What kind of emails should you send? How should you segment your contact database to ensure that you're sending the right email to the right person? What email metrics should you look at, and why? This class will explore those questions and look at how email can help you.
This class fits into the "Close" stage of Inbound Methodology - once we have leads, we have to make sure we're emailing the right message to the right person in order to facilitate the buyer's journey.
http://academy.hubspot.com/inbound-marketing-certification/close/email
Sending the Right Email to the Right PersonHubSpot
Is email marketing dead? No way. In fact, email is one of the most profitable marketing channels in terms of ROI. What kind of emails should you send? How should you segment your contact database to ensure that you're sending the right email to the right person? What email metrics should you look at, and why?
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
The document provides an overview of email marketing and its benefits. It discusses how email marketing can be used to retain customers through personalized communications, provide quick customer service, and automate surveys. Additional sections cover best practices for building an email list, creating effective email content, using email marketing reports to track metrics like opens and clicks, and why Solusitek's email marketing service is a good option.
Similar to Email marketing by Arash Khosravian (20)
توی ۲۷ اسلاید اینجا سعی کردم که بتونم به شما در مدل های کسب و کار بگم و اینکه در هر مرحله از رشد کسب و کارتون چه مواردی مهم هست که مرور کنید و باید به اون ها توجه کنید
یه کارمند نمونه رو چطری باید سنجش کرد
این فایل به شما کمک میکنه که معیار ها و پاراکتر هایی که باید اخر هر ماه یا فصل بهشون از ۱ تا ۵ امیتاز بدید و در نهایت ببنید که کدومی یکی از پسنل تحت مدیریت شما شایسته تقدیر هست
The document discusses different business types and stages of growth. It outlines 5 common stages of growth: 1) Empathy, 2) Stickiness, 3) Virality, 4) Revenue, and 5) Scale. It also introduces some key metrics to measure business performance, including customer retention rates, churn rates, customer acquisition costs, revenue per customer, and customer lifetime value. Overall, the document provides an overview of different business models and a framework for understanding the typical stages of a company's growth cycle.
Productive to do list action and plan with hesam asadiShayan Shalileh
This document provides guidance on creating productive to-do lists and action plans. It discusses prioritizing tasks, breaking large tasks into smaller ones, and using different lists for personal vs. work tasks. It also covers defining task priority, avoiding procrastination, using the Eisenhower principle to categorize tasks as important/urgent vs. important/not urgent, and overcoming procrastination. Lastly, it outlines steps for creating an action plan including identifying tasks, analyzing and delegating, adding tasks to a template, and closing and learning from the process.
This document discusses how to create productive to-do lists. It recommends writing down all tasks, breaking large tasks into smaller ones, and assigning each a priority from A to F. It also explains the Eisenhower principle of categorizing tasks as important/urgent or important/not urgent. Productive to-do lists prioritize important and urgent tasks first followed by important but not urgent tasks. The document provides tips to overcome procrastination like setting goals, using scheduling tools, and learning to say no. It concludes by noting advantages like staying organized and disadvantages like to-do lists not working well for large numbers of tasks.
این یه نمونه از گزارش کمپین های تبلیغاتی داخلی شرکت هست این نمونه رو ایجا قرارداد که خیلی به مدیرهای مارکتینگ کمک میکنه فعالیت های تیم خودشون رو به بقیه تیم پرزنت کنن
به نظر من این موضوع خیلی مهم هست که افرادی که در شرکت کار میکنن چطوری میتونن رفتار حرفه ای تری داشته باشن . توجه به این نکات برای رشد پرسنلی هر فرد خیلی مهم هست
چطوری تسک های خودتون رو مدیریت کنید
نمیدونم این فایل چقدر کامل هست یا نه ولی نکات کلیدی رو میگه که برای مدیریت تسک ها و بهتر انجام دادن کارها رو توضیح میده
This document provides guidance on digital marketing strategies and tactics. It recommends first setting up Google Analytics before taking other actions. Key steps include identifying goals, considering different user acquisition channels like CPC, SEO, email, social media, and content marketing. The document stresses attracting, converting, and delighting users by testing banners, landing pages, and calls to action. It also discusses growing user engagement through subscriptions, downloads, and social sharing. Finally, it offers specific recommendations for SEO, email automation, social media, blogging, and public relations.
This document provides an overview of Google Analytics and how it can be used to understand website traffic and visitor behavior. It discusses tracking key metrics like sessions, users, pageviews, bounce rate, and goals. It also explains how to segment data and analyze acquisition sources, site content, and multi-channel funnels. The document emphasizes that analytics is most useful when the data is acted on to continually improve the user experience and drive conversions.
The document discusses digital marketing and provides advice on how to effectively start a digital marketing campaign. It emphasizes the importance of analyzing and optimizing campaigns, identifying goals, and setting up analytics and tracking before launching. It also lists various digital marketing channels one can utilize, such as CPC/banner ads, social media, content marketing, email marketing, and SEO. Finally, it stresses the need for strategy, planning, asking users what they want, attracting and converting leads, and turning customers into promoters.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
8. WITH AN ROI OF 38-1, EMAIL MARKETING IS
ONE OF THE BEST INVESTMENTS YOUR
BUSINESS CAN MAKE.
9. Email is a channel that you own. You will always have a 1:1 relationship with your
contacts.
10. THE CORE PRINCIPLES OF
EMAIL MARKETING
◉ The rise of mobile devices
◉ The significance of segmentation
◉ The power of personalization
◉ The importance of data-driven analysis and
optimization
11. THE CORE PRINCIPLES OF
EMAIL MARKETING
◉ The rise of mobile devices
◉ The significance of segmentation
◉ The power of personalization
◉ The importance of data-driven analysis and
optimization
13. THE CORE PRINCIPLES OF
EMAIL MARKETING
◉ The rise of mobile devices
◉ The significance of segmentation
◉ The power of personalization
◉ The importance of data-driven analysis and
optimization
14. 62%
agree or strongly agree.
When asked to rate the statement: “Most of the marketing emails I
receive include no content or offers that are of interest to me.”
15.
16. THE CORE PRINCIPLES OF
EMAIL MARKETING
◉ The rise of mobile devices
◉ The significance of segmentation
◉ The power of personalization
◉ The importance of data-driven analysis and
optimization
17. 94%
Of businesses say personalization is critical to their
current and future success.
18. JUST BECAUSE YOUR EMAIL
WENT OUT TO 10,000 PEOPLE
DOESN’T MEAN IT HAS TO READ
LIKE IT DID.
19. THE CORE PRINCIPLES OF
EMAIL MARKETING
◉ The rise of mobile devices
◉ The significance of segmentation
◉ The power of personalization
◉ The importance of data-driven analysis and
optimization
20. Data-Driven Analysis
◉ Tracking the metrics that matters
◉ Learn what they indicate about the success of your
program
◉ How to use those metrics and what they signify to
optimize and improve your Email marketing
24. LIFECYCLE MARKETING
How you communicate with your contacts – from their
first point of contact all the way through their lifespan
as a paying customer.
27. HOW TO USE EMAIL TO DO
LIFECYCLE MARKETING
◉ Map the content in your emails to the buyer’s journey
◉ Identify key touch-points in your marketing and sales
process
29. HOW TO USE EMAIL TO DO
LIFECYCLE MARKETING
◉ Map the content in your emails to the buyer’s journey
◉ Identify key touch-points in your marketing and sales
process
41. WHAT IS A CONTACT
DATABASE?
Your contact database is a place to keep track of all the
people and companies that have a relationship with your
business.
42. WHAT IS A LIST?
Lists are the different ways that you break up your
contacts into smaller segments based on their
similarities.
44. BUYER PERSONAS
Semi-fictional representations of your ideal
customer based on real data and some select
educated speculation about customer
demographics, behavior patterns, motivations,
and goals.
48. Explicit Data
• Contact information
• Company Information
• Form Submission
EXPLICIT AND IMPLICIT
Implicit Data
• Email engagement
• Web analytic history
• Conversion data
49. Build separate lists for your subscribers, leads and customer.
These lists ensure that you send the right person the right
message at the right time.
Personas give you a clear picture of who will be receiving your
email.
Think about business-specific info your company might need to
track.
53. BEST PRACTICES FOR HIGH-
PERFORMING EMAILS
◉ Determine a good primary goal for your email
◉ Optimize your email for opens
◉ Compel your reader to action
54. BEST PRACTICES FOR HIGH-
PERFORMING EMAILS
◉ Determine a good primary goal for your email
◉ Optimize your email for opens
◉ Compel your reader to action
56. BEST PRACTICES FOR HIGH-
PERFORMING EMAILS
◉ Determine a good primary goal for your email
◉ Optimize your email for opens
◉ Compel your reader to action
57.
58. CRAFTING A GREAT SUBJECT
LINE
◉ Shorter is better
◉ Avoid salesy language
◉ Keep it straightforward
◉ Personalize
◉ Mix it up
59. CHOOSING YOUR FROM
NAME AND EMAIL ADDRESS
◉ Use a company address, not a free webmail account
◉ Don’t send emails from no-reply
◉ Use an address that indicates the purpose of the send
◉ Customer lifecycle should dictate who the email comes
from
61. BEST PRACTICES FOR HIGH-
PERFORMING EMAILS
◉ Determine a good primary goal for your email
◉ Optimize your email for opens
◉ Compel your reader to action
62. WRITING EFFECTIVE EMAIL
COPY
◉ Write for scannability
◉ Use the right tone
◉ Personalize
◉ Make it readable on any screen
◉ Proofread, proofread, proofread
◉ Mix it up
63. PREVENTING ERRORS IN
YOUR EMAIL
◉ Send yourself a test. Check it on your computer and
your phone
◉ Try to read your email without images.
◉ Click on all of the links
◉ Make sure your unsubscribe link is working
◉ Test your email in popular apps and programs
65. THE FUNCTION OF A
CALL-TO-ACTION IS TO
TAKE THE READER OUT
OF THE INBOX.
66. MAKE EACH COMPONENT OF
YOUR EMAIL A CALL-TO-
ACTION
◉ Don’t use vague phrases
◉ Link images to your offer’s landing page
◉ Hyperlink the appropriate copy in the email
◉ Edit alt-text of images and CTAs
81. COMMUNICATING WITH
DESIGN
◉ Use headers and subheaders
◉ Use font, bolding, italics, numbers or colored text, but
not underline
◉ Be deliberate about the top 25% of your email
87. EMAIL LAYOUT DESIGN
GUIDELINES
◉ Provide a link to an online version
◉ Lean away from html/css-based positioning
◉ Stick to table-structured positioning
88. EMAIL IMAGES AND
STYLING TIPS
◉ Add alt-text to your images
◉ Avoid creating your email as a single image
◉ Avoid using background images
◉ Define the width and height of your images
90. DESIGNING FOR MOBILE
DEVICES
◉ Use mobile-friendly templates
◉ Move your call-to-action above the fold
◉ Font should be minimum 14pt font
◉ Avoid the “wall-of-text” by using line breaks
◉ Your call-to-action should be at least 44 x 44 pixels
101. EMAIL BOUNCE
A bounce is an email that for some reason was
rejected by the recipients mail server.
102. MOST COMMON TYPES OF
BOUNCES
◉ Recipient bounces
◉ Content bounces
◉ Reputation bounces
◉ Temporary failures
103. BOUNCE CODE
CODES THAT START
WITH A FOUR MEAN
IT’S A TEMPORARY
BOUNCE. YOU CAN
TRY AGAIN LATER.
CODES THAT START
WITH A FIVE MEAN
THE EMAIL ADDRESS
SHOULD NEVER BE
TRIED AGAIN
BECAUSE IT WILL
NEVER WORK
104. RECIPIENT BOUNCES
Have a 500 or 550 bounce code. Their message
usually tells you this is either no good or never was
good. Also called unknown user bounces.
105. CONTENT BOUNCES
Have a 571 or 554 code. The mail server, anti-spam
service, or software protecting the mail server
determined that your content was kinda gross.
106. WHY CONTENT BOUNCES
HAPPEN
◉ They didn’t like something you linked to
◉ You didn’t have enough actual text content in the email
◉ Your email copy looks like content that they have
previously marked as spam
◉ Your email copy was loaded with spelling errors
107. REPUTATION BOUNCES
Some system between you and the recipient’s
mailbox made a judgment call based on your
reputation and refused to deliver the message. The
bounce codes are either 571, 554, or sometimes 471.
108. TEMPORARY BOUNCES
Can mean that folks protecting your recipient’s inbox
aren’t quite sure what to make of you, so they’re
taking a wait and see approach.
109. GETTING MARKED AS SPAM
WILL IMPACT YOUR ABILITY
TO SEND EMAILS TO PEOPLE
WHO LOVE THEM.
110. THE 3 TO 1 RULE:
Take the spam complaints you’re receiving and
multiple them by 3.
111. Avoid Sending Spam Email &
Improve Your Email
Deliverability
◉ Don't buy or rent email lists.
◉ Don't email people who have bounced repeatedly
◉ Don't use all caps anywhere in your email or its subject
line.
◉ Don't embed forms in your emails.
◉ Don't use spam trigger words.
113. UNSUBSCRIBES USUALLY MEAN YOU’RE NOT
MEETING THE EXPECTATIONS OF YOUR
USERS.
PRO-TIP: IF UNSUBSRIBES GO DOWN, AND
ENGAGEMENT IS DOWN, YOU’RE NOT
GETTING INTO THE INBOX.
114. If you send regularly, your bounce rates should be really low.
Link shorteners are used by spammers to hide where their links
will actually end up.
Email service providers will stop showing greymail to
subscribers
115. HOW TO COMBAT
GREYMAIL
◉ Send re-engagement campaigns, then stop sending
emails to the ones that don’t re-engage
◉ Increasing segmentation
◉ Removing contacts from your database who are no
longer engaged
120. BEST PRACTICES FOR LEAD
NURTURING
◉ Decide how to use lead nurturing for your business
◉ Learn how to build a great individual workflow
◉ Communicate with your leads based on their behavior
121. BEST PRACTICES FOR LEAD
NURTURING
◉ Decide how to use lead nurturing for your business
◉ Learn how to build a great individual workflow
◉ Communicate with your leads based on their behavior
124. THE APPROACH YOU SELECT
WILL DEPEND ON SEVERAL
FACTORS:
◉ How many leads do you get each month?
◉ Through which channels do you get generate those
leads?
◉ Do you have a sales force? If so, how many reps do you
have?
◉ What is your business model?
◉ How long is your sales cycle?
125. BEST PRACTICES FOR LEAD
NURTURING
◉ Decide how to use lead nurturing for your business
◉ Learn how to build a great individual workflow
◉ Communicate with your leads based on their behavior
126. HOW MANY EMAILS DO YOU
PLAN TO SEND?
HOW LONG WILL THE DELAY BE
BETWEEN EACH EMAIL?
128. BEST PRACTICES FOR LEAD
NURTURING
◉ Decide how to use lead nurturing for your business
◉ Learn how to build a great individual workflow
◉ Communicate with your leads based on their behavior
130. HOW TO DO BEHAVIORAL
EMAIL
◉ 1. Track how people interact with your business online
◉ 2. Determine the important actions a user might take
◉ 3. Start a conversation with a user based on that
behavior
144. THE TYPES OF METRICS YOU
SHOULD TRACK
◉ Individual email metrics
◉ Email channel metrics
◉ Email health metrics
145. GOALS FOR YOUR EMAIL CHANNEL
METRICS
• How people engage with your emails.
• How email impacts your ability to move people through your
funnel.
• How effectively you can use email to drive traffic to specific
events
• How your email database is growing or decaying.
146. CHANNEL ENGAGEMENT
METRICS
◉ Traffic driven by email
◉ Conversions driven by email
◉ Baseline click rates
◉ Baseline open rates
◉ Mobile vs. Desktop open and click rates
148. THE TYPES OF METRICS YOU
SHOULD TRACK
◉ Individual email metrics
◉ Email channel metrics
◉ Email health metrics
149. MY OPEN RATE IS LOWER THAN EXPECTED.
PROBLEM SOLUTION
150. MY OPEN RATE IS LOWER THAN EXPECTED.
PROBLEM SOLUTION
Bad subscriber
expectations
• Give people more
options
• Set better expectations
151. MY OPEN RATE IS LOWER THAN EXPECTED.
PROBLEM SOLUTION
Bad subject line
Write a short, to-the-
point, non-salesy subject
line
152. MY OPEN RATE IS LOWER THAN EXPECTED.
PROBLEM SOLUTION
These contacts are not
engaged
Send them a specific offer
that will entice them to re-
engage
153. MY OPEN RATE IS LOWER THAN EXPECTED.
PROBLEM SOLUTION
Your offer isn’t relevant
This is often a function of
poor segmentation. Look
to the Buyer’s Journey and
Buyer Personas to improve
your email.
154. MY OPEN RATE IS LOWER THAN EXPECTED.
PROBLEM SOLUTION
You have deliverability
issues
You never made it into the
inbox in the first place. Go
to Email Deliverability
chapter
155. MY OPEN RATE IS HIGH BUT MY CLICK RATE IS LOW.
PROBLEM SOLUTION
156. MY OPEN RATE IS HIGH BUT MY CLICK RATE IS LOW.
PROBLEM SOLUTION
The CTA isn’t prominent
enough
Make sure your CTA is
prominent, well-placed,
attention-grabbing and
action-oriented
157. MY OPEN RATE IS HIGH BUT MY CLICK RATE IS LOW.
PROBLEM SOLUTION
Your email is trying to do
too many things
When someone opens an
email, it should be crystal
clear what they are
supposed to do.
158. MY OPEN RATE IS HIGH BUT MY CLICK RATE IS LOW.
PROBLEM SOLUTION
Subject line and content of
the email are not aligned
Don’t bait and switch you
readers
159. MY OPEN RATE IS HIGH BUT MY CLICK RATE IS LOW.
PROBLEM SOLUTION
Your email is not
optimized for mobile
Use mobile-responsive
templates, and design
your emails with mobile in
mind
160. MY CLICK RATE IS HIGH BY CONVERSION RATE IS LOW
PROBLEM SOLUTION
161. MY CLICK RATE IS HIGH BY CONVERSION RATE IS LOW
PROBLEM SOLUTION
Poor alignment between
content in email and offer
on landing page
Clearly and accurately
demonstrate the value of
your offer through the
entire user experience,
from inbox to conversion
162. MY CLICK RATE IS HIGH BY CONVERSION RATE IS LOW
PROBLEM SOLUTION
You have a bad landing
page
Use landing page best
practices • A clear and
compelling headline •
Visual emphasis on value
of offer • No navigation or
menu links • A form whose
length mirrors the value of
the offer
164. Setting up a test
1.Segment
your
database
2. identify
opportunitis
in your
funnel
3. Design
experiments
4.Prioritize
the
experiments
165. EMAILS ARE NOT GETTING OPENED
Hypothesis #1:
Your emails are ending up in the Gmail promotions tab
Solution:
To avoid getting marked as a promotion:
• Emails should sound personal
• Remove images
• Avoid using sales-y language
166. EMAILS ARE NOT GETTING OPENED
https://litmus.com/gmail-tabs
167. EMAILS ARE NOT GETTING OPENED
Hypothesis #2:
Your subject line contains characters and words that trigger the
recipients spam filter.
Solution:
Improve your subject line
Avoid emojis
Remove sales-y words
Align subject line with email content
169. EMAILS ARE NOT GETTING OPENED
Hypothesis #3:
Your emails are arriving at the recipients inbox at a time that does
not suit them to open it
Hypothesis #4:
The subject line is not compelling.
Hypothesis #5:
You’re sending too many emails.